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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? What Is Domain Authority? How Is Domain Authority Calculated? How is it measured?

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Should I Use a Separate Domain for Marketing Emails?

The Point

A client asks: “ We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. If your main domain isn’t used for marketing emails, it can help preserve that domain’s reputation and thus improve email deliverability. Is this something you’d recommend? ”.

Domain 173
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Email Sender Name Best Practices for Marketing

Act-On

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). Here’s how to make sure you’re following the best practices for email sender names and addresses. Including the brand name is always a best practice.

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Why domain-level “intent” can mislead the buyer journey analysis

ClickZ

30-second summary: Relying solely on domain-level intent is potentially a flawed method. How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? So, while knowing domain-level intent is a step in the right direction, it fails to uncover the decision maker’s intent.

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Domain Optimization Tactics for Improving SEO

seo.co

Improve your SEO today by following these domain-specific optimization tactics, part of our 101 ways to improve your SEO! Optimize your domain with target keywords. Your first job is to optimize your domain name with keywords you intend to target. Shorten your domain length. Keep subdomains clear and optimized.

Domain 96
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Best Practices for International SEO

Brightedge

We put together this list of international SEO best practices to equip you with what you need to know about driving qualified, high-intent global traffic to your organization. For example, sites wanting to have visibility in Baidu should ideally be created with a Chinese domain and hosted on a Chinese server. in the United Kingdom.

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What Is Domain Warming, and How Does It Affect Email Deliverability?

SmartBug Media

You have to build credibility and a good reputation for the IP address and your domain that are used to send the emails out. There’s a reason for that: They haven’t taken the time to gain a good domain reputation. They haven’t “warmed up” their domains. So, what is domain warming? What is domain warming?

Domain 98