The Beautiful Game: A Guide to Attribution Reports with Salesforce
SmartBug Media
NOVEMBER 3, 2020
UTM Medium = Display. All of the above comes with the caveat that, in my experience, Campaign Influence is not the most well-thought-out feature set in Salesforce and can be a very confusing world to enter into. Full Circle Insights. LeanData is more of a full-on revenue operations platform focused on B2B growth.
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