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Avoid the Junk Folder with Spam Testing

Litmus

Sometimes spam seems like the great unknown. There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? What you’ll learn in this article: The difference between delivery and deliverability. What spam filters look for.

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The 3 Most Important Steps to Prevent Email Spoofing And Phishing

SendX

And out of all cyber incidents, 80% were made possible through phishing. That is why it is important to understand how to prevent email spoofing and phishing. What are Email Spoofing and Phishing? Improved deliverability. Benefits of DKIM Improved deliverability.

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The 3 Most Important Steps to Prevent Email Spoofing And Phishing

SendX

And out of all cyber incidents, 80% were made possible through phishing. That is why it is important to understand how to prevent email spoofing and phishing. What are Email Spoofing and Phishing? Improved deliverability. Benefits of DKIM Improved deliverability.

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Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing

Litmus

It’s not just about spam trigger words anymore. Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task. What is Litmus Spam Testing? With Spam Testing, you’ll …. How to get started with Litmus Spam Testing.

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Why spam trigger words are a thing of the past

Litmus

You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. Here’s what spam filters actually look at.

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Make It to the Inbox With Litmus Spam Testing

Litmus

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send.

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The Definitive Guide to Email Deliverability

SendX

Well, that's what this ultimate email deliverability guide is all about. In this guide, we will not only understand the underworld of email deliverability but also learn how to fix it. What is Email Deliverability? Email Deliverability is the set of processes that determine whether your email will land in your subscriber's inbox or not. Are my emails landing in spam box? You don't have to be a spammer to get your emails land in spam. What is SPAM?

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Email Deliverability: What It Is and Why It Matters

Litmus

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email deliverability matters and not just because you want your messages to be seen.

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Improve Email Deliverability

DealSignal

How Can Marketing and Sales Teams Improve Email Deliverability? If you do not have an SPF in place, your emails risk being rejected or spam folder. The DKIM authentication process is different from other deliverability measures.

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Email Deliverability: Understanding Blacklists

ClickDimensions

To prevent spam from clogging people’s inboxes, email service providers use a variety of tools to determine if an email is legitimate and desired by the intended recipient. An RBL is a list of known or suspected IP addresses that are considered to be sources of spam.

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What creators need to know about ever-changing spam filters

ConvertKit

In the last few weeks, we’ve seen some adjustments in the deliverability world. For some senders, messages that normally go to the inbox were going to the spam folder, especially for their Gmail subscribers. Spammers have been targeting Gmail’s spam filtering system.

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How To Improve Email Deliverability

DealSignal

How Can Marketing and Sales Teams Improve Email Deliverability? If you do not have an SPF in place, your emails risk being rejected or spam folder. The DKIM authentication process is different from other deliverability measures.

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The Easiest Way to Improve Email Deliverability

Spiralytics

1 in every 6 emails ends up in spam folders or remains undelivered. The single most important way to improve email deliverability is properly configuring your email domain. Last year, we noticed our Google Workspace spam detection was filtering more and more incoming emails.

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Deliverability Acronyms: A-Z

eDataSource

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Check back soon as we roll out the rest of the deliverability defined alphabet! Anti-Phishing Working Group Inc: APWG is the international coalition unifying the global response to cybercrime across industry, government and law-enforcement sectors and NGO communities.

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Deliverability Acronyms: A-Z

eDataSource

Here we are again, continuing our swim through the alphabet soup of deliverability acronyms, jargon, abbreviations and initialisms. Feedback Loop - a service that some ISPs offer that sends recipient spam complaints back to the sender so they may remove the complaining email addresses from their active mailing file. Phishing. The post Deliverability Acronyms: A-Z appeared first on eDataSource. Deliverability Industry Terms Deliverability Acronyms Email terminology

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9 Things That Can Hurt Your Email Deliverability

Delivra

This article covers some common misconceptions that people have about deliverability and explains how to avoid them. . We know that protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general.

