Heinz Marketing

MARCH 24, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Why does it seem that more and more B2B companies are moving from using an external agency for creative work and instead creating a creative agency in-house? While you could argue that there are several factors for this trend, the three I’d like to discuss are cost savings, increased control, and a desire for more personalized and effective marketing strategies.

B2B 103

B2B Creativity B2B Marketing Companies 103

Search Engine Journal

MARCH 24, 2023

More content doesn't equate to better rankings. Here's the advice straight from SEO pro, Tony Wright, on deciding whether to keep, update, or remove it. The post How Do You Clean Up Content Without Effecting Rankings? appeared first on Search Engine Journal.

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Content Effectiveness SEO 130

Martech

MARCH 24, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. There were whiteboard diagrams, initiatives posted to the wall and discussions about the strategy. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” He continued, “If we simply were able to renew 10% of our customer base, we would drive $40 million in incremental revenue this year.” He had do

B2B 118

B2B Brand Identity Branding B2B Marketing 118

Search Engine Journal

MARCH 24, 2023

Is paid verification through Twitter Blue and Meta Verified worth it? Learn more about the benefits and drawbacks of paying for notability. The post Should You Invest In Paid Verification From Twitter Blue Or Meta Verified? appeared first on Search Engine Journal.

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Twitter Social Media Facebook Media 117

Advertisement

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Business

Martech

MARCH 24, 2023

When setting up a new digital asset management (DAM) system, governance is usually toward the bottom of the to-do list and, in some cases, forgotten altogether. You’re already juggling system configurations, legal compliance, user permissioning, taxonomy, metadata, training, etc. Do you need to worry about governance right away, too? Yes, you do.

User-Generated Content 107

User-Generated Content Practices Multi-Channel Best Practices 107

Martech

MARCH 24, 2023

Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to help merchants highlight the availability of products in stores. The move builds on Salesforce data that suggests both the widespread use of online search in advance of brick and mortar store visits, and an increased likelihood of shopping trips when consumers can see that a store has an item in stock.

Google 96

Google Search Marketing Demographics Email Marketing 96

Content Marketing Institute

MARCH 24, 2023

Forget the never-ending conversations about AI-created content this week. We look to news from YouTube you may have missed – and share why you should consider it.

Youtube 95

Youtube Conversion Content Companies 95

Martech

MARCH 24, 2023

In a recent survey, Pew Research Center found that “81% of the public say that the potential risks they face because of data collection by companies outweigh the benefits.” And “79% of consumers are concerned about how companies use the data collected.” It’s clear – businesses need to prioritize customer trust and data privacy. The e-book, In Data We Trust , shows you how customer data platforms (CDP) help obtain customer trust through privacy-driven personalization.

Privacy 87

Privacy Touchpoints Advertising Channels Fulfillment 87

BuzzSumo

MARCH 24, 2023

PR 84

PR Marketing Tools 84

Advertisement

Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!

B2B

DivvyHQ

MARCH 24, 2023

Since there are never enough hours in the day for enterprise marketers, here are a few secrets that can perfect your content workflow, giving you more time to do what you're probably being paid to do, create amazing content.

Content 64

Content Marketing Content Marketing Efficiency 64

Outgrow

MARCH 24, 2023

Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Samuel Thimothy for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Samuel and here’s what we discussed about – 1. Focusing on acquisition for fast growth 2. Shifting to retention in an established market 3. Importance of establishing smart realistic goals that are realistic & considering resource availability 4.

Acquisitions 52

Acquisitions Marketing Outgrow Marketing Prospects 52

Valasys

MARCH 24, 2023

Lead Management Metrics in 2023 A new year means new objectives for the company. It might mean new workflows & new processes. This requires new way of evaluating the performance. As old workflows go out the window, new workflows come in and so do the new ways of measuring and assessing the metrics. So, before we introduce the Lead Management metrics you should be tracking in 2023, let us answer a very basic question: What are the Lead Management Metrics?

