Sat.Aug 20, 2016 - Fri.Aug 26, 2016

5 Tips To Rock Your Snapchat Marketing

Marketing Insider Group

With more than 110 million daily active users worldwide, Snapchat has proven to be a social media powerhouse itself, giving big players like Facebook and Twitter a good run for their money. In fact, Snapchat grew as much in one year as Twitter has in four years altogether. And according to eMarketer, Snapchat is expected […]. The post 5 Tips To Rock Your Snapchat Marketing appeared first on Marketing Insider Group. Content Marketing

From Branding to Demand Generation

Sales Engine

How First Rate Uses Thought Leadership Content to Grow the Business Having the same brand since their start in 1991, First Rate knew they had to make some major changes if they were going to compete effectively and grow in today’s digital era. Given their mission to help wealth management firms grow and thrive as stewards of their client’s investments, First Rate needed an innovative approach that would help empower investors and advisors to simplify and better understand their financial world.

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8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. This study found that B2B companies actually get 20 times more engagement on Instagram than on LinkedIn, despite having much smaller audiences on the platform.

Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience

Oracle

A convergence of marketing and advertising technologies is occurring. Performance advertisers know that data insights and integrations form the core of a winning campaign, both from a creative and a revenue standpoint. But many aren’t taking full advantage of the information they have access to.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

5 B2B Social Media Best Practices That Will Up Your Marketing Game

B2B PR Sense

Social media has proven its worth within the marketing realm beyond a doubt. Yet, many B2B companies hesitate to utilize -- or optimize -- this vital resource. Are you among this number? Find out why and how to implement 5 B2B social media best practices that will put you in the vanguard! Set any reservations about social media marketing aside for a moment and hear me out.

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5 Things to Pay Attention to in a B2B Competitive Analysis

KoMarketing Associates

Competitive analyses are extremely important to B2B marketing strategies. They help to identify weaknesses as well as highlight where you’re having success against your competitors. To put it simply: If you’re not measuring your performance against that of your peers, you’re falling behind the competition. When starting a B2B competitive analysis, it can often seem overwhelming. It’s often a struggle to identify comparable competitors and metrics as well as sift through the mountains of data.

How giving useful ideas and secrets builds trust

B2B Lead Generation

I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. I talked about freely sharing ideas and helping people. He replied something like, “I think companies [like yours] give away too many of their trade secrets on their website and blogs. They provide too much information freely. If I wanted to compete or copy you… all I would need to do is read your site or blog.

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Want To Know How To Harness Data and Optimize Customer Experience?

Oracle

Data and customer experience (CX) may be the two biggest things on marketers' collective minds right now. Marketers around the world want to know how to best use data and optimize the customer experience. Of course it's not that easy as today’s digital consumers are demanding. They have become more unforgiving of a poor customer experience and expect their desktop and mobile devices to be responsive, efficient, and easy to use.

Getting Your Video Marketing Strategy Right

Marketing Insider Group

By Tom Hopkins, Managing Director at One Productions Gangnam Style by Korean rapper Psy is YouTube’s most viewed video ever. It has more than 2.5 billion views to date and is a viral video sensation. But, what makes it so popular? Is it the cheesy K-Pop that we have now come to love? Is it the colorful […]. The post Getting Your Video Marketing Strategy Right appeared first on Marketing Insider Group. Content Marketing

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

ScribbleLive Acquires Linkdex, The Enterprise SEO Platform

RockContent

There are roughly 4.75 billion indexed pages across the world wide web, and an estimated 3.5 billion daily Google searches. Businesses that are serious about improving their digital visibility need solutions to create the best content for both their audiences and search engines like Google. Merging Content Marketing With SEO. Content marketing and SEO have never been more co-dependent , but both disciplines tend to live separately at an operational level.

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Social media strategy leaders: an intro to the series

Biznology

Hello Biznology Readers! I am so proud to join the digital marketing experts who contribute to this blog. A special “thank you” to Mike Moran who invited me to join the ranks. Over the years, I’ve known Mike as an author, a research partner, and a consultant. I continue to learn from his ever-expanding expertise and innovation in marketing and share it with my own colleagues, network and students.

Your Content Pros' Guide to Crafting the Optimal Experience

Oracle

Four top Content Pros have joined us this past month to reveal their prowess in the marketing industry. Is your website unattractive or are your customers giving your content the silent treatment? Have you been overwhelmed by the push for video and haven’t yet been given the budget to hire a specialist? Stop scrambling and perusing “how to’s” online!

