Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” And our creative team is producing multiple videos a week that we’re leveraging on social media about different workplace trends and hot topics.” Unsurprisingly, the video went viral in B2B circles.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. The #CuteAnimalTweetOff went viral and several major news outlets picked it up. Want proof? pic.twitter.com/D9zDWXxuDb.

Content Marketing 99

Content Marketing Microsite Planning Paid Search Agency 99

MKT1

FEBRUARY 27, 2023

A team with go-to-market skillsets & storytelling ability. The team needs to identify and evolve their marketing fuel (story, messaging, design) and marketing engine (distribution, channels, growth levers) based on their audience, market, and product differentiators. Now that marketers are on the platform, expand their use cases.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Hubspot

JANUARY 5, 2021

More recently, short-form videos have taken over social media platforms. The growth of social media is causing the human attention span to become shorter and shorter," he said. "So, In this instance, Chipotle collaborated with these content producers to create a fun, viral-worthy video. Short-Form Video Example: Sierra Nicole.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. The documentary – and the brand behind it – was covered widely in the media, including major global publications like The Wall Street Journal.

Storytelling 98

Storytelling Content Viral Marketing Video Marketing 98

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Content marketing is a creating, publishing, and distributing content to your target audience. Brand Marketing. Buzz Marketing. Contextual Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Anyword

FEBRUARY 3, 2020

We define branded content as a form of marketing that assists brands in using paid media (note – it doesn’t have to include paid distribution) to use a storyteller’s expertise and to harness the trust, credibility, and values that have already been established with the storyteller’s audience. often face.

Brand Identity 52

Brand Identity Branding Advertising Agencies Content 52

Vidyard

SEPTEMBER 3, 2019

The golden ticket to Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) aria-describedby="tt">viral popularity is still social media, where video is the preferred format. aria-describedby="tt">viral popularity is still social media, where video is the preferred format. Going Forward.

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

LeadSquared

DECEMBER 28, 2016

An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. This is the time when brands become their own media companies, creating and distributing content to their own communities on Social. One More Thing.

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

Content Standard

AUGUST 31, 2018

Since its launch in October 2010, Instagram has revolutionized the social media landscape and the ways in which people connect. Brands have long realized the visual storytelling power that Instagram offers—the social media juggernaut lets them connect with customers directly. .” Image attribution: Omkar Patyane.

Video Marketing 84

Video Marketing Marketing & Strategy Curation Storytelling 84

Marketing Insider Group

OCTOBER 21, 2015

respectively) but are considered “social media” players by the industry. according to analysts at PQ Media. Industry budget growth overall is estimated by PQ Media ‘s Global Content Marketing Forecast 2015-19 at $313B by 2019. Movable Media. https://www.crunchbase.com/organization/movable-media. $0. last year.”.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Content Marketing Institute

SEPTEMBER 26, 2018

Bethany Chambers , North Coast Media . Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. It will power the future of storytelling.

FAQ 92

FAQ Paid Search Agency Content Marketing Work Management 92

Buffer

JUNE 9, 2022

The video went viral, and other female physicians of color started reaching out to me wanting to share their experiences. We’re now talking to film festivals, streaming services, South Asian-led brands, and even medical schools and universities about helping us release and distribute the film.)

Creativity 83

Creativity Business Advertising Agencies Fulfillment 83

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Vidyard

SEPTEMBER 3, 2019

The golden ticket to viral popularity is still social media, where video is the preferred format. You record the entire episode on video and isolate the audio in post-production for distribution on podcast platforms. This format requires very little editing.

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

Content Standard

JULY 6, 2018

And, as one host of the popular storytelling podcast Endless Thread points out, there’s no simple blueprint to replicate that success. “We wanted to get on the same page with the kind of storytelling we were doing. For all of the medium’s opportunity, success in podcasting is hard-won.

Marketing Strategy 71

Marketing Strategy Marketing & Strategy Word of Mouth Paid Search Agency 71

Vidyard

DECEMBER 18, 2020

From big corporate commercials to personal email video greetings , the holidays are your chance to say thank you to customers and contacts, and a great way to flex those storytelling muscles to create pure enjoyment alongside brand awareness. This video is short, sweet, and shareable on social media , email, even text message.

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

Valasys

JULY 24, 2019

In a State of Social Media 2019 Report (published by buffer.com), it was found that about 93.7% Facebook capitalized on Snapchat’s proven way of storytelling & incorporated it into the content strategy of all the platforms owned by it, including Instagram, Whatapp, Messenger & Facebook itself. of the businesses used Facebook.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

SnapApp

JANUARY 15, 2015

Atmel distributed the Simply AVR contest across their email database, website, blog, and social media channels. The contest gathered over 218,000 votes, largely thanks to “going viral” within the community – 165,337 visitors were referred through social channels.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

Anyword

FEBRUARY 3, 2020

Vox Media reports that newsletter subscribers spend twice as much time on site. With a consistent flow of readers, publishers don’t have to rely on the virality that once drove publisher revenue. Distribution is now the key for effective storytelling, and it could be more easily controlled and predicted than purely organic traffic.

Ad Building 40

Ad Building Webinar Metrics Top of Funnel Lead Ranking 40

Hubspot

AUGUST 4, 2017

If it didn’t captivate them, Facebook could squash the video’s organic distribution. Since visual storytelling helps people grasp concepts and data easily , we decided to complement our video’s text and narration with dynamic graphics, popular movie scenes, and footage of real people. 1) Spark Curiosity. 6) Make it Credible.

