Sat.Nov 13, 2021 - Fri.Nov 19, 2021

How does a company stand out in an existing market?

Tomorrow People

B2B companies in existing markets need to stand out. Having a sustainable competitive advantage can help. It’s no secret that companies in existing markets face competition – a lot of it.

Report: B2B Marketers Finding Content Success in Virtual Spaces

KoMarketing Associates

B2B marketers are seeing success with content marketing, and new research suggests that the virtual space has given them new opportunities to connect with customers.

Report 207

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Why Building is Better than Buying When it Comes to Email Lists

Benchmark Email

Shortcuts are efficient, and as the name implies, they get you to where you need to go in a shorter amount of time. But not all shortcuts are good. In fact, some shortcuts are just plain lazy and can result in a heap of trouble. Take, for instance, your email marketing.

Buy 101

Manufacturing Content Marketing—The Year It Was and Looking Forward

Industrial Marketing Today

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI).

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Customer-Centric Message Maps Engage More Customers | One Good Idea

Vision Edge Marketing

Diana and I have had conversations with several customers on the topic of messaging. In each conversation, the business leader said they were having difficulty engaging the right customers. One of the first questions we asked them was “do you have a message map to support customer engagement?”

More Trending

What are Trigger Events in B2B Sales — and Why Does Your Team Need a Strategy to Use Them Effectively?


Sponsored post. Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Being able to communicate with the correct context and timing is essential as a sales representative.

Report: Marketers and Sales Reps Still Facing ABM Challenges

KoMarketing Associates

Although sales representatives and marketers are seeing similar success via account-based marketing (ABM), new research indicates that there are still several challenges in this area.

Report 196

Creating Moments that Matter for Customers this Holiday Season


Gone are the days when we wait until after Halloween (at a minimum) to talk about Christmas. Perhaps it’s because we’re all looking for something to celebrate this year. But regardless of the reason, every retailer on the planet is telling us to buy now, plan ahead and be ready for the 2021 holidays.

Online Events: How to Stay Organized from Beginning to End

Marketing Insider Group

A dynamic digital content strategy is essential to helping your business stand out and attract an audience. However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen.

Alternatives to PPM Tools for Today's Anywhere Workforce

To survive in the future of work, PMOs need to evolve beyond what most basic PPM tools offer. The best project portfolio management tools enables teams to plan and execute in one place, giving PMOs the visibility they need to ensure project success.

The Founder Interview Series #36: Braden Ericson, Sparrow Charts


Although there are a number of marketing dashboard tools out there, reporting marketing results is still a painful process. This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. Some tools are easy to use but very limited in scope.

Google 193

Why Visual Storytelling Demands More Than Just Images

Content Marketing Institute

It’s not a picture of diamonds with a tagline, “Diamonds are forever.” That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. He also gives three approaches to do it better.

Resignation, Reset and Renewal: Charting a New Path Forward At Work


Greetings – I hope you, your families and friends are doing well! It is hard to believe that the holiday season is upon us. We are looking forward to recharging next week by celebrating Thanksgiving with family and friends here in the Bay.

Work 104

Scarcity Principle: How to Create Demand Using Content Marketing

Marketing Insider Group

Knowing how to create demand for your products and services is often the difference between reaching your sales goals and a missed opportunity.

Demand 168

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Show Your Social Media Team How Their Work Impacts Sales


What if your Salesforce and social data could come together to create a 360° view of your customer? Our Salesforce integration lets you follow your customers on each and every touchpoint they have with your brand on social and pinpoint their intent in real time.

The Gap Between Interest and B2B Intent Data in Marketing

Marketing Interactions

B2B Intent data is the latest tool in the marketing stack on the hype cycle. There are protractors and detractors, but when you get right down to it, intent data is just another great tool in your marketing toolbox. If it’s used correctly. The problem is that intent is often confused with interest.

Intent 104

Securing Content, Documents, Information and Data


We’ve all been there. An email meant for one person goes to a group. A document intended for your team goes out to the client instead. Red-faced mea culpas ensue ….

Trust 104

ITSMA Marketing Vision 2021: my Top 10 “Insanely Great” Ah Hah Moments for Marketing Leaders

Marketing Insider Group

You know you have been involved with something or someone special for a long time when you cannot remember the date you first started working with a colleague or team, first attended an event, or became aware of key concepts that became “ah hah moments” or epiphanies.

SWOT 158

From Planning to Results, How to Choose a Tool to Manage Marketing Projects

With increased channels, tools, and pressure to achieve goals, your work management platform must be able to: Manage complex projects within tight time frames, Harness data from all channels to make decisions in real time, Prove ROI to the broader business. Download the eBook today!

Video SEO: How to Optimize Your Videos for Search


Videos are becoming major marketing assets. They can get your products noticed by a wider audience, build your brand awareness and bring in sales. This is why understanding video SEO is so helpful to modern marketers.

Video 102

The Comprehensive Guide to Content Marketing for ABM


Account-based marketing (ABM) offers organizations a strategic approach to engaging their highest-value prospects. For those enterprises that want to execute this practice, ABM needs to integrate with all your other efforts, including content.

Consultants Collective Profile: Peggy Reinders


We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

The Top Content Marketing Influencers to Watch in 2022

Marketing Insider Group

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

ABM Campaign Crash Course: Building Orchestrated ABM Campaigns


You made it to our final installment of the ABM Crash Course Series! If you’ve made it this far, congrats! Missed any of our other crash courses? No problem, you can get all the valuable ABM campaign insights from previous crash courses on our content hub.

Fresh Ideas and Expert Advice for Writing Email That Gets Opened and Read

Content Marketing Institute

Yes, there’s more competition in the inbox. But email remains one of the most valuable content marketing tools. Build audience trust and get a better response from every email you send with these expert tips from Content Marketing World speakers.

The Best Way to Battle Burnout


The recent Vox Media/Watermark survey of professional women was full of nuggets about what women want from the future of work. Hybrid and remote work, more time off, more mentoring and coaching were all heartily endorsed. Underlying it all — deep feelings of burnout. This is a serious problem.

Work 104

How to Create a Customer-Centric Marketing Strategy

Visitor Queue

It’s essential for B2B companies to be customer-centric in order to thrive. However, we see so many that value their product over their customers. This product-focused strategy may work short-term but can be catastrophic in the long run.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

How to Create Content that Outperforms Your Competitors


If you've been following certain content marketing or SEO experts over the last decade, you've probably come across an imperative that says we need to be creating content that is 10x better than what our competitors have published. Is that really necessary?

How to Automate Lead Generation in 3 EASY Steps (Step by Step)


Do you want to learn how to automate lead generation? When running your own business, your time is sacred, and you are probably looking for ways to save time. Automating your marketing efforts, especially lead generation, can help you do just that.

How Integrated Data, Creative, and Technology Capabilities Help B2B Agencies Deliver Exponential Outcomes


For B2B agencies, offering core data, creative and tech capabilities is not enough - an integrated approach to leverage these capabilities is equally important to see exponential outcomes. Blogs