Sat.May 21, 2022 - Fri.May 27, 2022

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How to Use Remote Work Technologies to Improve Productivity

Webbiquity

Contributed post. Numerous studies have shown how a remote working environment increases happiness and employee productivity among office-based workers. Remote employees save commuting time and escape the often mundane routine of a traditional work setup. Image credit: Andrea Piacquadio on Pexels. However, the big challenge for remote work is the physical separation between remote workers and management, which makes it difficult for managers to monitor their teams.

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How These Small Businesses Are Winning at Email Marketing

Buffer

Sending emails. Checking emails. Responding to emails. Emailing – in all of its iterations –  is a huge part of communication in today’s world. For many, email strikes the perfect balance of conveying information— it’s an organized, instantaneous, and convenient way to stay in touch with others. Emailing has especially proven to be an effective medium for small businesses to connect with their customers.

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet. In fact, a survey by Drift found that 53% of marketing leaders report generating a pipeline is their top marketing priority.

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5 Important Steps for Growing Your Business in the Sea of Uncertainty

Vision Edge Marketing

Are you feeling like me, wondering “what’s next” at the start of each business day? Trying to be agile and grow in an environment that feels ever more unpredictable? “We have entered a pronounced Era of Uncertainty”, claims colleague Tony Zambito , a leading authority on buyer insights. Today’s business leaders who want to grow their, market share, customer value, global footprint and competitive advantage need to have a strategy and plan for how to tackle and prepare for a world with more hard-

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Prepare a Crypto Marketing Strategy for 2022 [Template]

SendX

Cryptocurrency has become the new trend, and people have no complaints. As per the user index of 2021, over 97% showed confidence in this new revolution.

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More Trending

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70% of B2B Buyers Agree Video is the Best Form of Marketing Content

KoMarketing Associates

As B2B marketers continue to refine their customer engagement strategies, new research indicates that video is growing in importance among buyers. Brightcove recently partnered with Ascend2 to conduct “The Power of Video in the B2B Buyer’s Journey” report, and statistics indicated that the majority of B2B buyers (70%) agreed that video is the best content format for creating awareness of a business-related problem.

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How Industrial Marketing for Manufacturers Helps in Building New Relationships

Industrial Marketing Today

Job #1 of industrial marketing for manufacturers is to generate leads. Is that assumption valid? To me, that’s like putting the cart before the horse. So, before I explain why I said what I just said, let’s look at the goals manufacturing marketers have achieved by using industrial content marketing over the past 12 months. [ This is only a content summary.

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20 Ready-to-use Real Estate Email Templates For Every Situation

SendX

Running a real estate business can be challenging. There are listings to manage, clients to meet, and paperwork to complete.

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The 5 Biggest Alignment Challenges Facing Marketing & Sales Teams

ATAK Interactive

There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s the basis of so many important and emergent marketing and sales trends – the move from lead gen to demand gen, the shift to Rev Ops from siloed ops, selling to a committee vs. an individual with account-based marketing (ABM), and making a move towards asynchronous selling.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Report: Marketers Still Lack Defined Customer Experience Strategies

KoMarketing Associates

Even though the customer experience (CX) is continuing to grow in importance, new research indicates that organizations are not entirely prepared to make it a top priority. Forbes Insights recently partnered with Glassbox to publish “The Leading Edge of Digital Customer Experience” report, and statistics indicated that 84% of executives now agree that excellence in digital CX is critical to their organization’s survival.

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110 Top SEO Tools That Are 100% Free via @sejournal, @jonleeclark

Search Engine Journal

These 110 free SEO tools help you identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs. The post 110 Top SEO Tools That Are 100% Free appeared first on Search Engine Journal.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Learn more here. Fourteen hours. That’s the average amount of time TikTok users spend on the app each month.