Video Marketing 78

Video Marketing Viral Marketing Fulfillment Hubspot 78

LeadSquared

DECEMBER 26, 2016

The power of visual media in today’s world is undeniable. A picture goes viral in seconds, while even the most well-written article might need time to attract readers. Don’t just rely on traditional social media sites for promotion but also try using other options from SlideShare to list.ly and infogr.am.

Lead Generation 52

Lead Generation Email Marketing Generation Lead Scoring 52

Content Standard

SEPTEMBER 7, 2017

Imagination at Work: Lessons in Storytelling from GE—Linda Boff. ” Here are a selection of her lessons on storytelling: Know Who You Are: To tell your story effectively, “you have to figure out who you are. .” “Sometimes that’s the hardest part in storytelling, getting to the simple idea.”

Advertising Agencies 43

Advertising Agencies Content Marketing Paid Search Agency Merchandising 43

Content Standard

JANUARY 24, 2017

After all, so much of the value of Instagram marketing (as with most social media marketing) value lies in shares and engagement over time, in fleshed-out profiles consumers can binge-view if they so choose, in generating more followers by proving your brand’s ability to generate (and respond to) comments.

Brand Identity 40

Brand Identity Branding Opt-out Viral Marketing 40

ClearVoice

MAY 15, 2020

Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. Distribution: Where does this video belong? Make sure you don’t just post a video with a title and hope it goes gangbusters and goes viral. Video marketing is a long game.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Contently

MAY 2, 2018

However, we can juice things through a little earned and paid, and cut the amount of content down by about 50 percent: Earned Audience: If I post enough great content, there’s a chance something will catch fire and go viral. Viral lift is the cherry on top of a good content strategy, not the cake. Feel free to tweet that.).

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Hubspot

APRIL 3, 2015

Every purchase is mere clicks away; there are increasingly few strangleholds on distribution, proprietary sales territories, patented common goods, price or quality differentials. 3) Consider Virality. Purposeful storytelling buys you more time and consideration. A collection of 16 wound up in our “ March Adness ” competition.

Paid Search Agency 28

Paid Search Agency Ads Storytelling Viral Marketing 28

Content Standard

JUNE 9, 2015

But the pace at which social media keeps evolving is sometimes unbelievable. In the last decade, the human attention span has decreased to be less than 15 seconds; with this, social media users are even more prone to skip over videos in their news feeds that fail to capture their attention within the first few seconds.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40

Hubspot

DECEMBER 19, 2016

A great storyteller once said, “brevity is the soul of wit.” Video content has exploded on social media: Videos are watched by 82% of Twitter users , and 100 million hours of video are watched on Facebook every day. The strategy behind this interesting distribution method? A Unique Distribution Strategy.

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

Outbrain

FEBRUARY 26, 2020

Many of them succeed with video storytelling. Let’s take a look at what video storytelling is, and how you can effectively apply it to your marketing strategy. What Is Video Storytelling? Video storytelling is much more than a sales pitch, as it focuses on a story rather than a product. Video Storytelling Basics.

Storytelling 48

Storytelling Budget Programs Video Marketing Tools 48

Content Standard

APRIL 30, 2018

” Even aboard a different airline, Southwest’s brand storytelling efforts take flight. Employees, as Southwest has found, can be a brand’s greatest storytelling asset. By utilizing employees as storytellers, brands show they’re invested in their teams, while also gaining audience trust.

Storytelling 86

Storytelling Tools Brand Identity Branding 86

Spiralytics

AUGUST 3, 2023

Well, the best solution is to reach out and touch target audiences with compelling storytelling. Content marketing focuses on creating and distributing content to answer the questions and problems of a clearly defined audience. Like branded content, native advertising doesn’t disrupt the user’s interaction with the media channel.

Paid Content 118

Paid Content Brand Identity Branding Storytelling 118

Leadspace

JANUARY 27, 2021

Can social media marketing work as well for B2B audiences as it does for B2C? While your tweets might never go viral, and you’ll probably never be as funny as Wendy’s, the “Clap Back King” , your social media efforts can still have a massive impact on your brand. Use Brand Storytelling.

Social Media 71

Social Media Ideal Customer Profiles B2B Marketing Social Marketing 71

ClearVoice

FEBRUARY 26, 2024

Let’s dive deeper into some of the most common types of content writers : Brand journalists : They are natural-born storytellers who excel as brand ambassadors. Scriptwriter: The storytellers behind the scenes of your videos, chatbots, and podcasts. Email and social media writer(s): These are your digital conversationalists.

Effectiveness 98

Effectiveness Content Storytelling Work Management 98

ClearVoice

NOVEMBER 23, 2021

Marketers who are paying attention know the world of social media content development is shifting underneath our feet (yeah, again) thanks to the explosion of short-form, multi-frame videos. You likely are accustomed to telling stories through video on other social media platforms. Use text on screen to help tell the story.

Video Marketing 102

Video Marketing Multi-Channel Social Media Viral Marketing 102

Martech Advisor

JANUARY 16, 2020

If you’re familiar with traditional media or advertising, you would have heard the terms above-the-line (ATL) and below-the-line (BTL). Also known as above-the-line (ATL) advertising, traditional advertising includes media such as television, radio, print (newspapers, magazines, etc.), Social media ads. and billboards.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Buffer

MAY 13, 2019

We’ve spent time digging into the rise of Spotify as a social media platform , used by today’s hottest brands. Where Spotify fits in today’s social media landscape. There’s another community that is right on the heels of these social media giants. Find organic distribution through branded, social playlists.

Paid Content 75

Paid Content Brand Identity Branding Mobile Advertising 75