Martech
FEBRUARY 28, 2024
B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Everyone wants to believe it’s a science. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Experiments are not repeatable and playbooks are not fully transferable between companies.
sagefrog
FEBRUARY 28, 2024
In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. 10 B2B Email Marketing Tips to Dominate 2024 Skip to a Section Address Privacy
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Confessions of a B2B Marketer
FEBRUARY 28, 2024
SaaSOpen's website Nathan Latka on LinkedIn Follow Nathan on Twitter GetLatka's website Founderpath's website How ClickFunnels Built a $160m Revenue Empire, $5 Billion+ Exit in 2023? Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signal
BOP Design
FEBRUARY 27, 2024
We’ve often discussed the importance of a strong digital marketing strategy for B2B firms. The core function of a well-crafted B2B digital marketing strategy is often to generate qualified leads. Sounds easy, right? While it’s not rocket science or chemical engineering (those are hard!), creating a digital marketing strategy to generate leads is doable.
Speaker: Speakers:
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
US Data Corporation
FEBRUARY 26, 2024
Influencer marketing has emerged as a pivotal strategy in digital marketing, harnessing the power of social media personalities to drive brand awareness, engagement, and conversion. Despite rumors of its decline, recent data indicates that influencer marketing remains not only viable but is experiencing significant growth and transformation. Explore its viability, emerging trends, and strategic implications for marketers looking to leverage influencers in their marketing campaigns.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Brandwatch Marketing
FEBRUARY 29, 2024
Taylor Swift's marketing tactics have lead her to becoming the biggest singer on the planet right now. Here's what brands can learn from her methods.
Marsden Marketing Blog
FEBRUARY 29, 2024
The 10 P’s of digital and social marketing that help you get found, convert leads and improve your marketing ROI.
DealSignal
FEBRUARY 26, 2024
According to HubSpot , 77% of marketers saw an increase in email engagement over the last 12 months, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. The numbers don’t lie. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy. Table of Contents [Open] [Close] What Is B2B Email Marketing?
B2BMarketing.net
FEBRUARY 26, 2024
A few weeks ago, it was announced that Havas acquired Ledger Bennett to advance its ambitions in the UK and globally. In this week’s episode, Joel Harrison, Editor-in-chief, B2B Marketing sat down with Andrea Glenn, CEO, Ledger Bennett to talk about the acquisition. They talk about how this acquisition affected their agency from a global perspective as well as how Ledger Bennett navigated the sale and why Havas was ultimately the right fit.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Excelsior Research
FEBRUARY 28, 2024
If utilized properly, B2B email marketing is an effective tool that gives companies the ability to interact, educate, and win over new customers. Under the heading “B2B Email Marketing Done Right: Case Studies and Strategies,” this blog explores the different aspects of effective B2B email marketing. The blog’s objective is to analyze proven strategies used by companies to attain remarkable results in their email marketing campaigns by concentrating on real-world case studies.
JotForm
FEBRUARY 28, 2024
Want to know how your customers feel about your business’s products and services? Try post-purchase surveys. These surveys let companies tap into the minds of customers to find out what they love and where they think things could be better. Want to know how awesome your customer service is or wh.
SendX
FEBRUARY 27, 2024
Urgent subject lines have become a common strategy in email marketing, aimed at catching the attention of the receiver. At first glance, the effectiveness of using "URGENT" or "LAST"or "HURRY" in subject lines might seem straightforward. It's about getting more people to open the emails.
Marketing Insider Group
FEBRUARY 27, 2024
Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. Launching a campaign is easy; launching a successful one is not so easy. In a world saturated with marketing campaigns, especially in advertising—a subset emphasizing creative and persuasive messages—the public is inundated, presenting a significant challenge to stand out.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Excelsior Research
FEBRUARY 28, 2024
February 28, 2024 One of the most important components of effective demand generation campaigns is identifying and focusing on the best B2B audience. To create leads and effectively connect with potential customers, businesses need to identify their target market and adjust their strategy accordingly. We’ll look into the essential processes involved in creating B2B demand generation campaigns, from identifying audience pain points to doing target market research.
