Custom Publishing - B2B Marketing Zone

93% of Digital Marketers Expect to Achieve All Goals Within the Next Six Months

KoMarketing Associates

MAY 24, 2023

Digital marketers continue to face challenges, such as customer turnover and budget cuts. Momentive recently published its “2023 Digital Marketing Report,” and statistics indicated that 12% of digital marketers expect their team’s budget to decrease from what it was last year.

Acquisitions

Acquisitions Statistics Custom Publishing Marketing & Strategy

52% of Digital Marketers Solely Focused on Reach Rather Than ROI

KoMarketing Associates

JUNE 28, 2023

Nielsen recently published its “Annual Marketing Report” for 2023, and statistics suggested that globally, only 48% of marketers are focused on both their reach/frequency and ROI. That could limit their ability to plan for their primary business objective for the year: customer acquisition.”

ROI

ROI Planning Social Media Acquisitions

61% of Marketers Anticipate Their Spending to Increase ‘Somewhat Significantly’

KoMarketing Associates

MARCH 8, 2023

RSW/US recently published its “New Year Outlook Report,” and statistics suggested that 61% of marketers expect their marketing spend to increase “somewhat significantly” in 2023. As a result, the majority of respondents (35.1%) expect to spend between 11% and 30% of their marketing budget on content.

Spending

Spending Allocation Marketing Budget Acquisitions

89% of Social Media Marketers Consider Social Search to Be Strategically Critical

KoMarketing Associates

JUNE 22, 2023

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. Additionally, 87% believe that customers will primarily search for companies on social media, rather than search engines, in 2023.

Social Media

Social Media Search Marketing Social Marketing Media

51% of Marketers to Increase Their Spending on Marketing Automation This Year

KoMarketing Associates

MARCH 28, 2023

Ascend2 recently published “The State of Marketing Automation” report, and statistics suggested that the majority of marketers (51%) intend to at least moderately increase their marketing automation budget in the coming year. Specifically, customer data platforms (CDPs) have become a barrier for marketers. Approximately 23.7%

Marketing Automation Services

Marketing Automation Services Marketing Automation Marketing Management Allocation

Report: Marketers Feeling More Pressure to Improve the Customer Experience

KoMarketing Associates

MARCH 22, 2023

As marketers look for new ways to make an impact on their target audience, new research suggests that they need to continue to focus on improving the customer experience (CX). Overall, 54% of customers said they stopped doing business with a company due to a poorly personalized experience.

Marketing Report

Marketing Report Planning Forrester Custom Publishing

Report: Successful Marketers Have More Confidence in the Accuracy of Their Data

KoMarketing Associates

MAY 17, 2023

Additionally, they have a more robust view of their customers and prospects. As a result, most Star Performers (47%) claimed that they have a “near complete” ability to develop a complete 360-degree view of their customers. In comparison, just 24% of Core Players and 17% of Under Performers could say the same.

Marketing Report

Marketing Report Advertising Agencies Comparison Analytics

60% of Marketers Only ‘Somewhat Confident’ in the Potential of Their Data

KoMarketing Associates

FEBRUARY 21, 2023

Ascend2 recently published its “Outlook on Marketing Data Quality” report, and statistics indicated that the majority of marketers (60%) are only “somewhat confident” in their organization’s ability to improve business outcomes using the data it currently collects.

Barriers

Barriers Statistics Custom Publishing Vendors

Report: B2B Marketers to Leverage Martech to Improve the Customer Experience

KoMarketing Associates

APRIL 12, 2023

As B2B marketers continue to invest in new marketing technology (martech) , research indicates that they intend to use it to improve the customer experience in the coming months. Modern recently released its “Digital Connections 2.0” This is an increase from the 25% of respondents who said the same in 2022.

Marketing Report

Marketing Report B2B Marketing Planning B2B

Report: Most Marketers Lack Real-time Data Needed for Customer Engagement

KoMarketing Associates

AUGUST 31, 2022

As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success. When it comes to the various tools that marketers are leveraging, the majority (23.1%) are using a customer relationship management (CRM) platform. Additionally, 20.9%

Marketing Report

Marketing Report Statistics Analytics Acquisitions

Report: More Marketers Seeking to Leverage Predictive Analytics and AI

KoMarketing Associates

DECEMBER 21, 2022

Pecan recently published its “State of Predictive Analytics in Marketing” report, and data suggested that most marketers (46%) wish that they could utilize AI to predict churn and retention on a customer level. Approximately 50% are utilizing it to forecast customer trends.

