ANNUITAS

NOVEMBER 18, 2020

My entire career, even before email marketing had come to fruition much less the current digital age, was about using data to personalize the buyer experience for a better outcome. I’ve written dissertations on the value of “database marketing” and “personalization”. It was like magic for marketers.

Ethics 130

Ethics Personalization B2B Opt-out 130

Binary Demand

MAY 30, 2023

(Marketing Donut) 40% of marketers believe their lead generating technologies need to be updated. Forbes) Marketers place high importance on focusing on lead quality rather than quantity. Lyfe Marketing) What Are B2B Lead Generation Companies We come to the most common and primary question that comes to your mind.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

(Marketing Donut) 40% of marketers believe their lead generating technologies need to be updated. Forbes) Marketers place high importance on focusing on lead quality rather than quantity. Lyfe Marketing) What Are B2B Lead Generation Companies We come to the most common and primary question that comes to your mind.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

The Point

MARCH 18, 2014

If those purchased lists, as is often the case, filter into the company’s demand generation engine, the result is the kind of indiscriminate, untargeted campaigns that are the topic of Phil’s rant. I’m old enough to remember when list-based marketing was the workhorse of B2B demand generation (or, as we called it back then, “direct marketing.”)

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

Martech

MARCH 1, 2024

So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed.

Tactics 133

Tactics Work Management B2B Marketing Marketing Management 133

Onalytica B2B

JANUARY 8, 2019

Brian Hansford – VP of Marketing Performance at Heinz Marketing. Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. Location: Redmond, WA USA.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. With responsibility for demand generation, Sechrist is mired in database marketing. First, we target the right accounts.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

The Point

JUNE 11, 2010

Tags: B2B Marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation b2b demand generation b2b lead generation.

Lead Nurturing 100

Lead Nurturing Paper Marketing Automation Services Tips 100

The Point

JULY 19, 2010

The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. Ultimately, however, the best measure for any marketing program is ROI: what is the return on one dollar in invested in a Webinar strategy as compared to that same dollar invested elsewhere?

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

The Point

JUNE 29, 2009

Tags: B2B Marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation White Paper Syndication appointment setting funnelholic.

Lead Gen 100

Lead Gen Sales Qualified Leads Leads Lead 100

Customer Experience Matrix

JANUARY 13, 2014

I''m working on it as part of a larger methodology to help marketers assess the value of a Customer Data Platform and plan for deployment. I expect to be describing the full approach over the next couple of months.stay tuned for details. __ *a name that virtually demands a sidekick. But it makes a good story, eh?

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

The Point

AUGUST 17, 2010

Tags: B2B Marketing Database Marketing Demand Generation Dimensional Mail Direct Mail Installed Base Marketing Lead Management Lead Nurturing direct marketing b2b demand generation b2b lead generation direct marketing best practices.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

The Point

NOVEMBER 24, 2009

My response: I strongly believe offering direct links to resources without landing pages is a bad idea, especially because you can easily present pre-populated landing pages that demand very little of the reader. In addition: 1.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

Valasys

AUGUST 29, 2023

This involves gathering data from various sources, such as CRM systems, marketing automation platforms, and external databases. Marketers must ensure that the data is clean, accurate, and properly organized to yield meaningful insights when fed into AI algorithms. How different are Marketing and Account-based marketing?

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

The Point

JUNE 1, 2010

HS: What objectives do marketers typically have in mind when developing games for advertising purposes? Demand generation? How should B2B companies consider incorporating games into their marketing mix? Brand awareness? Customer loyalty? Build traffic, members, and recommendations for a Facebook fan page. Any other suggestions?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

The Point

OCTOBER 26, 2010

Similarly, marketing automation helps companies get more from their investment in demand generation by nurturing and cultivating the vast majority of leads that aren’t immediately sales-ready. Tags: B2B Marketing CRM Database Marketing Lead Management Lead Nurturing Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

The Point

OCTOBER 14, 2010

The clients we work with are concerned with more basic, day-to-day issues: enhancing sales productivity, converting more inquiries to sales-ready leads (or trial users to paying customers), better leveraging their marketing database, and increasing demand generation ROI. I’m just not sure the rest of us are quite there yet.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

markempa

DECEMBER 2, 2011

We are generating demand without having to directly pay for the usual media channels like banner ads, Adwords, etc.” explains Baxter Denney , Manager, Database Marketing at CitrixOnline. It also resulted in receiving the 2012 Email Marketing Awards’ B2B Best in Show.

