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What Is a Microsite?

ClearVoice

What is a microsite? A microsite is a branded web page or small set of pages that is a standalone (i.e., Microsites are often created for large campaigns that have a specific goal, different from general company awareness. When might a business want to create a microsite? When might a business want to create a microsite?

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How to Lead UX Designers – or Any Team – Into a Generative AI Future

Salesforce Marketing Cloud

For UX designers, this means keeping up to speed on the technology while understanding the new paradigms of interactions. So, how do you lead designers into this new frontier that brims with ambiguity? Gain a foundational understanding of the new tech To design for a product you need to first understand the domain.

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MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

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Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

The point being made by the article’s author, Jill Stanek, was that Marketo’s acquisition enables that company to extend dynamic, personalized marketing conversations from their current domain (email campaigns) all the way to the Website. Fair enough. What doesn’t sound right to me, however, is that 71% figure. Virtually none.

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Microsites 2.0

Kevin Indig

Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Ikea’s Life At Home microsite covers how different people live in their homes.

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The Future of SEO: Five SEO Trends That Are Here to Stay

Convert

What it means to the future of SEO is that it needs to be better integrated with web design and web development processes. Where once SEO was its own island of weirdos who do God know what, in the future, SEO needs to be included in every aspect of design development. This is a long process that starts with choosing a brandable name.

SEO 145
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3 Great Landing Page Examples of Local SEO for Senior Communities

SmartBug Media

The Arbor at BridgeMill ’s landing page is fantastic for many reasons, but what takes the cake here is the UX design of this page. What I like about this community’s landing page is that they have built a sort of microsite on the landing page, and it’s all customized for that specific community.