Webbiquity

MARCH 2, 2021

Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. And finally, it presents a deep dive into what type of content to create at each stage of your event and what channels to use to maximize the impact of that content. The Outline. Preferably only one.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Strategic-IC

JULY 1, 2019

To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? Yet that presents a challenge. A content distribution strategy is the answer here. If only it were that easy!

Distribution 84

Distribution Tips Marketing & Strategy Content 84

Marketing Insider Group

APRIL 13, 2023

Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. The 4 Ps of Marketing and Their Modern Challenges Marketing professor Jerome McCarthy defined a “marketing mix” in 1960 with the 4 Ps of marketing: product, price, place, and promotion.

Relevance 335

Relevance Planning Paid Search Agency Work Management 335

Brandpoint

MARCH 14, 2024

In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. How to promote branded content Effective distribution and promotion strategies are essential for maximizing the reach and impact of branded content campaigns.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Convince & Convert

NOVEMBER 8, 2016

Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. Social media still is a great native distribution channel, and if we can master its complexities, we can generate more attention for our content.

Social Media 166

Social Media Promotion Media Clickthrough 166

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Promoted Tweets. And they’re right. Social Advertising.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Adobe Experience Cloud Blog

APRIL 6, 2018

At Influitive’s Advocamp summit, countless professionals regaled the crowd with tales of how software enhanced their careers, touched their lives, and even earned them promotions. She had so much control over customer marketing that she gave her boss 20 named references as a tongue-in-cheek holiday present. Click To Tweet.

Promotion 134

Promotion Word of Mouth Product Work Management 134

Salesforce Marketing Cloud

NOVEMBER 17, 2023

One way to find out is by tracking your Net Promoter Score (NPS). Table of contents What is a Net Promoter Score? How to calculate Net Promoter Score Why is Net Promoter Score important? Where does Net Promoter Score fall short? How to improve your Net Promoter Score What is a good Net Promoter Score?

Lead Scoring 59

Lead Scoring Lead Ranking Promotion Word of Mouth 59

Trade Press Services Newsletter

NOVEMBER 2, 2023

Here are seven ways to actively promote your accomplishment: 1. Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. All of this might feel a bit too self-promotional for some.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post. Of course, promote it via social media.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

The Forward Observer

JANUARY 19, 2024

He was also responsible for the distribution of millions of other impressions and promotions in a wide variety of alternate media, both offline and online, using the latest direct marketing techniques while working with many legendary copywriters and consultants. And, interesting fact – he is a Little League baseball umpire!

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. Guest post by Nina Petrov.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed. The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. If video footage is available, upload files to a clearly labeled folder.

Press 130

Press Personalization Brand Identity Branding 130

Marketing Craftmanship

FEBRUARY 21, 2023

The Alternative to Traditional Thought Leadership The underlying assumption of “Enlightened” thought leadership is that managing the conversation (on any topic) by showcasing respected, credible 3rd parties is far more effective than promoting your own, your client’s, or your company’s opinions and insights.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Semcasting

FEBRUARY 5, 2018

Bicknell will be presenting a NSF 2018 Tech Tank, Sunday, Feb. Sports marketers can leverage that insight to reach these attendees for future tickets sales and promotions. The sports industry is prime for distribution and innovation,” said Bicknell. 11-13, 2018. 11 at 4:30 p.m. in the “Ticket Sales and Strategy” flight.

Touchpoints 66

Touchpoints Paid Search Agency Class Conference 66

Marketing Insider Group

JUNE 19, 2023

The assessment also shows you gaps in your content and can present fresh ideas. Remember that some indirect competitors could become valuable partners and cross-promoters. Here, you’ll determine the content quantity, frequency , topic distribution, and quality. Auditing content takes a significant amount of work.

Analysis 289

Analysis Top of Funnel Advertising Agencies Content 289

Content Standard

APRIL 23, 2024

By promoting collaboration and information sharing across all customer-facing teams — marketing, sales, product, and even customer service — the CMO ensures that a unified brand message resonates throughout the customer experience, tailored and personalized to fit where and how it’s needed.

CMO 85

CMO Enterprise Management Planning Work Management 85

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion? Simple – with Outbrain.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Contently

NOVEMBER 22, 2021

Of the businesses that consider their content marketing to be successful, 87 percent are prioritizing the needs of their customers by being helpful over promotional. While social media is evolving quickly , it remains one of the most important ways to engage your audience and distribute content. Key takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

ClearVoice

JULY 18, 2022

Brands create a lot of digital assets, such as written content, images, and videos, to promote their products and services. A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

The Lead Agency

JULY 24, 2023

The term “Marketing Mix” is synonymous with “the four Ps”: Product Price Promotion Place However, what many people don’t realise is that the business-to-consumer (B2C) marketing mix and the business-to-business (B2B) marketing mix are not one and the same. Function of the product: The product must cater to all the client’s needs.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

NuSpark Consulting

DECEMBER 9, 2012

How do you promote it? There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Promote your paper within your blog’s sidebar or widget. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Now what?

