Navigate the Channel

JUNE 6, 2024

This engagement heightens brand awareness and highlights the design talent and creativity of your firm and its work. For inspiration, here are 15 examples of well-designed landing pages from which you can learn. Keywords built into blogs can make your content pop to the top of search results. Interactivity is also a lead draw.

Lead Generation 65

Lead Generation Lead Scoring Lead Ranking Generation 65

Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO. Informational keywords. White paper.

Keywords 87

Keywords Intent Resources Top of Funnel 87

Launch Marketing

OCTOBER 18, 2023

Keywords: Each page of your website should focus on a certain keyword. Include your keyword in the H1, H2s and throughout, but be careful not to overoptimize. Title Tag: This should include your keyword and a shortened title of your page. This includes monitoring issues that may arise, identifying keywords and more.

Lead Generation 125

Lead Generation Traffic Marketing Websites Lead Scoring 125

Contently

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly.

SEO 148

SEO Lead Scoring Lead Ranking Content 148

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" "The Executive Summary & Design and Formatting” Jonathan Kantor's Bio. " Read on to get their insights.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

BOP Design

JANUARY 7, 2022

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! Because business clients have specific needs, the keyword strategy should be on niche search queries that indicate buyer intent. can all be B2B. Content Marketing.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

BOP Design

JULY 17, 2019

In this post, we take a look at how your marketing and sales team can leverage your firm’s B2B website design to increase revenue. By optimizing your website for search engines and targeting the keyword phrases your target market is using, you can generate new inbound leads. Generate inbound leads using SEO. The best part?

B2B Sales 57

B2B Sales Design Top of Funnel Marketing Websites 57

Top Rank Marketing

JUNE 3, 2024

There’s no skating by with an old-school white paper or a generic ebook. How to generate great B2B content marketing ideas The truth is, inspiration is everywhere: Think of Isaac Newton and the apple tree, or how a hamburger inspired the Millennium Falcon’s design. Talk to your sales team about what potential customers need to know.

B2B 95

B2B Content Paid Search Agency Creativity 95

KoMarketing Associates

APRIL 27, 2017

Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. Priority access to new content, white papers, or industry reports.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. All this was designed to establish Finish Thompson as a helpful, reliable and trustworthy partner.

Case Studies 79

Case Studies Case Study Studies Buy 79

Trade Press Services

MAY 6, 2024

Consider the costs associated with booth space, design, or rental, travel, printed and digital marketing materials, giveaways, and other expenses. The more you know about the exhibitors, speakers, and attendees, the better you can design your marketing, booth, presentations, and materials to create a lasting impression.

Trade Show 101

Trade Show Marketing Management Planning B2B Thought Leadership 101

Webbiquity

MARCH 31, 2022

For example, if you sell design or animation software , you will need to work with professional graphic designers because they have the capacity to understand your product and audience. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?"

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Tomorrow People

NOVEMBER 21, 2017

Real-time updates help to break up longer and more traditional formats like blog posts and white papers, with something a little more fresh and easily digestible. Know the keyword and SEO tactics that help improve your audience effectiveness in social channels. It’s designed to keep users coming back for the next instalment. "On

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

The Point

MARCH 16, 2010

One of the easiest and most effective ways to improve the ROI from your search budget is through the use of negative keywords. In Google, negative keywords can be deployed at the both the campaign and ad group level. Have suggestions for other useful negative keywords? Feel free to contribute your favorites in the comments.

PPC 100

PPC Keywords Campaigns SEM 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Animalz blog

NOVEMBER 28, 2023

The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Forget table stakes like using AI to brainstorm headlines or expand a list of SEO keywords. ChatGPT needs no introduction.

Marketing AI 78

Marketing AI Research Tactics SME 78

Stevens & Tate

AUGUST 29, 2022

The following website redesign checklist will help you gather all of the data you need as well as address the most important aspects of your website’s design: Analyze your current website. Other metrics you’ll want to pay attention to include: SEO rankings for important keywords. Total number of sales generated.

