KoMarketing Associates

JUNE 22, 2022

Many organizations have already begun utilizing video content to resonate with their target audiences. Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution. Vidyard recently published its “2022 Video in Business Benchmark Report,” and statistics suggested that social media (63%) was a top distribution channel for video content, alongside organization websites (63%).

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. Pop into any social media feed or read industry publications, and you’ll invariably hear about unsolicited phone outreach as a spray-and-pray tactic from yesteryear. But as it turns out, that might not be entirely true.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Contently

JUNE 22, 2022

A few years ago, a well-known hotel hired me to write an article that required interviewing two sources. The editor hadn’t provided any contact information—which isn’t uncommon in journalism—so I contacted the sources’ PR reps. I also tried the direct route to get in touch. Surprise, surprise: No one had any idea what I was talking about.

Content Marketing 143

Content Marketing Planning Work Management Content 143

Content Marketing Institute

JUNE 22, 2022

Asking blogs to link to your content is a frustrating – and poor – link-building strategy. A better strategy is to invest the time in crafting content that will motivate them to incorporate your valuable links in their text.

Link Building 129

Link Building Content Ad Building Companies 129

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Launch Marketing

JUNE 22, 2022

Social media platforms have made their way onto the B2B scene and are proving to be a widely used marketing channel. Recent reports show that 96% of B2B marketers use LinkedIn for content marketing and 82% use Twitter. Social media marketing is continuing to emerge as a great way for B2B companies to create awareness, generate leads and engage customers.

Social Media 118

Social Media Media B2B Thought Leadership Trade Show 118

The Daily Egg

JUNE 22, 2022

Microsoft Office has been a popular player in office suite software since the beginning. However, now there are so many other solutions. The post Microsoft Office Alternatives appeared first on The Daily Egg.

Software 119

Software 119

Search Engine Journal

JUNE 22, 2022

Deepfake technology isn't for every brand, but it could be worthwhile for your company. Here are some well-executed examples. The post Deepfake Technology Pros & Cons For Digital Marketing appeared first on Search Engine Journal.

Paid Search Agency 116

Paid Search Agency Marketing & Strategy Search Marketing Marketing 116

Conversica

JUNE 22, 2022

Conversation Automation in Marketing Campaigns | Snack-Size AI Ep. 2. Ever wondered how to build Conversation Automation into your marketing strategy? In this episode of Snack-Size AI, Conversica Sr. Marketing Programs Manager Amanda Venezia walks us through a campaign that uses AI Assistants to drive leads through the funnel. Transcript: This quarter, we’re running a By the Numbers campaign.

Ideal Customer Profiles 114

Ideal Customer Profiles Automation Conversion Campaigns 114

Search Engine Journal

JUNE 22, 2022

Looking to improve your visibility in a specific neighborhood or region? Check out these proven local SEO tips for small businesses like yours. The post Local SEO For Small Businesses: 7 Top Ways To Gain Visibility appeared first on Search Engine Journal.

Small Business Marketing 116

Small Business Marketing SEO Business Tips 116

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Social Media

The Daily Egg

JUNE 22, 2022

Slack is an excellent business messaging app. It offers public and private channels, easy file sharing, and critical integrations with Zoom and. The post Slack Review appeared first on The Daily Egg.

Advertising Channels 111

Advertising Channels Business 111

Martech

JUNE 22, 2022

There are many reasons marketing technology fails to deliver on its promise. Among the biggest are the questionable tactics of some vendors’ sales teams and customers who aren’t prepared for them. What follows is a way to be sure you’re prepared. In 2020, Real Story Group managing director and analyst Jarrod Gingras wrote about martech vendor bullying.

Work Management 108

Work Management Marketing Automation Services Marketing Management Vendors 108

Search Engine Journal

JUNE 22, 2022

Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more. The post Get To Know Ad Rank & Learn 3 Ways To Improve It appeared first on Search Engine Journal.

Ads 105

Ads Spending PPC Media 105

Martech

JUNE 22, 2022

Facebook’s parent company Meta will revamp its targeted advertising system following accusations it allowed landlords to run discriminatory ads. This is part of a sweeping settlement to a Fair Housing Act lawsuit announced Tuesday by the U.S. Justice Department. This is the second time the company has settled a lawsuit over adtech discrimination issues.

Facebook 108

Facebook Lead Ranking Paid Search Agency Act-On 108

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

TrustRadius Marketing

JUNE 22, 2022

Infrastructure monitoring is crucial to the successful operation of any platform or service. Infrastructure monitoring tools allow users to figuratively keep two fingers on their infrastructure’s pulse. These tools quickly identify any issue in a network and lead to a swift resolution. The result is reduced downtimes, increased consumer satisfaction, and considerable financial savings for the organization.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Customer Satisfaction 98

Martech

JUNE 22, 2022

Vivek Sharma. At its Think Summit conference earlier this month, Movable Ink announced the first tangible outcome of its February acquisition of content personalization engine Coherent Path. It’s called Da Vinci. Da Vinci provides AI-powered personalization capabilities intended to go beyond identifying the next-best-action to secure a conversion.

