Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Voicebot) Marketing Analytics Stats Only 1.9%

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. This list of general email marketing stats has the answers you’re looking for. Chapter #2: Subject lines and open rates. Average open rate for all marketing emails: 20%.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

Deliverability 184

Deliverability Top of Funnel Best Practices CAN-SPAM 184

distribion

APRIL 12, 2017

With those stats, you can see why brands of all sizes have adopted email marketing as part of their distributed marketing mix, just as you have. The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. Review click-through-rates and open rates to track engagement.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Optinmonster

APRIL 4, 2024

Deliverability Rates : High email deliverability rates are crucial for the success of your email campaigns. Compare the rates of different platforms to ensure your emails reach your subscribers’ inboxes. Not only that, but we’re also experts at running our own email marketing.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Litmus

JUNE 28, 2021

You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. Consistent email engagement and deliverability. Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates. Then dive into deliverability.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

ClearVoice

MAY 12, 2022

Also, improve your email deliverability and open rates by avoiding spammy words such as “Free” or excessively using exclamation points. Besides your email subject line, it’s vital to hook your subscribers in with your newsletter’s opening line. Newsletters have an average open rate of 15 to 25%. Consistent.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

Optinmonster

APRIL 11, 2024

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns ? Exclusive Bonus: Download the free Email Deliverability Checklist to make sure your emails always reach the inbox! What Is Email Deliverability? Track Your Email Stats 6.

Deliverability 104

Deliverability CAN-SPAM Work Management Domain 104

Porch Group Media

FEBRUARY 16, 2021

This was followed by poor email engagement (35%) and email deliverability challenges (30%). Other tactics were also on the decline including optimizing subject lines, performing A/B testing, and optimizing for email deliverability. For example: 47% of people open the emails based on the subject line. Campaign Monitor ).

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Hubspot

MAY 19, 2016

While some of the sites are geared toward providing email marketing stats and best practices, others offer helpful tools for making your job (and life) easier. Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database.

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

Litmus

AUGUST 2, 2021

Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you. If time, what is the time frame? We share 6 tips for successful re-permission campaigns worth reading.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

LeadSquared

AUGUST 12, 2019

These stats can help you analyze the effectiveness of your email campaign to avoid excessive spending or becoming overwhelmed by email services. The open rate is the percentage of subscribers who opened your emails. The average open rate should be between 15-20%. Click-Through Rate.

Email Marketing 52

Email Marketing Planning CAN-SPAM Click Rate 52

Adobe Experience Cloud Blog

MAY 12, 2010

Mentioned in a previous post, Top 5 Resources for Email Deliverability , the Return Path paper, Your Reputation Hold the Key to Deliverability , provides best practices for improving sending reputation at your company. If time is of the essence, take a look at the summary below: Data That Drives Email Deliverability.

Deliverability 48

Deliverability CAN-SPAM Paid Search Agency Paper 48

The Mx Group

AUGUST 8, 2018

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas (Cintell, “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Email open rates are five times higher for companies using personas (Forrester). Number of personas: 5 or more.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

Vision6

JULY 10, 2023

Don’t purchase any email list While acquiring many email addresses at once may seem easier, the quality, accuracy, and deliverability are often subpar. They often contain outdated and unreliable information, which can lead to poor deliverability of your content or a high bounce rate.

Email Marketing 40

Email Marketing Practices Best Practices Paid Search Agency 40

Hubspot

DECEMBER 14, 2012

The data is divided up into four categories: email performance, subject lines, email behavior, and deliverability and devices. 1) Email clickthrough rates dropped to 4.4% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

DotDigital

SEPTEMBER 3, 2021

Email open rates have always been a controversial topic matter. So all marketers care about email open rates. Opens have always been a “noisy” metric. As a result, it should always be considered a guide, a possibility that the end recipient has opened your email. The post Who cares about open rates?

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

ConvertKit

MAY 10, 2019

If your email list isn’t properly set up with email segmentation, your subscriber could assume your email content isn’t relevant to them based on the few emails they’ve read and therefore, impact your open rates. Increases your email list engagement rates. Open rates aren’t the only way to measure email list engagement.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

If your email list isn’t properly set up with email segmentation, your subscriber could assume your email content isn’t relevant to them based on the few emails they’ve read and therefore, impact your open rates. Increases your email list engagement rates. Open rates aren’t the only way to measure email list engagement.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

MarketJoy

NOVEMBER 5, 2018

But when you didn’t get the replies you were hoping for you look at our email stats, you notice that the opens aren’t up to the mark, and the response rates are even more dismissal. According to stats, A/B testing your subject line can increase open rates by 49%. Clean your data to maximize deliverability.

Tips 51

Tips Open Rate Stats Response Rate 51

Outbrain

JULY 29, 2020

Here are some KPIS for Newsletters to look at: Deliverability: Email Delivery Rate : the percentage of emails that are received by the gateway servers of your subscribers’. Email Opens: the number of people who open the issue. Formatting also is a huge factor when it comes to open rates and click through rates.

Newsletter 29

Newsletter ROI Generation Click Rate 29

Porch Group Media

AUGUST 31, 2021

Not Another State of Marketing , 2020) 78% of marketers have seen an increase in email engagement over the last 12 months ( Not Another State of Marketing , 2020) Across all industries, the average email open rate is 19.8%, the click-through rate is 11.3%, and the bounce rate is 9.4%. Constant Contact , 2021).

