Oktopost

JANUARY 27, 2020

Despite its millennial-esque vibe and short content lifespan (which got even shorter with Stories), it’s still a great storytelling vehicle that can help B2B companies elevate employer branding, share customer stories and even shape the buyer’s journey.

API 90

API Storytelling Marketing Mix Ideal Customer Profiles 90

sagefrog

JANUARY 24, 2024

In the modern marketing world, data is not merely a byproduct but the driving force behind strategic initiatives. Marketers are no longer relying solely on intuition or historical trends; they are harnessing the power of data analytics to gain valuable insights into customer behaviors, market trends, and campaign effectiveness.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Atomic Reach

JULY 12, 2022

Smart marketing executives are very good at understanding how their customers think. But the true masters of the craft succeed in creating original campaigns that capture their customers’ hearts. We recently created an extensive influencer and organic marketing campaign for one of the leading resorts in Las Vegas.

Marketing AI 52

Marketing AI A/B testing Lead Ranking Psychographics 52

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Content Standard

APRIL 4, 2018

Brand storytelling is the next generation of content marketing, and creating a compelling brand story is important. But the story on its own can’t guarantee strong marketing ROI. The underlying structures represent the “telling” part of brand storytelling. The People.

ROI 70

ROI Marketing AI Work Management Marketing Management 70

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. So in that spirit, I say to our marketing mix: “ABM, ABM, ABM!”. Many of you may remember the show The Brady Bunch. The solution.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

Martech Advisor

OCTOBER 24, 2019

Many brands like Pretty Little Thing and the Bank of America are experimenting with podcast marketing to diversify their marketing mix. We discuss the reasons podcast marketing is fast becoming a hot favorite when it comes to creating brand awareness and brand recall. Podcasting Marketing Is the Future of Marketing.

Brand Identity 56

Brand Identity Branding Storytelling Advertising Agencies 56

Strategic-IC

JUNE 11, 2019

Customers are inputs, not outputs - so treating them with care and kindness can help to transform your customers into your best marketing asset. Storytelling is a Fundamental Marketing Skill. We already know that storytelling is an essential element of any successful messaging strategy. Related: 3.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

Convince & Convert

FEBRUARY 1, 2016

It could be awareness, lead generation, faster customer service, or engagement with industry partners. What actions do you need your prospects and customers to take to achieve those goals? It is just one tool in the marketing mix that can be used to help you support business priorities. Social as a Support System.

Marketing & Strategy 167

Marketing & Strategy Business Social Media Domain 167

Marketing Insider Group

APRIL 13, 2020

With the massive shift of marketing budgets to digital marketing, many brands are struggling with how to connect with today’s buyers demanding more authentic content, storytelling is becoming increasingly important. But many brands struggle with storytelling. Build stories into your larger marketing mix.

Storytelling 360

Storytelling Tips Marketing Budget Press 360

Marketing Insider Group

OCTOBER 22, 2013

Almost 2 years ago I wrote “ the one chart everyone in marketing needs to understand ” to suggest that content is the new advertising. My Lessons for Marketers. Customers continue to tune out promotional marketing in traditional channels.

Advertisements 100

Advertisements Advertising B to B Content 100

ClearVoice

JUNE 24, 2021

Video marketing plays to the strengths of content marketing where your audience is concerned. It’s a medium that lends itself particularly well to storytelling formats that both capture the attention of prospects and evoke an emotional response in your customers. Going long with content brings strong results.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Embodies good storytelling principles. Customer Testimonial.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Marketing Insider Group

FEBRUARY 25, 2015

How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. The battle for customer attention.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Ad Frequency 100

Marketing Insider Group

NOVEMBER 14, 2013

She challenged the assumption that B2B Marketing is boring and advised the audience to take innovative approaches to storytelling. ” To see the impact of this trend, all business leaders should check out “ the one chart everyone in marketing needs to understand.” So stop creating marketing that stinks.

Paid Search Agency 100

Paid Search Agency Banners Banner Ads Telemarketing 100

B2B Marketing Traction

NOVEMBER 18, 2015

More savvy social media marketers know that Instagram is a much better platform for storytelling that engages and entertains your audiences , creates brand awareness in prospects and more loyalty for existing customers or clients. The point is, find out what’s on your customers’ minds and pin to those topics!

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

Schubert B2B

DECEMBER 8, 2017

90% of customers report that watching a product video helps them make a purchasing decision. If videos are so popular, why not create a marketing video instead of an animation? Your customers are busy. It makes customers feel all warm and fuzzy. The same technique can be applied to your B2B marketing.

B2B 59

B2B B2B Marketing Tactics Storytelling 59

Engagio

MAY 9, 2018

At least, that’s what someone could say of a journalism major who began his career as a reporter — and now leads B2B pipeline consultancy Heinz Marketing. Someone else might say Matt specializes in a different type of storytelling. “Too often,” Matt says, “B2B teams drown in information and simply report facts.

Account Based Marketing 59

Account Based Marketing ABM Paid Search Agency Demand Generation Agencies 59

Writing on the Web

APRIL 11, 2011

Here are some of the customers who say we’re great. How can you introduce storytelling into your marketing mix? Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. I solve these problems.

Rules 100

Rules Content Digg Custom Publishing 100

Content Standard

OCTOBER 9, 2018

Content Marketing’s Profile Is Rapidly Increasing. As the age of interrupt-driven advertising draws to a close, content marketing is assuming a prominent role in the marketing mix. Passionate customers know your brand well and can tell compelling, authentic stories that drive impressive results.

