Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. After that, how to improve prompts to get even better answers from me. Prompt: I want to have an email program that generates leads for telecommunications.

Lead Generation 116

Lead Generation Lead Ranking Tactics Lead Scoring 116

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. The good news is that we marketers have more tools than ever to measure our success. Create unique landing pages for each influencer.

Top of Funnel 132

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 132

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Marketing AI 115

Marketing AI Content Marketing Enterprise Management Planning 115

Martech

DECEMBER 28, 2023

In my previous three pieces for MarTech, I focused on the overall trends , data quality and content/campaign governance. Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs).

Work Management 113

Work Management Marketing Automation Services Marketing Management Marketing AI 113

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. Previously, many teams had to leave HubSpot and use a point solution to manage the high volumes of daily prospecting activities efficiently.

Hubspot 106

Hubspot Landing Pages Budget Programs Work Management 106

Martech

DECEMBER 14, 2022

The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Also, last month: Marketing emails can now be prevented from sending without approval first. Campaign reporting is enhanced by an improved “influenced contacts” metric.

Hubspot 115

Hubspot Work Management Contact Marketing Fulfillment 115

Martech

NOVEMBER 27, 2023

Julia Uhrman, co-founder and president of the National Women’s Soccer League’s Angel City Football Club (ACFC), said this is exactly what made HubSpot the right partner for them. Much of [Wambach’s] speech inspired us to create a different model,” Portman said in an interview with The Guardian.

Hubspot 114

Hubspot Advertising Agencies Terms and Conditions CRM 114

Martech

SEPTEMBER 18, 2023

They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills. We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI.

Marketing Automation Services 127

Marketing Automation Services Ideal Customer Profiles Top of Funnel Marketing Automation 127

Valasys

MAY 13, 2024

They also need help with insights regarding customer behavior. Automation is a cool thing to harness for these businesses when they create WhatsApp chatbot and develop email marketing campaigns to streamline their sales workflows. Zoho Zoho is a comprehensive application for marketing automation for B2B businesses.

B2B Sales 40

B2B Sales Top of Funnel Automation Enterprise Management 40

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? So how do podcasts fit into your content marketing strategy? Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. The whoosh of your coat in the wind.

Marketing Strategy 195

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 195

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 94

Email Marketing Marketing Automation Services Work Management Planning 94

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

Enterprise Management 55

Enterprise Management CMS Development Work Management Marketing Management 55

Lake One

JULY 27, 2023

Most companies measure the success of their marketing efforts by how prospects move through the funnel. But that changed when HubSpot introduced its new Customer Journey Analytics tool. It allows marketing and sales teams to see their customer’s end-to-end journey within HubSpot.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Knowledge Base 102

Knowledge Base Hubspot Validation Landing Pages 102

SmartBug Media

MARCH 4, 2024

The stakes are high for chief customer officers (CCOs) and the organizations they serve. Happy customers are repeat customers—and in today’s era of high customer acquisition costs , businesses can’t afford to lose customers because of a bad experience. How Can You Analyze Purchase History in HubSpot?

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information.

Marketing AI 130

Marketing AI Marketing Management Lock-In CRM 130

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Marketing Automation Services 106

Marketing Automation Services Marketing Automation Enterprise Management Automation 106

SmartBug Media

MARCH 16, 2023

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency.

API 105

API Marketing Automation Services Hubspot Work Management 105

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Marketing AI 129

Marketing AI Ethics Work Management Marketing Management 129

Martech

AUGUST 16, 2023

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. Today’s customers want quick answers, personalized experiences, and zero redundant conversations. With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Marketing Management B2B 98

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. Email marketing remains valuable, particularly for B2B, despite changing KPIs. Email marketing is a smart strategy.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Only B2B

APRIL 10, 2024

MQL sits at the intersection of marketing and sales. Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert. Lead Quality Issues: Not all leads are created equal.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

RebelMouse

MAY 22, 2024

If you think about the promotional emails and newsletters in your inbox, they probably seem like a lot of noise. However, email marketing is still one of the most effective ways to generate traffic and turn casual readers into loyal customers. If you think about it, most people check their email once a day at a minimum.

Open Rate 52

Open Rate Newsletter Tips Urgency Marketing 52

Envy

FEBRUARY 6, 2022

Have you ever created an email in HubSpot and added a button, but then noticed that you can link a CTA instead of a URL? It’s funny because they’re essentially doing the same thing - driving prospective customers to your website, where they can convert on a form and be added to your database OR driving them to an external link.

Hubspot 118

Hubspot Features Click Rate Analysis 118

Martech

AUGUST 24, 2022

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. Identify over/under budget campaigns. The soon-to-be-released Campaign ROI feature includes a “campaign budgets” report to track which campaigns are over or under budget.

Allocation 112

Allocation Privacy Policies Banners Opt-out 112

SmartBug Media

MARCH 6, 2024

In HubSpot, many existing integrations support what users crave: efficiency, greater functionality, and the ability to share data. In these scenarios, a custom integration is the solution. When is a custom integration the right solution? What Is a Custom Integration? How do people work?

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%).

Marketing AI 60

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 60

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. That’s 61.4%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

MAY 2, 2024

Marketing to buying teams is not the same as marketing to accounts. Marketing to buying teams is not the same as marketing to accounts. Here’s how AI-powered platforms are enabling more effective identification and engagement of B2B buying groups. Specifiers How is this thing better than the competition?

Ideal Customer Profiles 121

Ideal Customer Profiles Buy Marketing Automation Services Work Management 121

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.

Digital Asset Management 123

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 123

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Are you being honest?

Marketing AI 138

Marketing AI Paid Content Paid Search Agency Automation 138

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. It offers a comprehensive suite of customer service tools, including ticketing, live chat, a knowledge base, customer feedback, and more. How are you talking to customers?

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Here’s why this partnership matters and how you can develop it. This involves: Gathering details on their ideal customer profile (ICP).

Ideal Customer Profiles 113

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 113

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? Email marketing plays a crucial role in generating and nurturing leads for your business. With the right tools, you can reach a wider audience, retain existing customers, and find new business partners.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration.

Enterprise Management 106

Enterprise Management Hubspot Features Ideal Customer Profiles 106