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Part 2: Eloqua email deliverability: Who is involved?

Eloqua Tips and Tricks

Part 2: Eloqua email deliverability: Who is involved? This is part 2 of my Eloqua email deliverability series. What is the object of Eloqua email deliverability? It can be malicious (for example, sending malware or phishing emails), or just annoying.

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72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ” The tragedy is: You don’t have to be a spammer for your emails to land in SPAM. Your email looks (design, copy, header) like a SPAM email B).

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Email Deliverability 101: List-Unsubscribe Header

JangoMail

It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. Options include: to do nothing (“p=none”), to move the message to spam (“p=quarantine”) or reject the message outright (“p=reject”). The post Email Deliverability 101: List-Unsubscribe Header appeared first on JangoMail | Your Email Your Way

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Why is my email in the spam folder?

DotDigital

One of the most common questions we get asked is why is my email in the spam folder. Second, let’s look at the spam problem. M³AAWG, an industry body group on senders and receivers conducted a study in 2007 and considers approximately 85% of given email traffic is most likely spam.

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11 Email Deliverability Terms Every Marketer Should Know

ClickDimensions

What is email deliverability? Email deliverability is fairly simply defined as the ability to get your emails into your subscribers’ inboxes. That’s because there are a number of factors and criteria that determine deliverability as well as best practices to follow that all come with definitions of their own. That’s why marketers should aim for deliverability because it is an indication that an email landed in a subscriber’s inbox. Spam trap.

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Maximizing Email Deliverability for Holiday and Peak Season

Martech Advisor

Optimal deliverability and engagement starts and ends with clean data. Rolling into the peak season with a clean and verified email list will greatly reduce bounces, blocks, spam complaints, or blacklistings. Not only are the holidays prime time for package thieves in your neighborhood, but they’re also an opportune time for cybercriminals to deploy various phishing and spoofing techniques in an attempt to steal your customer's information and erode trust with your brand.

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Protecting your email list and reputation

ConvertKit

In the tech-driven twenty-first century, spamming is more prevalent than ever. As such, it’s important to take steps toward staying secure and spam-proof, for your peace of mind and for the sake of your business. Deliverability Defined 0106: Authentication (SPF, DKIM, DMARC).

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How to Audit your Email Campaigns for Better Results

Webbiquity

Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. Keep away from words like “free” or “Act now” to avoid spam filters. Avoid using link shorteners; spam filtering services view them as untrustworthy as they mask the real link you are redirecting to. Audit your IP reputation as early as possible because a bad email reputation does significant damage to your deliverability rate. Deliverability.

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Ask our experts: How to prepare for the holiday season

ConvertKit

According to Check Point , phishing emails doubled leading up to Black Friday and Cyber Monday in 2020. To avoid deliverability troubles during the most wonderful time of the year, I recommend the following: Don’t suddenly increase your volume or frequency. Deliverability Podcasts

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SPF, DKIM, and DMARC: How to make sure your emails pass these 3 types of email authentication

ConvertKit

Try ConvertKit's deliverability in action. In episode 6 of the Deliverability Defined podcast, my co-host Melissa Lambert and I dive deep into email authentication, and what you need to know to be sure your emails pass SPF, DKIM, and DMARC. Try ConvertKit's deliverability in action.

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Introducing eDataSource Brand Protection™

eDataSource

Your email “identity” is dynamic and robust; often changing without you realizing it, creating not only a security risk to your users, but deliverability issues for the legitimate mail being sent from your brand. We’re excited to announce the launch of eDataSource Brand Protection™ which will help combat and stop phishing and spam attacks by allowing you to monitor, create, and enforce delivery policies for providers sending email claiming to be from your brand.

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Our ESP has been hacked!

Goolara

We recently had a customer come to us to say their account had been hacked, and spam email was being sent from our system. So what if someone contacts your organization saying they have an email from your company that is spam.