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Launch Marketing

MARCH 17, 2022

While webinars are being utilized across all industries, B2B webinars have certainly become one of the primary ways to distribute information, and even gain quality leads. This could include securing guest speakers, planning the marketing activities you will use to promote your event and preparing the presentation materials.

Webinar Metrics 127

Webinar Metrics B2B Thought Leadership Marketing Budget B2B 127

Contently

MARCH 11, 2020

And you’ll want to discuss distribution so everyone is comfortable with how to share the finished product. Instead of a text-heavy article, visually appealing PDFs and slides work well when presenting case studies in-person. ” Promote, promote, promote. But go out of your way to distribute it as well.

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Marketing Insider Group

JANUARY 18, 2021

6 Ways Working from Home Encourages Distributed Sales and Marketing Team Alignment. When marketers listen to sales presentations or conversations with customers, they will begin to: Build more empathy with clients. With conference video calls and webinar technology, it’s easy to record meetings, presentations, and training.

Top of Funnel 283

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 283

Biznology

AUGUST 2, 2021

Sales is one of the many levers that marketing pulls—along with other levers like product, distribution, advertising, promotions and everything else—to achieve their goals. Sales owns the P&L. In consumer markets, the marketing function owns the P&L. In B2B, though, revenue responsibility lies firmly with the sales team.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

Marketing Insider Group

JANUARY 16, 2023

As digital platforms continue to grow and content distribution becomes effortless, it’s not going to be easy to stand out in the crowd. Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Increasing Competition. Find Your Niche.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

ClearVoice

DECEMBER 19, 2023

Less than 60 percent of marketers who utilize content marketing claim to have a content strategy in place, and there’s no time like the present to get started. Distribute and promote your content. including keywords, readability, and sentence length) Content distribution and promotion. Is it optimized for SEO?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Content 52

Hubspot

OCTOBER 8, 2013

Unfortunately, the posts you read are often missing one crucial tip: You''ve got to strategically distribute your content. Most of the advice around distributing your presentations sounds like this: "Embed your SlideShare to your blog and you''re good to go. How have you promoted a SlideShare presentation on your blog?

Promotion 28

Promotion Storytelling Distribution Template 28

NetLine

JULY 16, 2020

After discussing the questions with the rest of the executive team, it was decided that NetLine’s first-party data capture and analysis would become one of the true promotional pillars used to make data front and center as a company. The Need to Change How Your Content’s Presented. On Looking Inward to Improve Your Company.

Distribution 52

Distribution B2B Content Account Based Marketing 52

Biznology

FEBRUARY 14, 2014

You trust Mike and his team to present you with great content, so you’re more inclined to take the chance on reading my column than you would if you just stumbled across a link to it in a Google search results page. That reciprocity is something to keep in mind as you seek out content publishing / distribution partners.

Promotion 80

Promotion Content Marketing Ad Building Content 80

Brandpoint

MARCH 31, 2020

Cost-Per-Lead (CPL) campaigns are fixed-cost lead generation tactics that promote your high-quality, gated content through a closed network of industry-specific B2B websites. This is when you take your owned media, put money behind it, and distribute it to a larger audience. Step 2: Distribute the asset with targeting.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Contently

DECEMBER 13, 2022

This means knowing your customer and presenting them (not your company) as the “hero” of your narrative. Prioritize content promotion and distribution. Some common ways to promote and distribute content include: Sharing it across your social media channels.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Launch Marketing

OCTOBER 20, 2021

With the rise in the use of digital channels to promote content, more and more organizations and individuals are utilizing every channel possible, flooding these channels with consistent content. Many B2B leaders are very knowledgeable about several topics, so creating and distributing thought leadership content is incredibly beneficial.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Sword and the Script | B2B

APRIL 14, 2020

The top attributes identified – by decision-makers – in the report is content that: Merely repeat what’s already been said; Basic or elementary concepts; and Content that is too sales-y or promotional. Distribution means “broadly and effectively” (40%); engaged employees in amplification (31%); and paid for some promotion (11%).

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership B2B Marketing Effectiveness 125

SmartBug Media

SEPTEMBER 8, 2021

Here are some tips from the panel: Create teaser videos that lead to the actual content you want to promote. Structured data is the tags in the code that tell search engines when a video is present on a page and what topics the video includes. Make sure you’re promoting the video where your whole audience wants to consume content.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111