INDUSTRY INSIGHTS YOUR PEERS ARE READING
How First Rate Uses Thought Leadership Content to Grow the Business Having the same brand since their start in 1991, First Rate knew they had to make some major changes if they were going to compete effectively and grow in today’s digital era. MORE
According to the State of Pipeline Marketing Report 2015 , less than half of CMOs believe that their team is using the correct attribution model. This means that less than half of these marketing leaders are actually confident that their team is accurately attributing marketing activities to revenue. MORE
Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? How should you collect it? Contact Information. MORE
There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. MORE
Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. MORE
It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. We focus on getting customers, and lots of them, through various methods, and often at any cost. MORE
Just take a look at some of the biggest names in business, and it becomes obvious how crucial big data is. Companies across the globe are relying on big data to fuel their business insights, improve business decision making, and enhance their marketing campaigns. MORE
Social media has proven its worth within the marketing realm beyond a doubt. Yet, many B2B companies hesitate to utilize -- or optimize -- this vital resource. Are you among this number? Find out why and how to implement 5 B2B social media best practices that will put you in the vanguard! MORE
By Tom Hopkins, Managing Director at One Productions Gangnam Style by Korean rapper Psy is YouTube’s most viewed video ever. It has more than 2.5 billion views to date and is a viral video sensation. But, what makes it so popular? Is it the cheesy K-Pop that we have now come to love? MORE
With all the blogs, social media posts, eBooks, whitepapers, and videos you create, how do you make sure you are achieving the right results with your content marketing? You probably have a few metrics you’re tracking to measure how well your content is performing. MORE
Are you inundated with articles telling you to nurture your qualified leads? Perhaps you’ve grown weary of all the advice you’ve been hearing about how to get your prospects moving faster along the sales funnel? MORE
Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers, a closer look will show you the process involved in generating sales. Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers. MORE
When measuring the health of customer relationships, three metrics are at the core of most studies: customer satisfaction , customer loyalty (likelihood of choosing supplier at next purchase) and customer advocacy (likelihood of recommending supplier to others). MORE
Competitive analyses are extremely important to B2B marketing strategies. They help to identify weaknesses as well as highlight where you’re having success against your competitors. MORE
Unless you’re an expert in palm reading or tarot cards, you probably don’t have the ability to see into the future. Even though you may not have the technology (or superpowers) to know exactly what the future holds, you do have the next best thing: data. MORE
For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Project-based marketing always has a beginning, middle, and an end. MORE
At Bizible, we realize that customers are our best salespeople. After all, they know better than anyone the value Bizible provides and how helpful our customer success team is when there are bumps on the road to making every marketing dollar profitable. MORE
Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. MORE
How First Rate Uses Thought Leadership Content to Grow the Business Having the same brand since their start in 1991, First Rate knew they had to make some major changes if they were going to compete effectively and grow in today’s digital era. MORE
Hello Biznology Readers! I am so proud to join the digital marketing experts who contribute to this blog. A special “thank you” to Mike Moran who invited me to join the ranks. Over the years, I’ve known Mike as an author, a research partner, and a consultant. MORE
I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. I talked about freely sharing ideas and helping people. MORE
Addressing inefficiencies is one of the most critical things a business owner can do. By improving business efficiency, businesses can seek to reduce labor needs, improve the brainpower of their team, reduce overhead expenses, and increase profit margins. MORE
When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. It should include tips and information that invites your prospects and clients to take action. MORE
I write an article for Biznology religiously, though not always on time, every Tuesday, because I know it’s not only normal to be bad before you’re good. MORE
With more than 110 million daily active users worldwide, Snapchat has proven to be a social media powerhouse itself, giving big players like Facebook and Twitter a good run for their money. In fact, Snapchat grew as much in one year as Twitter has in four years altogether. MORE
Marketing Insider Group
AUGUST 24, 2016
With more than 110 million daily active users worldwide, Snapchat has proven to be a social media powerhouse itself, giving big players like Facebook and Twitter a good run for their money. In fact, Snapchat grew as much in one year as Twitter has in four years altogether.
Sales Engine
AUGUST 22, 2016
How First Rate Uses Thought Leadership Content to Grow the Business Having the same brand since their start in 1991, First Rate knew they had to make some major changes if they were going to compete effectively and grow in today’s digital era.
