Brandpoint

MARCH 14, 2024

In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. How to promote branded content Effective distribution and promotion strategies are essential for maximizing the reach and impact of branded content campaigns.

Brand Identity 62

Brand Identity Branding PR Distribution 62

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. Bryan Del Monte , Managing Director of Clickafy Media Group, makes an excellent point about understanding what exactly content marketing is and isn’t. What’s the difference between content marketing and social media?

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

DivvyHQ

JANUARY 5, 2022

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to up-and-coming social media marketing trends can help you lead the pack in 2022. Let's go!

Social Media 124

Social Media Social Marketing Planning Media 124

Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. It’s no surprise that in the media world, good social content is dependent in large part on good journalism.

Storytelling 80

Storytelling Peer-to-peer Ad Frequency Ad Exchange 80

Brandpoint

JUNE 9, 2021

Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. Smart marketers will take steps to optimize their MAT for the modern media landscape. While this is a controlled media strategy , it’s not the same as taking out an ad.

Media 122

Media PR Paid Search Agency Distribution 122

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Technologists are active on social media. They should also understand the best practices for engaging in social media.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Content Standard

APRIL 23, 2024

If anything, the declining effectiveness of traditional media and the sheer volume of channels, content experiences, and platforms available for marketing demands more dedicated oversight from savvy marketing leaders with a seat in the boardroom. Shapes the narrative around the value of marketing: Be an articulate storyteller.

CMO 85

CMO Enterprise Management Planning Work Management 85

Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Storytelling allows you to bring the consumer into the narrative and make them the center of the story. How do they interact with people on social media? Quick Takeaways.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. What is a “meet the team” social media post? Meet the team social media post examples include: Welcoming new hires to your team.

Social Media 98

Social Media Media Work Management Distribution 98

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. AI will tell us what to create, but our best storytellers are our existing employees from across the business.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Trade Press Services

FEBRUARY 26, 2024

Producing and distributing content that resonates with audiences is no easy task. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. Social media options are increasing, but B2B buyers are focused on one channel.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Trade Press Services

MARCH 18, 2024

Although the benefits of traditional publishing are similar across the board, the distribution power, readership, and advance-to-royalty ratio vary greatly based on the size and focus of the company. True self-publishing does not include support in the form of editing, design, marketing, and distribution. Is prestige important to you?

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

KoMarketing Associates

APRIL 7, 2021

Use more storytelling. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. So how do you integrate more storytelling into your content? So how do you integrate more storytelling into your content? Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

ClearVoice

SEPTEMBER 22, 2023

Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. Storytelling content based on data Storytelling and data are a great mix. The modern audience reacts differently to legal content. This is a trend legal companies shouldn’t miss.

Rules 91

Rules Storytelling Content Distribution 91

Contently

APRIL 20, 2021

When Leslie Nuccio arrived as SVP of earned media at Bank of the West in 2018, she took note of the company’s content. And thanks to a distribution strategy that spans paid, social, owned, and earned, their audience is growing. A different kind of financial services content. “It was a very bank-y blog,” she explained.

Storytelling 84

Storytelling Paid Social Agency Content Differentiation 84

Biznology

SEPTEMBER 21, 2016

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Tory Starr has been involved in media of all sorts for most of her adult life, including working on an Academy Award-winning documentary. INSPIRATION.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video? at least once.

Viral Marketing 127

Viral Marketing Social Media Video Marketing Media 127

Sprout Social

MARCH 2, 2021

It’s called going viral when a piece of content really takes off on social media and reaches a large audience very quickly by receiving an unusual amount of shares and exposure. The purpose of filling out a detailed creative strategy brief is to shed light on your actual goals, key messages, tone, length, distribution channel and more.

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

EveryoneSocial

MARCH 19, 2020

This applies to remote workers or companies who have physically distributed — and in many cases — global office locations. Where employee activation is helping: Increased and improve brand reputation Helps attract more top talent Employee retention increases Authentic storytelling More sales and marketing results.

Social Media 87

Social Media Activities Media Distribution 87

Marketing Insider Group

MARCH 16, 2021

Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. You own the messaging, distribution, and context of the content you create. That’s because you don’t own the channels or media for ads. Who do you like better: the person saying “I am awesome.”

Advertising Agencies 336

Advertising Agencies Advertisements Advertising Paid Search Agency 336

Marketing Insider Group

JANUARY 30, 2023

Data Stories that Compel Action: classic having the “right information, at the right time” is as important as ever; the rise of data visualization and using data storytelling, all connected to action. Building alerts that drive action in a continuous cycle with automation at the core. Yes, old ideas in a new context. and it never gets old!

Thought Leadership 205

Thought Leadership Trends SME Paid Search Agency 205

Anyword

DECEMBER 19, 2019

Rather than keeping this information to ourselves, we wanted to share it with the broader storytelling community. Facebook still permits paid distribution when the drug-related content is considered “newsworthy,” like coverage of the opioid epidemic or a major drug bust. However, there is an exception to this rule.

Distribution 56

Distribution Facebook Content Landing Pages 56

Anyword

DECEMBER 19, 2019

Rather than keeping this information to ourselves, we wanted to share it with the broader storytelling community. Facebook still permits paid distribution when the drug-related content is considered “newsworthy,” like coverage of the opioid epidemic or a major drug bust. However, there is an exception to this rule.

Distribution 55

Distribution Facebook Content Landing Pages 55

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. Use Instagram Shopping.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Distribution is now the key for effective storytelling. The upshot?

Storytelling 51

Storytelling Mobile Advertising Advertising Agencies Startups 51

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. Before the Internet, social media, and mobile devices, Ken Fisher was operating his very self as a prolific media company.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

EveryoneSocial

APRIL 8, 2020

They should be creating and sharing about their experiences, showcasing their expertise, and their general thoughts via social media. . Let’s be real though, not every employee is a social media or content expert — but that doesn’t mean they do not have important things to say or share. . Behind the Scenes.

Social Media 108

Social Media Media Paid Search Agency Case Study 108

Walker Sands

SEPTEMBER 16, 2022

Our media relations strategy for LevelTen received a Summit Award in the “Institutional Programs” category. Two weeks prior to the news launch, Walker Sands began exclusive and embargoed outreach to key media outlets. ??With D ata-Driven Campaign Elevates Visier in Crowded HR Tech Market. Read the full case study here.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Forecasting 331

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 331

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Complex Networks consists of multiple brands: Complex Media, First We Feast, Sole Collector, and Pigeons & Planes.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Content Standard

OCTOBER 7, 2016

Starbucks has launched a new digital storytelling series with an eye on positive human experiences—a move it insists is about bridging a journalistic gap, not marketing or PR. The content is distributed via Starbucks’ own website and mobile app, as well as other online media including Mic and Upworthy, Business Insider reported.

Storytelling 77

Storytelling Advertorials PR Marketing & Strategy 77

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Brandwatch for consumer research on social media and influencer insights. Trendup AI for finding trending topics on social media. Keywordinsights.ai for trending keywords in search.

Marketing AI 97

Marketing AI Content Marketing Enterprise Management Planning 97

Marketing Insider Group

JANUARY 16, 2023

As digital platforms continue to grow and content distribution becomes effortless, it’s not going to be easy to stand out in the crowd. Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Focus on Social Media. Find Your Niche.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187