Tomorrow People
NOVEMBER 17, 2021
B2B companies in existing markets need to stand out. Having a sustainable competitive advantage can help. It’s no secret that companies in existing markets face competition – a lot of it. According to a 2021 report from B2B International, building a strong position in the industry is a top priority and concern for B2B professionals. But how can you stand out when you have many direct competitors?
KoMarketing Associates
NOVEMBER 16, 2021
B2B marketers are seeing success with content marketing, and new research suggests that the virtual space has given them new opportunities to connect with customers. The Content Marketing Institute recently published its “12th Annual B2B Content Marketing Benchmarks” report, and statistics indicated that most B2B marketers (55%) have been at least “moderately successful” with their content marketing strategy over the last 12 months.
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Benchmark Email
NOVEMBER 17, 2021
Shortcuts are efficient, and as the name implies, they get you to where you need to go in a shorter amount of time. But not all shortcuts are good. In fact, some shortcuts are just plain lazy and can result in a heap of trouble. Take, for instance, your email marketing. You’ve got some great… The post Why Building is Better than Buying When it Comes to Email Lists appeared first on Benchmark Email.
Webbiquity
NOVEMBER 18, 2021
Sponsored post. Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Being able to communicate with the correct context and timing is essential as a sales representative. Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
ANNUITAS
NOVEMBER 15, 2021
There’s been one constant over the last year and a half: change. Change in the working environment, change in the tools companies are using, and change in how buyers seek information and make purchases. Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. But sellers have been challenged to build trust through relationships.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vision Edge Marketing
NOVEMBER 16, 2021
Diana and I have had conversations with several customers on the topic of messaging. In each conversation, the business leader said they were having difficulty engaging the right customers. One of the first questions we asked them was “do you have a message map to support customer engagement?” When we ask this question, we often hear, “what’s a message map?”.
Webbiquity
NOVEMBER 16, 2021
Although there are a number of marketing dashboard tools out there, reporting marketing results is still a painful process. This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. Some tools are easy to use but very limited in scope. Others are powerful and flexible, but frustratingly difficult to implement and use.
KoMarketing Associates
NOVEMBER 17, 2021
Although sales representatives and marketers are seeing similar success via account-based marketing (ABM), new research indicates that there are still several challenges in this area. Conversica recently published its “2021 State of Account-Based Marketing Report,” and data indicated that marketers and sales reps are relatively on the same page about the potential of ABM.
Marketing Insider Group
NOVEMBER 15, 2021
Knowing how to create demand for your products and services is often the difference between reaching your sales goals and a missed opportunity. One of the ways brands can reliably generate demand is through scarcity marketing tactics, which tap into people’s motivation to avoid loss or obtain something exclusive. You are probably seeing scarcity marketing tactics all around you already without realizing it.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Smashmouth Marketing
NOVEMBER 19, 2021
Green Leads CEO Mike Farrell was recently a guest on Kevin Harrington’s (from SharkTank) SharkPrenuer Podcast with co-host Seth Greene (Podcast DirectResponse Marketing Expert). On the Podcast, they covered many topics including: How Green Leads is a B2B lead and appointment generation company.-Why need good content to bring in and generate new leads.
Industrial Marketing Today
NOVEMBER 17, 2021
I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). The timing couldn’t be any better, since many of my manufacturing and engineering clients are putting together their industrial marketing plans and budgets for 2022. Refer to my post, Industrial Marketing: What. [ This is only a content summary.
Brandpoint
NOVEMBER 15, 2021
We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. But, since we’re marketers, we thrive on the unexpected, right? And over the last two years, our agility has been tested, as well as our ability to change course when situations arise.
Marketing Insider Group
NOVEMBER 16, 2021
You know you have been involved with something or someone special for a long time when you cannot remember the date you first started working with a colleague or team, first attended an event, or became aware of key concepts that became “ah hah moments” or epiphanies. They become part of a collective memory that continually expands, and becomes intertwined with your expertise, skills, and relationships.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
NOVEMBER 17, 2021
Use these expert tips to level up your freelance SEO game, make what you're worth, and enjoy a successful career as a freelancer. The post SEO Freelancing: 10 Things You Need To Know To Be Successful appeared first on Search Engine Journal.