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The Techniques Behind Mail Client Unsubscribe Links

Goolara

Of course, we’d all rather have no unsubscribes from our painstakingly crafted newsletters and promotional mailings, but you can’t please everyone, and having a recipient unsubscribe is vastly superior to having them mark your email as spam.

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How to Design Emails to Reach the Inbox

Marketo

You cross your fingers that it doesn’t get tripped up in spam filters or sent to junk, and let out an emphatic sigh of relief when you know your email made it through the gauntlet. Email deliverability and trust is important to your reputation as an email sender , but what are some best practices to maximize the probability that it reaches the intended inbox and differentiates you from a dreaded spammer? Common Spam Signatures to Avoid. Phishing URL.

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The Year in Email

Goolara

We’ll start the list with the one thing that doesn’t appear to be going away: the inactive unsubscribe link and CAN-SPAM violations. How much of this is the sender’s fault and how much is the fault of their ESP, I can’t say, but needless to say, all of their emails went straight to the spam folder. From the needless word breaks to the disconnect between the offer (car rentals) and the company offering the deal (North Hills Clothing), this email cries “spam” at every level.

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(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

Re-Examine Email Deliverability. When digital interactions are now the most important element of the marketing mix, email deliverability is key. The rest are “either sent to a spam folder or go missing—most likely blocked by the mailbox provider.” .

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DMARC: What It Is, Why It Matters

eDataSource

The good news is that it doesn’t cost a lot to protect your brand from the negative effects of email spoofs and phishing scams. You can specify that scam emails be sent to the recipients spam folder or have the ISP block the scam emails completely so that your customer never sees them. For a sneak preview, simply request a demo and speak with one of our deliverability and authentication experts.

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Eloqua Persona Development: Return Path Case Study

Eloqua Tips and Tricks

Deliverability matters most to me.” ” – Daily Analytics Tracking If my email gets 85% deliverability, I know that I will see a solid ROI, but if my campaign gets only 60% deliverability, we see less ROI. Monitor and improve deliverability.

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SPF Records

JangoMail

Email Deliverability 101: SPF Records. Email authentication for your domain helps prevent spoofing and phishing. The message will either be blocked, sent to spam, or accepted but not delivered. We hope this article has helped you understand how important an SPF record is for your email deliverability. An SPF record is vital to email sending. It is part of a multi-pronged approach by companies to set up sender authentication for their brand’s domain(s).

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5 Reasons Your Email Marketing is not Working (and How to Fix It)

Albacross

As a result, your subsequent email campaigns will see a serious drop in deliverability. Some email servers may outright reject your incoming email, while others will choose to place your email in the spam folder of recipients. One of the major issues that marketers battle today is email deliverability. With spam messages flooding mailboxes, email servers are becoming increasingly cautious.

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5 Reasons Your Email Marketing is not Working (and How to Fix It)

Albacross

As a result, your subsequent email campaigns will see a serious drop in deliverability. Some email servers may outright reject your incoming email, while others will choose to place your email in the spam folder of recipients. One of the major issues that marketers battle today is email deliverability. With spam messages flooding mailboxes, email servers are becoming increasingly cautious.

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Top 10 Marketing Tips in the Age of Data Privacy

Spiralytics

DMARC is a policy framework designed to prevent phishing attempts by validating emails sent by domains for businesses or other groups. This protocol ensures email deliverability by preventing messages sent from a company’s website from being flagged as spam.

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BIMI: What Is It And How It Helps Your Visibility

Belkins

The latter includes inbox optimization , exploring anti-spam filters, and knowing the processes that define whether your email is delivered correctly. It’s a new standard that allows you to support your visibility and prevent fraud by senders who don’t comply with the SPAM-CAN act.

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BIMI: What Is It And How It Helps Your Visibility

Belkins

The latter includes inbox optimization , exploring anti-spam filters, and knowing the processes that define whether your email is delivered correctly. It’s a new standard that allows you to support your visibility and prevent fraud by senders who don’t comply with the SPAM-CAN act.