ActiveDEMAND

NOVEMBER 19, 2020

This article is mostly going to focus on what practical changes you can make at your company to get better security in place. Your security against phishing is only as strong as your most gullible employee. The post Practical Cybersecurity for Marketing Agencies appeared first on ActiveDEMAND. Managing Passwords.

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DealSignal

FEBRUARY 22, 2024

This move is also a response to the increasing sophistication of spam and phishing attacks, which not only annoy users but also pose serious security risks. By tightening their guidelines, Google and Yahoo are stepping up efforts to safeguard their users while also pushing senders towards more responsible and effective email practices.

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Webbiquity

SEPTEMBER 27, 2019

Security: Determine whether your company follows all necessary practices to ensure safe information transmission. Many of the basic elements of solid email marketing practices (e.g., This must accurately identify the sender’s email address using the company domain (not @yahoo or @gmail). Domain Name Service (DNS).

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Vision6

SEPTEMBER 13, 2023

This type of formatting is often used in unsolicited, deceptive, or phishing content. So it’s best practice to avoid shortened URLs all together. Receiving a high bounce rate after every send could potentially prompt email servers to blacklist your domain. This can be highly beneficial for improving email deliverability.

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Hubspot

NOVEMBER 5, 2021

The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects' inboxes — and sometimes, your messages can get caught up in the fray. DMARC or Domain-Based Message Authentication, Reporting & Conformance.

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DealSignal

JULY 5, 2022

This is why it’s imperative to understand the following terms: SPF Authentication Process Sender Policy Framework (SPF) is a protocol that allows the domain admin to define the list of mailing servers being used. SPF allows the email server to cross-check the domain name with the associated IP address. What is DMARC?

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Litmus

JULY 15, 2022

There are generally two types of blocklists—one is at the internet protocol (IP) level, and the other at the domain level (such as litmus.com and mail.litmus.com). Blocklists are intended to help identify IP addresses and domains thought to send spam emails. Shows that your email is associated with your domain. List-Unsubscribe.

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Litmus

JANUARY 8, 2021

Three ways they do this are by checking Internet Protocol (IP) addresses and domains, email authentication, and subscriber engagement. Checking IPs and domains. ISPs use a sender score or reputation to determine how credible or legitimate you are based on emails coming from your IP addresses and domains. We welcome them below.

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Martech

FEBRUARY 4, 2022

Further down on the table, you’ll see Toxins, a category for practices that can poison your email marketing efforts, and Traps, which you’ll want to be aware of falling into. You are also required to own the sender domain that your emails come from and include an Opt-out (Oo) for subscribers who want to stop receiving your emails.

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SmartBrief - Marketing

OCTOBER 9, 2023

As an example of the struggle of gaining and maintaining Threads users, Meta doesn’t even own Threads.com, the most logical domain for the app. Within the first 24 hours after launch, 428 domain names with the word “threads” were claimed, paving the way for domain fraud (malicious URLs and malware) as well as brand abuse.

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Litmus

OCTOBER 1, 2021

Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task. Check your IP addresses and domain names against common blocklists, and get notified if any of them could affect delivery. Understanding what causes an email to land in the junk folder can be difficult. List-Unsubscribe.

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Litmus

NOVEMBER 17, 2021

It’s based on your IP and domain’s setup, authentication, and reputation—so if something goes wrong, the burden is on your shoulders. Walk through our deliverability best practices here.). There you have it: practical ways to avoid spam. What do spam filters look for? Authentication. Spam trigger words. Ready to avoid spam?

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Zoominfo

JUNE 23, 2019

Companies across the globe experience more than one million phishing attacks each year ( source ). This practice has become so pervasive that all businesses and individuals must be proactive in their effort to protect themselves. How to Prevent Phishing Emails. How does phishing work? Types of Phishing.

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JangoMail

DECEMBER 16, 2021

It is part of a multi-pronged approach by companies to set up sender authentication for their brand’s domain(s). Sender authentication means securing the domains you use to send emails by setting up proper and valid DNS records. These important DNS records show receiving email servers that you are authorized to send from your domain.

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Litmus

FEBRUARY 15, 2021

You need to have access to your domain name servers to set up a new BIMI DNS entry. When subscribers see your logo, they can immediately trust that it’s an actual email from you and not a dangerous phishing attempt. You must use an SVG file for your logo. BIMI should be beneficial to your email deliverability, too.

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DotDigital

AUGUST 17, 2021

So this means that it is the sender’s responsibility to follow best practices, as, in turn, it proves to mailbox providers that your messages are legitimate. You can do so by starting with content, code, followed by how you manage your mailing list, as well as how well you are complying with deliverability best practices. of the spam.

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Biznology

JANUARY 7, 2019

Make sure you have an up-to-date and comprehensive audit of all digital assets to avoid domain fraud and account sprawl. Make sure to include instruction on how hacks like email phishing attacks happen, password best practices, etc. DCOEs set standards and best practices and oversee digital governance.

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Digital Asset Management Tips Marketing Management Privacy Policies 99

Sharpspring

JUNE 10, 2020

Authenticating your mail helps receiving servers confirm that you are who you say you are and that your email is unlikely to be problematic (phishing, spoofing). As long as you continue to follow best practices your open rates will jump up as soon as your reputation is (re)established on your new sending infrastructure. Sunsetting.

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Litmus

MARCH 6, 2019

You need to have access to your domain name servers to set up a new BIMI DNS entry. When subscribers see your logo, they can immediately trust that it’s an actual email from you and not a dangerous phishing attempt. You must use an SVG file for your logo. BIMI should be beneficial to your deliverability, too.