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Rev

OCTOBER 14, 2018

It’s about knowing privacy legislation, and it isn’t about knowing about deliverability, authentication, and DMARC (Domain-based Message Authentication, Reporting and Conformance for email verification and spoof prevention). Marketers need to know more than just what yesterday’s sales numbers and conversion and open rates were.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

Optinmonster

JUNE 24, 2021

ConvertKit also has a great reputation for deliverability rates (advertised at 98%) and average open rates of 30%. While all of these stats will depend on how you actually use the tool, there’s no doubt that ConvertKit gives you everything you need to run successful email marketing campaigns. Key Features.

Small Business Marketing 64

Small Business Marketing Marketing Automation Services Work Management Business 64

Hubspot

MARCH 30, 2016

Not only is that a really bad experience for our subscribers, but it's also not good news for the health of our email deliverability. For that full picture, we had to turn to opens and clicks (and their corresponding rates) for our blog notification emails. Open rate (opens/delivered) per email send.

CTR 28

CTR Click Rate Open Rate Deliverability 28

Circle Studio

FEBRUARY 21, 2019

Regularly look for any email addresses with hard bounces or recurring soft bounces and remove them from your lists, as continuing to email them can hurt your sender reputation and email deliverability. These include the open rate, click-through rate, bounce rate, etc. DO: Use personalization.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

SendX

APRIL 22, 2021

Here are some ways to optimize your email copy: Write a killer subject line to boost your open rates Optimize the preview text so you can make the most of it Write for the web (short sentences, and even shorter paragraphs) Avoid spammy practices , such as using all caps, multiple exclamation marks, etc.

Newsletter 245

Newsletter Practices Best Practices Deliverability 245

Adobe Experience Cloud Blog

DECEMBER 4, 2013

I needed to write a promotional email for a webinar, 5 Secrets to Better Email Inbox Deliverability , and the idea of a package delivery confirmation to the human form of an email inbox – Ian Bocks – popped into my head. Checks campaign stats*. The subject line is arguably clever, but reception was a roll of the dice. I ran with it.

Email Marketing 48

Email Marketing Deliverability Webinar Metrics Marketo 48

SendX

MAY 17, 2021

Put this alongside other email marketing stats and this number makes perfect sense: There were an estimated 3.9 A low delivery rate (or high bounce rate) means that many of your emails are not delivered to inboxes. Your open rate. Average open rate for the wellness/fitness industry is 25.34%.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

LeadSquared

OCTOBER 19, 2020

From business perspectives, general lags in email marketing are: Delay in responding to an email Losing track of the conversation in long threads of emails The emails you send lands into the receiver’s spam folder Non-mobile responsive email templates Unable to measure open rates and activities like link clicks, forwards, etc.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

JULY 12, 2012

1) Emails targeted to customer loyalty programs have a 40% higher open rate. But this stat could contribute to both Sam and Dan's stance on the issue. It's interesting that this statistic sprouts from the same report as the stat above.

Email Marketing 28

Email Marketing Ad Frequency Open Rate Correlation 28

SendX

OCTOBER 8, 2020

Intuitive UI, responsive templates, high deliverability. Best deliverability. Built-in features for getting higher open rates. Deliverability: Mailchimp has a LOT of customers (over 18 million). This doesn’t allow them the time and labour to focus on every customer's email deliverability. Why Go With It.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Hubspot

OCTOBER 25, 2012

In fact, we conducted a test of our own to see if the word "Free" affected deliverability of our email message. The inclusion of the word "Free" raised a red flag, but did not actually end up impacting the deliverability of the email message. 7) Open Rate Is an Important Email Marketing Metric. The verdict?

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Litmus

FEBRUARY 2, 2024

Increases open rates Email preview text lets you add more context to your subject line, which can boost your email open rates. Autoplicity saw almost an 8% increase in their open rates when they started using preview text. And WeddingWire saw a 30% increase in click-through rates by testing theirs.

Open Rate 112

Open Rate Click Rate Paid Search Agency Impressions 112

Porch Group Media

JANUARY 19, 2021

Email deliverability ranked third on the list of challenges and saw a 12 percent increase compared to the 2018 study. However, other top challenges included: Staffing/resource constraints (40%) Email deliverability (37%) Lack of tools to personalize or optimize email (31%) Poor email performance (24%). Email Marketing Challenges.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

Adobe Experience Cloud Blog

NOVEMBER 3, 2015

I have seen some absolutely outstanding stats from some of Marketo’s top customers—stats covering everything from email sends to opportunities sourced. Now, I want to share these stats with you so you can see the potential of what happens when smart marketers, the right technology and great campaigns come together.

Marketo 48

Marketo Stats Open Rate Click Rate 48

Porch Group Media

DECEMBER 9, 2019

Email deliverability ranked third on the list of challenges and saw a 12 percent increase compared to the 2018 study. Email deliverability (37%). Email deliverability optimization (51%). When compared to last year, the big changes come in greater adoption of email deliverability optimization and A/B testing. Mailchimp).

Email Marketing 59

Email Marketing Paid Search Agency Deliverability Click Rate 59