Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. How should marketers leverage content?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

Marketing Insider Group

AUGUST 12, 2020

As NewsCred’s Gaby Tama rightly points out, you need to create a “documented, full-funnel [social media] strategy that’s fully integrated with your content marketing program.” But if you create the right role for social media in your content marketing strategy , you’re on your way to marketing stardom.

Social Media 307

Social Media Top of Funnel Social Marketing Marketing & Strategy 307

B2B Marketing Directions

NOVEMBER 19, 2023

In the 2022 CMI/MarketingProfs survey, 64% of the "most successful" respondents reported having a documented content marketing strategy. Only 19% of the "least successful" respondents said they had a documented strategy. B2B marketers can easily find books, white papers, ebooks, and other resources about content marketing.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Hubspot

MARCH 14, 2018

The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. And although it is put together like an ebook, the two are written quite differently. And although it is put together like an ebook, the two are written quite differently.

FAQ 100

FAQ Case Studies Case Study Comparison 100

Launch Marketing

JUNE 9, 2021

Define the new goals against the current metrics tracked and create goals such as: “Increase form submissions by 10% monthly” “Increase traffic to an eBook and improve downloads by 20%”. Download our Brand Identity eBook for a complete guide on establishing and evaluating your brand identity. Conduct a Content Audit.

Marketing Websites 79

Marketing Websites CMS Development Lead Scoring Lead Ranking 79

Martech

APRIL 28, 2023

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. Topic modeling and document clustering, network analysis, named entity recognition and relationship extraction, text summarization and content production are all tasks that use these models.

Marketing AI 130

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 130

Engagio

JANUARY 27, 2020

Usually this includes: What kind of content the piece falls under (is it an ebook, a blog post, a white paper, or something else). Put together a document template that your sales and marketing teams can use when speaking to a client. You can also use these documents to spark content ideas.

Account Based Marketing 103

Account Based Marketing Inbound Marketing ABM Work Management 103

SmarkLabs

JUNE 13, 2022

Once you document your client profiles and personas, your contact database should be segmented in order to send relevant, targeted messages that resonate with your target buyer personas. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. Check out ? Let’s recap.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Hubspot

APRIL 27, 2021

Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging. ecommerve vs. e-commerce. internet vs. Internet. website vs. web site.

Rules 99

Rules Buyer Personas Guidelines Paid Search Agency 99

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Hubspot

SEPTEMBER 4, 2018

But the physical act of typing out personal notes, your own ideas, and other documents is much slower than your brain’s actual processing speed. It’s called voice-to-text software, and it lets you use your voice to create documents faster than typing , expedite your workflow, and improve your efficiency. Available On: Google Chrome.

Work Management 76

Work Management Marketing Management Software Pricing 76

Marketing Insider Group

JUNE 1, 2015

Not Documenting Your Content Marketing Strategy . The importance of documenting your content strategy cannot be emphasized enough. The result: Only 3% had written their goals and plans; 13% had ideas of goals, but did not have them in writing; and 84% had no goals in their heads or on paper.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Seismic

JANUARY 19, 2022

Content that converts—which white papers, ebooks, and one-pagers lead to the highest quality leads? Replace your dusty old product knowledge documents with a searchable, update-ready alternative. Are there cadences that drive deals to close faster than before? sometime in the near future.

Training 52

Training Work Management Practices Marketing Management 52

Seismic

JANUARY 19, 2022

Content that converts—which white papers, ebooks, and one-pagers lead to the highest quality leads? Replace your dusty old product knowledge documents with a searchable, update-ready alternative. Are there cadences that drive deals to close faster than before? sometime in the near future.

Training 52

Training Work Management Practices Marketing Management 52

Ambal's Amusings

OCTOBER 9, 2009

Rather than creating boring marketing documents, Jonathan Kantor gives us excellent tips to make it interesting for readers. In this post, he highlights the negative repercussions of using standard templates for your white paper. White Paper Client Interview Template: Good for Sales Letters, Too. Author : Apryl Parcher.

Lead Gen 100

Lead Gen Paper Template Sales Qualified Leads 100

ANNUITAS

JANUARY 21, 2016

Here is a very common scenario for marketing teams: a new eBook gets created, an email goes out; a new white paper is procured, an email goes out, and on and on. Even if the sequence occurs on a consistent basis, it’s documented in a well-organized spreadsheet, and it feels strategic.

Tactics 100

Tactics Top of Funnel Demand Generation Buyer Personas 100

Golden Spiral

JANUARY 31, 2019

You may think that building a white paper or an eBook is an expensive endeavor, but consider the cost of creating the lead magnet versus the value of a lead. eBooks (downloadable, well-designed PDFs on the subject). White papers (living documents on your website gated by a contact form). eBook: 3-5 form fields.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Hubspot

JUNE 28, 2010

eBooks and whitepapers are two formats for sharing longer written documents on the web. While both of these terms are often used interchangably, they are actually two different types of documents. eBooks tend to be shorter and more interactive than whitepapers. What Makes eBooks So Good?

