Thu.Apr 25, 2019

Go Back to the Basics: How to Write Great Headlines

Marketing Insider Group

Imagine that you conduct a search on Google—perhaps for information on traveling to Iceland, a beginner’s tutorial for learning how to knit, or a healthier version of chicken alfredo. The query returns hundreds of thousands of results.

Content Management Needs Come in Many Flavors

Fusion Marketing Partners

A few months ago, I ran into an executive who was working on a content management project. He described the […]. Guest Expert Contributor

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The Digital Marketing Benchmarks and Trends That Matter [Infographic]


Guest post by Josh Wardini. Digital channels now account for more than 50% of marketing budgets in most companies, and the shift of dollars from traditional, offline tactics to online is expanding.

Report: Marketers Struggle to Improve their Access to Useful Data

KoMarketing Associates

Although marketers are becoming more interested in integrating data and analytics into their strategies, new research suggests that a “utility gap” still persists.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Combine Outbound & Inbound Marketing [Examples & Ideas]

Marketing Insider Group

All marketers do it differently. From in-house departments and big-box firms to HubSpot agencies and boutique operations, all marketers have the freedom to enact their own approach and execute their favorite tactics. New trends are constantly emerging in attempt to keep up with changing customer preferences, and as marketers, we have creative freedom to satisfy […]. The post How to Combine Outbound & Inbound Marketing [Examples & Ideas] appeared first on Marketing Insider Group.

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Are There Magic Marketing Metrics in the Engagement Economy?

Measure Up Marketing

Perhaps you’ve heard that we are in now what is known as the Engagement Economy. Nearly a decade ago, The Institute for the Future, an independent, nonprofit strategic research group, explored what they referred to as the “Burgeoning Economy of Engagement.”

Companies that avoid change management, eventually change management


Digital transformation is all around us–no company can escape. Most companies recognize this, and focus on managing the change in an effective way. But then there are others that think they can avoid digital.

How to Incentivize Your Staff to Create More Content


Meaty, high-quality content is a vital asset for your organization. Google is not going to find or rank you without it. And your audiences need compelling information to inform their decision regarding your product or service. But where does that meaty content come from?

Get Rid of These 25 Phrases and Words From Your Content

Content Marketing Institute

Cutting filler words bloating your online writing sharpens your point. It’s how you ratchet up your words’ value for readers. Clearer content is easier to understand. Here’s a list of common culprits you should get rid of.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

15 Journalists to Follow to Stay on Top of B2B Digital Marketing Trends

Directive Agency

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Also, it’s difficult to find accurate and fresh content in the B2B space.

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Why You Need to Start Measuring Message Consistency


A holistic view of your content’s, well, content—what you’re saying, how you’re saying it, and whether it’s aligned to your strategy—is the measurement of message consistency. It’s your ability to. The post Why You Need to Start Measuring Message Consistency appeared first on Kapost Blog.

Javascript SEO: How Search Engines Understand Javascript


As the Web has become increasingly complex, Javascript has found itself playing a useful role in the development of engaging websites. Although it was once used to accent content that was otherwise contained within HTML, it is now increasingly on the center stage.

Five Must-Ask Questions to Discover Your B2B Prospect's Pain Points

Golden Spiral

We all have pain points in both our personal and professional lives. They are what can drive us insane, and therefore, drive our choices and purchases. In the B2B technology industry, a pain point is defined as a problem faced by a prospective customer. A pain point is more than a slight annoyance.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Fyre Up Your Influencer Marketing


It’s likely that the now infamous Fyre Festival will serve as a cautionary tale for marketers for a long while. But if you look past the debacle, the Fyre team actually did a lot of things right when it comes to influencer marketing. Wait, hear me out!

7 Content Curation Secrets from Social Media Influencers

Though being an influencer looks easy and glamorous from the outside, those of us on the. inside know it is anything but. Building an audience and putting out great content that people. respond to takes a lot of hard work, experimentation, and trial and error.

Why Collaboration Is the Key to Building Better Products

Modern B2B Marketing

It’s no secret that working together in a team to achieve one common goal leads to a smoother and faster process. After all, two minds are always better than one, wouldn’t you agree? Just as it sounds, collaboration is a practice that brings together the whole team to achieve a specific goal.

5 Relationship Building Email Sequence Types


We consider email marketing to be the heart of your marketing funnel. Although a lead magnet , landing page , or email opt-in form may attract new email subscribers, the relationship begins with your email sequence.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Gmail Tabs: Just How Bad Is the Promotions Tab?


It has been years since Google first announced its tabbed inbox solution, and we’re still receiving plenty of questions about how to get emails out of the Promotions tab and into the Primary tab in Gmail. The post Gmail Tabs: Just How Bad Is the Promotions Tab? appeared first on The Ontraport Blog.

5 Relationship Building Email Sequence Types


We consider email marketing to be the heart of your marketing funnel. Although a lead magnet, landing page, or email opt-in form may attract new email subscribers, the relationship begins with your email sequence.

How Women Are Changing Our Worldview, One Ad at a Time


Stereotypes in advertising are bad for business. As brands ignore women's perspectives, women fight to make their voices — and consumers' — heard. The post How Women Are Changing Our Worldview, One Ad at a Time appeared first on ReadWrite.

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How the World’s Best Email Brands Run A/B Tests


To build a best-in-class email program, you need to constantly improve—and there’s no better way to learn fast than through testing and experimentation. Brands that make A/B testing and email experiments a priority are proven to see better results. Our research shows that companies that A/B test every email see email marketing returns that are 37% higher than those of brands that never include A/B tests.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

5 Ways To Celebrate Small Business Week


DYK: National Small Business Week has been around for more than 50 years?! It is a week that recognizes the critical contributions of America’s entrepreneurs and small business owners. This year it takes place May 5-11th. FUN FACTS: More than HALF of Americans either own or work for a small business.

12 Key Features Your A/E/C Website Could Be Lacking

Circle Studio

Today’s A/E/C firms can no longer rely on the brochure-style websites of the past. A/E/C marketing is evolving—and now leading firms are using their website as a platform for thought leadership and a tool for both business development and talent acquisition.

The 12 Best Email Newsletter Tools in 2019


Email marketing is a key component of any successful marketing strategy -- in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent.

Why Your eCommerce Business Should Have a Pop-Up Shop


Ecommerce is booming, and there’s no doubt about that. The numbers speak for themselves. After all, in 2017, ecommerce sales reached $2.3 trillion, and it’s expected to grow. However, while the foundation of your business is online, it’s important to start considering other sales channels.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.