Marketing Insider Group
OCTOBER 5, 2016
For brands, reaching the point where curious shoppers turn into loyal customers is the ultimate reward for their product, marketing and sales efforts. If a deal was once dependent on a handshake between two individuals meeting face-to-face, it now involves a more complex endeavor, one defined by transcending borders coupled with the importance of individual […].
Tomorrow People
OCTOBER 5, 2016
CMOs need to evaluate their processes of building business reputation, enabling growth and establishing brand awareness through social media.
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Buzz Marketing for Technology
OCTOBER 5, 2016
Your neighbor borrows money from you. When he pays you back, would you prefer a) cash; b) a check; or c) cryptocurrency? While the third option may give you pause, it may only be because digital money is new and hasn’t established the trust you give to the first two. Consider it a branding problem. Cryptocurrency expert and author Alex Tapscott agrees.
Hive9
OCTOBER 5, 2016
In our recent webinar, Adam Mincham from Merkle and Darin Hicks from Hive9 provide insights and suggestions for establishing a framework for marketing performance measurement that drives improved results.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
OCTOBER 5, 2016
Over the past few months, we’ve begun and dug deeper into our exploration of smarter websites and their potential to improve your marketing results. How a smarter website can improve your marketing effectiveness, Part I. How a smarter website can improve your marketing effectiveness, Part II. This month, we wrap up the series with a look at metrics you should be tracking to measure your site’s effectiveness.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
OCTOBER 5, 2016
When Apple released iOS 6 in 2012, the tech world flipped out over Apple Maps, the company’s late-to-the-game GPS directions app. Much of the press about the release criticized the software , especially in comparison to Google Maps. But the coverage overshadowed the introduction of something that would go on to become an important part of the Apple empire: a dedicated podcasting app called Podcasts.
Sprout Social
OCTOBER 5, 2016
As a business, you look for ways to humanize your brand and build trust with customers. One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. According to The Atlantic, the average consumer is bombarded by more than 3,000 brand messages each day.
SWZD
OCTOBER 5, 2016
Are you following Dreamforce? Check out our initial thoughts and ways to start adopting hot topics now. Every year Dreamforce provides excellent direction and inspiration for the months of marketing ahead. We have been making some observations of hot topics and our thoughts for ways to start implementing them now.
Hubspot
OCTOBER 5, 2016
The last constructive criticism I received was from my cat. After presenting her with the organic, gluten-free food that I'd spent arguably too much money on, she refused to eat it. Can you believe that? Does she even care that I consulted blogs and veterinarians about the best diet to put her on? Unfortunately, we’re not great at communicating feedback to each other because we’re of different species.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Leadspace
OCTOBER 5, 2016
With the recent unveiling of Salesforce Einstein , Dreamforce 2016 was always going to be abuzz with talk of Artificial Intelligence. Now that Einstein has been formally introduced at DF16 , you won’t be able to get away from the subject. So if you find yourself coping with all the hype by smiling, nodding and then frantically Googling AI-related terms, let us save you the trouble with everything you need to know about AI at Dreamforce.
LeanData
OCTOBER 5, 2016
SAN FRANCISCO — Ops-Stars at Dreamforce kicks into high gear today with a jam-packed agenda for sales and marketing operations professionals. A presentation from SiriusDecisions. A session on how predictive analytics and lead management can work together to boost revenue. An inside look at how the technology stack plays a crucial role at one hot start-up.
Leadspace
OCTOBER 5, 2016
The launch of Salesforce Einstein, together with their acquisition of Krux and recent announcements by Oracle and Microsoft, has catapulted AI into the center of the B2B marketing discussion. Much like account-based marketing (ABM), everyone is trying to carve out their niche. The fact is, predictive analytics is the precursor of artificial intelligence for B2B.
33Across
OCTOBER 5, 2016
The user must come first. Throughout the numerous sessions, afterparties and open bars this was the topic of conversation among brands. The post User Experience: AdWeek’s Dominate Conversation appeared first on 33Across.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
QuanticMind
OCTOBER 5, 2016
Search engine marketing strategies, social, expanded text ads (ETAs), product listing ads (PLAs), cross-device attribution and many other topics headlined this year’s #SMX East. Here are our top takeaways. Search engine marketing strategies were front and center at this year’s #SMX East 2016, one of the largest search marketing events on the East Coast.
Convert
OCTOBER 5, 2016
Personalization is getting more and more attention in all areas of life, not just in trade. The retail tendencies of the last few years are mainly based on the use of personal data to generate ads according to the preferences and purchasing history of the individual client. We all have become accustomed to the fact.
LeanData
OCTOBER 5, 2016
SAN FRANCISCO — Ops-Stars at Dreamforce kicks into high gear today with a jam-packed agenda for sales and marketing operations professionals. A presentation from SiriusDecisions. A session on how predictive analytics and lead management can work together to boost revenue. An inside look at how the technology stack plays a crucial role at one hot start-up.
Lattice
OCTOBER 5, 2016
Artificial Intelligence (AI) lurks behind consumer applications, often without the end-user’s knowledge. From identifying images to recommending friends to serving the right ad, web-scale data has rendered many old algorithms (e.g., neural networks) potent and capable of beating humans at similar tasks. But what about the Enterprise, where the last big wave of intelligence was Business Intelligence (BI), and it is still playing out twenty years later?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
LeanData
OCTOBER 5, 2016
SAN FRANCISCO — Ops-Stars at Dreamforce kicks into high gear today with a jam-packed agenda for sales and marketing operations professionals. A presentation from SiriusDecisions. A session on how predictive analytics and lead management can work together to boost revenue. An inside look at how the technology stack plays a crucial role at one hot start-up.
Kapost
OCTOBER 5, 2016
One of the most essential competencies of a successful modern marketing organization also happens to be the most difficult: cross-functional alignment. Achieving cross-functional alignment requires internal agreement on set priorities—be they for a week, month, quarter, or year. Then, these priorities must be highly visible across an organization, to ensure people are accountable.
LeanData
OCTOBER 5, 2016
SAN FRANCISCO — Ops-Stars at Dreamforce kicks into high gear today with a jam-packed agenda for sales and marketing operations professionals. A presentation from SiriusDecisions. A session on how predictive analytics and lead management can work together to boost revenue. An inside look at how the technology stack plays a crucial role at one hot start-up.
Marketing Insider Group
OCTOBER 5, 2016
Today, just creating high-quality content isn’t enough. The internet is flooded with information, and the average reader can easily overlook even the best content. But if you’re able to create effective headlines, you can better capture your target audience’s attention, which is ultimately what will drive your traffic, leads and sales.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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