KoMarketing Associates

MAY 11, 2021

Statistics showed that the highest influence on buyer purchase decisions was when marketers addressed concerns, wants and needs (71%). The researchers also noted that 50% of buyers say a marketer’s ability to differentiate from the competition is “influential,” yet only 21% of sellers are effective at doing so.

B2B Marketing 292

B2B Marketing B2B Statistics Differentiation 292

Sprout Social

JUNE 17, 2021

On the surface, the social space may appear crowded and noisy, but when marketers are able to cut through that noise with analytics and social listening tools , they can discover a wealth of rich insights that the smartest brands use to differentiate their strategies. The importance of social media in business extends beyond marketing.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

KoMarketing Associates

APRIL 5, 2022

Experian recently published the results of a survey aimed at looking at global trends in data management, and statistics indicated that most organizations (52%) are continuing to make the customer experience their top priority. That being said, they need accurate data to connect and resonate with customers and prospects.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

KoMarketing Associates

APRIL 8, 2020

As B2B marketers look to deliver a more consistent customer experience, new research shows that most agree that it’s becoming a critical differentiator for their company. Lean Data recently published “The State of Revenue Operations” report, looking back on how the customer experience shaped B2B marketers’ work back in all of 2019.

B2B Marketing 262

B2B Marketing B2B Differentiation Advertising Benchmark 262

KoMarketing Associates

DECEMBER 23, 2020

Isobar recently conducted its global “Creative Experience Survey 2020,” and statistics showed that 64% of CMOs have either “completely” or “moderately” changed their CX strategy in response to the pandemic. “As Marketing Technology and the Customer Experience.

Customer Surveys 295

Customer Surveys Marketing & Strategy Digital Transformation Differentiation 295

Outgrow

SEPTEMBER 23, 2020

Statistics on Interactive Content: Trends and Best Practices [Infographic]. Have a look at this infographic depicting the statistics on interactive content! Statistics On Benefits Of Interactive Content Infographic: Embed This Infographic On Your Site. <span Well, they’ve got good reason to. with this graphic.</strong></p><br

Statistics 52

Statistics Practices Outgrow Trends 52

PureB2B

AUGUST 5, 2018

In addition, a recent Walker study suggests that by 2020, CX will overtake price and product as crucial brand differentiators. This is further proven by another statistic showing that businesses that use emotional connections in their CX typically enjoy 85% more sales growth compared to competitors that do not.

Differentiation 62

Differentiation Branding Brand Identity Customer Satisfaction 62

KoMarketing Associates

MAY 28, 2020

UserTesting recently published the “2020 CX Industry Report,” and statistics showed that most marketers (60%) agree that their company is customer-centric, with 55% of respondents saying their organization is constantly working toward creating a better CX. The Benefits of Providing a Consistent Customer Experience.

Marketing Report 156

Marketing Report Differentiation Statistics Custom Publishing 156

KoMarketing Associates

OCTOBER 15, 2020

Ascend2 recently published the results of the “Customer Journey Mapping Survey,” and statistics showed that most marketers (30%) are at least planning to create and utilize journey maps in the future. Adobe conducted its 2020 personalization survey, and data indicated that 83% of marketers believe that personalization is differentiating.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Digital B2B Marketing

OCTOBER 29, 2013

One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. When you see a sales pitch full of statistics, how do you differentiate the real story from the spin? But continue on, we will look at this same statistic again.

Statistics 100

Statistics Banner Ads Stats Sample 100

PureB2B

AUGUST 5, 2018

In addition, a recent Walker study suggests that by 2020, CX will overtake price and product as crucial brand differentiators. This is further proven by another statistic showing that businesses that use emotional connections in their CX experience 85% more sales growth compared to competitors that do not.

Differentiation 83

Differentiation Branding Brand Identity Customer Satisfaction 83

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Access How Advanced Statistical Analysis Can Benefit Market Research Firms here. The post Differentiate Buyer Intent Analysis with Advanced Analytics appeared first on Aberdeen.