Marketing Websites 81

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 81

Circle Studio

AUGUST 23, 2018

In order to rank highly for certain keywords or subject matter, your website must have sufficient content that speaks to those specific subjects. For example, if your firm has expertise in design-build and wants to rank high for design-build, then having a page dedicated to the subject is essential.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee?

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee?

SME 120

SME Copywriting Work Management Paid Search Agency 120

BOP Design

JUNE 7, 2022

Build Helpful Content Designed to Educate. Truly educational content is designed to provide value to the end-user, whether that’s a prospect, current client, employee, or partner. Truly educational content is designed to provide value to the end-user, whether that’s a prospect, current client, employee, or partner.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Walker Sands

FEBRUARY 8, 2022

The AVA Digital Awards recognize excellence by creative professionals in the planning, concept, direction, design, and production of digital communication — a well-deserved recognition for our teams’ work on three award-winning projects. A ccelerating Sendbird’s Growth With Optimized Paid & SEO — Platinum Award.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Stevens & Tate

MARCH 1, 2024

Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry. Conducting thorough keyword research is a pivotal step in understanding the search behavior of your target audience.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. These tactics are designed to help potential customers learn about your company and the solutions you provide. However, keyword usage isn’t the only SEO tactic in the book.

Inbound Marketing 128

Inbound Marketing Planning Lead Scoring Lead Ranking 128

Hinge Marketing

JUNE 14, 2021

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. Since premium content is almost by definition both in-depth and educational, it is designed to deepen a prospects’ knowledge of your firm, its people, and their expertise.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

Binary Demand

MARCH 26, 2024

It is a tactic designed to send personalized messages to consumers by assessing their online activities. Registering for a White Paper is a stronger indicator that a user is in the advanced stages of making a purchase decision. Intent data fuels personalized marketing. In that case, it serves as a robust indicator of purchase intent.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Kevin Indig

MAY 29, 2023

Here is my theory: For the keyword “ corporate credit card ”, the first result in the AI Snapshot carousel ExpenseAnywhere, which ranks in position 26 of the classic search results. E-commerce keywords show marketplace-like results. Some YMYL queries do a good job of citing research, even papers.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Webbiquity

JUNE 4, 2019

Most competitors still focus on the idea that a proposal has to be paper-sized, which doesn’t make it great for reading on a phone. Adam Hempenstall: Before starting Better Proposals, we ran a software design company for five years and before that a digital agency for a decade. There’s always that ultimate keyword.

Marketing Proposals 133

Marketing Proposals Work Management Marketing Management Software 133

Only B2B

DECEMBER 29, 2022

The best-performing content forms for B2B businesses in 2022 were research papers, ebooks, blogs under 3,000 words, and virtual events like webinars or online courses. Create a list of keywords that you want your business to be recognized for to get started with SEO. However, don’t compromise quality for SEO.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. It covers areas like your XML sitemap, load speed and a responsive design.

SEO 117

SEO Top of Funnel Buyer Personas B2B 117

Unbounce

DECEMBER 16, 2021

Stay away from jargon and keep on top of your keyword-targeting game to draw in new customers. Try making a brand awareness landing page that shares info through: Ebooks Podcasts White papers. These customers don’t know much about your brand yet, so they’ll get really confused if you shove your product on them right away.

Landing Pages 124

Landing Pages Top of Funnel Brand Identity Branding 124

Navigate the Channel

FEBRUARY 9, 2021

Elite Website Design With a Polished Landing Page. The design, look and functionality of this landing page matters a great deal. Some of the best landing pages entice visitors to sign up for an email list or fill out a contact form by dangling positive reinforcement in the form of a white paper, eBook, or discount.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

ClearVoice

OCTOBER 27, 2023

Actions will vary depending on the objective of the website or landing page but can include: Downloading a white paper Filling out a form Signing up for a free trial Making a purchase Registering for a webinar The goal is to increase conversion rates , which increases return on investment (ROI).

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52