Thu.Apr 25, 2019

Go Back to the Basics: How to Write Great Headlines

Marketing Insider Group

Imagine that you conduct a search on Google—perhaps for information on traveling to Iceland, a beginner’s tutorial for learning how to knit, or a healthier version of chicken alfredo. The query returns hundreds of thousands of results.

Content Management Needs Come in Many Flavors

Fusion Marketing Partners

A few months ago, I ran into an executive who was working on a content management project. He described the […]. Guest Expert Contributor

Work 102

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Report: Marketers Struggle to Improve their Access to Useful Data

KoMarketing Associates

Although marketers are becoming more interested in integrating data and analytics into their strategies, new research suggests that a “utility gap” still persists.

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How to Combine Outbound & Inbound Marketing [Examples & Ideas]

Marketing Insider Group

All marketers do it differently. From in-house departments and big-box firms to HubSpot agencies and boutique operations, all marketers have the freedom to enact their own approach and execute their favorite tactics. New trends are constantly emerging in attempt to keep up with changing customer preferences, and as marketers, we have creative freedom to satisfy […]. The post How to Combine Outbound & Inbound Marketing [Examples & Ideas] appeared first on Marketing Insider Group.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Best Practices for CRM and Marketing Automation Integration and Alignment

Act-On

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Companies that avoid change management, eventually change management

Biznology

Digital transformation is all around us–no company can escape. Most companies recognize this, and focus on managing the change in an effective way. But then there are others that think they can avoid digital.

How to Incentivize Your Staff to Create More Content

DivvyHQ

Meaty, high-quality content is a vital asset for your organization. Google is not going to find or rank you without it. And your audiences need compelling information to inform their decision regarding your product or service. But where does that meaty content come from?

Get Rid of These 25 Phrases and Words From Your Content

Content Marketing Institute

Cutting filler words bloating your online writing sharpens your point. It’s how you ratchet up your words’ value for readers. Clearer content is easier to understand. Here’s a list of common culprits you should get rid of.

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Taking Your Schema from Developer Led to Marketing Led

SEMrush

Read Sarah Carling‘s advice to marketers on taking a larger role with schema instead of just depending on developers to handle it. See how she handles this role and the steps she takes to ensure that the schema set up on her client‘s sites is done the right way.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

15 Journalists to Follow to Stay on Top of B2B Digital Marketing Trends

Directive Agency

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Also, it’s difficult to find accurate and fresh content in the B2B space.

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Why You Need to Start Measuring Message Consistency

Kapost

A holistic view of your content’s, well, content—what you’re saying, how you’re saying it, and whether it’s aligned to your strategy—is the measurement of message consistency. It’s your ability to. The post Why You Need to Start Measuring Message Consistency appeared first on Kapost Blog.

Five Must-Ask Questions to Discover Your B2B Prospect's Pain Points

Golden Spiral

We all have pain points in both our personal and professional lives. They are what can drive us insane, and therefore, drive our choices and purchases. In the B2B technology industry, a pain point is defined as a problem faced by a prospective customer. A pain point is more than a slight annoyance.

7 Content Curation Secrets from Social Media Influencers

Scoop.it

Though being an influencer looks easy and glamorous from the outside, those of us on the. inside know it is anything but. Building an audience and putting out great content that people. respond to takes a lot of hard work, experimentation, and trial and error.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

5 Relationship Building Email Sequence Types

ConvertKit

We consider email marketing to be the heart of your marketing funnel. Although a lead magnet , landing page , or email opt-in form may attract new email subscribers, the relationship begins with your email sequence.

Why Collaboration Is the Key to Building Better Products

Marketo

It’s no secret that working together in a team to achieve one common goal leads to a smoother and faster process. After all, two minds are always better than one, wouldn’t you agree? Just as it sounds, collaboration is a practice that brings together the whole team to achieve a specific goal.

5 Relationship Building Email Sequence Types

ConvertKit

We consider email marketing to be the heart of your marketing funnel. Although a lead magnet, landing page, or email opt-in form may attract new email subscribers, the relationship begins with your email sequence.

Gmail Tabs: Just How Bad Is the Promotions Tab?

Ontraport

It has been years since Google first announced its tabbed inbox solution, and we’re still receiving plenty of questions about how to get emails out of the Promotions tab and into the Primary tab in Gmail. The post Gmail Tabs: Just How Bad Is the Promotions Tab? appeared first on The Ontraport Blog.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How Women Are Changing Our Worldview, One Ad at a Time

readwrite

Stereotypes in advertising are bad for business. As brands ignore women's perspectives, women fight to make their voices — and consumers' — heard. The post How Women Are Changing Our Worldview, One Ad at a Time appeared first on ReadWrite.

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5 Ways To Celebrate Small Business Week

Magisto

DYK: National Small Business Week has been around for more than 50 years?! It is a week that recognizes the critical contributions of America’s entrepreneurs and small business owners. This year it takes place May 5-11th. FUN FACTS: More than HALF of Americans either own or work for a small business.

Why Your eCommerce Business Should Have a Pop-Up Shop

readwrite

Ecommerce is booming, and there’s no doubt about that. The numbers speak for themselves. After all, in 2017, ecommerce sales reached $2.3 trillion, and it’s expected to grow. However, while the foundation of your business is online, it’s important to start considering other sales channels.

How the World’s Best Email Brands Run A/B Tests

Litmus

To build a best-in-class email program, you need to constantly improve—and there’s no better way to learn fast than through testing and experimentation. Brands that make A/B testing and email experiments a priority are proven to see better results. Our research shows that companies that A/B test every email see email marketing returns that are 37% higher than those of brands that never include A/B tests.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How Do You Sell In The Gap?

Engagio

As a marketer, one of the fundamental beliefs that I hold is that it’s my #1 job to support the Sales team. At the end of the day, goal is the same – close more business. That’s why I love keeping up with Sales books, processes, methodologies, etc.

7 Steps to Creating Compelling Instagram Video Content

SocialBakers

Even though Instagram had been popular long before it was purchased by Facebook, teaming up with the biggest social media platform in the world made it a force to be reckoned with. Social Media News instagram marketing social media video video

Video 111

18 Reasons to Attend the AccuData Open

AccuData

While we won’t be doing 18 holes on the golf course, this is an event you simply can’t miss! We invite you to join us June 5-6 in Minneapolis, MN for the AccuData Open, where we’ll be your caddy as you learn to achieve masters-level marketing.

7 Steps to Creating Compelling Instagram Video Content

SocialBakers

Even though Instagram had been popular long before it was purchased by Facebook, teaming up with the biggest social media platform in the world made it a force to be reckoned with

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!