markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. development? In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? Susan: To fully answer that question, we have to go way back to my college days where – during a miserable year of studying pre-law – I discovered a passion

Lead Generation 279

Lead Generation Linkedin Sales Qualified Leads Generation 279

DiscoverOrg

SEPTEMBER 20, 2016

Sales development is now the need-to-know skill set for growth and enterprise companies. Teams focused in this area are tasked with the front-line communication required to open the eyes of prospects to the pain-point solving their product offers. Moreover, 72% of SDR teams are moving to an account-based approach of targeting prospects. Success depends on their ability to communicate effectively with a variety of decision makers.

Top of Funnel 255

Top of Funnel Enterprise Management Cold Calling Template 255

The Point

SEPTEMBER 20, 2016

The following is an excerpt from an interview I conducted recently with the folks at TechnologyAdvice , a leading online provider of information resources to help IT professionals make informed buying decisions. For the complete interview, see the TechnologyAdvice marketing blog. Reposted with permission. (TA) Marketers tend to think of outsourcing as an auxiliary measure — a lifeline for when you can’t afford to do things in-house, or you don’t have the manpower.

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

Tony Zambito

SEPTEMBER 19, 2016

Workspace by Universal Icons. The transformation to a digital economy has shifted behaviors considerably in the past decade. Meaning marketers today must account for how to adapt to behavioral shifts caused by the omnipresence of digital and online information. As a for instance, people today have no more than a 7 to 10-second span of attention when online.

Buyer Personas 0

Buyer Personas Planning Paid Search Agency Content 0

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

KoMarketing Associates

SEPTEMBER 20, 2016

“Google it.” If your friends, families, or colleagues are anything like mine, there’s a good chance you hear this phrase on a daily or at the very least, weekly basis. While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Google 224

Google Ideal Customer Profiles Long Tail Marketing SEO 224

Customer Experience Matrix

SEPTEMBER 19, 2016

I delivered my presentation on the history of marketing technology last week at the Optimove CONNECT conference in Tel Aviv. Sadly, the audience didn’t seem to share my fascination with arcana (did you know that the Chinese invented paper in 100 CE? that Return on Investment analysis originated at DuPont in 1912?) So, chastened a bit, I’ll share with you a much-condensed version of my timeline, leaving out juicy details like brothel advertising at Pompeii.

Marketing Management 0

Marketing Management Telemarketing Paid Search Agency Television marketing 0

Marketing Insider Group

SEPTEMBER 21, 2016

Today’s consumers are tired of irrelevant marketing content they don’t want or need. With so much content being created by brands every day, consumers are becoming extremely selective about what they choose to read and ignore. That’s why I believe one of the content marketing trends we’ll see in 2017 is a move to more […]. The post What You Need To Know About Content Personalization (And The Technology Behind It) appeared first on Marketing Insider Group.

Personalization 205

Personalization Content Trends Content Marketing 205

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. To prepare a full table of sashimi to treat your honorable guests, you have to catch the best fish – a rich variety that will suit many tastes. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in

Search Engine Marketing 205

Search Engine Marketing Keywords Search Marketing Budget Programs 205

Webbiquity

SEPTEMBER 23, 2016

Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today. Some would even go as far as saying that if you’re not online with a regular stream of fresh content, you don’t exist. While this may seem a bit harsh, there is some validity to that statement. So what’s a small business owner like you going to do about it?

Business Blogging 204

Business Blogging Business Blogger Custom Publishing 204

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Lattice

SEPTEMBER 21, 2016

Many companies out there are asking, what can predictive do for me? A recent webinar with SiriusDecisions Sr. Research Director Kerry Cunningham, Infer Sr. Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels.

Top of Funnel 194

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 194

Marketing Insider Group

SEPTEMBER 20, 2016

One of the biggest mistakes marketers make overall is to think about marketing investments in the form of a campaign – a short-term effort, offering very little opportunity to test content or creative, to optimize, or to prove ROI. Account-Based and Content Marketing Programs are similar in many ways. In our last article, we talked […]. The post Account-Based And Content Marketing Programs Are Not Campaigns appeared first on Marketing Insider Group.

Campaigns 199

Campaigns Content Marketing Content ROI 199

The Point

SEPTEMBER 23, 2016

In B2B email marketing , does short copy always win over long? Not necessarily. The answer depends on your audience, the complexity of your message, and how well the copy maintains the reader’s interest and drives action. You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.

Email Campaigns 190

Email Campaigns Campaigns B2B Advertising Agencies 190

Influitive

SEPTEMBER 23, 2016

Never mess with the Beyhive. That was the advice of angel investor, VC, and former CMO of Hubspot, Mike Volpe, who kicked off the recent Advocacy Advantage roadshow in Boston on September 19, 2016. His main goal: illustrate the sheer power of fanatic, loyal advocates. In the case of Beyonce, her dedicated fans (known as. The post How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce) appeared first on Influitive.

Hubspot 235

Hubspot Brand Identity Branding CMO 235

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Webinar Metrics

Writing on the Web

SEPTEMBER 19, 2016

When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Successful small business professionals don’t have a lot of time on their hands, but they understand the importance of staying in contact with their prospects and clients. Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible.