Lead Management 52

Lead Management Leads Lead Click Rate 52

SalesIntel

MARCH 24, 2023

In previous years growth was the top priority until the middle of 2022. Every company focused on growing exponentially, and the market rewarded them. The economy was rewarding growth ahead of efficiency or profitability. But things have changed. When you hit a market like we’re seeing today, efficiency matters most. Questions turn into: Am I making good use of the money?

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CMO Efficiency Marketing Prospects Segmentation 52

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Sana Commerce

MARCH 24, 2023

Table of contents The modern electronics industry The global electronics e-commerce market size is estimated to grow to $417 billion in 2023, and if predictions are accurate, will continue to do so exponentially in the coming years. In an industry as saturated as this one, it is necessary to stay ahead of the trends to remain competitive. Digitization has helped break down barriers between supply chain steps to create a more integrated, responsive, and efficient process that allows companies to

Digital Transformation 52

Digital Transformation B2B Marketing Internet Marketing Mobile Marketing 52

Smartyads

MARCH 24, 2023

Global digital advertising expenditure will reach $696 billion by 2024, reflecting the growing preference for banner ad placement, video ad formats, and display campaigns. More so, certain industries witnessed a surge in average Google display ad click-through rates, climbing from 0.

Display 52

Display Ads Banner Ads Examples 52

Salesforce Marketing Cloud

MARCH 24, 2023

Generative AI has raised considerable buzz lately , but with this hype comes a lot of misconceptions and confusion on how it can help marketers. With customer expectations rising and personalization now an expectation, marketers can use generative AI to help maintain customer loyalty and gain insights in a post-cookie world. We’ve already seen how AI can help marketers , commerce teams, salespeople, and more make informed decisions.

Generation 52

Generation Marketing CRM Search Marketing 52

Smartyads

MARCH 24, 2023

Sports advertising is a marketing strategy to promote products and services offered by sports organizations, teams, and brands. One Super Bowl night generates approximately $500 million in ad revenue. Sports ads may come in many forms, including TV commercials, print marketing (magazines, newspapers, etc.

Advertisements 52

Advertisements Advertising Marketing Strategy Promotion 52

Advertiser: ZoomInfo

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

B2B Sales

Huptech Web

MARCH 24, 2023

Table Of Contents Introduction Comparison of GA4 Properties and UA Properties Comparison of GA4 Metrics Vs. UA Metrics Challenges with GA4 Properties FAQs – Frequently Asked Questions Do You Need Help With GTM/GA4? Conclusion Introduction Google Analytics is a powerful tool for website owners to analyze their website traffic and understand how visitors interact with their content.

Analytics 52

Analytics Google Click Rate User-Generated Content 52

ClearVoice

MARCH 24, 2023

If someone proposed to you on the first date, you’d run for the hills. Asking customers to buy when they barely know your brand is a big ask. It also risks your chances of them getting to know you better. The marketing funnel describes a buyer’s relationship with your company. It has three distinct stages: top of funnel (TOFU), middle of funnel (MOFU), and bottom of funnel (BOFU).

Content 52

Content Conversion Marketing Funnels FAQ 52

The Freeman Company

MARCH 24, 2023

The post AMD Together We Advance_ appeared first on Freeman.

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Bluetext

MARCH 24, 2023

With the amount of time the average person spends on their phones, particularly scrolling social media, the use case for popular apps is ever-expanding. It is no surprise that many organizations are turning to social media for a multitude of reasons: to attract new business, employees, and consumers and grow brand awareness. Every day people turn to social media to connect with friends and family, pass the time, and find answers.

Social Media 26

Social Media Media Social Marketing Search Marketing 26

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Efficiency

Bluetext

MARCH 24, 2023

When talking about Search Engine Optimization (SEO), people are quite attuned to focusing on the website content end of things — such as meta text, internal linking, and keyword selection. What is often forgotten or completely neglected, is the rich media’s end of things. SEO strategies span far beyond text and link updates. As video content continues to grow as a medium for web content delivery, Video SEO is becoming an increasingly significant pillar of content optimization that can’t be

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SEO Video Marketing Clickthrough Keywords 26