Marketing Insider Group
NOVEMBER 21, 2016
Many mobile marketers like to tout the various benefits a well-defined marketing plan, however there are still lots of campaigns destined to flop due to poor research, lack of goals and mistimed opportunities. With thousands of how-to articles, case studies & data insights circling the web, how do marketers keep getting it wrong? Well as […].
Hive9
NOVEMBER 21, 2016
Enterprise organizations have had a big problem for years: their many departments exist in silos. Oftentimes, there are silos within individual departments themselves. When you’re dealing with a large number of people required to run an enterprise company, keeping everyone connected and communicating can be difficult.
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Marketing Insider Group
NOVEMBER 21, 2016
Nearly 40% of CEOs say the CMO will be the first to go if business growth targets are not met, according to Accenture Strategy’s latest research ‘The C-level Disruptive Growth Opportunity,’ which surveyed over 500 CEOs and nearly 900 CMOs from organizations around the world. In spite of the fact that CEOs hold other C-level […]. The post CMOs Are Behind On Disruptive Growth, And It’s Going To Cost Their Job [Research] appeared first on Marketing Insider Group.
Contently
NOVEMBER 21, 2016
For months, my health-nut brother has encouraged me to develop a meal plan. (“Dumplings are not a food group, Erin.”) To humor him, I decided to map out what I would eat. Suddenly, my menu was no longer determined by drunken noodle cravings. I started to classify food by value. I organized components into categories—protein, fats, grains, and vitamins—that would provide enough nutrition and energy to help me through the day.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
NOVEMBER 21, 2016
Author: Ellen Gomes Every industry has influencers—people who have the ability, because of their power or knowledge (real or perceived), to influence purchase decisions. Hollywood has celebrities, fashion has models, and business has its moguls. The internet is no different. Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
NOVEMBER 21, 2016
In both my personal and professional life, it seems like all my time nowadays is spent dealing with growth. At home I spend most of time dealing with my three kids, who are growing faster every day—a feeling every parent knows. And at work, I run the financial operations of a company that seems to be growing just as fast. And that’s not hyperbole.
Sprout Social
NOVEMBER 21, 2016
From Puppy Day to Awkward Moments Day, there’s an occasion for just about anything. Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. Some are meant to generate awareness and promote a cause while others focus their attention on the cute, quirky and nonsensical. When positioned properly these occasions can be a great opportunity for your brand to reach a new audience.
Vidyard
NOVEMBER 21, 2016
If you’re on an internal communications team, you’ve probably felt at some point that you’re in a bit of a thankless job. You don’t have a direct line to bringing in sales and increasing profits or building product lines. Yours is the job that’s tougher to measure – you’re focused on communicating with and engaging employees, and helping them feel connected to the business, leading to an increase in morale and productivity.
Sprout Social
NOVEMBER 21, 2016
We as consumers like to think that we’re above marketing tricks. We’re savvier than when we were shopping 10 years ago. We use tools like price-comparison apps and budget-prompted push notifications to help us shop better. Use consumer psychology to your business’ advantage. This doesn’t mean you use evil tactics to deceive your customers. Consumer psychology is all about knowing your customer’s buying habits.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hinge Marketing
NOVEMBER 21, 2016
Like it or not, accounting marketing is changing. Business development and marketing strategies that have worked for 50 years are losing their effectiveness and fierce, new competitors are cropping up everywhere. Any major change in the marketplace, however, brings not only threats but exciting new opportunities, too. And firms that understand the forces shaping the future of the professional services marketplace will have an advantage.
Content Standard
NOVEMBER 21, 2016
You’ve got management on your side. You’ve got an infrastructure in place. But you’re also up against a ticking clock: when account-based marketing (ABM) gets the green light, it only has so long to prove its value. You can’t blame leadership for giving marketers a short leash. Account-based strategies aren’t cheap to execute, in large part because the content around those efforts is expensive and takes a long time to create.
chiefmartech
NOVEMBER 21, 2016
The following is a guest post by Steven Wastie , the CMO of Origami Logic. His epic Periodic Table of Marketing Signals guest post was one of our most popular ones this year. Video is an effective mechanism for amplifying a brand message and engaging with consumers in ways that “connect” with them. In a recent analysis we did on Rio Olympic campaigns, the brands with popular videos/commercials drove the most amplification across social platforms.
Vidyard
NOVEMBER 21, 2016
If you’re on an internal communications team, you’ve probably felt at some point that you’re in a bit of a thankless job. You don’t have a direct line to bringing in sales and increasing profits or building product lines. Yours is the job that’s tougher to measure – you’re focused on communicating with and engaging employees, and helping them feel connected to the business, leading to an increase in morale and productivity.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
EverString
NOVEMBER 21, 2016
Trends. The post Let’s Talk Revenue: 4 Ways to Measure B2B Social Media appeared first on EverString.