Campaigns 105

Campaigns Work Management Multi-Channel Marketing Management 105

Industrial Marketer

JUNE 22, 2022

Despite how much marketing has changed over the years, some long-standing arguments remain relevant today. Such is the case with an article titled “Trappings vs. Substance in Industrial Marketing” by B. Charles Ames, which was first published in July 1970, in which Ames argues that industrial firms have not made the commitment to substantive marketing.

Marketing 98

Marketing Relevance Features 98

Sprout Social

JUNE 22, 2022

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring. In all six categories, G2 recognized Sprout Social as a leader among all customer segments, from small business to mid-market and enterprise.

Enterprise Management 96

Enterprise Management Work Management Customer Satisfaction Lead Scoring 96

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Brandpoint

JUNE 22, 2022

At Brandpoint, one of our favorite parts of creating sponsored content campaigns with our partners is tracking consumer interests throughout the year so we can figure out what gets audiences to stop scrolling and start reading. Studying what audiences want to read about in some of these traditional supplements is a great way for us to keep our finger on the pulse – and this helps us keep in line with online and print editors’ publishing needs, too.

Trends 87

Trends Distribution Thought Leadership Privacy 87

SmartBug Media

JUNE 22, 2022

Email flows, also known as email automation, serve as part of the backbone of an e-commerce marketing plan by providing content to subscribers. However, email flows aren’t one-and-done projects. Instead, they require a significant amount of testing based on multiple elements to ensure they are targeting the right audience with the right content at the right time.

Optimization 92

Optimization SMS Work Management Urgency Marketing 92

DivvyHQ

JUNE 22, 2022

Is your content velocity where it needs to be? You might not realize it, but increasing publishing volume has numerous benefits, not to mention it can give you a meaningful edge over your competitors. Numbers don't lie. So let's dig into the "why" and "how to" increase your content velocity.

Content 88

Content Digital Asset Management Trust Marketing Tips 88

MindFire

JUNE 22, 2022

Is a recession coming? How can our business survive the rising costs? Should we change our marketing and sales strategies? What should we be doing right now? In this webinar, our business experts discussed the looming recession’s impact on business and the counterintuitive strategies innovative business leaders use to grow during a recession. Hear from industry titans who have been there before and have come out the other side more vital than ever.

Webinar Metrics 85

Webinar Metrics Cost Tips Video Marketing 85

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Search Engine Journal

JUNE 22, 2022

Your SEO team knows your home market very well. However, when going international, you need to go local with local SEO experts around the world. The post Going International? Here’s What You Need To Know For Your Glocal SEO appeared first on Search Engine Journal.

SEO 83

SEO Search Marketing Marketing 83

Square 2 Marketing

JUNE 22, 2022

How do you stand out as remarkable? What makes you different from your competitors? Most of us could spend time getting to know any person (or company) for a short time as we weigh our options. It’s that “summer love” phenomenon. You’re not committed, you’re just enjoying the journey.

Spending 81

Spending Personalization Paid Search Agency Companies 81

BenchmarkONE

JUNE 22, 2022

Simon Sinek — motivational speaker and marketing consultant — once said, “ People don’t buy what you do, they buy why you do it.” Besides spreading the word about your product or service, marketing plays a crucial role in letting people know the “why” behind your brand. . Digital marketing trends are constantly changing, and the landscape is full of various strategies that promise results.

Marketing & Strategy 78

Marketing & Strategy Marketing Strategy Marketing Automation Services Open Rate 78

Heinz Marketing

JUNE 22, 2022

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. Third-party cookies have been a critical part of data collection in the digital advertising world for 20+ years, but they will soon be coming to an end in the US. Apple Safari and Mozilla Firefox have both phased out third-party cookies from their browsers, and now Google Chrome is following suit by 2023.

Privacy 77

Privacy Ideal Customer Profiles Paid Search Agency Marketing Proposals 77

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Work Management

Litmus

JUNE 22, 2022

Brands are sending more emails than ever. But as email volume increases, headcount hasn’t followed suit. 70% of brands have increased email marketing workloads yet budgets have stayed static. All the while, the demand for personalization has increased, with 71% of consumers feeling frustrated with impersonal experiences. Email teams are having to do more with the same or less.

Tagging 75

Tagging Enterprise Management Marketing Automation Services Marketing Management 75

Liveintent

JUNE 22, 2022

If you’re a D2C marketer you probably have two things on your mind: increasing awareness of your brand and driving business growth. The marketing channel or channels that help you achieve these objectives quickly and easily are likely to become your favorites, possibly leading you to focus the majority (if not all) of your marketing efforts on them.

Advertising Channels 62

Advertising Channels CPA Cost per Acquisition Allocation 62

illumin

JUNE 22, 2022

Written by: Oren Hisherik, CTO, AcuityAds From cutting-edge research and development to everyday operations, businesses all around the world are relying more and more on the power of Artificial Intelligence (AI) with each passing year. A 2021 McKinsey survey found that “AI adoption continues to grow and the benefits remain significant.” […]. The post 4 Ways AI is improving the consumer experience and driving business outcomes appeared first on AcuityAds Inc.

Business 59

Business Customer Surveys Research 59