Sat.Nov 07, 2009 - Fri.Nov 13, 2009

Trending Sources

Are Your PDFs Social Media Friendly?

Proteus B2B Marketing Blog

If they’re not, they should be. White papers, eBooks, case studies, best practice guides…when done right, these B2B content marketing assets can be powerful lead generation and lead nurturing tools. At the same time, they’re expensive to create. They’re also hard to get into the hands of the right people. Further, in the B2B market, you may [.].

ReTweeting: Science or Art – Is 120 The New 140?

B2B Marketing Savvy

Other Twitter Topics: Twitter BackChannel for Presenters Navigating the Approval Maze Social Media: Not Just for Kids Email The Scoopdog Team.

What to look for in a Social Media Marketer?

Buzz Marketing for Technology

Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”.

ClickInsights: What is your favorite case study? Why do you like it?

Ambal's Amusings

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind?

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

More Trending

The six best marketing blogs you’ve never heard of

grow - Practical Marketing Solutions

I’m constantly looking for great new marketing ideas and I’ve found a couple of up-and-coming writers that have become some of my favorite sources.

Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

I just finished reading two books about trust, Trust Agents and The Trusted Advisor - I told friends and colleagues that I was working on my trust issues. But in all seriousness (and always in fun ), reading these books was very

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Who are the bloggers?

The Content Factor

This interesting report from Technorati, just published in October has some interesting findings. Among them: bloggers are far more well educated and wealthy than the population as a whole and 35% of bloggers have a journalistic pedigree in that they worked for a newspaper, magazine or broadcast outlet.What many are saying in terms of the ongoing ying and yang between traditional media and

5 Tricks to B2B Marketing Socially

Buzz Marketing for Technology

Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Most companies can’t connect social media efforts to success

grow - Practical Marketing Solutions

For the last two months I have been eagerly anticipating the results of Dr. Ben Hanna’s comprehensive survey of corporate social media utilization. Why is this report significant?

Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

Tweet. I just finished reading two books about trust, Trust Agents and The Trusted Advisor.

Pay For Performance Demand Generation, Appointment Setting & Leads: Got Green Leads?

Smashmouth Marketing

Produced this presentation for LinkedIn/Slideshare. Green Leads 101

5 Tricks to B2B Marketing Socially

Buzz Marketing for Technology

Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Back and ready to rock

grow - Practical Marketing Solutions

Belem Tower, Portugal. Miss me? You DID? Awe, I missed you too. Time to get back to work after a spectacular two-week vacation in Europe. But for fun, I thought I would give you a little insight into my holiday.

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Social media strategy for B2B: what’s required and what’s optional

Chris Koch

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether.

Email Personalization Gone Bad – Marketing WTF?

Reachforce

I have heard mixed reviews on using personalization in email marketing. And if you have dirty data with things like LEIGH ANNE or Leigh Anne (don't call til Q1) in the first name field of your CRM, using personalization can be pretty scary and it might be time for some

Lead Gen Tips: How to Produce A Successful Webinar

Smashmouth Marketing

I had the pleasure today of participating in the Richardson Connect webinar series. Nigel Edelshain of Sales 2.0 and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

The Top People in Sales Lead Management in 2009: Friday, November 13th is Your Last Chance to Vote!

Sales Lead Insights

Don’t miss this opportunity to vote for your top five candidates to be among the fifty most influential people in sales lead management in 2009. Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Friday, November 13th. Both members and non-members can vote. So why don’t you click this link to cast your votes right now: www.salesleadmgmtassn.com/top50_vote.htm. Then be sure to watch for the results on November 16, 2009.

Social media strategy for B2B: what’s required and what’s optional

Chris Koch

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether.

Is Your About Us Page First or Last?

B2B Marketing Traction

Tweet. In my last blog entry, Trust: Get It, Measure It, Grow It Online or Offline , I wrote about what I learned in reading the books Trust Agents by Chris Brogan and Julien Smith and The Trusted Advisor by David Maister et al. The exercise made me think of an issue I’ve seen on a lot of web sites: the position of the About Us page. I take note when an About Us page is the first one on a web site menu.

Lead Gen Tip: How to Produce A Successful Webinar

Smashmouth Marketing

I had the pleasure today of participating in the Richardson Connect webinar series. Nigel Edelshain of Sales 2.0 and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Thought Leadership: A Spirit of Generosity

The Content Factor

We've received some interesting questions in response to our white paper, "Is Anybody Following Your Thought Leadership? Five Best-Practices." One, in particular, describes the dilemma marketing departments face: How can we prevent our thought leadership efforts from being interpreted as sales propaganda?The The answer lies in the fact that thought leadership isn't built, it's nurtured. It is up to.

Outbound Marketing to Your Inbound Marketing Activity; Leverage!

Reachforce

Inbound Marketing seems to be all the hype these days. B2B marketers are getting their feet wet with new social media tactics, online marketing is bigger than it’s ever been and word-of-mouth strategies are being built into most marketing plans today. But what are you doing with all of this

Is Your About Us Page First or Last?

B2B Marketing Traction

Tweet. In my last blog entry, Trust: Get It, Measure It, Grow It Online or Offline , I wrote about what I learned in reading the books Trust Agents by Chris Brogan and Julien Smith and The Trusted Advisor by David Maister et al. The exercise made me think of an issue I’ve seen on a lot of web sites: the position of the About Us page. I take note when an About Us page is the first one on a web site menu.

Web Inquiry Management: Interview with Mike Wallen

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest is Mike Wallen , CEO of The Lead Dogs , a B2B lead development company that provides sales lead generation, telemarketing and telesales services. Mike, I understand that you recently published a special report about the handling of web inquiries, titled " The Truth Behind Web Inquiry Management."

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

How to Be a Content Marketing Winner

Ambal's Amusings

Do you feel like a content marketing loser? Like even though you're using the same strategies as the celebrity bloggers, the crowd keeps passing you by? In a super post about "getting lucky" in the content marketing world , Tracy Feit Love breaks it down to this memorable example: "Two guys walk into a bar (humor me here). The first guy walks up to a woman and says, 'Hi. I make a lot of money and drive a really fast car, so you will definitely want to go out with me.

Seven Infectious Diseases of B2B Marketing — And Their Cures: Checklistosis

Reachforce

Kathryn Roy, marketing consultant and friend of The B2B Lead, has a great eBook, Seven Infectious Diseases of B2B Marketing — And Their Cures, that we want to share with all of our readers. We will post excerpts that cover the diseases one by one but feel free to download

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Lead Generation Check list – Part 6: A Multi-modal lead generation approach

B2B Lead Generation Blog

This is the sixth in an eight-part series I’m calling the ‘Lead Generation Checklist. I wanted to provide a checklist that helps organizations optimize their lead generation process.

Your B2B Lead Generation Budget: Start by Cutting It Into Thirds

Sales Lead Insights

Here is a simple and effective way to allocate your business-to-business lead generation budget. Use the first third of your B2B lead generation budget for Internet marketing. Start with: Search engine optimization (SEO) so your web pages will be found when prospects are using the leading search engines to find companies, products or services like yours.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results