10 Ways to Kickstart Your Inbound Marketing Program
Digital B2B Marketing
MAY 1, 2012
Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers. Traditional B2B marketers face a challenge. You have a proven marketing formula that includes investments in acquiring new contacts (or lead generation) and in nurturing those contacts. Their marketing has been built from the start around the idea of inbound marketing (even if they didn’t call it that).