Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

seo.co

FEBRUARY 14, 2022

If you work long enough in digital marketing or related fields, such as web development , you will run into demanding clients. Many digital marketing firms fire the most challenging and toxic clients. Also, when you have a demanding client, you can insert provisions in the contract that will get you paid more quickly.

Paid Search Agency 98

Paid Search Agency Demand Marketing & Strategy Guidelines 98

Optinmonster

APRIL 13, 2021

Email newsletters are a great way to get customers to revisit your site by updating them on new content, sales, and product launches. Based on these factors, we’ve listed out the top WordPress newsletter and email marketing tools. The first step in newsletter marketing is to collect leads and grow your subscriber list.

Newsletter 78

Newsletter Broadcasting Best Practices Work Management 78

Golden Spiral

DECEMBER 6, 2018

Is a blog still important for B2B tech marketing in 2019? The evidence and statistics are overwhelming: it is the most important content tool for inbound marketing. 91% of B2B marketers say their company has a blog ( Content Marketing Institute ). 2018, Social Media Examiner ). Why Do We Have a Blog?

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

Adobe Experience Cloud Blog

DECEMBER 9, 2015

Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Now e very channel needs to play an important role in your overall digital marketing strategy. Social Media. Search Engine Optimization (SEO).

Paid Content 48

Paid Content Allocation Advertising Channels Advertising Agencies 48

Choozle

NOVEMBER 20, 2019

Jumping out of a plane, throwing the first pitch at a baseball game, or climbing all the 14ers in Colorado might be more daunting than creating a marketing budget. But, as a marketer, I can’t think of anything more unnerving than creating your very first marketing budget. What’s included in a marketing budget?

Marketing Budget 42

Marketing Budget Marketing Budget Creation Budget Programs Allocation 42

Hinge Marketing

JANUARY 14, 2015

We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing. These techniques are getting you one step closer to a well-rounded email marketing engine. It’s important to note that email clients can only be detected if the images in the email are automatically displayed.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

Single Grain

MAY 18, 2023

Google Ads is a powerful tool for connecting businesses with their target audience and driving tangible sales and brand recognition results. In this article, you will learn about the Ads / AdWords account audit checklist, including the value that it will provide to your business. Work With Us What Is a Google Ads Audit?

Paid Search Agency 52

Paid Search Agency Template Cost Per Click Ads 52

Sprout Social

AUGUST 17, 2022

Nearly half of those companies received some sort of fallout on social media because of these incidents. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. To help, we’ve gathered everything you need to know to create brand safety guidelines for a social-first world.

Paid Content 116

Paid Content Advertising Agencies Paid Social Agency Brand Identity 116

Single Grain

APRIL 8, 2020

more interactions than images, according to one study: The same thing applies to ads: According to another study, video ads generally generate 7.5X more clicks than display ads. This is why I'm going to share with you my top tips for creating Instagram video ads that actually generate sales.

Paid Search Agency 130

Paid Search Agency Top of Funnel Ads Video Marketing 130

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Once again, we’ve updated the toolkit of some of CMI’s best tips, checklists, and templates. First and foremost – follow the framework. Click To Tweet.

Template 111

Template Paid Content Planning Content Marketing 111

Hubspot

SEPTEMBER 12, 2019

Nowadays, Facebook is one of the top platforms for digital advertising -- in fact, 93% of social media advertisers use Facebook ads on a regular basis. Among the various offerings in the Facebook ad family is the Instant Experience. What are Facebook Canvas Ads (i.e. Instant Experiences)? Image Source.

Facebook 72

Facebook Paid Search Agency Ads Mobile Advertising 72

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. TABLE OF CONTENTS: ↓ What Is Audio SEO? Related Search Podcast Carousel . Types of Podcast Search Queries for Audio SEO. Promote Your Podcast on Social Media.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Outgrow

AUGUST 15, 2021

Top 6 Form Tools to Increase Your Conversions [FREE + Paid]. You can create web forms for your site to even generate leads for your marketing funnel. . Did you know – 50% of marketers say that inbound marketing, such as online forms, is their primary source for lead generation. We are here to help you! Key Features.

Outgrow 52

Outgrow Tools Conversion Template 52

Single Grain

APRIL 14, 2023

Enterprise SEO metrics are key indicators that help you measure the success of your search engine optimization campaign. For enterprises, optimizing your website for search engines can be particularly challenging because it involves working on large websites consisting of thousands of pages.

Enterprise Management 52

Enterprise Management SEO Lead Scoring Lead Ranking 52

Martech

MAY 23, 2022

This powerful integration empowers marketers to create customized cross-channel experiences for healthcare professionals (HCP). Access marketing collateral relevant to the deal. News, clinical support, and other valuable content can be automatically delivered. Share impactful content via attaching PDFs to the chat.