Marketing AI

Marketing AI Marketing Report Analytics Cross-Selling

Report: Marketers Now Focused on Creating a Customer-Driven SEO Strategy

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Finding Success Through Customer-Driven Marketing. Marketers must understand and track movements in user query and interest across both.”.

Marketing Report

Marketing Report SEO Marketing & Strategy Marketing Strategy

Report: Marketers to Spend Less on Customer Initiatives as Budgets Fall

KoMarketing Associates

APRIL 19, 2023

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as they look toward maintaining their present success, rather than forecasting future outcomes.

Budget Programs

Budget Programs Marketing Report Spending Marketing Management

Report: Content Marketers Anticipate Utilizing AI Solutions

KoMarketing Associates

JUNE 7, 2023

Beantown Media Ventures recently published the “2023 Content Marketing and Generative AI Outlook,” and statistics suggested that the majority of marketers (45%) believe their content marketing budget will increase throughout 2023. 29% forecast that their content marketing budget will at least stay the same. “AI

Marketing Budget

Marketing Budget Marketing Report Content Marketing Forecasting

20% of Marketers Still Only ‘Somewhat Confident’ in Social Media ROI

KoMarketing Associates

DECEMBER 14, 2022

Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel. ROI Remains a Top Concern for Executive-Level Marketers.

Social Media

Social Media ROI Social Marketing Media

31% of B2B Marketers Still Struggling to Create a Unified View of Customer Data

KoMarketing Associates

DECEMBER 7, 2022

As marketers focus on personalizing the customer experience, new research suggests that they are turning to new technology, data, and analytics to support their efforts. About 90% claim that they are now using a customer relationship management system, while 89% are utilizing an account-based marketing platform.

B2B Marketing

B2B Marketing Planning B2B Account Based Marketing

69% of Digital Marketers Only Claim to Be ‘Somewhat Successful’ at Achieving Goals

KoMarketing Associates

APRIL 26, 2023

Ascend2 recently published its “Digital Marketing Trends 2023” report, and statistics indicated that the majority of marketers (69%) only consider themselves to be “somewhat successful” in achieving their digital marketing strategy goals.

Paid Search Agency

Paid Search Agency Advertising Agencies Budget Programs Marketing & Strategy

Report: Martech Continues to Grow in Importance to Remote Marketers

KoMarketing Associates

AUGUST 30, 2022

Optimizely recently published its “Hybrid Work Impacts Delivery of Exceptional Customer Experiences” report, shedding light on how this shift has changed the way marketers operate. With more marketers now working remotely, martech continues to grow in importance.

Marketing Report

Marketing Report Work Management Statistics Custom Publishing

80% of Digital Marketers Find It ‘Essential’ to Stay on Top of Martech Trends

KoMarketing Associates

FEBRUARY 7, 2023

CallRail recently published “The 2023 Outlook for Digital Marketing Agencies” report, and statistics indicated that the majority of respondents (80%) think it is essential to stay up-to-date on the latest trends and martech. The data and analytics associated with AI have been pain points for marketers.

Marketing AI

Marketing AI Trends Paid Search Agency Cross-Selling

44% of Marketers Only ‘Moderately’ Confident in Their Data and Analytics

KoMarketing Associates

AUGUST 16, 2022

The CMO Council recently published “The High-Velocity Data Marketer” report, and statistics indicated that the majority of respondents (44%) are only “moderately” confident in their data, analytics , and insights systems. Just 26% said they were “very” confident,” and only 12% were able to say they were “extremely” confident.

Analytics

Analytics Validation Barriers CMO

99% of CMOs Cite Return-on-Investment as Their Top Marketing Stressor

KoMarketing Associates

DECEMBER 6, 2022

Brand Keys recently released the results of its “Marketing on My Mind” survey, focused on determining which concerns are causing stress for CMOs, in particular. Generally speaking, previous research has suggested that marketers are still facing a number of challenges, specifically when it comes to personalization and the customer experience.

Budget Programs

Budget Programs Statistics Custom Publishing Customer Surveys

95% of Marketers Agree That a Unified Data Source Improves Attribution

KoMarketing Associates

JULY 20, 2022

Ascend2 recently published its “Improving Marketing Attribution” report, and statistics indicated that the majority of marketers (95%) agree that having a unified data source improves marketing attribution. This allows for greater optimization of marketing efforts.”.

Marketing Attribution

Marketing Attribution Touchpoints Statistics Marketing & Strategy

46% of Marketers to Increase Investment in Account-Based Marketing Programs

KoMarketing Associates

NOVEMBER 3, 2022

Activate recently partnered with Marketing Charts to publish the “State of Demand Gen: 2022” report, and statistics suggested that when reflecting back on 2021, most marketers (44%) increased their content syndication. This was followed by ABM (31%), paid search (28%), and email marketing (26%).