Unbounce
NOVEMBER 16, 2021
After you research your pay-per-click ad campaign’s keywords , your job’s far from over. You can’t just slap some keywords on your ad and call it a day. Imagine you’re scrolling through your search results and social feed, and you come across an ad that says: Tropical vacation Best Island vacation Tropical vacation packages. You’re not gonna click on that ad, right?
Content Marketing Institute
NOVEMBER 18, 2021
It’s not a picture of diamonds with a tagline, “Diamonds are forever.” That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. He also gives three approaches to do it better. Continue reading → The post Why Visual Storytelling Demands More Than Just Images appeared first on Content Marketing Institute.
Marketing Insider Group
NOVEMBER 15, 2021
Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2021 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Porch Group Media
NOVEMBER 17, 2021
Data-Driven Strategies to Reach Today’s Omnichannel Shoppers. According to research from NielsenIQ, COVID-19 fueled a 50% increase in U.S. omnichannel shopping last year. With stores shutting down and products and items harder to find, millions of people headed online to research, shop, price check, and purchase. However, not every online experience led to a digital purchase. while approximately 50% ended in an ecommerce purchase according to the research, consumers used other channels to contin
Search Engine Journal
NOVEMBER 17, 2021
Google documented a change called Translated Results that affects six languages. It auto-translates the titles and snippets between languages The post Google Updates Some SERPs With Translated Results appeared first on Search Engine Journal.
Unbounce
NOVEMBER 18, 2021
“We just don’t have the time or the resources to do X, Y, and Z!”. Sounds familiar? Yep, this is a line commonly heard in many businesses , especially small businesses where the number of marketing team members can generally be counted on one hand—or even just one finger. For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog
Martech
NOVEMBER 19, 2021
One of the most frustrating things for customers is a fragmented brand interaction. And with consumer expectations at an all-time high, poor CX could end up breaking your marketing campaigns. “Research from PwC shows something that should be scary to CX leaders,” said Christopher Cummings, Principal Product Manager at big data company Precisely, in his session at our MarTech conference. “59% of customers will leave a brand that they love after just two or three negative interactions.”.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content Standard
NOVEMBER 17, 2021
Are you getting the most out of your video content? You may have produced a solid suite of videos that successfully reach and engage your intended audience, but how many versions of those videos have you created? Have you planned ways that those or complementary videos can actually help convert and even retain your customers? The value of video content goes beyond just attracting new eyes to your latest product or service.
Search Engine Journal
NOVEMBER 18, 2021
Google's John Mueller explained how to choose between rel canonical and noindex and suggested that using both can be useful The post When To Use Rel Canonical Or Noindex …Or Both appeared first on Search Engine Journal.
Content Marketing Institute
NOVEMBER 16, 2021
Yes, there’s more competition in the inbox. But email remains one of the most valuable content marketing tools. Build audience trust and get a better response from every email you send with these expert tips from Content Marketing World speakers. Continue reading → The post Fresh Ideas and Expert Advice for Writing Email That Gets Opened and Read appeared first on Content Marketing Institute.
Launch Marketing
NOVEMBER 17, 2021
Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer. Should you invest your resources into improving and optimizing your website?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Martech
NOVEMBER 18, 2021
The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. One obvious catalyst for this was the COVID-19 pandemic. “The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. “It drove 1
Search Engine Journal
NOVEMBER 15, 2021
Looking to boost your social media audience with organic followers who are genuinely interested in your brand? These methods work. The post 11 Proven Tips To Get More Social Media Followers appeared first on Search Engine Journal.
Brightedge
NOVEMBER 19, 2021
In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. We recapped major updates the search engines implemented and how those changes impacted results and the countless brands that rely on organic search. Check out a recording of the webinar. During the live event, we asked our 750+ attendees about their experiences and perspectives on 2021 along with their plans for 2022.
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