Why B2B companies are bringing their creative efforts in-house?
MARCH 24, 2023
By Mina Guirguis , Marketing Consultant at Heinz Marketing Why does it seem that more and more B2B companies are moving from using an external agency for creative work and instead creating a creative agency in-house? While you could argue that there are several factors for this trend, the three I’d like to discuss are cost savings, increased control, and a desire for more personalized and effective marketing strategies.
Let's personalize your content