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From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce Marketing Cloud

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

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How AI-powered features are revolutionizing marketing automation platforms

Martech

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads.

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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

Companies are now prioritizing first-party customer data in their marketing campaigns. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn.

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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. Yet marketers often struggle with this crucial step.

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How to design effective display ads: Design components 101

Liveintent

Email, however, presents a unique opportunity that helps advertisers establish connections with audiences at every stage of the funnel with greater ease and impact. However powerful a media channel, email still requires effective display design to drive success. It enables you to showcase your products, features, or design.

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6 Key Strategies For Great Entertainment Display Campaigns

Bannerflow

The Entertainment industry is progressing towards using more advanced forms of display advertising. In this article we suggest the following strategies to help your brand create its best ever entertainment focused display ads: Increase consistent ad production via automation. Use real-time technology in your display campaigns.

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Best Display Advertising Campaign of 2020

Bannerflow

These are the best display advertising campaigns of 2020. And yes, while there may be many reasons 2020 was a year to forget – it did still produce many remarkable display ads. Finding the Best Display Campaign of 2020. Read more about how ATG produces its display campaigns and this in-banner video campaign here.

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