Binary Demand

APRIL 19, 2024

Email audience trend Every email campaign strives to attract subscribers, but it’s natural for subscriber numbers to fluctuate, possibly declining over time. These fluctuations may stem from concerns about data privacy. Calculating the opt-in-to-opt-out ratio as a percentage is a valuable strategy.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions. As the email campaign journey advances, an authentic connection of trust develops between your brand and your customers. Don’t let your emails get lost in cyberspace.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SalesIntel

OCTOBER 5, 2023

This relevancy increases the chances that your recipients will engage with your emails, as they are more likely to find the content valuable and exciting. Higher Engagement Rates: Segmented email campaigns typically result in higher open rates, click-through rates, and conversion rates compared to non-segmented campaigns.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Navigate the Channel

JULY 12, 2023

But many marketers focus on the wrong metrics to gauge the success of their email campaigns.” Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Optinmonster

DECEMBER 1, 2020

Are you totally clear on the ins and outs of permission-based email marketing? Email marketing is still the best way to collect new leads, build relationships with customers, and drive more sales. That’s why, today, we’re going to tell you exactly what permission-based email marketing is and why it matters.

Email Marketing 99

Email Marketing CAN-SPAM Paid Search Agency Rules 99

Outreach

AUGUST 24, 2021

Email Marketing Metrics Across Industries Email Open, Click, and Reply Rates Can’t Accurately Predict Customer Behavior Focus on Intents and Outcomes to Anticipate What Your Customers Will Do. What is Email Open Rate? Email open rate is the number of emails opened divided by the total number of emails sent.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Litmus

JUNE 15, 2022

Campaign measurement, management and testing. Data and privacy. Email building, design & development. Email campaign and marketing strategy. Email/marketing careers, professional development. Email deliverability. Email testing. Email industry challenges, opportunities and changes.

Marketing Proposals 92

Marketing Proposals Work Management Deliverability Thought Leadership 92

Vision6

OCTOBER 4, 2023

Subscriber disengagement: Your content may no longer resonate with a subscriber’s evolving interests, needs, or preferences, leading them to unsubscribe from your email list as their preferences change over time. It should stand out, making it effortless to locate. Make it a simple one or two-click process.

Opt-out 52

Opt-out Ad Frequency Opt-in Ideal Customer Profiles 52

Litmus

JUNE 28, 2021

You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. Consistent email engagement and deliverability. Then dive into deliverability.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Litmus

FEBRUARY 14, 2020

Delivering is brought to you by Litmus —the only platform trusted by professionals to help you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Would setting up these different addresses improve deliverability to Gmail?

CAN-SPAM 79

CAN-SPAM Deliverability Guidelines Google 79

Martech Advisor

DECEMBER 3, 2019

However, increased competition in email engagement, an increasingly mobile-first world where emails are first read on smartphones, high spam filters, sophisticated business compliance and privacy rules - means that SaaS based smart email marketing platforms that meet your business needs, are needed more than ever before.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

MakesBridge

JANUARY 22, 2018

Email Deliverability is certainly one of the top most challenging issues that marketers face these days. To stay ahead of the game, having a good understanding of the constantly changing landscape of email deliverability is of vital importance. What makes an email spammy and throws it in the junk folder?

Deliverability 54

Deliverability CAN-SPAM Jigsaw Opt-out 54

Circle Studio

FEBRUARY 21, 2019

Regularly look for any email addresses with hard bounces or recurring soft bounces and remove them from your lists, as continuing to email them can hurt your sender reputation and email deliverability. When it comes to email contact lists, think quality over quantity. DO: Use personalization.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. No one appreciates an unsolicited email. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. Table of contents What is opt-in email marketing and why is it important?

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Optinmonster

MAY 29, 2024

What Are the Disadvantages of Email Marketing? Email marketing, despite its effectiveness, has several disadvantages: Spam: Emails marked as spam can lower open rates over time and hurt deliverability. Learn how to prevent emails from going to spam. What will convince them to join your list?

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

SendX

SEPTEMBER 10, 2018

Because if not, then all the effort you and your entire team have put in getting email subscribers from your content marketing, paid Facebook to lead ads and Google PPC campaigns to your landing page are of literally no use. Well, that's what this ultimate email deliverability guide is all about. So how do we fix that?

Deliverability 158

Deliverability CAN-SPAM A/B testing Classified Ads 158

SendX

FEBRUARY 16, 2021

In this post, we will take a look at email optimization - a range of tools and strategies that will let your messages stand out among competitors. What is Email Optimization? By definition, email optimization is a range of practices marketers use to improve the deliverability, engagement, and conversion of the emails they send.