Buyer Intent 40

Buyer Intent Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. If a provider of market intelligence isn’t using advanced statistical analysis to synthesize their volumes of buyer intent data, the organization can’t be considered a true provider of actionable market insights.

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. If a provider of market intelligence isn’t using advanced statistical analysis to synthesize their volumes of buyer intent data, the organization can’t be considered a true provider of actionable market insights.

Intent Data 40

Intent Data Differentiation Analysis Intent 40

KoMarketing Associates

MAY 14, 2020

The statistics revealed that on average, customers consume 13 pieces of content from their prospective vendor, compared to just five pieces of content from third-party sources. B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

KoMarketing Associates

JUNE 23, 2020

Merkle recently published its “Customer Engagement Report” for the second quarter of 2020, and statistics showed that according to most marketers (41%), it’s both first- and third-party data that is driving personalization efforts. Identity is the core differentiator marketers need to deliver the total customer experience”.

Personalization 156

Personalization Statistics Differentiation Analytics 156

Hinge Marketing

JANUARY 6, 2016

Strong brand differentiation drives growth. “We’re a full service tech firm, won’t we be limiting ourselves—and potentially turning away business--if we differentiate too specifically? . The first thing you will want to do is identify what your firm’s key differentiators are. Is it provable?

Differentiation 48

Differentiation Branding Brand Identity Word of Mouth 48

KoMarketing Associates

APRIL 28, 2020

Conductor recently published “The Impact of COVID-19 on Marketing” report, and statistics showed that 65% of marketers are anticipating a decrease in their budget, and 86% believe their marketing goals will be more difficult to reach.

Marketing Report 156

Marketing Report Statistics Custom Publishing Differentiation 156

KoMarketing Associates

AUGUST 11, 2020

Merkle recently published a special COVID-19 edition of its “Customer Engagement Report,” and statistics showed that 52% of marketers have increased their spending since the COVID-19 outbreak, and 74% have ultimately changed their approach to customer content.

Fulfillment 156

Fulfillment Differentiation Custom Publishing Statistics 156

KoMarketing Associates

JULY 23, 2020

ON24 recently published its report, “Experiences Everywhere: What Top-Performing B2B Marketers Do Differently,” and statistics showed that most B2B marketers (44%) believe their company is “excellent” in terms of providing a unique customer experience.

Marketing Report 156

Marketing Report B2B Marketing Personalization B2B 156

ClickZ

FEBRUARY 6, 2024

The company cites statistics that three in four 13- to 24-year-olds in more than 25 countries use Snapchat every day to privately talk to their friends. The Impact Snapchat’s differentiation strategy has been well-received, particularly among its core demographic of young users.

Social Media 52

Social Media Media Differentiation Validation 52

Heinz Marketing

DECEMBER 26, 2023

Surveys both online and offline, provide quantitative data and statistical insights into consumer preferences. This helps provide an understanding of current performance and what to expect in the future based on past statistics. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes.

Business 112

Business Analysis Work Management Forecasting 112

Hinge Marketing

APRIL 7, 2015

A differentiator, often times dubbed a “competitive advantage,” separates your firm from the rest of the herd. When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm. However, not all differentiators are created equally. ” 2) Can you prove it?

Differentiation 48

Differentiation Research Bandwidth Marketing Automation Services 48

Sprout Social

MARCH 7, 2024

Rather than make assumptions, use your report to make data-driven calculations of how your business compares in terms of market share, customers, messaging and differentiation. Compare your product offerings Compare your product to your competitors for quality, price, customer service and other areas to reveal your differentiators.

Analysis 94

Analysis Marketing AI Examples SWOT 94

KoMarketing Associates

MAY 7, 2018

According to the statistics, nearly 90 percent of customers believe that marketers should provide value-added information to their customers. Research indicated that interactive content, rather than passive content, is more likely to be effective at educating buyers and differentiating companies from the competition.

