10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers. Traditional B2B marketers face a challenge. You have a proven marketing formula that includes investments in acquiring new contacts (or lead generation) and in nurturing those contacts. Their marketing has been built from the start around the idea of inbound marketing (even if they didn’t call it that).

Successful SNS’s should be modeled on the college campus


So, if there are impervious walls – gaps or voids, mountains or ridges – between these vertical markets, SNS’s, and communities, then there may be an initial success, but there can also be a terrible volatility.

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Trending Sources

What Could Kill Google and Facebook


And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale. Google not only accounts for 85% of all web searches but controls an astounding 44% of the global online advertising market.

The Nine Best Reputation Management, RSS, and Social Search Tools


Marketers need to constantly be on the watch for fake reviews, trolls, and unanswered customer complaints. But to make sure nothing gets missed, marketers often deploy a second layer of tracking tools. 2) Digg. Digg Reader is a tool for keeping up with sites and blogs.

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After Google Reader’s demise, does RSS matter to your business?

Vertical Response

When Google Reader, a popular service for consuming content by RSS feeds, shuttered on July 2nd, it ignited a debate amongst the some 200,000 publishers and marketers who use RSS (really simple syndication) to stream content to their audiences. appeared first on VR Marketing Blog.

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The 4 C’s of B2B Marketing

Buzz Marketing for Technology

We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix.

Will Content Marketing Destroy Social Media?

Marketing Insider Group

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. ”…The power of content marketing! Now it’s your turn: What is your definition of content marketing?

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Digg this!

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Digg this! Related posts: B2B Marketing Content: Lure or Lasso?

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Digg this!

Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week


is improving its search feature, and even Digg is playing along. The real question is, how can your company take advantage of these updates to improve its own marketing? Here are the top marketing stories of the week. Image Search Adds Flickr Photos, From Marketing Pilgrim.

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Inside The Busy Mind Of A Marketer

Modern Marketing

by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds.

Get Over That Fear of Commitment—Your Content Marketing Program Depends on It

Content Standard

Are you fully committed to your content marketing program? If so, you’re in the minority: according to the Content Marketing Institute, only 20 percent of marketers feel the same way. “None of these things work when it comes to content marketing,” Pulizzi said.

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Why Content Marketing with Video Is Key

Writing on the Web

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. As a professional speaker, it was a natural marketing vehicle for Tom. And it is for anyone who sells themselves as a service provider: executive coach, consultant, trainer, author, financial consultant, doctor, lawyer… Tom always taught that he never invested in marketing tools he couldn’t master himself. Digg this!

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Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Digg this! Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Creating Engagement in B2B Marketing A recent Cone Inc.’s

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5 Must-Read B2B Marketing & Social Media Books

Modern Marketing

So great, in fact, that we try to live it (when it comes to marketing, anyway) every day. Periodically we review a must-read B2B marketing or social media book on this blog. Something that could live on a marketer’s desktop – digital or physical. by Joe Chernov | Tweet this.

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Content Marketing Videos: Speak to Problems First

Writing on the Web

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. Digg this!

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Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Digg this!

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11 Myths of Social Media Marketing


Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. Social media marketing is new.

My social media marketing posts from 2011


Read more… Fire for effect when you can’t get a bead on your market — What I’ve learned is that if you cannot target your dream customer directly, you can target everyone around him.

Content Marketing with Videos: Free Webinar

Writing on the Web

This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. Digg this! Related posts: Content Marketing for Professionals: Time-Saving Tips Webinar.

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Content Marketing with Stories: Better than Facts

Writing on the Web

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Digg this!

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Neuromarketing and How Content Marketing Works

Writing on the Web

Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. Digg this! Related posts: Neuromarketing Books for Marketing to Brains. Emotional Attention + Memory = Content Marketing. Neuromarketing: This is your brain on advertising… Content Marketing that Speaks to the Old Brain. 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing.

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11 digital marketing resolution ideas for ’13


Digg, Reddit, and StumbleUpon have always done this; however, now it’s even in the way we view our content on Facebook, Google+, Pinterest, and especially Flipboard (see below). I am in the midst of setting up my New Year’s resolutions for 2013.

Build some social media marketing backbone you big wuss


I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing. Social media marketing: it works if you work it. * What Fuels Social Media Marketers?

5 Ways Mobile Marketing is Affecting Social Media

Marketing Action

For the B2B marketer, all this can be summed up in a small yet powerful statement; we need to adapt. And, as the conventional wisdom of marketing would have it, it’s almost impossible for your business to make inroads without capturing prospects where they are.

Best Social Media Stats, Facts and Marketing Research of 2010


For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars.

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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. But marketers continue to write messages as if people were paying attention. Digg this!

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success?

33 (of the) Best Marketing Strategy Guides and Insights of 2010


Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# Marketing ROI Should RIP by iMedia Connection.

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17 Realistic Ways to Get More Website Traffic


Traffic is to digital marketing like gasoline is to an engine. So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals. It’s not uncommon to invest months of work in content marketing before you see any significant traffic.

Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

People are still confusing features and benefits in their marketing messages. But many people aren’t clear in writing their marketing messages , confuse features with benefits, speak in jargon, and assume their viewers know what they know. Digg this!

Content Marketing Tips: Find Your Online Voice

Writing on the Web

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. Register to get the recording if you can’t come at 5 pm ET , plus I’ll send you handouts, a list of outsourcing resources, a marketing road map and discount coupons for services. Digg this! Related posts: Content Marketing from the Inside Out.

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. This is what content marketing is designed to do. Digg this!

Connect Your Blog to Facebook Automatically

Writing on the Web

About AnnaLaura Brown: AnnaLaura Brown is an online marketer who enjoys making money online and teaching others to do the same. Digg this! Why Use Twitter, Facebook & LinkedIn for Content Marketing? 4 Time-Saving Tips for Social Media Marketing.

7 Steps to Becoming a World-Class Real-Time Marketer


Lately, real-time marketing is the buzzword du jour. While the notion of real-time marketing has been around since the mid-nineties, the practice gained steam after Oreo's "Dunk in the Dark" ad was created immediately following the power outage during this year's Super Bowl.

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6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

Digg this! Business Blog Writing and Content Marketing: Come on, light my fire! About Blogs Content Marketing On Writing Better Online Marketing Attracting Clients blog content blog marketing blog writing business blogging content marketing with blogs online content SEODo you know how to write SEO-friendly content your readers will love?

Content Marketing for Professionals: Time-Saving Tips Webinar

Writing on the Web

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? If these marketing tools were people, would you give them a raise … or fire their butts? Digg this!

4 Content Marketing Goals for a Coach Website

Writing on the Web

How should content marketing be used on the home page of your website? That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. They are getting much better at the marketing end, not just the tech end.

Customer Service is the New Marketing

Buzz Marketing for Technology

It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. Most marketers are blissfully unaware of how things are going in their contact center. Digg this! Zappos was founded in 1999 and sold to Amazon for $1.2