Contently
NOVEMBER 11, 2016
“We just really need to build a community around _.” This is the fill-in-the-blank cliché that marketers and entrepreneurs bandy around at every tech and marketing conference. That includes Web Summit, which brought 70,000 tech folks around the globe to Lisbon to pitch, drink, and wonder just what the hell happened in America on Tuesday night.
Adobe Experience Cloud Blog
NOVEMBER 11, 2016
Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. In fact, it can be hard to distinguish the signal from the noise. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. While by no means an exhaustive or definitive list, it’ll get you started in the right direction.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Kapost
NOVEMBER 11, 2016
When it comes to strategic marketing alignment with content, the right path forward is often challenging to uncover. First of all, every company is different; the “growth hacks” that work for some companies may not be the right solution for others. Fortunately, there are a universal set of steps—no matter what type of company you have or what industry you serve—that can help you bring focus to your content and more closely align with your overall marketing goals.
Sprout Social
NOVEMBER 11, 2016
Each year, the Chicago Tribune highlights the best places to work in Chicago. Sprout Social is honored to be included on the list for the second year in a row. This recognition is particularly exciting because it is based on the results of an employee feedback survey that measures several aspects of workplace culture. “We pride ourselves on creating an employee-first environment at Sprout,” said Jim Conti , Director of Talent.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Standard
NOVEMBER 11, 2016
Marketers love their processes. These structures help define where we are, where we need to go, and often provide guidance as to how we get there. From abstract creative thinking to nitty-gritty marketing budget balancing, we’re constantly searching for patterns to settle into. For the most part, this is a good instinct—consistent processes typically provide results you can expect, they offer easy ways to review and optimize steps along the way, and they keep people organized.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vidyard
NOVEMBER 11, 2016
Lenovo, Reltio, MongoDB, SolarWinds and others recognized for innovative use of video to drive business results. KITCHENER, Ontario – November 11, 2016 – Vidyard , the video platform for business, today announced the winners of the 2016 Video Marketing Awards (VMAs), recognizing innovative marketing and sales leaders at Viewtopia, the company’s annual video marketing summit.
Sprout Social
NOVEMBER 11, 2016
The internet and social media has connected strangers far and wide by allowing us to engage in quick or in-depth conversations. But this doesn’t mean that connecting in-person isn’t important. Your brand still needs to physically connect and interact with its customers. But how do you measure these touch points? This week, we discussed just how to attribute ROI to in-person events.
KEO Marketing
NOVEMBER 11, 2016
As your company grows you may consider hiring a digital marketing agency to help you with your online marketing. Before you make that decision, here are three characteristics that can help you evaluate the agencies you might consider. Current Industry Expertise. Digital marketing is a fluid and constantly-changing environment. An effective digital marketing agency stays on top of the current marketing trends at all times.
PureB2B
NOVEMBER 11, 2016
Millennials are a dynamic generation. Their social mindset and their affinity with the digital world sets them apart from the others. The best of them are in high demand, hard to find and difficult to keep. Check out this video to see how our Chairman, Barry Harrigan , keeps up with Millennial Workforce and how you could too! The post How To Keep Up With the Millennial Workforce appeared first on PureB2B.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Golden Spiral
NOVEMBER 11, 2016
Whether it’s a white paper, toolkit, or template, your content creation efforts are focused on one thing: engaging prospective clients with valuable, relevant thought leadership. Once you’ve created your high-value resource, you need to leverage it in your content marketing efforts through a concerted promotional strategy — and then capture those leads through an optimized landing page.
Lead Liaison
NOVEMBER 11, 2016
When you’re a kid, adults constantly remind you that it’s important that you play well with others. That lesson is important on into adulthood – people don’t like someone who is difficult to work with. This concept is also an important characteristic of your marketing automation platform. Ideally, you would want to do most of your marketing and sales work within your marketing automation platform (like sending emails, creating web forms, etc.).