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Litmus

FEBRUARY 27, 2024

You could easily manage advertising retargeting efforts or trigger the right kind of emails based on the data you’ve collected. The email data privacy landscape is ever-evolving It all started with Google’s plan to end third-party cookies by 2024 remains a key element of its Privacy Sandbox. It’s not so easy anymore.

Sales Management 89

Sales Management Opt-out Privacy Opt-in 89

Litmus

JUNE 10, 2024

But you can do a surprising amount of personalization without needing to build your own big data apparatus or storm the engineering department—here’s how you can enhance your email marketing personalization and meet your customers at every phase of their journey.

Personalization 70

Personalization Privacy Protection Data Hygiene Paid Search Agency 70

Litmus

DECEMBER 15, 2023

Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Minimize disruptions.

Email Marketing 95

Email Marketing Marketing Strategy Marketing & Strategy Planning 95

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Because of the volume of email customers receive, there is a growing emphasis on personalization and the use of engaging dynamic content.

Email Marketing 119

Email Marketing Planning Work Management Marketing Management 119

LeadSquared

OCTOBER 22, 2021

Email Deliverability Rate. The ability to deliver emails successfully to a subscriber’s inbox is email deliverability. We find the probability of campaigns reaching a customer’s inbox using this KPI. Email deliverability rates are critical and several KPIs depend on deliverability.

Email Marketing 52

Email Marketing CTR Deliverability CAN-SPAM 52

Optinmonster

FEBRUARY 23, 2024

Unsubscribes are a fact of life for email marketers. On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall strength of your list. Usually, the recipients opt out by clicking an unsubscribe link within the email campaign.

Tips 64

Tips Opt-out Opt-in Click Rate 64

Litmus

SEPTEMBER 30, 2022

But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Know there’s not a silver bullet to email deliverability.

Webinar Metrics 104

Webinar Metrics Email Marketing Deliverability Work Management 104

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Maintain your deliverability When you’ve nailed your content, you’re going to want to make sure it arrives where you want it, when you want it. Focus on deliverability best practices , such as maintaining a clean and engaged subscriber list, avoiding spam-triggering content, and utilizing authentication protocols. recipients.

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. Email read rate or read time.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Convert

MARCH 4, 2021

Not just good work but building out practices that can make our industry a better place. With the growing rise in privacy concerns, users not only want great service but they want to feel like they can trust us with their data. Short Recap of Privacy and How It’s Impacting Forms & Emails. Dennis van der Heijden.

Optimization 52

Optimization Opt-out Opt-in Newsletter 52

Convince & Convert

APRIL 18, 2016

Collected in our Email Marketing in 2020 report, their predictions cover everything from inbox functionality and email service provider functionality to email design and deliverability. Brands will stop creating email campaigns because machine learning and automation will completely redefine what a “campaign” is.

Marketing Management 110

Marketing Management Email Marketing Paid Search Agency Microsite 110

Valasys

AUGUST 8, 2019

To quantify the successful deliverability of emails to the inboxes of the customers, the marketers introduced the concept of email deliverability. Email deliverability is directly co-related with the percentage of total emails from campaigns that have been successfully delivered to recipients’ email inboxes.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Litmus

SEPTEMBER 18, 2020

Today’s live sessions covered email deliverability, marketing in 2020’s “New Normal,” AMPscript, and our first-ever Email First Awards and Litmus Certifications. We still have monthly Litmus Live Day sessions for the rest of the year, so be sure to check those out when registration opens. New rule: take a vacation week.

Deliverability 68

Deliverability CAN-SPAM Top of Funnel Webinar Metrics 68

Optinmonster

JANUARY 22, 2020

Why Email Marketing? alone, more than 90% of people over the age of 15 use email. And, the email marketing stats show that 58% of us check our email before we even get out of bed! Email Marketing Best Practices for List Building. Building Your Email List. We all know that emails are automated.

Email Marketing 99

Email Marketing Practices Ad Building Best Practices 99

Litmus

APRIL 4, 2024

But the real reason we send emails? To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. That’s why we hosted a Litmus Talks webinar called “Embrace the Email Performance Trifecta and See Major Results.” What about if you’re just getting started?

Email Marketing 99

Email Marketing Deliverability Tips Work Management 99

Hubspot

FEBRUARY 17, 2012

Just because an email is accepted by the mail server does not mean it will get to an inbox. Blacklist - A list that denotes IP addresses as spammer IPs, impeding email deliverability. Bounce Rate - The rate at which your emails are not delivered. This is one measure of your email campaign’s success.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28