Account Based Marketing

Account Based Marketing ABM Advertising Agencies Demand Generation

Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

NOVEMBER 10, 2023

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. percent during October, according to newly-published U.S.

Advertising Benchmark

Advertising Benchmark Marketing Report B2B Marketing Linkedin

Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing

Report: Marketers Making Adjustments as Third-Party Cookies Fade Out

KoMarketing Associates

MAY 11, 2022

Loyalty Research recently partnered with Rep Data to publish the “A Cookieless World: The Shifting MarTech Landscape” report, and statistics indicated that, on average, marketing leaders are making at least five changes to their technology stack as third-party cookies are phased out. Refining the Marketing Data Collection Process.

Marketing Report

Marketing Report Planning Account Based Marketing Advertising Agencies

Report: Marketers See Go-To-Market Strategy Success When Using Intent Data

KoMarketing Associates

MAY 3, 2023

Intent data can provide valuable customer insight to marketers. Intentsify recently published “The State of Intent Data for Go-To-Market Teams” report in partnership with Ascend2, and statistics indicated that 48% of B2B marketers who consider their GTM strategy to be “very successful” use intent data.

Intent Data

Intent Data Marketing Analytics Tools Marketing Report Intent

89% of Marketers Say Martech is Enabling More Omni-Channel Experiences

KoMarketing Associates

NOVEMBER 10, 2020

As marketers look to resonate with their target audience through providing better a customer experience, new research shows that marketing technology (martech) is helping them lead the way. In general, most marketers (69%) say they have invested in martech to accelerate digital transformation.

Advertising Channels

Advertising Channels Digital Transformation Statistics Custom Publishing

48% of Marketers Now Find Data Most Useful for the Customer Experience

KoMarketing Associates

OCTOBER 4, 2022

As marketers discover the benefits of leveraging data to enhance the customer experience, new research indicates that their budgets will increase in this area. Deloitte, the American Marketing Association, and the Duke Fuqua School of Business released the Sept. About 9% claimed that it will be “increasing significantly.”.

Budget Programs

Budget Programs Statistics CMO Marketing Budget

9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

MARCH 9, 2023

” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. You can find a list of academic journals at Jstor.org.

Stats

Stats Advertising Agencies Paid Search Agency Work Management

Report: Marketers Still See Room for Improvement with Data and Analytics

KoMarketing Associates

MAY 18, 2022

Salesforce recently published the third edition of its “Marketing Intelligence Report,” and statistics indicated that only 26% of marketers believe their organization has exceeded expectations when it comes to harnessing accurate, validated data.

Marketing Report

Marketing Report Analytics Planning Statistics

HubSpot’s September 2023 releases: The manager’s guide

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. Help your team better understand the purpose of specific reports and workflows at a glance by using the AI Assistant for workflow descriptions (beta) and report descriptions (beta).

SMS

SMS Bundling Terms and Conditions Opt-out

Report: B2B Tech Marketers Now Developing More Content to Reap Benefits

KoMarketing Associates

OCTOBER 19, 2022

10Fold recently published “The Role of Content in 2022 for B2B Technology Sector Marketing” report, and statistics suggested that the majority of respondents (37%) are now creating one to two times more content marketing than last year. This was followed by video content (49%). Exploring the Marketing Value of Video Content.

Marketing Report

Marketing Report B2B Marketing B2B Content

Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter

Newsletter B2B Marketing Linkedin Studies

Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing

B2B Marketing Search Marketing B2B Multi-Channel

Report: COVID-19 Has Advanced the Consumption of B2B Marketing Content

KoMarketing Associates

SEPTEMBER 24, 2020

The COVID-19 pandemic has created challenges for many marketers, but for those in the B2B industry, prospects and customers appear to be engaging more than ever before. B2B customers and prospects also returned to content marketing programs more frequently during the height of the pandemic. times, which is a 43.2%

Marketing Report

Marketing Report B2B Marketing Planning B2B

AI-powered martech releases and news: March 7

Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. Reporter Shira Ovide said this put it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks.” That’s the conclusion of a report that found they can be tricked into creating bogus election-related images.

Marketing AI

Marketing AI Work Management Marketing Management Barriers

How marketers are investing in games: IAB PlayFronts

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. Recent layoffs [at publishers] have dampened some spirits, but how the story has evolved is promising,” Soon told MarTech at the PlayFronts kickoff. Image: IAB. Image: IAB.

