SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

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OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? So, what’s working in social advertising for B2B marketers? Which images work best?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

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SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? How do I calculate the return on investment of my Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

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SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? How do I calculate the return on investment of my Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

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AUGUST 23, 2022

It’s not exactly news that LinkedIn advertising can be expensive. and “LinkedIn is the most expensive digital advertising platform.”. But, long story short, the B2B-heavy audience and granular targeting on LinkedIn make the higher cost worth it for B2B advertisers. Looking for a bit more? But what about the most effective?

Cost Per Click 52

Cost Per Click CPC CTR Conversion Rate 52

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SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. While the average CPL on Facebook and LinkedIn from our benchmark report didn’t come anywhere close to that, I still see why you may be struggling to swallow the cost of paid social, especially in a down economy.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live. What Is Facebook Live?

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Vidyard

OCTOBER 18, 2018

Advertisers now film snackable, six-second versions of their 15- or 30-second ads in an attempt to capture viewers’ fleeting attention. Some of the most common types of videos produced are product videos, demos, and explainer videos. With webinars, you also have a lot of flexibility on video length. Six seconds.

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? So, what’s working in social advertising for B2B marketers? Which images work best?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

NuSpark Consulting

JUNE 1, 2018

From the time they first hear about your offering or realize they need a solution, to the purchase and after-sales relationship, they are moving through your sales funnel. Much has been written about the top and bottom of the sales funnel, but your mid-funnel content marketing is also critically important to the demand generation process.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

KoMarketing Associates

JANUARY 29, 2019

At this stage (top of the funnel), our job as marketers is to drive curiosity about the brand and services, enough so that they will remember your name when it comes time to evaluate products or services in the future. In terms of content types to do so effectively, consider videos and case studies.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

QuanticMind

OCTOBER 9, 2023

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. Was it recommended to you by a colleague?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Unbounce

JUNE 1, 2021

Your curiosity got the best of you for one second , and now that cringe-worthy tee is following you around, cozying up next to your cousin’s baby announcement on Facebook, and squeezing in between your friend’s selfies on IG. Sign up for your webinar. Request a demo. What Is Retargeting, Really? Engage with your social content.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Zoominfo

OCTOBER 5, 2021

Get a Demo 2. Think big picture: Take a full-funnel view of conversion rates and costs. Our sales and marketing leaders created a value system for content where gated assets (such as webinar registrations or ebook downloads) score higher than ungated assets (such as blogs). The key is frequent communication.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Only B2B

DECEMBER 29, 2022

Instead of spending less on paid content marketing and advertising, B2B organizations are making the most of their budgets by concentrating their efforts on methods that naturally attract leads to their website. The lowest ranking was given to Facebook, with 37% of B2B marketers claiming that it is useless. Offer a Free Demo Or Trial.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

ConvertKit

JUNE 21, 2021

Here are some other ways you can talk to potential customers: Joining relevant Facebook groups. While developing her product, she used past clients and her Facebook group to help her refine it: I used my current clients and Facebook group to develop my product. Some popular marketing channel examples include: Facebook.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Litmus

APRIL 15, 2022

It supports and enables a range of interactive features within advertising email campaigns and uses a markup that works with HTML and CSS. Here’s one scenario for an e-commerce website: Someone gets an email advertising a few shirts. Or marketers can include a button to count likes, similar to Facebook. Are they in stock?

Email Marketing 72

Email Marketing Paid Search Agency Webinar Metrics Top of Funnel 72

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Marketing will continue to focus on the top of the funnel and build brand awareness is still critical. Marketing focuses on the top of the purchase funnel whereas sales aim at the bottom of the funnel.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Sharpspring

MARCH 23, 2021

A large company may dedicate an entire department to marketing and advertising. . Similarly, you can send personalized emails to customers on other trigger points such as asking for information, placing an order, booking an appointment, watching a demo or webinar, or subscribing to a newsletter. Why Not Both?

Marketing Automation Services 80

Marketing Automation Services Marketing Automation CRM Automation 80

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. From thought leadership panels that boost awareness to live demos that inspire during the decision phase, webinars work at various points along the Buyer’s Journey. Getting Started.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Or as he explained, “growth, not with traditional advertising but rather with programming smarts on a shoestring budget". Growth Hacking Funnel. The growth hacking funnel chalks down the stages in the user lifecycle. What Is Growth Hacking?

