INDUSTRY INSIGHTS YOUR PEERS ARE READING
Tweet I was recently interviewed by Marketo for their Definitive Guide to Lead Nurturing eBook, and I wanted to share some ideas that didn’t find their way into the guide as well as some additional thoughts on lead nurturing with you. MORE
Is your email marketing not getting the results you want? Follow this 12-point checklist to make sure your email marketing packs a wallop. Email is the workhorse of Internet marketing. It’s the connective tissue of digital marketing. It’s the glue that holds it all together. You get the idea. MORE
Intuitively it makes sense: the sooner a consumer is hooked on your brand — loyal to their core — the greater the lifetime value of that relationship. More years means more dollars, right? That straight line is certainly the case for some companies. There are others, however, for which the value in reaching millennials is far more nuanced. There are companies that seek to cultivate deep, personal, long-term relationships. MORE
Image: courtesy of Dplus visuals. There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals? MORE
Brands used to be just for businesses. Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products. But then the internet happened. MORE
Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. MORE
From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. MORE
Inconsistency Kills Most B2B Marketing Strategies. There are two major reasons why marketing is ineffective at B2B firms, regardless of size or industry: Marketing is viewed as triage. MORE
Search engine optimization in 2015 was just one of the topics in a fast-moving SEMrush Twitter chat that I was invited to recently on how to integrate SEO into the marketing mix. MORE
How do you avoid time-sucking traps when it comes to blog writing ? If you’re anything like me, you may have found yourself (a time or two!) with nothing to show after sitting in front of your screen for 90 minutes. It happens to the best of us. MORE
Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. MORE
The job of a B2B Marketer is hard and continues to get harder when trying to keep up with today’s sophisticated buyer while obtaining and maintaining the skills needed to do our jobs effectively. MORE
I do a lot of coaching and teaching. With all the changes going on in technology, there is no shortage of people hungry to learn. Over the years, I’ve begun to realize that I can tell which students are going to adapt to the changes, and which one will have a much harder time. MORE
Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. MORE
There is so much content out there in social media today that it has become extraordinarily difficult to consistently engage with your audience. The market has become so inundated with content that less than 10% of your fans are even likely to see what you publish. MORE
One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. MORE
I recently attended a client dinner in NYC for 12 of us that featured a prix fixe menu. After taking some time to peruse the menu, the waiter came around, answered questions, and took each individual’s order. When the entrees arrived I noticed a few of us, myself included, peeking around the table to see what everyone else had ordered. Most folks picked the filet mignon, while three of us, including me, opted for the lamb. One of us chose the salmon and another ordered the chicken. MORE
Autopilot *, formerly AutopilotHQ and Bislr before that, relaunched itself today. I wrote about Bislr in November 2013. Back then, they positioned themselves as a “marketing operating system” that provided core functions but would ultimately let users connect with third party apps. MORE
There is valuable data in non-lead outcomes that, if properly nurtured, can increase marketing returns substantially. Most recently, in part 2 of this series , we discussed pipeline dispositions*—prospects that are just one or two touches away from being converted to sales-ready leads. MORE
Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). There may be slight differences between my draft copy and the final version that was published by CMI recently. Even though there has been a slight decline [.] The post Why are Manufacturers Still Struggling with Content Marketing? by Achinta Mitra appeared first on Industrial Marketing Today. MORE
Enterprise B2B Marketers focus on a multitude of areas to successfully drive pipeline and revenue. MORE
So far over the course of this series we’ve covered how marketing to non-lead outcomes, such as pipeline and nurture dispositions*, can substantially increase return on marketing programs. Yes, we have a problem in that sales has a tendency to ignore leads from marketing. MORE
Older buyers are world-weary, politically incorrect and dismissive of social media. Younger buyers are excitable, naive and generally puppy-like. Maybe. But the Buyersphere 2015 Report gives us the facts MORE
“What’s the best airline for my bulldog?” ” Questions are driving content marketing strategy for Austin, TX-based PetRelocation. In their early days the worldwide pet moving service, received and answered hundred of pet travel questions every day by email. MORE
B2B Lead Generation
MARCH 2, 2015
Tweet I was recently interviewed by Marketo for their Definitive Guide to Lead Nurturing eBook, and I wanted to share some ideas that didn’t find their way into the guide as well as some additional thoughts on lead nurturing with you.
KoMarketing Associates
MARCH 5, 2015
Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers.
ViewPoint
MARCH 5, 2015
So far over the course of this series we’ve covered how marketing to non-lead outcomes, such as pipeline and nurture dispositions*, can substantially increase return on marketing programs. Yes, we have a problem in that sales has a tendency to ignore leads from marketing.