Content Marketing 158

Content Marketing Paid Search Agency Advertising Agencies Barriers 158

Vision Edge Marketing

MARCH 14, 2023

How you run your organization has the potential to differentiate your offerings from the competition, improve the customer experience, and produce better business results. Statistically, they have a more significant and positive impact on both financial and customer relationship performance. Next, map how they work today.

Contingency Planning 193

Contingency Planning Business Work Management Planning 193

Heinz Marketing

JUNE 24, 2023

31 Stats That Prove the Power of Sales and Marketing Alignment By Pamela Bump A collection of some of the best sales marketing alignment research statistics to help capture the state of smarketing (sales and marketing) in 2023. Build a reputation for quality that attracts buyers, and go after deals outside your comfort zone.

Marketing AI 87

Marketing AI Sales Cycle B2B Sales B2B Marketing 87

Heinz Marketing

APRIL 9, 2022

In order to make sales, it’s important to highlight a distinct differentiation between a company and their offerings in comparison to their competitors. Thank you, Anthony Iannarino , for sharing the importance of differentiation in business. . Thank you, Maria Hatter , for helping us prepare for hybrid customer engagement. .

Pricing 105

Pricing Price B2B Content 105

Salesforce Marketing Cloud

JANUARY 11, 2024

Here’s how to develop a customer-first ecommerce strategy that differentiates your brand and drives sales. Dig into historical sales statistics and explore the demographic trends of shoppers who already buy your products. That’s a huge opportunity to differentiate your brand: Your ecommerce strategy should prioritize channel cohesion.

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

KoMarketing Associates

DECEMBER 8, 2015

78 percent of companies surveyed by Econsultancy and Adobe indicated that they planned to differentiate through customer experience in 2015. Customer Experience. 60 percent of marketers consider personalizing the customer experience to be their top data-driven marketing objective. 43 percent of users in the U.S.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

What Works - What Doesn't

OCTOBER 5, 2021

Don’t make a chief information security officer sit through a list of headlines about recent breaches, or a development manager listen to statistics about software failure rates. Differentiate Constantly. Instead, press them for quotes that describe your differentiation and tie it back to business benefits. But as you do….

Enterprise Management 65

Enterprise Management Work Management Marketing Management Advertising Agencies 65

Top Rank Marketing

NOVEMBER 10, 2023

Bureau Of Labor Statistics data of interest to B2B marketers. The Drum Ad, PR Jobs Increased 2.3% In October When it comes to marketing job growth, jobs in the advertising and public relations sectors grew by some 2.3 percent during October, according to newly-published U.S. MediaPost Is AI in Search Changing B2B Content Strategies?

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

Brands that continuously engage with their customers benefit from doing so in many ways: It differentiates brands. Provide statistics that connect improved engagement to the bottom line. Some statistics you can use: 60% of consumers expect an improved experience from brands they are engaged with.

Effectiveness 268

Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

Marketing Insider Group

SEPTEMBER 17, 2020

CEOs are interested in customer experience because it’s now a key differentiator. Statistics point to CMOs becoming less influential compared to other C-suite executive positions. . CMOs need tangible support from engaged CEOs to continue to innovate and improve upon their marketing strategy. .

Marketing Agencies 2 340

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 340

Spiralytics

JANUARY 25, 2023

Analyze available statistics Once you have gathered enough data, it’s time for some analysis! Each source has its own color, so it’s easy to differentiate them. You can either make a few “samples” with the same features you would do normally or test a few of your current pages.

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

Zoominfo

MAY 6, 2019

Check out these statistics: Companies that use recruitment marketing are 13% more likely to employ highly engaged individuals, compared to those who do not use the practice (source). Consider these statistics: A quarter of all job seekers use social media as their primary tool for job searching ( source ).

Zoominfo 169

Zoominfo Comparison Mobile Marketing Work Management 169