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Fix Outdated Content To Boost Your SEO Results

Content Marketing Institute

Old, inaccurate, and irrelevant content can drag your site down in Google’s (and your audience’s) eyes. Invest the time to find those pieces, delete what doesn’t work, and update what could work again. You may just spin your content chaff into SEO gold.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How Heineken built a successful metaverse branding strategy and brought their virtual beer to life

ClickZ

Fancy a beer? How about a virtual one? Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands with a footprint in the metaverse with the launch of ‘Heineken Silver’ – the world’s first Virtual Beer. Swapping out hops for pixels, Heineken unveiled their new beverage in mid-March at their Virtual Brewery on the metaverse platform Decentraland.

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SEOday 2022: The Largest SEO Event In 3 Languages via @sejournal, @PuntoRojoM

Search Engine Journal

Ready to upgrade your SEO knowledge at the largest, multilingual SEO event in 2022? This free online conference is happening in English, Spanish, and Portuguese. The post SEOday 2022: The Largest SEO Event In 3 Languages appeared first on Search Engine Journal.

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Why we care about AR and VR: A guide for marketers

Martech

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Two innovations marketers should stay abreast of are augmented and virtual reality devices.

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How To Breathe New Life Into Unpublished Content

Content Marketing Institute

Most content marketers have unpublished content languishing on their servers. Though it didn’t get published when created, that doesn’t mean it might not be useful today. Learn how to take once “bad” content and turn it into good.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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6 social media marketers on the future of social messaging

Sprout Social

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds.

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5 Top Google Business Profile FAQs From The Official Help Forum via @sejournal, @sherrybonelli

Search Engine Journal

Plenty of questions are coming up on Google Business Profile features and bugs in the Help forum. Here are the top ones answered. The post 5 Top Google Business Profile FAQs From The Official Help Forum appeared first on Search Engine Journal.

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4 strategies to help marketing teams improve workflow and collaboration

Martech

There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Here are four tactics to help your team adapt. Improve visibility and centralize. Virtual meetings, chat apps, automated calendars and workflow management software all became necessary to bring together teams from remote workspaces.

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Three Ways to Optimize Social Media for Improved Search Engine Optimization Performance

Launch Marketing

Google has taken over the world (wide web). Other search engines like Bing and Yahoo are popular as well, but Google is used by nearly 88% of the global population, making it the top search engine. Search engines monitor and make all the calls when it comes to several areas of an online presence including advertising, placement, search results and more.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Box Vs. Dropbox

The Daily Egg

Box and Dropbox are both file storage and sharing platforms that allow users to access their files from any device with an. The post Box Vs. Dropbox appeared first on The Daily Egg.

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Is Schema Stuffing The New SEO Spam? via @sejournal, @Dixon_Jones

Search Engine Journal

Should you automate schema creation or not? Discover what the pros think you should do to help (and not hurt) your SEO. The post Is Schema Stuffing The New SEO Spam? appeared first on Search Engine Journal.

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Simplify, Scale, Sell: How Business Intelligence Boosted 3 UK Firms

Zoominfo

Industry researchers have found that a typical salesperson only spends about a third of their time actually selling. The rest is typically spent researching prospects, logging activities, and organizing to-do lists. When time is money, sales professionals can’t afford to waste precious hours doing something that could be automated. They need information about their customers fast — with enough time to act on it in meaningful ways.

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Quit Trashing Your Writing Voice with This Rookie Mistake

CopyBlogger

Need a refresher on how to use a comma? You’re not alone … A comma is the brave little toaster. Continue Reading. The post Quit Trashing Your Writing Voice with This Rookie Mistake appeared first on Copyblogger.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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6 Trends in Email Marketing to Watch

Litmus

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Email remains a dominant channel for marketers, consumers, and the overall success of a business. 41% of respondents in our 2021 State of Email report said email is “very critical” to their companies’ overall success.

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5 Times You Absolutely Must Hire An SEO Pro via @sejournal, @KayleLarkin

Search Engine Journal

A lot of SEO best practices can be handled in-house. However, there are situations where you are better off hiring a professional SEO. The post 5 Times You Absolutely Must Hire An SEO Pro appeared first on Search Engine Journal.

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Microsoft Power BI Vs. Tableau

The Daily Egg

Microsoft Power BI and Tableau are two of the most popular and robust business intelligence tools on the market today. Both are. The post Microsoft Power BI Vs. Tableau appeared first on The Daily Egg.

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