Webbiquity
MARCH 3, 2015
From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Marketing Insider Group
MARCH 5, 2015
Brands used to be just for businesses. Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products. But then the internet happened.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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ViewPoint
MARCH 3, 2015
There is valuable data in non-lead outcomes that, if properly nurtured, can increase marketing returns substantially. Most recently, in part 2 of this series , we discussed pipeline dispositions*—prospects that are just one or two touches away from being converted to sales-ready leads.
Industrial Marketing Today
MARCH 6, 2015
Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). There may be slight differences between my draft copy and the final version that was published by CMI recently. Even though there has been a slight decline [.] The post Why are Manufacturers Still Struggling with Content Marketing? by Achinta Mitra appeared first on Industrial Marketing Today.
BaseOne
MARCH 5, 2015
Older buyers are world-weary, politically incorrect and dismissive of social media. Younger buyers are excitable, naive and generally puppy-like. Maybe. But the Buyersphere 2015 Report gives us the facts
The Forward Observer
MARCH 3, 2015
Is your email marketing not getting the results you want? Follow this 12-point checklist to make sure your email marketing packs a wallop. Email is the workhorse of Internet marketing. It’s the connective tissue of digital marketing. It’s the glue that holds it all together. You get the idea.
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Account-Based Marketing is a strategy, not a solution.
Crimson Marketing
MARCH 3, 2015
There is so much content out there in social media today that it has become extraordinarily difficult to consistently engage with your audience. The market has become so inundated with content that less than 10% of your fans are even likely to see what you publish.
Writing on the Web
MARCH 5, 2015
How do you avoid time-sucking traps when it comes to blog writing ? If you’re anything like me, you may have found yourself (a time or two!) with nothing to show after sitting in front of your screen for 90 minutes. It happens to the best of us.
Biznology
MARCH 6, 2015
Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Marketing Insider Group
MARCH 2, 2015
Intuitively it makes sense: the sooner a consumer is hooked on your brand — loyal to their core — the greater the lifetime value of that relationship. More years means more dollars, right? That straight line is certainly the case for some companies. There are others, however, for which the value in reaching millennials is far more nuanced. There are companies that seek to cultivate deep, personal, long-term relationships.
Modern Marketing
MARCH 3, 2015
“What’s the best airline for my bulldog?” ” Questions are driving content marketing strategy for Austin, TX-based PetRelocation. In their early days the worldwide pet moving service, received and answered hundred of pet travel questions every day by email.
ANNUITAS
MARCH 5, 2015
The job of a B2B Marketer is hard and continues to get harder when trying to keep up with today’s sophisticated buyer while obtaining and maintaining the skills needed to do our jobs effectively.
Biznology
MARCH 3, 2015
I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. What I want and need are eyeballs on my work — as many as possible, especially amongst the influencer class.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Crimson Marketing
MARCH 5, 2015
Image: courtesy of Dplus visuals. There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals?
Customer Experience Matrix
MARCH 2, 2015
Autopilot *, formerly AutopilotHQ and Bislr before that, relaunched itself today. I wrote about Bislr in November 2013. Back then, they positioned themselves as a “marketing operating system” that provided core functions but would ultimately let users connect with third party apps.
ANNUITAS
MARCH 3, 2015
Enterprise B2B Marketers focus on a multitude of areas to successfully drive pipeline and revenue.
Biznology
MARCH 2, 2015
I do a lot of coaching and teaching. With all the changes going on in technology, there is no shortage of people hungry to learn. Over the years, I’ve begun to realize that I can tell which students are going to adapt to the changes, and which one will have a much harder time.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Marketing Craftmanship
MARCH 1, 2015
Inconsistency Kills Most B2B Marketing Strategies. There are two major reasons why marketing is ineffective at B2B firms, regardless of size or industry: Marketing is viewed as triage.
Modern Marketing
MARCH 4, 2015
I recently attended a client dinner in NYC for 12 of us that featured a prix fixe menu. After taking some time to peruse the menu, the waiter came around, answered questions, and took each individual’s order. When the entrees arrived I noticed a few of us, myself included, peeking around the table to see what everyone else had ordered. Most folks picked the filet mignon, while three of us, including me, opted for the lamb. One of us chose the salmon and another ordered the chicken.
Fathom
MARCH 5, 2015
Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods.
Biznology
MARCH 5, 2015
Search engine optimization in 2015 was just one of the topics in a fast-moving SEMrush Twitter chat that I was invited to recently on how to integrate SEO into the marketing mix.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
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