ROI 78

ROI Enterprise Management Content Marketing Marketing Budget Creation 78

Content Standard

MARCH 15, 2019

Additionally, you know your content marketing mix should not only reflect current trends, but also consistently address your business challenges and help achieve your goals. Epic storytelling and captivating think pieces help you set your brand apart from the noise and clutter of our content-saturated internet world.

Marketing Mix 109

Marketing Mix Marketing Analytics Tools Content Marketing Paid Search Agency 109

Content Standard

OCTOBER 2, 2014

In this post, I’ll explore ways to measure return on investment (ROI) for content marketing. Is Content ROI the Same as Marketing ROI? While the term “content marketing” still refers to a specific part of the B2B-marketing mix, it won’t have its own line item forever. No, and yes.

ROI 40

ROI Top of Funnel Enterprise Management Lead Ranking 40

Marketing Insider Group

FEBRUARY 27, 2024

A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand. Some marketing campaigns may aim to capture customer feedback, while others wish to raise awareness for a new product. In the awareness stage , prospective customers know they have a problem that requires a solution.

Planning 252

Planning Campaigns Advertising Agencies Paid Search Agency 252

Content Standard

DECEMBER 26, 2017

Marketers strive to develop a compelling strategy and create content that wows customers. Then compliance has to step in and ensure that the content complies with tough marketing regulations. Can we legally share this customer story? It’s a really important topic that our customers need more information about.”

Planning 52

Planning Domain Paid Search Agency Content 52

Content Marketing Institute

JULY 6, 2018

HANDPICKED RELATED CONTENT: 5 Steps to Strategically Reboot Your Brand’s Content Marketing. Mix and match content types, formats, and levels. Paolo’s team’s job was to mine for women’s stories – and women storytellers – to bring more balance to the content showing up in outdoor media. “It Affect the way to engage with customers?

Content Marketing 106

Content Marketing Planning Work Management Paid Search Agency 106

Parse.ly

MAY 30, 2019

Consumer products, direct to consumer companies, and e-commerce marketers have viewed Instagram as an essential part of their marketing mix. Digiday quoted Henry McNamara, a partner at Great Oaks Venture Capital, in an interview on this topic: “There’s no longer an arbitrage opportunity to acquire customers online.

Paid Content 83

Paid Content Marketing & Strategy Content Case Studies 83

Content Standard

OCTOBER 27, 2017

But for marketers today, the problem has swung pretty powerfully in the other direction. We’ve gone from relying on the sympathetic perceptions of workers for audience understanding to drowning in data about our customers. Personas, for many marketers, have been pushed to the wayside in service of focusing on data analysis.

Demographics 57

Demographics Work Management Funnel Advertising Top of Funnel 57

Integrated B2B

NOVEMBER 25, 2019

But raising issues and debating broader industry challenges show that you care, that you take ownership of the market, and that you speak the same language as your customers. By releasing quality content, you can make your brand part of the customer journey before they even know they are on it. “On Be curious.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Peer-to-peer Top of Funnel 52

Vidyard

JULY 17, 2015

Here are a few suggestions of ways some popular brands are using video, and how you can implement similar ideas into your marketing mix: 1. Catchy sizzle reels I recently attended a marketing conference where the keynote speaker began her presentation by stating that she prefers to tell stories through video.

Storytelling 58

Storytelling Video Marketing Peer-to-peer Customer Satisfaction 58

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. We have *got* to put the customer front and center in everything we do as marketers. I know a lot of people say they are, but the customers aren’t feeling it. Talk to your customers. Find out what matters to them.

Planning 156

Planning Paid Search Agency VALS Allocation 156

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Restaurants’ signs serve as glowing billboards, attracting customers to come in and dine. I’m sure they won a ton of customers from this investment (PS – sarcasm!). Why do you produce content?

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

BDB

JANUARY 20, 2023

As a form of content that is constantly evolving, video marketing is rapidly becoming a key element in B2B strategies and campaign planning across the marketing mix, and a high performing one in most campaigns.

Video Marketing 26

Video Marketing Top of Funnel Marketing & Strategy Buying Cycle 26

ClickZ

JULY 14, 2020

30-second summary: Artificial intelligence (AI) is revolutionizing DCO (Dynamic Creative Optimization) and CDP analytics by giving these programs access to multiple data points, across business silos, a more accurate customer profile and effective campaigns. AI is here to stay, but not in the way consumers think, it will not replace humans.

Marketing AI 141

Marketing AI Paid Search Agency Planning Marketing Management 141

Kaon

DECEMBER 9, 2015

As the novelty of the new century diminishes, so, too, has the glow of a single marketing channel (social media) as the locus of all things “new” in marketing. In 2015, we observed a more practical approach to content marketing and a more rational view of the marketing mix, in general.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100

Outbrain

NOVEMBER 25, 2019

Storytell | From Internal Hoorahs to External Customer Dynamics. When DTC brands first took the market by storm, they brought a legitimate intimidation factor to traditional brands. Think brand and response — having a direct response-mindset through the storytelling of branding. Storytelling Savviness.

Brand Identity 33

Brand Identity Branding Storytelling Funnel Advertising 33

nDash

AUGUST 20, 2020

As part of a content marketing strategy, blog posts are used to improve a website’s SEO ranking , drive traffic to a website, build trust with an audience, and address questions or concerns that arise at various stages of the customer lifecycle. In reality, case studies should highlight how your customers are the heroes.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Directive Agency

MARCH 7, 2019

As a lifelong storyteller, Melanie Deziel educates and informs marketers worldwide about strategies for creating engaging and compelling brand storytelling. Accomplished enterprise software executive Maria Pergolino is a highly recognized and respected leader in the marketing industry. Maria Pergolino. Carla Johnson.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111