KoMarketing Associates
AUGUST 23, 2016
There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform.
B2B Lead Generation
AUGUST 24, 2016
I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. I talked about freely sharing ideas and helping people.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Marketing Insider Group
AUGUST 22, 2016
Are you inundated with articles telling you to nurture your qualified leads? Perhaps you’ve grown weary of all the advice you’ve been hearing about how to get your prospects moving faster along the sales funnel?
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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KoMarketing Associates
AUGUST 25, 2016
Competitive analyses are extremely important to B2B marketing strategies. They help to identify weaknesses as well as highlight where you’re having success against your competitors.
B2B PR Sense
AUGUST 24, 2016
Social media has proven its worth within the marketing realm beyond a doubt. Yet, many B2B companies hesitate to utilize -- or optimize -- this vital resource. Are you among this number? Find out why and how to implement 5 B2B social media best practices that will put you in the vanguard!
Marketing Insider Group
AUGUST 23, 2016
It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. We focus on getting customers, and lots of them, through various methods, and often at any cost.
Webbiquity
AUGUST 23, 2016
Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing.
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Account-Based Marketing is a strategy, not a solution.
Biznology
AUGUST 22, 2016
Hello Biznology Readers! I am so proud to join the digital marketing experts who contribute to this blog. A special “thank you” to Mike Moran who invited me to join the ranks. Over the years, I’ve known Mike as an author, a research partner, and a consultant.
bizible
AUGUST 26, 2016
According to the State of Pipeline Marketing Report 2015 , less than half of CMOs believe that their team is using the correct attribution model. This means that less than half of these marketing leaders are actually confident that their team is accurately attributing marketing activities to revenue.
Marketing Insider Group
AUGUST 22, 2016
By Tom Hopkins, Managing Director at One Productions Gangnam Style by Korean rapper Psy is YouTube’s most viewed video ever. It has more than 2.5 billion views to date and is a viral video sensation. But, what makes it so popular? Is it the cheesy K-Pop that we have now come to love?
Writing on the Web
AUGUST 25, 2016
When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. It should include tips and information that invites your prospects and clients to take action.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Biznology
AUGUST 23, 2016
I write an article for Biznology religiously, though not always on time, every Tuesday, because I know it’s not only normal to be bad before you’re good.
bizible
AUGUST 25, 2016
At Bizible, we realize that customers are our best salespeople. After all, they know better than anyone the value Bizible provides and how helpful our customer success team is when there are bumps on the road to making every marketing dollar profitable.
Marketing Insider Group
AUGUST 22, 2016
With all the blogs, social media posts, eBooks, whitepapers, and videos you create, how do you make sure you are achieving the right results with your content marketing? You probably have a few metrics you’re tracking to measure how well your content is performing.
Hive9
AUGUST 23, 2016
When an act of marketing draws attention to your business, that feels like a win. But if a prospect stops there, then your marketing isn’t truly doing its job. Hive9
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Biznology
AUGUST 26, 2016
Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? How should you collect it? Contact Information.
Reachforce
AUGUST 26, 2016
Just take a look at some of the biggest names in business, and it becomes obvious how crucial big data is. Companies across the globe are relying on big data to fuel their business insights, improve business decision making, and enhance their marketing campaigns.
Marketing Insider Group
AUGUST 23, 2016
Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI.
Sales Engine
AUGUST 23, 2016
For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Project-based marketing always has a beginning, middle, and an end.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Savanta
AUGUST 22, 2016
When measuring the health of customer relationships, three metrics are at the core of most studies: customer satisfaction , customer loyalty (likelihood of choosing supplier at next purchase) and customer advocacy (likelihood of recommending supplier to others).
Reachforce
AUGUST 24, 2016
Addressing inefficiencies is one of the most critical things a business owner can do. By improving business efficiency, businesses can seek to reduce labor needs, improve the brainpower of their team, reduce overhead expenses, and increase profit margins.
Marketing Insider Group
AUGUST 25, 2016
Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers, a closer look will show you the process involved in generating sales. Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers.
Sales Engine
AUGUST 22, 2016
How First Rate Uses Thought Leadership Content to Grow the Business Having the same brand since their start in 1991, First Rate knew they had to make some major changes if they were going to compete effectively and grow in today’s digital era.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
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