Leadspace
NOVEMBER 21, 2016
It’s always fun bumping into old friends or colleagues in unexpected places. The longer it’s been since you were last in touch, the more interesting such encounters tend to be. Usually, the first thing to flash through your mind is how much has changed since the last time the two of you met. Sometimes the paths they took offer no real surprises.
KEO Marketing
NOVEMBER 21, 2016
Measuring the results of a search engine optimization ( SEO ) campaign is probably the most important part of the program. If you do not know the results you are achieving, then you have no way of knowing if your budget is being utilized effectively. Here are seven metrics to track that will help determine the effectiveness of your campaigns. Conversion rate from organic search engine traffic.
PureB2B
NOVEMBER 21, 2016
When it comes to lead generation, producing a high volume of leads is not enough. While volume in itself is good, quantity is useless if you don’t know how to identify and separate the good, the bad, and everything in-between. When it comes to sourcing new customers, you have to remember that not all leads are created equal. This is why B2B marketers should implement effective lead scoring to identify the leads with the biggest potential for conversion.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
NOVEMBER 21, 2016
Empty space is not always wasted space. In fact, when it comes to web design, it's a best practice to give your content a little breathing room. Today's website visitors are content-scanners. They scroll quickly, skim posts, and get distracted by busy layouts trying to accomplish too much. The key to getting your visitors' undivided attention is simplicity -- and that starts with an effective use of whitespace.
PureB2B
NOVEMBER 21, 2016
When it comes to lead generation, producing a high volume of leads is not enough. While volume in itself is good, quantity is useless if you don’t know how to identify and separate the good, the bad, and everything in-between. When it comes to sourcing new customers, you have to remember that not all leads are created equal. This is why B2B marketers should implement effective lead scoring to identify the leads with the biggest potential for conversion.
Hubspot
NOVEMBER 21, 2016
Did you know that, on average, smartphone users touch their phones 2,617 times each day? According to the survey conducted by dscout in the spring of 2016, smartphone users also spend an average of 145 daily minutes on their mobile phones. In other words, we're leaning on our mobile devices more than ever before. In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use.
LeanData
NOVEMBER 21, 2016
We’ve reached peak ABM hype. You’ve seen countless variations of the same presentation about how to get started with ABM, how to sell ABM internally, the ideal ABM tech stack, and on and on. And I agree that it’s time to start getting down to business and actually design ABM plays that can drive your business more revenue. But my ABM pitch is going to be a little different from the ones you’ve been hearing over and over.
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SnapApp
NOVEMBER 21, 2016
Whether you’re traveling far, hitting the scheduled stress and condensed bustle in airport lines, or staying local and arriving to your destination with glass food containers and pies stacking your arms, there’s a shared communal experience in the Thanksgiving tradition. The third Thursday of November is a day where the majority of American dining tables all look remarkably alike.
QuanticMind
NOVEMBER 21, 2016
In Chapter Three of our seven-part series, we’ll cover how to optimize your product data feed. These important tactics will help you keep your Product Listing Ads (PLAs) visible for Google Shopping and most likely to convert prospects into customers. Be sure to check Chapter One and Chapter Two for more Google Shopping best practices. Welcome to the third chapter in our in-depth discussion of PLAs.
LeanData
NOVEMBER 21, 2016
We’ve reached peak ABM hype. You’ve seen countless variations of the same presentation about how to get started with ABM, how to sell ABM internally, the ideal ABM tech stack, and on and on. And I agree that it’s time to start getting down to business and actually design ABM plays that can drive your business more revenue. But my ABM pitch is going to be a little different from the ones you’ve been hearing over and over.
Olympia Consulting Sales
NOVEMBER 21, 2016
In part one of this post, I drew a parallel between front line soldiers and your sales team. In a battle, victory will be won or lost by the front line team of warriors. Let’s assume you’ve found a high quality group of soldiers. But, the actual battlefield is never defined for them, and the … The post How to Build a Winning Sales Team (Part 2) appeared first on Olympia Consulting.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
LeanData
NOVEMBER 21, 2016
We’ve reached peak ABM hype. You’ve seen countless variations of the same presentation about how to get started with ABM, how to sell ABM internally, the ideal ABM tech stack, and on and on. And I agree that it’s time to start getting down to business and actually design ABM plays that can drive your business more revenue. But my ABM pitch is going to be a little different from the ones you’ve been hearing over and over.
The Freeman Company
NOVEMBER 21, 2016
An exploration of event tech's big brand experience impact from Las Vegas to London
LeanData
NOVEMBER 21, 2016
We’ve reached peak ABM hype. You’ve seen countless variations of the same presentation about how to get started with ABM, how to sell ABM internally, the ideal ABM tech stack, and on and on. And I agree that it’s time to start getting down to business and actually design ABM plays that can drive your business more revenue. But my ABM pitch is going to be a little different from the ones you’ve been hearing over and over.
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