Sat.Feb 24, 2024 - Fri.Mar 01, 2024

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Why B2B marketing needs brand building more than lead gen

Martech

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Everyone wants to believe it’s a science. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Experiments are not repeatable and playbooks are not fully transferable between companies.

Lead Gen 136
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10 B2B Email Marketing Best Practices to Dominate 2024

sagefrog

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. 10 B2B Email Marketing Tips to Dominate 2024 Skip to a Section Address Privacy

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Nathan Latka Shares His “King-Maker Strategy"

Confessions of a B2B Marketer

SaaSOpen's website Nathan Latka on LinkedIn Follow Nathan on Twitter GetLatka's website Founderpath's website How ClickFunnels Built a $160m Revenue Empire, $5 Billion+ Exit in 2023? Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signal

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How to Craft a B2B Digital Marketing Strategy to Generate Leads

BOP Design

We’ve often discussed the importance of a strong digital marketing strategy for B2B firms. The core function of a well-crafted B2B digital marketing strategy is often to generate qualified leads. Sounds easy, right? While it’s not rocket science or chemical engineering (those are hard!), creating a digital marketing strategy to generate leads is doable.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Is Influencer Marketing at a Dead End?

US Data Corporation

Influencer marketing has emerged as a pivotal strategy in digital marketing, harnessing the power of social media personalities to drive brand awareness, engagement, and conversion. Despite rumors of its decline, recent data indicates that influencer marketing remains not only viable but is experiencing significant growth and transformation. Explore its viability, emerging trends, and strategic implications for marketers looking to leverage influencers in their marketing campaigns.

More Trending

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The Swift Effect: What Brands Can Learn from Taylor Swift

Brandwatch Marketing

Taylor Swift's marketing tactics have lead her to becoming the biggest singer on the planet right now. Here's what brands can learn from her methods.

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New Traditions! 10 Ps for Digital Marketing

Marsden Marketing

The 10 P’s of digital and social marketing that help you get found, convert leads and improve your marketing ROI.

ROI 62
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B2B Email Marketing: Best Practices and Essential Tips for 2024

DealSignal

According to HubSpot , 77% of marketers saw an increase in email engagement over the last 12 months, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. The numbers don’t lie. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy. Table of Contents [Open] [Close] What Is B2B Email Marketing?

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How to sell a B2B agency with Andrea Glenn

B2BMarketing.net

A few weeks ago, it was announced that Havas acquired Ledger Bennett to advance its ambitions in the UK and globally. In this week’s episode, Joel Harrison, Editor-in-chief, B2B Marketing sat down with Andrea Glenn, CEO, Ledger Bennett to talk about the acquisition. They talk about how this acquisition affected their agency from a global perspective as well as how Ledger Bennett navigated the sale and why Havas was ultimately the right fit.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Urgent Email Subject Lines - Do They Actually Work?

SendX

Urgent subject lines have become a common strategy in email marketing, aimed at catching the attention of the receiver. At first glance, the effectiveness of using "URGENT" or "LAST"or "HURRY" in subject lines might seem straightforward. It's about getting more people to open the emails.

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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

Most of us take comfort in the familiar. We tend to seek out perspectives that align with our pre-existing beliefs. This cognitive tendency is known as confirmation bias. The problem with confirmation bias is that it results in a person ignoring information that is inconsistent with their beliefs , in favor of information that confirms what they believe or value.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. That’s why we created this glossary of digital advertising terms to help newcomers learn the lay of the land.

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments. Integrated marketing and PR strategies are a requirement for all businesses.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Why is it a Bad Idea to Buy an Email List?

SendX

Know why buying email lists to grow your subscriber base does more harm than good, and what alternative strategies you can use to build an email list.

Buy 302
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Top 50 Global Thought Leaders and Influencers on Education 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. Congratulations to all our Education influencers who participated! Top 50 Global Thought Leaders and Influencers on Education 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

Education 129
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5 Ways Marketing Leaders Help Sales Expand Pipeline

Act-On

Shrinking budgets, rising expectations, and a growing disconnect between CEOs and CMOs about the “most important” marketing metrics lead to more questions than answers about how to expand pipeline. According to a recent report , the probability of CEOs and marketing leaders agreeing on top marketing metrics is like a flip of a coin (50/50). But despite a growing disconnect, most can agree on one important priority: revenue growth.

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Customer Retention Strategies for B2B Companies in 2024

PureB2B

Acquiring B2B leads is only the beginning, here’s a helpful guide about B2B customer retention strategies you need to keep your clients satisfied.

B2B 137
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Best Practices to Maintain Perfect Email Compliance

SendX

Email marketers are constantly navigating the complex landscape of regulations and laws, such as GDPR and CAN-SPAM, aiming to enhance their brand's integrity while maximizing engagement. The challenge lies not only in staying up-to-date with ever-changing laws but also in implementing practices that ensure every email sent is compliant.

Practices 221
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eCommerce Email Marketing: Email Types, Examples, & Tips

Optinmonster

Do you want to develop an effective eCommerce email marketing strategy? One that nurtures your leads, encourages customer loyalty, and wins more sales? Running an online business is hard. Without a strong email marketing strategy, it can be impossible to build the meaningful customer relationships required for growth. Fortunately, you don’t have to come up with eCommerce email ideas on your own.

eCommerce 119
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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge? At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision.

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Toxic Backlinks: SEO Woe or a Load of Baloney?

Ahrefs

But there’s some disagreement and confusion among SEOs as to whether “toxic” links are actually a thing and what, if anything, you should do about them.

SEO 125
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What Happens if my IP is Blacklisted?

SendX

From time to time, online business owners and email marketers may find that traffic to their pages or the deliverability of their emails begins to fall for no discernible reason. Of course, several factors could be contributing to these issues, from search engine indexing problems to server-based complications. But sometimes marketers may wonder, is my IP blacklisted?

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The B2B case for retention marketing: 7 key tactics

Martech

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks.

Tactics 113
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A guide to an effective email newsletter: Strategic planning best practices (Part 1 of 3)

SmartBrief - Marketing

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents.

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Black History Month: Celebrating African Americans and the arts

Seismic

Here at Seismic, we love music. It’s not uncommon to have music playing as team members join a call. During those calls, it is also likely you’ll see a spare guitar or piano hanging out in your colleagues’ video conference background. Additionally, our Communities of Belonging are always creating and sharing playlists to give the greater employee base a stronger, more diverse musical education at key times of the year (including this year’s Black History Month playlist).

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How To Achieve Business Podcasting Success (and Pitfalls To Avoid)

Content Marketing Institute

Business podcasts differ from entertainment podcasts — and it’s about more than audience size. Discover the key elements to crafting a podcast strategy that works for your content marketing and business goals.

Business 105
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How influencers and content creators are reshaping brand strategies

Martech

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

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The Future of Customer Interactions: Harnessing RPA and IPA

CMSWire

Discover how RPA and IPA are revolutionizing customer service through automation, blending efficiency, personalization and technology. Continue reading.