Email Marketing 79

Email Marketing Deliverability Paid Search Agency Phishing 79

eDataSource

OCTOBER 2, 2019

By providing domain alignment among authentication protocols (DKIM & SPF), DMARC essentially acts as a gatekeeper, helping prevent phishing and malware attacks from reaching the inbox. And 91% of those attacks begin with phishing? BILLION dollars? Authentication is serious business, people. .

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Mailmunch

MAY 4, 2021

Obviously, you need links from relevant domains so you need to reach out to websites that write about your topics. If the domain is what you’re looking for and you have the budget for it, it’s a good idea to pay them. But in most cases, these domains are intended for link building and are spammy. What to offer? .

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Act-On

NOVEMBER 7, 2023

For instance, Google’s postmaster site rates domains on a 4-tier scale: bad, low, medium, high. Good reputation is based on hard work, adherence to best practices, and versatility in a changing landscape. This is your chance to convince the ISP that you’re following best practices, and that your messages are useful for your audience.

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Optinmonster

APRIL 11, 2024

Plus, I’ll share the best practices to keep your email marketing campaigns landing directly in subscribers’ inboxes. Factors That Affect Email Deliverability Email List Quality Sender Reputation Email Content Email Engagement Email Deliverability Best Practices 1. Email Deliverability Best Practices 1.

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Content Standard

OCTOBER 17, 2016

Once IT puts its security policies and practices in place, content can play a valuable role in their upkeep. A recent distributed denial-of-service (DDoS) attack on a leading security blogger’s website brought the domain down by overwhelming it with traffic generated by as many as one million IoT devices. Not necessarily.

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Internet Marketing Marketing Strategy Marketing & Strategy Planning 40

Martech

MARCH 4, 2024

The stated goal of the new rules is laudable: Combat spam, phishing and other malicious activities that undermine user trust in email. Better email marketing practices will result in an improved user experience and more effective email strategies. I found Reddit threads discussing the practice dating back to 2016.

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Adobe Experience Cloud Blog

OCTOBER 4, 2008

The first responsibility is on the solution provider for providing the right tools for engaging in email best practices. These help to authenticate your messages with ISPs, letting them know your emails come from you and are not phishing or spoofing attempts. In this situation, there are two components to deliverability.

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Spiralytics

NOVEMBER 27, 2022

Aside from pretending to be real people online, scam bots perform automated phishing, bot-driven account takeover attacks, and other automated fraud attempts. Many companies have suffered significant losses due to monetization tactics and phishing schemes by scam bots. Scam bots can negatively affect SEO. How to stop scam bots?

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Zoominfo

OCTOBER 14, 2021

Next, that server sends the email to a mail transfer agent (MTA), which then identifies the recipient domain — the string that follows the “@” symbol in an email address. Some email domains appear to accept all incoming mail regardless of whether contacts are valid or not. However, even advanced SMTP checks are still far from perfect.

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JangoMail

JUNE 17, 2021

Two factor authentication helps protect against security threats that primarily target password hacking and phishing. Taking the steps to authenticate your sender domain is one of the primary ways you can best protect and secure your company’s brand and reputation when sending email.

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Litmus

JUNE 12, 2023

Check key elements across critical areas like configuration, domain reputation, IP reputation, and authentication. All caps—it can give a high spam score and can seem aggressive Image-only emails without real content to scan Links that look like phishing attempts Using link shorteners 6. Come check it out!!!”

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SendX

SEPTEMBER 10, 2018

In fact, it is even quite possible that your emails never reached subscriber's email inbox because of the various myriad issues like bounces, blacklists, domain & IP reputation etc. On another hand, it also acts as a strong deterrent against malware and phishing attacks against an unsuspecting public. What is SPAM? Blacklists.

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Hubspot

APRIL 30, 2012

Don't create multiple pages, subdomains, or domains with substantially duplicate content. Don't create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware. Don't send automated queries to Google. Don't load pages with irrelevant keywords (AKA keyword stuffing).

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Delivra

SEPTEMBER 21, 2021

Great examples of these types of technically-legal-but-unhealthy practices are: Giveaways. Sending marketing mail from a free domain. Do: Send marketing content with an active address at your organization’s domain. In general, using a from address that has a domain other than your own is a big no-no. Gated content.

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Hubspot

APRIL 7, 2014

There are a few best practices to protect your company or yourself from being compromised on Twitter. 5) Beware of email phishing. So, unless you''re pretty confident in the security protocols of your domain registrar, you might want to consider using a system isolated by a layer of customer service apathy. They don''t have any.

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Single Grain

AUGUST 23, 2019

Even HTTPS sites face their fair share of phishing attacks. Enter the SSL certificate, your domain name that needs the SSL and your key (your Certificate Authority should provide you with the key and the SSL certificate). Phishing/Spear phishing. The SSL certification does not ensure complete security. Pretexting.

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Martech Advisor

AUGUST 30, 2019

Not only are the holidays prime time for package thieves in your neighborhood, but they’re also an opportune time for cybercriminals to deploy various phishing and spoofing techniques in an attempt to steal your customer's information and erode trust with your brand. Segmentation Best Practices to Improve Deliverability.

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Single Grain

OCTOBER 1, 2022

The tool makes use of military-grade, 256-bit strength encryption which makes it practically impossible for even the most sophisticated of cyber criminals to snoop, track, or hack your data. Set VPN routing for specific domains. Malware and Phishing Protection . Ease of Use .

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