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

KoMarketing Associates

AUGUST 7, 2018

After you’ve maxed out the performance of all the little elements on your website or in your sales funnel, is that as far as you can go? But we can share some ideas and principles that could help you re-imagine how your sales funnel works, or how people think of and interact with your brand. Like Facebook Messenger, for example.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Parse.ly

JULY 29, 2021

Understand content marketing for top of the funnel. Incorporate multiple channels in marketing funnel stages. Build successful marketing funnel stages. When we talk about The Content Marketer’s Funnel , lead generation gets a lot of attention. This is where top-of-funnel content comes into play. Table of Contents.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

FMG Suite

AUGUST 18, 2021

But because Google Ads, Facebook marketing, and your other PPC channels should work together in a comprehensive marketing strategy, you can still spread your ad spend across multiple channels to achieve your goals. To bring tentative prospects into your sales funnel, you need lead generating ebooks to get them off the fence.

Paid Content 52

Paid Content Lead Scoring Lead Ranking Google 52

Goodish Agency

MARCH 10, 2021

As people were forced to stay at home, SaaS companies had to adjust their sales funnel to be fully digital. free demos), overcoming objections, and closing the sale. As more companies focus on advertising online we can see the rise in importance of various digital tools. So, what’s the point of a fully optimized site?

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

Launch Marketing

JULY 10, 2019

Video content appeals to viewers that are both being introduced to your business, as well as leads who are deeper in the sales funnel and looking for more information about your products or services. According to Facebook, as much as 85% of video content is viewed without any sound. raise brand awareness or generate leads)?

Top of Funnel 61

Top of Funnel Video Marketing Tips Paid Search Agency 61

NuSpark Consulting

JUNE 9, 2012

For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. The web form or conversion funnel may have been too long or complicated, meaning prospects abandon the funnel before completion.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. The web form or conversion funnel may have been too long or complicated, meaning prospects abandon the funnel before completion.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

Outbrain

AUGUST 22, 2021

To make it in a crowded and competitive space, it is essential to think outside the box and experiment with different funnels, so your products will be discoverable to the most relevant target audiences, smoothing the path to generating maximum leads. Host a webinar to get new leads. Tips for effective webinar marketing.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Optinmonster

FEBRUARY 17, 2021

You can create your own strategy by attracting people to your website, webinars, and social media accounts. Depending on your email marketing software, you can also show targeted popups based on where someone is in your funnel. Signs up for a demo. Host Webinars. You can use your webinar to: Demonstrate your SaaS product.

Paid Content 83

Paid Content Lead Ranking Lead Scoring Leads 83

Parse.ly

FEBRUARY 4, 2022

This can happen through feedback surveys, product communities on Reddit, or industry webinars. Data like page views and click-through rates can help you determine the effectiveness of efforts near the top of the funnel. For a personalized demo of the platform, reach out to us today. Content is how you get to know your customer.

Digital Transformation 52

Digital Transformation Top of Funnel CMS Development Webinar Metrics 52

Lead Liaison

JUNE 27, 2017

Online advertising? Have they visited your pricing page more than once and watched an in-depth demo? Now think of a lead who is in the researching stage; perhaps they’ve downloaded a webinar two weeks ago. A lead that has watched a webinar, downloaded an eBook and looked at your pricing page might be sales ready.

Lead Ranking 65

Lead Ranking Lead Scoring Sales Qualified Leads High Quality Lead 65

Vidyard

OCTOBER 27, 2019

Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey. Webinars and recorded webinars. Demo videos. Each video type serves a different purpose and fits in a different part of the marketing funnel.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

SnapApp

APRIL 4, 2018

However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Marketing Sourced Opportunity Funnel.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

The ABM Agency

JANUARY 15, 2021

And it’s not through webinars or Zoom meetings…. Paid Social (primarily LinkedIn, Facebook, and Instagram): There’s a lot of hype behind paid social media as it’s the most visible paid channel among those not in the marketing weeds. How Sales Funnel Position Affects Digital Marketing Performance and Cost.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Vidyard

MAY 18, 2017

You can also use video as part of your online advertising strategy, whether that be YouTube pre-roll ads, advertisements on Facebook and Twitter or through display and banner ads. Video can be a great way to get their attention, and again, get them into your funnel. Nurturing Your New Video Leads.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Vidyard

OCTOBER 27, 2019

Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey. Essential types of video include: Explainer videos How-to videos Promo videos Thought leadership videos Webinars and recorded webinars Case study videos (a.k.a.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65