10 Ways To Lose a Lead

Marketing Insider Group

Are you inundated with articles telling you to nurture your qualified leads? Perhaps you’ve grown weary of all the advice you’ve been hearing about how to get your prospects moving faster along the sales funnel? Strategies about how to attract and grow your leads often vary depending on who you’re talking to. Sometimes it involves […]. The post 10 Ways To Lose a Lead appeared first on Marketing Insider Group. Demand Generation

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

CMO's Organizational Readiness Indicators for Multi-Touch Attribution

bizible

According to the State of Pipeline Marketing Report 2015 , less than half of CMOs believe that their team is using the correct attribution model. This means that less than half of these marketing leaders are actually confident that their team is accurately attributing marketing activities to revenue. Usually, this is due to the fact that their marketing org continues to use single-touch attribution models.

Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. It should include tips and information that invites your prospects and clients to take action. Your newsletter is a representation of you and your business. It’s a part of your brand. David Ogilvy , the “father of advertising,” described a brand as “the intangible sum of a product’s attributes.”

One Third of CMOs Not Integrating Within Digital Channels

Oracle

It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth? Companies with strong cross channel customer engagement see a 9.5% year-over-year increase in annual revenue. Cross channel customers who shop on more than one channel have a 30% higher lifetime value score than those who shop on only one.

Improve Your Content Marketing Strategy With These 7 Tips

Marketing Insider Group

With all the blogs, social media posts, eBooks, whitepapers, and videos you create, how do you make sure you are achieving the right results with your content marketing? You probably have a few metrics you’re tracking to measure how well your content is performing. You may also have a publishing schedule and a list of content […]. The post Improve Your Content Marketing Strategy With These 7 Tips appeared first on Marketing Insider Group. Content Marketing

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What We Learned By Filming Our First B2B Case Study Video

bizible

At Bizible, we realize that customers are our best salespeople. After all, they know better than anyone the value Bizible provides and how helpful our customer success team is when there are bumps on the road to making every marketing dollar profitable. We’ve dedicated an entire page to highlight our customer’s stories and how they’ve overcome marketing challenges by using Bizible. The page features logos, testimonials, and case studies from some of our happiest customers.

7 Marketing Hacks To Build Brand, Generate Demand, and Grow Revenue

Influitive

Building a top-notch marketing machine isn’t easy—but harnessing the power of your customer advocates will help. Andy Mackensen, Co-Founder and CMO of HUMAN and SnackNation, gives his top seven tips for creating amazing marketing content that will generate lots of evergreen leads. Hint: start talking to your advocates!) Who’s ready to talk about some smart. The post 7 Marketing Hacks To Build Brand, Generate Demand, and Grow Revenue appeared first on Influitive.

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What Are the Two Types of Seasonal Marketing?

Oracle

Good marketers know that customers respond best to brands that reach out to them in a meaningful way. The trick comes in figuring out the winning combination of content, timing, and method of delivery that makes the engagement mean something. One of the most important factors in that equation is seasonality, or “the tendency of consumer expenditure on a good or services to vary in some pattern over the course of a year” ( Ideas in Marketing , Kubacki 2013).

CMOs fail to go beyond brand awareness on LinkedIn

Marketing Insider Group

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. I believe it’s because the attention and efforts are on the top of the funnel instead of thinking about the complete buyer’s journey. […]. The post CMOs fail to go beyond brand awareness on LinkedIn appeared first on Marketing Insider Group. Social Media LinkedIn LinkedIn Marketing

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

It’s normal to be bad before you’re good

Biznology

I write an article for Biznology religiously, though not always on time, every Tuesday, because I know it’s not only normal to be bad before you’re good. I was out at the Nationals v Orioles game last night at Oriole Park at Camden Yards with Bob Fine and told him I needed to get my blog post done the next day before I moved on to my business development duties and work with Skinny Coconut Oil and my other clients.

7 Steps To Creating The Best ABM Campaign Ever With Advocacy

Influitive

Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success. Combining the two gives you the best of both worlds: the targeting power of ABM, and the ability to leverage your advocates’ personal connections and stories. But how do you do it? The post 7 Steps To Creating The Best ABM Campaign Ever With Advocacy appeared first on Influitive.

Why So Many Email Marketers Are Worried About Spamhaus

Oracle

The talk this week in Deliverability has centered around a rash of Spamhaus listings. The narrative is that someone set off a massive number of “list bombs” (entering tons of email addresses at sites without CAPTCHA or Confirmations) which targeted websites that didn’t have any confirmation capabilities. Those addresses were then added to the lists of those sites.

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8 Virtual User Experience Tricks for Better Conversion Results

Marketing Insider Group

There’s the same reason why we always come back to the same restaurant, barber or supermarket. All of these businesses have focused on a positive user experience that in return creates trust and adherence toward your brand. Brand experience and conversion rate are the strongest drivers of trust and are intimately related. If your website […]. The post 8 Virtual User Experience Tricks for Better Conversion Results appeared first on Marketing Insider Group. Marketing Strategy

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.