Go Beyond SEO
JULY 5, 2021
Way, way too often, marketing is a waste of money. Marketing done incorrectly and done simply for the sake of marketing uses up precious time and money, which business owners lack enough of as it is. You can be generous with your clients, but it will always serve a business well to be stingy with their resources. Marketing is a hugely important, long-term investment in the growth of any business.
Search Engine Journal
JULY 5, 2021
Google’s John Mueller goes over what site owners need to know about using multiple types of schema structured data markup on the same page. The post Google on Using Multiple Types of Schema Markup on Same Page appeared first on Search Engine Journal.
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The Daily Egg
JULY 5, 2021
SE Ranking is hands down one of the best keyword tracking tools on the market. Aside from tracking your keyword performance, you can perform website audits, check the quality of your backlinks, and even get a sneak peek into your competitor’s marketing efforts. This excellent all-in-one SEO tool comes with awesome features at flexible prices […].
Heinz Marketing
JULY 5, 2021
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The Daily Egg
JULY 5, 2021
WhatsApp wasn’t just designed for messaging your friends and family. It turns out it’s also a great conference calling tool, too. We dive deeper into everything you need to know to get started below. Why Conference Calls Are So Important Hosting conference calls is a great way to get your team on the same page […]. The post The Complete Guide to WhatsApp Conference Call appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Benchmark Email
JULY 5, 2021
In recent years, multichannel marketing strategies have established themselves as the cornerstones of contemporary digital marketing. In our current digital era, marked by this multichannel approach to brand communication, email marketing has risen to the occasion, becoming one of the most popular digital touchpoints and lead conversion tools. However, eCommerce brands sometimes struggle to keep… The post 5 Types of Post-Purchase Emails to Boost eCommerce Sales appeared first on Benchmark
Hubspot
JULY 5, 2021
In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. We actually had some fans that would watch our videos and dare us to do something on a weekly basis. While hosting these types of videos on YouTube made sense because they were for entertainment purposes, your business needs a platform with more features so you can create videos for marketing campaigns, sales pitches, and customer service knowledge base articles.
Optinmonster
JULY 5, 2021
Do you want to skyrocket your email list and transform visitors into leads and paying customers? A lead capture page lets you add optin forms to collect email addresses from visitors. But when done right, a lead capture page can do much more than that. You can use a lead capture page to promote products and sales, increase engagement, and drive revenue.
Hubspot
JULY 5, 2021
Exemplary sales managers don't just pop up out of nowhere. And very few — if any — reps can assume a management role and thrive, based strictly on intuition. No, it takes thorough, thoughtful training to get there, and that process is rarely self-explanatory. Even the most effective sales leader might struggle to turn a rep who seems like "management material" into a successful manager.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Visitor Queue
JULY 5, 2021
I can guarantee that you’ve heard of Hubspot before. Hubspot is one of the most popular sales and marketing SaaS out there. But, there are tons of other tools out there that offer similar services. A close competitor of Hubspot is Act-On. Both of these tools offer dozens of services. From email marketing and sales […]. The post Act-On vs Hubspot: Which one is right for your business?
Hubspot
JULY 5, 2021
An organization's success is the sum of all its departments' efforts. The best sales org can only take a business so far if its marketing, customer service, or customer success is lackluster — and vice versa. Every aspect of your business has to be firing on all cylinders if your company is going to realize its full potential — and organizational silos represent one of the biggest obstacles to generating and sustaining that kind of efficiency.
Brandfolder
JULY 5, 2021
If you’re a creative professional, you know the feeling of starting work on a project and entering that zone where you turn creative concepts into reality. You’ve had the chance.
Stevens & Tate
JULY 5, 2021
One of the most important things a company can do is set regular business goals. They point the business in the right direction and keep activities focused on achieving specific objectives. Now, writing down a general goal is a good start, but to make them happen, you must take action. And that is why your SMART goals must align with your business development goals.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Smarte
JULY 5, 2021
Artificial Intelligence (AI) is the latest buzzword for B2B Marketing. AI is changing the way we market to our customers; and no strategy is more perfectly positioned for it than account-based marketing (ABM). B2B marketers know that ABM strategies can yield significantly higher conversion rates than traditional marketing. It can deliver a much more deeply […].
Televerde
JULY 5, 2021
Audience engagement is a fast game that’s only getting faster. Customers and companies are interacting on multiple channels nearly around the clock. Email, phone calls, text messaging, live chat, social media — it can be a lot to keep up with, and if you don’t do it effectively, you risk losing customers. That’s where automation comes in. Technology today allows companies to implement automated marketing solutions that systematize customer interactions to increase engagement and maximize results
DotDigital
JULY 5, 2021
In this four-part blog series, we asked ecommerce experts from our top partners to provide you with exclusive insight into the power and benefits of incorporating PWAs into your marketing strategy. PWAs: a must-have addition to a brand’s digital armory. When considering digital solutions, it’s essential to look at the bigger picture. It doesn’t get much bigger than discovering half the planet – some 3.8 billion people – now own a smartphone.
Outbrain
JULY 5, 2021
In the US marketing calendar, the fourth of July is not just a celebration of independence but also a prime moment for brands to grab attention and market share. Although the products and services people use throughout the holiday are fairly focused (hello BBQs and parades), the nature of the holiday means that just about every brand can find a way to connect with customers and celebrate with them.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Vision6
JULY 5, 2021
Understanding email performance can sometimes seem like a guessing game. The go-to metrics that get a lot of the limelight, like opens and clicks, aren’t the only metrics you should be focusing on. While these preliminary numbers help you see whether individual emails performed well, there are other important metrics that can give you great insight into the health and overall performance of your client’s email marketing strategies.
SalesIntel
JULY 5, 2021
Finding new customers to generate revenue is the ultimate goal of any business, but as most sales leaders confess, building a strong funnel is actually more important than immediately winning a few deals. For example, suppose an SDR engages, nurtures, and finally closes an account after 3 weeks, great job! But if there is no strong funnel, what will they do next?
Hubspot
JULY 5, 2021
Maybe you've been refreshing the Careers page at your dream company for months. Alternatively, perhaps you've heard glowing reviews about a company from friends — but whenever you check, they're still not hiring for any roles for which you'd qualify. Whatever the case, if you feel a company's culture could be a great fit for you, you might consider sending a cold email so hiring managers can keep you in-mind if a role becomes available.
Marketing Interactions
JULY 5, 2021
Format is one of those chicken and egg things about marketing that just needs to cross the road. Every year, reports come out that tout which content type works best at which stage in the funnel and has marketers responding to which format drives the most ROI in buyer engagement. Let me ask you this > When is the last time you went online and said, “today, I want to view an infographic?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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