Marketing Management 68

Marketing Management API Marketo Lead Scoring 68

Single Grain

APRIL 28, 2022

As a far more aggressive form of marketing than options like SEO and content marketing, direct response marketing can be an excellent way to generate leads quickly when your company needs to ensure rapid growth. TABLE OF CONTENTS: ↓ What Is a Direct Response Agency? Top 5 Direct Response Marketing Agencies.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 59

Single Grain

AUGUST 29, 2019

There are several strategies that you can apply to market your business, but it is always recommended that you follow industry leaders to understand the marketing strategies that have worked for them, rather than reinvent the wheel. So what was so special about Amazon’s marketing strategy that made the company such a huge a success?

SMB 83

SMB Paid Content Marketing Strategy Marketing & Strategy 83

Hubspot

FEBRUARY 6, 2019

While Google Shopping isn’t technically an online marketplace (it’s more of an ad platform, but more on that later), it provides shoppers the same opportunity to browse a variety of products based on their search query. If you’re not advertising your products on Google Shopping, you’re missing out, my friend. Build ad groups.

Google 73

Google Cost Per Click Adwords CPC 73

Single Grain

NOVEMBER 3, 2020

For most SaaS companies, the reasons to start content marketing are beyond compelling. For instance: On average, content marketing costs 62% less than traditional marketing, yet generates around 3x more leads. SaaS companies that use content marketing see 30% higher growth rates and 5-10% higher retention rates.

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Sales Management 98

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Content Marketing Institute

NOVEMBER 7, 2017

Of course, this is why marketing was invented – to draw interest by disseminating information about a brand’s favorable attributes, building desire for its products and services, and providing a clear pathway to make a purchase. If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama.

Paid Content 106

Paid Content Promotion Paid Search Agency Budget Programs 106

Single Grain

NOVEMBER 20, 2020

More than 90% of businesses use content marketing to connect with audiences and about 4.4 With so much new content being produced every day, the chances of “content overload” increases. Between 71% and 92% of web traffic goes to the first page of the search results. What Is Content Optimization?

Optimization 145

Optimization Lead Scoring Lead Ranking Content 145

Brightedge

JANUARY 25, 2022

How have the latest Google algorithm updates impacted search results? The first product review update, which Google pointedly described as not a core update, was targeted at English-language content rolled out over a two-week period at the end of April. Following E-A-T guidelines is once again invaluable to this Google Core Update.

Google 97

Google SERP Mobile Advertising Adwords 97

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist. Google Updates.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

SEPTEMBER 24, 2019

Post your best blog content. Post your most compelling visual content. Add Facebook social media buttons to your blog and website. Choose the right advertising tool. Test multiple versions of a single ad. If you want your business' content to reach consumers, having a presence on Facebook is a given.

Paid Content 78

Paid Content Facebook Tips Work Management 78

Hubspot

NOVEMBER 19, 2020

That's because in 2019, marketers who prioritized blogging received 13X more ROI than companies that put it at the bottom of the stack. Seems like an easy marketing win, right? The blog lacks a content strategy. If so, does your content support that raison d'être? Orbit Media ). Orbit Media ). fundera ).

Blogger 101

Blogger Work Management Marketing Management Statistics 101

Single Grain

MARCH 6, 2023

TABLE OF CONTENTS: ↓ What Is Website Traffic? This data shows you how well your website is performing, how much potential revenue you’re missing out on, and whether or not your marketing efforts are paying off. Get My Free Marketing Plan How Is Website Traffic Monitored? How Is Website Traffic Monitored?

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

Optinmonster

FEBRUARY 19, 2020

Are you struggling to create engaging visual content for your audience? So when you add visual content into the mix? Fortunately, we have 15 visual content creation tips to make life a little easier for you. In this article, we’ll look at why you need different types of visual content for each platform. It can be a lot.

Tips 100

Tips Content Budget Programs Video Marketing 100

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 1) A/B Testing.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Vidyard

FEBRUARY 2, 2022

Have you wanted to add your own original GIFs to your digital marketing strategy, but never been quite sure how? You put so much work into that content! Spice up your social media or content marketing campaign with GIFs—and better yet, use ones you made yourself. Contents 1. Paid Closed Captioning 5.

Sales Management 65

Sales Management Top of Funnel Statistics Work Management 65

Optinmonster

FEBRUARY 19, 2024

A lot of businesses waste the potential of their Twitter accounts by not using the social media platform to its fullest. 38% more likely to have downloaded an app directly from an ad online. The social media platform earned $2.5 billion in ad revenue and has 528.3 X ads can reach over 544 million users globally.

Paid Content 92

Paid Content Lead Generation Lead Scoring Lead Ranking 92

Albacross

JULY 2, 2018

Well, B2B marketers who blog generate, on average, 67% more leads than those that do not. Say you have 2 marketers and 6 sales reps on your team. Once you’ve got the momentum going, you can also leverage your existing blog content to increase your organic visits and leads. Blog Regularly. Why is blogging so important?

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Hubspot

AUGUST 7, 2018

My guess is Google (or your preferred search engine). You’re not alone — Google alone answers over four billion search queries everyday. When you enter a question into the search bar, those links that appear in your search results are content. Whether you know it or not, you consume content on a daily basis.

Paid Content 101

Paid Content CMS Development Buyer Personas Work Management 101

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Content creation. Product recommendations.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145