Budget Programs 28

Budget Programs Wikipedia Marketing Budget Thought Leadership 28

LeanData

AUGUST 3, 2015

1) Include relevant CTAs in your eBooks. The best eBooks present immediately compelling value that you can justify gating to accelerate lead generation. Audiences carry certain assumptions about specific content formats, and eBooks are generally perceived as high-value resources that are worth trading some information.

Sales Qualified Leads 53

Sales Qualified Leads Case Study Case Studies Paper 53

Tomorrow People

MARCH 5, 2012

If she downloads a document but does not return to your site within a set time frame, an automatic email goes out asking her to review the document. In fact, buyers listed vendor websites and white papers or ebooks as two of the top three influences that helped them feel confident enough to make a purchase.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

Webbiquity

DECEMBER 10, 2013

93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). How Popular is Content Marketing? B2B Marketing Insider ). Michael Brenner ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Marketing Insider Group

JULY 13, 2015

NOT DOCUMENTING YOUR CONTENT MARKETING STRATEGY. The result, only 3% had written their goals and plans, 13% had ideas of goals, but did not have them in writing and 84% had no goals in their heads or on paper. By producing two eBooks a month, our content engine is constantly running.” .

Planning 100

Planning Marketing Management Content Marketing Marketing Budget Creation 100

BenchmarkONE

FEBRUARY 13, 2020

A shared document with access to everyone means people can add to it as they go. White paper guides that go in-depth on a process. eBooks if the answer is very involved and has a lot of moving parts . A shared Google Doc is another great way to keep everyone organized on content ideas.

Top of Funnel 87

Top of Funnel Work Management Marketing Management Content 87

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. To do this, head to Documents in Boss Mode (find it in Templates ). Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers.

Marketing AI 88

Marketing AI AIDA Marketing Analytics Tools Template 88

Marketing Insider Group

JUNE 30, 2020

White Papers. White papers need to be some of your best content. Writing white papers will help establish this credibility, and it can also be used to drive people to your website by sharing it on social media or through email. Another great benefit of white papers is that you can break it down into smaller pieces.

Work Management 358

Work Management B2B Marketing Marketing Management Content Marketing 358

ClearVoice

MAY 18, 2020

Additionally, you can activate a number of voice commands that edit and format your document as you speak, such as set font in bold, italics, underline or even create bulleted or numbered lists. Read emails, articles, or ebooks aloud. Google Docs Voice Typing is a free tool, however, it is only compatible with Chrome. Provide updates.

Marketing AI 105

Marketing AI Work Management Marketing Management Marketing & Strategy 105

Navigate the Channel

JANUARY 4, 2018

Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem. Keep this master document handy for reference any time you consider launching a new part of your strategy.

Blast Campaigns 66

Blast Campaigns Opt-out Opt-in Trade Show 66

nDash

DECEMBER 14, 2020

I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy. I write short technical articles, definitions, interviews, case studies, and white papers that educate business and IT professionals about data management and technology. Software documentation .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

ClearVoice

AUGUST 29, 2022

Consider how a series of blog posts can be stitched together to make an ebook that can then be used as a lead magnet. Another example is the white paper you outsourced that can now be broken up into actionable chunks of advice for an ongoing email newsletter. Creates additional opportunities. When will each piece of content be due?

Marketing Budget Creation 52

Marketing Budget Creation Tips Marketing Attribution Marketing Budget 52

Scoop.it

OCTOBER 29, 2019

In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. But, according to CSO Insights , only 32% of companies have a documented strategy to provide content for their salespeople. Source CMI ). Why is this number so low?

Top of Funnel 54

Top of Funnel Buyer Personas Content B2B Thought Leadership 54

SnapApp

OCTOBER 22, 2013

You have nothing but the clothes on your back, a pen, and a blank sheet of paper. Now, answer this : Could you document your entire content marketing strategy for us? The process of documentation will clarify your thoughts and crystalize your strategy’s important elements. Research supports this. Commit to Ideation.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Allocation Planning 48

LeanData

AUGUST 3, 2015

1) Include relevant CTAs in your eBooks. The best eBooks present immediately compelling value that you can justify gating to accelerate lead generation. Audiences carry certain assumptions about specific content formats, and eBooks are generally perceived as high-value resources that are worth trading some information.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

LeanData

AUGUST 3, 2015

1) Include relevant CTAs in your eBooks. The best eBooks present immediately compelling value that you can justify gating to accelerate lead generation. Audiences carry certain assumptions about specific content formats, and eBooks are generally perceived as high-value resources that are worth trading some information.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

LeanData

AUGUST 3, 2015

1) Include relevant CTAs in your eBooks. The best eBooks present immediately compelling value that you can justify gating to accelerate lead generation. Audiences carry certain assumptions about specific content formats, and eBooks are generally perceived as high-value resources that are worth trading some information.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

BOP Design

JULY 17, 2019

You don’t have to deal with sending documents that need to be downloaded or risk files getting corrupted in transmission. Whether they complete a contact form, a demo request, a proposal request, download a white paper or e-book, or sign-up for your newsletter – they are all prospects. Treat them as such.

B2B Sales 57

B2B Sales Design Top of Funnel Marketing Websites 57