JotForm
FEBRUARY 29, 2024
Market research surveys Customer needs surveys Customer feedback surveys All businesses aim to meet unique customer needs. Whether those needs are functional, social, or emotional, businesses need to understand what those needs are early on to ensure they develop products and services.
SendX
FEBRUARY 26, 2024
Know why buying email lists to grow your subscriber base does more harm than good, and what alternative strategies you can use to build an email list.
Marketing Insider Group
FEBRUARY 26, 2024
In a world where content is king, the challenge isn’t just creating content —it’s making it work for you. This is where content atomization comes into play, a strategy that not only streamlines your efforts, but also amplifies your voice. Imagine taking a single piece of content and expanding its reach exponentially, transforming it into multiple, targeted pieces that resonate across different platforms and audiences.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Excelsior Research
FEBRUARY 29, 2024
Measuring Return on Investment (ROI) is now essential in the rapidly evolving field of Information Technology (IT) marketing to show the value and efficacy of marketing campaigns. The complexities of calculating IT marketing return on investment will be covered in detail in this blog, along with a variety of indicators and statistics that shed light on the efficacy and outcomes of IT marketing strategies.
JotForm
FEBRUARY 27, 2024
Have you ever thought, “I know someone who would love Jotform Enterprise”? If so, consider joining our all-new Jotform Reseller Program! Become a partner today to grow your revenue stream by bringing your customers success through powerful forms and seamless automation. “That sounds great and al.
Vision Edge Marketing
FEBRUARY 27, 2024
Most of us take comfort in the familiar. We tend to seek out perspectives that align with our pre-existing beliefs. This cognitive tendency is known as confirmation bias. The problem with confirmation bias is that it results in a person ignoring information that is inconsistent with their beliefs , in favor of information that confirms what they believe or value.
Act-On
FEBRUARY 26, 2024
Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. That’s why we created this glossary of digital advertising terms to help newcomers learn the lay of the land.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
SendX
FEBRUARY 29, 2024
Email marketers are constantly navigating the complex landscape of regulations and laws, such as GDPR and CAN-SPAM, aiming to enhance their brand's integrity while maximizing engagement. The challenge lies not only in staying up-to-date with ever-changing laws but also in implementing practices that ensure every email sent is compliant.
JotForm
FEBRUARY 25, 2024
Changing the healthcare landscape is no small task, but Honor Health Network is up for the challenge. Serving over 8,000 patients every week, Honor Health Network is a home healthcare agency specializing in community engagement and top-tier patient care. Tasked with collecting and organizing hun.
markempa
FEBRUARY 28, 2024
Just returned from a industry summit, and it was a blast. Yet, it highlighted a persistent challenge: the critical need for teamwork in sales and marketing teamwork. The familiar narrative of misaligned marketing and sales teams swapping complaints is all too common, and frankly, it’s a narrative we need to change.
The Forward Observer
MARCH 1, 2024
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments. Integrated marketing and PR strategies are a requirement for all businesses.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
SendX
FEBRUARY 28, 2024
From time to time, online business owners and email marketers may find that traffic to their pages or the deliverability of their emails begins to fall for no discernible reason. Of course, several factors could be contributing to these issues, from search engine indexing problems to server-based complications. But sometimes marketers may wonder, is my IP blacklisted?
JotForm
FEBRUARY 26, 2024
Physical spaces Digital spaces Lighting Distance Device Reception Few pieces of technology have had the kind of roller coaster ride in popularity that the QR code has. QR codes initially became popular as high-speed internet and smartphones came on the scene, but they exper.
PureB2B
FEBRUARY 29, 2024
Acquiring B2B leads is only the beginning, here’s a helpful guide about B2B customer retention strategies you need to keep your clients satisfied.
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