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Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. During peak shopping season, they’re even more valuable.

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20+ eCommerce Industry Statistics in 7 Charts

seo.co

The global pandemic has only escalated the rise of ecommerce sales around the globe. What follows are recent statistics in eCommerce, outlined a few charts. eCommerce at a Glance. 2021 total ecommerce sales in the United States are estimated at $933.3B (eMarketer). eCommerce Revenue Outlook. eCommerce SEO.

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5 Ways Generative AI Is a Game-Changer for Ecommerce

Salesforce Marketing Cloud

AI has been improving ecommerce for years. But now, the use of generative AI in ecommerce is revolutionizing customer experiences. While use cases for generative AI in ecommerce are still emerging, here are five examples of how the technology is being applied today. Want to clear out dead stock and make way for new merchandise?

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5X the Spend, 2X the Engagement: Why AI Retail Merchandising Is Essential for the Holidays

Salesforce Marketing Cloud

Artificial intelligence (AI) has become the poster child for the old adage, “Work smarter, not harder” — especially when it comes to AI retail merchandising. With Commerce Cloud ’s newest product recommendation tools, Complete the Set , merchandisers for all brands — big or small — can reap the rewards of AI.

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How to Match Online Customers with the Products They Are Searching For

A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience. It helps the website owner gain insight to understand their audience better.

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How Sur La Table uses AI to power customer experience

Martech

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website.

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5 Steps to Building a Great eCommerce CRM: A Definitive Guide

Biznology

Let’s take a closer look at the advantages of CRM system for eCommerce and how to make use of them. Better demand and supply planning: eCommerce CRM comes with a demand-driven planning feature. RMA management: Return Merchandise Authorization is often among CRM benefits. Why & How to Build a Custom eCommerce CRM?

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