Writing on the Web

NOVEMBER 22, 2010

What additional steps should smart content marketers take to get results from blogging? Post on Google Buzz. Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Build a Product Funnel on Your Blog through Content Marketing. Blog this on Blogger. Subscribe to the comments for this post?

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Buzz Marketing for Technology

FEBRUARY 23, 2010

As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 Related posts: Why is Google Scared and What it means for B2B Marketing! Tweet This!

Mobile Marketing 100

Mobile Marketing B2B Marketing SMS Mobile Advertising 100

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I guess we head back to the core of what we do as B2B Marketers and take these lessons learned in Social Media back with us and see if we can innovate. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ).

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

JANUARY 27, 2011

It is made up of sales, service and—wait for it—marketing! So, where does Salesforce.com stand as a marketing automation solution? Marketing Automation Software Guide decided to answer this question. Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management Marketing Automation 100

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Related posts: B2B Marketing Content: Lure or Lasso? Measuring Engagement. Share this on del.icio.us.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Webbiquity

JANUARY 7, 2011

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Post on Google Buzz.

Social Media 100

Social Media Trends Social Marketing Media 100

Writing on the Web

JULY 8, 2010

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. Branding is another key element that gets reinforced through web marketing, but it’s also hard to measure.

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. In the Content Marketing Webinar last week, I talked about communicating your back-story … the background about the why and who of your business. Post on Google Buzz. Content Marketing: Connect the Dots and Drive Results.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JULY 26, 2010

Post on Google Buzz. Related posts: 4 Time-Saving Tips for Social Media Marketing. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

MAY 16, 2011

This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. I asked them to deliver this webinar exclusively for professionals who don’t have a lot of time for marketing tactics. Post on Google Buzz.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list. Post on Google Buzz. 4 Time-Saving Tips for Social Media Marketing. Blog this on Blogger. Tweet This!

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

JULY 12, 2010

I’m repeating myself because it’s so crucial to your online marketing efforts. Don’t like the way hard-selling marketers format long sales letters. Post on Google Buzz. Designed to persuade a defined group of readers. To take one specific action. I know I’ve blogged about this a lot lately.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

NOVEMBER 9, 2010

What can we learn from brain science about how to market to men? It’s their key content marketing piece, and there are others. Post on Google Buzz. Related posts: Content Marketing to a Caveman’s Brain. Here’s what else grabs the attention of male brains…. Blog this on Blogger. Share this on del.icio.us. Tweet This!

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. As a professional speaker, it was a natural marketing vehicle for Tom. ET , you can learn from the two video marketing experts who work for Tom, Colin Martin and Marc Bullard with this free webinar.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

MARCH 14, 2011

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. Some content marketing things have to combine quality AND frequency.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

OCTOBER 24, 2010

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. loved this book for it’s ability to translate brain scan results with a marketing perspective in layman’s terms. Post on Google Buzz. Do not miss this book! Blog this on Blogger.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

DECEMBER 7, 2010

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. We can all learn to use more emotion in our content marketing. Post on Google Buzz. Make an emotional impact.

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Email marketing messages. Post on Google Buzz. Top 3 Content Marketing Challenges: Survey Results.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market. Post on Google Buzz.

Tips 100

Tips Content Marketing Digg Content 100

Buzz Marketing for Technology

JANUARY 12, 2010

Ok so what does a humpback whale have to do with marketing? Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media. Share this on Linkedin.

Digg 100

Digg Advertising Agencies Buzz PR 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. It contains three of the elements required for marketing to get actionable results: Attention. Post on Google Buzz. 3 Defining Content Marketing Goals Before You Write.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

DECEMBER 13, 2010

If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Post on Google Buzz. Related posts: Emotional Marketing Makes Memories. Blogging Services: Content Marketing for Coaches.

Practices 100

Practices Content Marketing Digg Content 100

Webbiquity

FEBRUARY 25, 2011

Done properly, search engine marketing (a.k.a. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year. Post on Google Buzz. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Share this on Bebo. Share this on Facebook.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Writing on the Web

DECEMBER 22, 2010

Post on Google Buzz. All the best for 2011! Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader. Share this on LinkedIn. Email this to a friend? Ping this on Ping.fm.

Digg 100

Digg Buzz Blogger Linkedin 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. A free service for setting up, promoting and hosting Twitter chats. A free trial is available.

Social Media 100

Social Media Tools Buzz Media 100

Writing on the Web

JUNE 18, 2010

One important key to effective blog marketing is to keep your brain clean and fresh. Post on Google Buzz. How to Get Your Blog Buzz Back. Tags: About Blogs Coaching/Personal Development Content Marketing On Writing Better blog boredom renewal yoga retreat. Blog this on Blogger. Add this link to Box.net. Tweet This!

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 17, 2010

Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. Post on Google Buzz. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MAY 17, 2011

ET, I’m hosting a free webinar about YouTube and online video marketing presented by Colin Martin and Marc Bullard, and you can get the info here: [link]. Post on Google Buzz. Related posts: Content Marketing with Videos: Free Webinar. Scattered Marketing, or Content Marketing Google Map? Tweet This!

Facebook 100

Facebook Google Digg Buzz 100

Buzz Marketing for Technology

AUGUST 25, 2010

Currently you really have 4 major operating systems in the mobile space (in order of market share trajectory): Blackberry 33% and declining, Android 27% and rising, Apple 23% and declining, and Microsoft 11% and declining (see graphic). Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Hear me out ….

Mobile Advertising 100

Mobile Advertising Branding Brand Identity Digg 100

Buzz Marketing for Technology

OCTOBER 20, 2010

Hello affiliate marketing – I love it! For marketers the like button holds some significant promise for extending the lifespan of your content. Will Facebook replace your B2B Marketing email system? If you haven’t seen it you can check out the store at store.levi.com. but I digress …). Email this to a friend? Tweet This!

Digg 100

Digg Buzz Content Lead Nurturing 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. A blog is still “The best darn content marketing tool on the planet!&# Applied to copywriting and web design, marketers can improve click rates and results.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

NOVEMBER 10, 2010

How does it differ from a male brain, and what does this mean for content marketers? Hmmmm… The Dove.com site is one of the better sites that understand content marketing to females. It’s content marketing to create brand loyalty because of audience participation. Post on Google Buzz. To social opportunities?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

APRIL 28, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. Content marketing can’t work well without unique and personalized copy. Post on Google Buzz. Related posts: Blog Checklist: 10 Items BEFORE You Publish… 3 Biggest Challenges for Online Content Marketing?

Content Marketing 100

Content Marketing Digg Tips Content 100

Webbiquity

AUGUST 25, 2010

SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Post on Google Buzz. Tags: Social Media Marketing b2b marketing zone browse my stuff leading social media bloggers social media hub social media informer social media news. Subscribe to the comments for this post?

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

Writing on the Web

SEPTEMBER 29, 2010

According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. First, go read the content marketing experts who contributed some great ideas over on the Content Marketing Institute’s blog: What Does Engaging Content Mean?

Content Marketing 100

Content Marketing Digg Content Buzz 100