Email Marketing 120

Email Marketing Banner Ads Adwords Banners 120

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. HS: Thanks David!

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

The Point

MAY 6, 2010

Or even if the processes with which those leads are shepherded along the sales cycle are woefully inadequate, a company may not generate the volume of inquiries necessary in order for marketing automation to make a difference. And lastly, to be frank, it depends how bad you are.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

FEBRUARY 4, 2010

This seems to contradict my position: if email is run by personalization-oriented database marketers, while Web advertising and (perhaps) site content are run by behavioral-targeting-oriented digital marketers, then email personalization should be more common. database) marketers and Web (i.e.,

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Scoring 120

The Point

FEBRUARY 4, 2011

Increased demand generation ROI due to improved conversion of leads to sales opportunities. Without marketing automation, most salespeople chase new, hot leads, ignore the rest, and then wait for the next marketing program to generate a fresh new batch of “ready to buy” prospects.

Marketing Automation 100

Marketing Automation Automation Bandwidth Cost per Lead 100

Engagio

JUNE 11, 2018

According to the Database Marketing and Contact Acquisition Survey Report this is one area where some marketers are falling short. Part of the challenge is that marketers are simply not performing data cleansing often enough to keep track of their B2B contacts. The Data Demands of ABM.

Account Based Marketing 54

Account Based Marketing ABM Contacts Multi-Channel 54

Customer Experience Matrix

JULY 22, 2010

Although the world has certainly changed since the late 1990’s, I see no reason to expect a different pattern among demand generation vendors. Actually, there was a previous class of “database marketing” systems including Customer Insight Company, OKRA Marketing, Harte-Hanks P/CIS, Max$ell and RTMS.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MARCH 29, 2007

Waterfall Mobile promises interactive features (voting, polling, on-demand content delivery, etc.) But what impresses me about enpocket is the maturity of their vision: rule-based and event-triggered campaigns linked to a customer database and automated targeting engine. Even Web marketers are just starting to get there.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Work Management 120

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

Directive Agency

MARCH 27, 2017

These fifteen books are a great resource to marketers of any age and stage, so check them out and give them a read. Driving Demand : Transforming B2B Marketing to Meet the Needs of the Modern Buyer by Carlos Hidalgo. Carlos Hidalgo, Driving Demand is often the first thought when it comes to literature on B2B marketing strategy.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

MarketJoy

JUNE 25, 2018

The primary aim of outbound marketing is to reach prospective industries/sectors, apprise them of their products & services, and convince clients to buy these services. The key intent is to produce higher demand for services & products that generate enough ROI. The soul of outbound lies in persuasion.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

The Point

SEPTEMBER 6, 2011

All this presents real challenges for both demand generation and lead management. The company must direct end user inquiries promptly and efficiently to the sales channel, while responding to prospective partners and end users with a message tailored to iDirect’s specific experience in that company’s market.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

JANUARY 6, 2014

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. Improve campaign measurement.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. Equip you with the right tools for content creation and repurposing, utilizing the latest AI to assist your team and avoid them from being overwhelmed by keeping up with the demands of the day.

Social Media 62

Social Media CRM Media Work Management 62

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The Point

FEBRUARY 18, 2014

Whether a company should predominantly use inbound or outbound marketing; 2. The type of content most likely to work best for demand generation. I’ll explain: For a company selling a commodity-type product, or close to it, there’s little need to educate the market on why a particular company needs that product.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

Customer Experience Matrix

JULY 28, 2009

Entiera Insight is a marketing automation system primarily for companies that sell to consumers. I’m highlighting this because most of my recent posts have been about B2B marketing automation (demand generation) systems, and the two types of systems are quite different. This means I apply different standards to evaluate them.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

The Point

NOVEMBER 8, 2010

My response: It’s true that most marketing automation implementations involve either customers or existing prospects – people with whom the company has had prior contact – but there’s no reason why you couldn’t use the same technology against a cold list.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Microsite 100