Fri.Mar 24, 2023

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Why B2B companies are bringing their creative efforts in-house?

Heinz Marketing

By Mina Guirguis , Marketing Consultant at Heinz Marketing Why does it seem that more and more B2B companies are moving from using an external agency for creative work and instead creating a creative agency in-house? While you could argue that there are several factors for this trend, the three I’d like to discuss are cost savings, increased control, and a desire for more personalized and effective marketing strategies.

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How Do You Clean Up Content Without Effecting Rankings? via @sejournal, @tonynwright

Search Engine Journal

More content doesn't equate to better rankings. Here's the advice straight from SEO pro, Tony Wright, on deciding whether to keep, update, or remove it. The post How Do You Clean Up Content Without Effecting Rankings? appeared first on Search Engine Journal.

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Why B2B brands must focus on orchestrating meaningful customer engagement

Martech

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. There were whiteboard diagrams, initiatives posted to the wall and discussions about the strategy. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” He continued, “If we simply were able to renew 10% of our customer base, we would drive $40 million in incremental revenue this year.” He had do

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Should You Invest In Paid Verification From Twitter Blue Or Meta Verified? via @sejournal, @kristileilani

Search Engine Journal

Is paid verification through Twitter Blue and Meta Verified worth it? Learn more about the benefits and drawbacks of paying for notability. The post Should You Invest In Paid Verification From Twitter Blue Or Meta Verified? appeared first on Search Engine Journal.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The ‘Big’ YouTube Announcement Almost Drowned by a Sea of AI News

Content Marketing Institute

Forget the never-ending conversations about AI-created content this week. We look to news from YouTube you may have missed – and share why you should consider it.

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Salesforce, Google partner on local commerce

Martech

Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to help merchants highlight the availability of products in stores. The move builds on Salesforce data that suggests both the widespread use of online search in advance of brick and mortar store visits, and an increased likelihood of shopping trips when consumers can see that a store has an item in stock.

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How to Simplify and Speed Up Your Content Workflow

DivvyHQ

Since there are never enough hours in the day for enterprise marketers, here are a few secrets that can perfect your content workflow, giving you more time to do what you're probably being paid to do, create amazing content.

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Marketer of The Month Podcast- EPISODE 101: Navigating Fast Growth and Established Markets – Acquisitions, Retention, and Diversification in the Age of AI

Outgrow

Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Samuel Thimothy for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Samuel and here’s what we discussed about – 1. Focusing on acquisition for fast growth 2. Shifting to retention in an established market 3. Importance of establishing smart realistic goals that are realistic & considering resource availability 4.

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What are the essential Lead Management Metrics in 2023?

Valasys

Lead Management Metrics in 2023 A new year means new objectives for the company. It might mean new workflows & new processes. This requires new way of evaluating the performance. As old workflows go out the window, new workflows come in and so do the new ways of measuring and assessing the metrics. So, before we introduce the Lead Management metrics you should be tracking in 2023, let us answer a very basic question: What are the Lead Management Metrics?

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Engage Employees First – A Deep Dive into Employer Branding

Drew Neisser

As the war for talent ebbs and flows, the need for a strong employer brand stands steadfast. An employer brand is the #1 way to give current employees a reason to stay, and to attract top talent looking for a fulfilling place to land. Enter CMOs Deidre Hudson (previously of Payability ), Lynne Capozzi (retired from Acquia ), and Michelle Boockoff-Bajdek of Skillsoft , here to share their insights into the role marketing plays in building and evolving an employer brand that people talk about.

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CMO Perspective: The 5x Pipeline Efficiency Play In a Difficult Economy

SalesIntel

In previous years growth was the top priority until the middle of 2022. Every company focused on growing exponentially, and the market rewarded them. The economy was rewarding growth ahead of efficiency or profitability. But things have changed. When you hit a market like we’re seeing today, efficiency matters most. Questions turn into: Am I making good use of the money?

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The Ultimate Guide to E-Commerce for The Electronics Industry

Sana Commerce

Table of contents The modern electronics industry The global electronics e-commerce market size is estimated to grow to $417 billion in 2023, and if predictions are accurate, will continue to do so exponentially in the coming years. In an industry as saturated as this one, it is necessary to stay ahead of the trends to remain competitive. Digitization has helped break down barriers between supply chain steps to create a more integrated, responsive, and efficient process that allows companies to

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Display Ads Best Practices: Learning from Best Examples

Smartyads

Global digital advertising expenditure will reach $696 billion by 2024, reflecting the growing preference for banner ad placement, video ad formats, and display campaigns. More so, certain industries witnessed a surge in average Google display ad click-through rates, climbing from 0.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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3 Ways Generative AI Will Help Marketers Connect With Customers

Salesforce Marketing Cloud

Generative AI has raised considerable buzz lately , but with this hype comes a lot of misconceptions and confusion on how it can help marketers. With customer expectations rising and personalization now an expectation, marketers can use generative AI to help maintain customer loyalty and gain insights in a post-cookie world. We’ve already seen how AI can help marketers , commerce teams, salespeople, and more make informed decisions.

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Sports Advertising: Benefits, Types, Strategies

Smartyads

Sports advertising is a marketing strategy to promote products and services offered by sports organizations, teams, and brands. One Super Bowl night generates approximately $500 million in ad revenue. Sports ads may come in many forms, including TV commercials, print marketing (magazines, newspapers, etc.

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How to Get More Conversions with BOFU Content

ClearVoice

If someone proposed to you on the first date, you’d run for the hills. Asking customers to buy when they barely know your brand is a big ask. It also risks your chances of them getting to know you better. The marketing funnel describes a buyer’s relationship with your company. It has three distinct stages: top of funnel (TOFU), middle of funnel (MOFU), and bottom of funnel (BOFU).

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2023 Outlook on Social Media Strategies

Bluetext

With the amount of time the average person spends on their phones, particularly scrolling social media, the use case for popular apps is ever-expanding. It is no surprise that many organizations are turning to social media for a multitude of reasons: to attract new business, employees, and consumers and grow brand awareness. Every day people turn to social media to connect with friends and family, pass the time, and find answers.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to define your DAM governance structure

Martech

When setting up a new digital asset management (DAM) system, governance is usually toward the bottom of the to-do list and, in some cases, forgotten altogether. You’re already juggling system configurations, legal compliance, user permissioning, taxonomy, metadata, training, etc. Do you need to worry about governance right away, too? Yes, you do.

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Navigating Video SEO

Bluetext

When talking about Search Engine Optimization (SEO), people are quite attuned to focusing on the website content end of things — such as meta text, internal linking, and keyword selection. What is often forgotten or completely neglected, is the rich media’s end of things. SEO strategies span far beyond text and link updates. As video content continues to grow as a medium for web content delivery, Video SEO is becoming an increasingly significant pillar of content optimization that can’t be

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Understanding The Differences: Universal Analytics VS Google Analytics 4

Huptech Web

Table Of Contents Introduction Comparison of GA4 Properties and UA Properties Comparison of GA4 Metrics Vs. UA Metrics Challenges with GA4 Properties FAQs – Frequently Asked Questions Do You Need Help With GTM/GA4? Conclusion Introduction Google Analytics is a powerful tool for website owners to analyze their website traffic and understand how visitors interact with their content.