Work Management 170

Work Management Marketing Management Newsletter Vendors 170

Marketing Insider Group

SEPTEMBER 20, 2016

In my last post, I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. I started this provocative series not because I am looking to bash my competitors, but because I’m looking to start a real movement to help business, sales, and marketing […]. The post How even social media & social selling experts are getting LinkedIn wrong – Part 2 appeared first on Marketing Insider Group.

Social Media 198

Social Media Linkedin Media Consulting 198

ViewPoint

SEPTEMBER 21, 2016

The Three “Lies” That Plague B2B Businesses Today Are: Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Do you agree these are lies? In late August I asked industry experts that same question and asked them to substantiate their response. The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist.

Lead Ranking 167

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Cold Calling 167

ANNUITAS

SEPTEMBER 20, 2016

The pressures to build a solid Demand Generation Strategy that is perpetual with content marketing that converts is high. So much so, that at times marketers may resort to tactics that might fall into the questionable practices category. Do you recognize any of the following content marketing misses? One piece to rule them all. It’s the blend-o-matic of content approaches; there’s nothing this super-piece doesn’t try to do.

Top of Funnel 164

Top of Funnel B2B Thought Leadership Thought Leadership Content 164

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Buzz Marketing for Technology

SEPTEMBER 21, 2016

Those of you who have been following my recent posts about digital currencies may remember my recent discussion with Alex Tapscott, founder and CEO of Northwest Passage Ventures. He’s the co-author along with his dad, the business theorist Don Tapscott of the best selling book ‘ The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World. ” In my last post, we delved a little into the topic of blockchains, those public ledgers that allow digital currencies like

Peer-to-peer 156

Peer-to-peer Validation Broadcasting Rules 156

Marketing Insider Group

SEPTEMBER 23, 2016

Every year you read new reports about how visual content is more engaging to readers than text-based content. The data is pretty compelling, actually. Especially when it comes to infographics. Colored visuals increase people’s motivation to read a piece of content by 80%. Infographics are liked and shared on social media 3 times more than […].

Social Media 192

Social Media Marketing Report Social Marketing Media 192

Biznology

SEPTEMBER 22, 2016

81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore. They start from finding your audience and selling to them to satisfying them and keeping them satisfied.

Buzz 152

Buzz Paid Search Agency Forrester Multi-Channel 152

ANNUITAS

SEPTEMBER 22, 2016

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. Although marketing automation platforms (MAP) are not new as of 2016, most of us have been a part of a team or company that does not utilize MAPs to their fullest potential.

Marketing Automation Services 148

Marketing Automation Services Marketing Automation Automation Email Marketing 148

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Social Media

Contently

SEPTEMBER 20, 2016

Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI. A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase). So while it might be nice to brag that your Facebook video got a million views, those views still don’t tell you how many people remembered the ad or decided they wanted to buy your product.

ROI 142

ROI Paid Search Agency Video Marketing Ads 142

Marketing Insider Group

SEPTEMBER 22, 2016

The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary. Marketers are naturally good at talking the talk; it’s kind of in our job description. Fortunately, these terms are pretty straightforward, you just need a little context to get […].

Trends 190

Trends Marketing Content Marketing Content 190

Biznology

SEPTEMBER 20, 2016

Always remember: don’t forget to keep on selling. Put that coffee down, coffee’s for closers only. Are you a brilliant genius when it comes to search engine optimization? Are you a digital PR god ? Do you live and breathe social media marketing ? Even if you’re coddled by a sales team or protected by the full force of an agency, you’re developing the skills associated with selling and marketing.

Advertising Agencies 145

Advertising Agencies Paid Search Agency Planning Adsense 145

Convince & Convert

SEPTEMBER 19, 2016

B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing.

Brand Identity 167

Brand Identity Branding B2B Content 167

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Contently

SEPTEMBER 20, 2016

One of the biggest mistakes a brand can make is to hire someone as part of its content team without considering whether that person is equipped to execute within the company’s larger marketing strategy. “What I usually see a lot is the organization has not enabled enough transition time,” said Baron Manett, former senior vice president of Ariad Communications and founder of Per Se Brand Experience.

Ad Building 142

Ad Building Television marketing Budget Programs Content 142

Marketing Insider Group

SEPTEMBER 21, 2016

With all the tools and technology we now have at-hand, it’s a great time to be a demand-generation marketer. Demand-gen is the umbrella under which all other customer-attention and early funnel efforts find their footing. With strong demand-gen leadership, many other marketing specialties can thrive. Reaching new markets, building buzz, promoting new offerings, and initiating […].

Demand 180

Demand Buzz Demand Generation Marketing Funnels 180

Biznology

SEPTEMBER 23, 2016

People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. Sales and marketing people take note: v ideo is a medium used for everyday social communication. That makes sense — it’s just another thing we do with a smartphone. But most B2B video — especially video targeting tech buyers — doesn’t feel at all like social communication for regular people.

Video Marketing 122

Video Marketing B2B Thought Leadership Business Thought Leadership 122