Advertising Agencies

Advertising Agencies Planning Mobile Advertising Budget Programs

Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 52% are using both vs. 37% in 2017.

Advertising Benchmark

Advertising Benchmark Video Marketing Marketing Report Analytics

HubSpot’s November 2023 releases: The manager’s guide

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024.

Top of Funnel

Top of Funnel Terms and Conditions Forecasting Paid Search Agency

Survey: Connecting with Existing Customers Now ‘Extremely Important’ to Marketers

KoMarketing Associates

AUGUST 27, 2020

As marketers look to bounce back from the impact of COVID-19, new research suggests that they will be turning to both existing customers and new prospects to achieve their strategic goals. Approximately 72% also said that it will be “extremely important” to connect with new customers and prospects over the same time period.

Customer Surveys

Customer Surveys Advertising Agencies Planning Paid Search Agency

AI-powered martech releases: Feb 22

Martech

FEBRUARY 22, 2024

Now, on to this week’s releases. Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files.

Marketing AI

Marketing AI Marketing Automation Services Word of Mouth CPA

61% of Marketers Cite Email Subscription List Growth Over Past 12 Months

KoMarketing Associates

NOVEMBER 9, 2021

Marketers are continuing to refine the way they connect to customers, and new research suggests that they are shifting their focus to email to make a lasting impact. Cordial published its “Cross-Channel Marketing Study,” and statistics indicated that over the last year, most marketers (61%) have grown their email subscription list.

Email Marketing

Email Marketing Banner Ads SMS Banners

Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 52% are using both vs. 37% in 2017.

Advertising Benchmark

Advertising Benchmark Video Marketing Marketing Report Analytics

93% of Digital Marketers Expect to Achieve All Goals Within the Next Six Months

52% of Digital Marketers Solely Focused on Reach Rather Than ROI

Trending Sources

61% of Marketers Anticipate Their Spending to Increase ‘Somewhat Significantly’

89% of Social Media Marketers Consider Social Search to Be Strategically Critical

51% of Marketers to Increase Their Spending on Marketing Automation This Year

Report: Marketers Feeling More Pressure to Improve the Customer Experience

Report: Successful Marketers Have More Confidence in the Accuracy of Their Data

60% of Marketers Only ‘Somewhat Confident’ in the Potential of Their Data

Report: B2B Marketers to Leverage Martech to Improve the Customer Experience

Report: Most Marketers Lack Real-time Data Needed for Customer Engagement

Report: More Marketers Seeking to Leverage Predictive Analytics and AI

Report: Marketers Now Focused on Creating a Customer-Driven SEO Strategy

Report: Marketers to Spend Less on Customer Initiatives as Budgets Fall

Report: Content Marketers Anticipate Utilizing AI Solutions

20% of Marketers Still Only ‘Somewhat Confident’ in Social Media ROI

31% of B2B Marketers Still Struggling to Create a Unified View of Customer Data

69% of Digital Marketers Only Claim to Be ‘Somewhat Successful’ at Achieving Goals

Report: Martech Continues to Grow in Importance to Remote Marketers

80% of Digital Marketers Find It ‘Essential’ to Stay on Top of Martech Trends

44% of Marketers Only ‘Moderately’ Confident in Their Data and Analytics

99% of CMOs Cite Return-on-Investment as Their Top Marketing Stressor

95% of Marketers Agree That a Unified Data Source Improves Attribution

46% of Marketers to Increase Investment in Account-Based Marketing Programs

Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending

Report: Marketers Making Adjustments as Third-Party Cookies Fade Out

Report: Marketers See Go-To-Market Strategy Success When Using Intent Data

89% of Marketers Say Martech is Enabling More Omni-Channel Experiences

48% of Marketers Now Find Data Most Useful for the Customer Experience

9 Places to Source Authoritative Stats for Your Content Marketing

Report: Marketers Still See Room for Improvement with Data and Analytics

HubSpot’s September 2023 releases: The manager’s guide

Report: B2B Tech Marketers Now Developing More Content to Reap Benefits

Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters

Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B

Report: COVID-19 Has Advanced the Consumption of B2B Marketing Content

AI-powered martech releases and news: March 7

How marketers are investing in games: IAB PlayFronts

Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

HubSpot’s November 2023 releases: The manager’s guide

Survey: Connecting with Existing Customers Now ‘Extremely Important’ to Marketers

AI-powered martech releases: Feb 22

61% of Marketers Cite Email Subscription List Growth Over Past 12 Months

Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

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