The ROI Guy
NOVEMBER 11, 2016
Value is a vital element to sales success for 2017, according to insights from Peter Ostrow, Research Director of Sales Enablement Strategies for research firm SiriusDecisions. In an exclusive interview, the Value of Value Selling & Marketing, Mr. Ostrow revealed new research and discussed the critical role “value” can play in meeting new buyer demands, driving higher win rates and getting more sales reps to meet or beat quota goals.
ActiveDEMAND
NOVEMBER 11, 2016
The Differences Between Behavioral Segmentation and Audience Segments Behavior-based marketing tactics are commonly broken down to ‘fixed audience segments’, and ‘behavioral segmentation’. It’s important for marketers to understand the differences and correlations between the two. In a general sense, fixed audience segment marketing involves building a list of prospects based on their profiles and marketing to them, while behavioral segmentation includes marketing to anyone who fits a targeted b
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
DivvyHQ
NOVEMBER 11, 2016
Welcome back to this week’s “ My Favorite Content Marketing Video “, the series that asks the content marketing industry’s top brass to pick one video that inspired them, taught them or made them say, “Wow, that brand really gets it” One key thing that some brands don’t get, or the key question that they’ve neglected to answer, is “Why” Understanding your “why”, or “why are we doing what we’re doing” should
Akoonu
NOVEMBER 11, 2016
Coming up with great, organized content ideas on a regular cadence can be a daunting task. Sometimes creativity flows, but the content doesn’t align with the task at hand. Sometimes the content idea aligns, but your creativity refuses play along.
The Freeman Company
NOVEMBER 11, 2016
Catch (and keep) the attention of younger audiences
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Vidyard
NOVEMBER 11, 2016
Marketing can be a bit of a thankless job. It’s not every day someone emails you to say ‘thank you’ for the campaign you’ve run, or the video you’ve made. Sometimes the only indication you have that things are going well is opens, clicks, and video views. And that’s why we created the Video Marketing Awards. All campaigns take effort, but really great video usually goes above and beyond.
Directive Agency
NOVEMBER 11, 2016
B2B Mobile marketing is steadily taking up a larger and larger percentage of search interactions. Your mobile marketing strategy needs to adapt to stay ahead of the curve. . Keyword research, the backbone of search optimization, is rapidly evolving. SEO agencies , DIY-content marketers, and PPC companies alike need to optimize more than ever. . Semantic search and voice search are changing what users are entering into the search bar.
LEADership
NOVEMBER 11, 2016
Imagine yourself out for dinner with a friend or loved one. You visit a small pizzeria that just opened in the neighborhood. Let’s say the food is incredible – quality ingredients, great presentation. But let’s say that the service isn’t great, the tables are far too small, and the music is almost deafening. If the restaurant refused to listen to (or even provide a forum for) customer suggestions on how to make dining there a better experience, how likely would you be to go bac
Hubspot
NOVEMBER 11, 2016
Your website is the most important tool you have for turning prospects into customers. There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. As a result, your business won't be able to grow at a healthy rate. That's why it's so important to design your website with lead generation top-of-mind.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Biznology
NOVEMBER 11, 2016
Donald Trump’s presidential victory stunned experts from both sides of the aisle. Polls across every battleground state showed Hillary Clinton with solid leads, yet few of those polls seemed accurate on election night. State after state reported voting results at odds with what almost every poll showed. What happened? We’ll probably be asking that question for years and years.
Hubspot
NOVEMBER 11, 2016
Here’s what you definitely shouldn’t do the next time you’re stuck in traffic on your way to work: calculate just how much time you spend commuting to and from the office. Seriously, don’t do it. The realization that you spend weeks of your life behind the wheel (or choice of public transport) could just be enough to ruin the rest of your day. But what if your commute didn’t automatically have to be the worst part of your day?
Contently
NOVEMBER 11, 2016
Here’s what you missed while you were sifting through your pre-Tuesday, post-Tuesday Facebook feeds … The Ringer: We Knew Nothing. Selected by Craig Davis, editorial intern. Tuesday night was emotionally turbulent for the American people, to put it lightly. Some were happy, others outraged; personally, I’m still hoping I wake up from this dream by Monday, because sometimes I handle things I don’t like in immature ways.
Expert insights. Personalized for you.
153 
Let's personalize your content