Schubert B2B

JUNE 19, 2018

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. It’s also a good time to review your PR operations to keep your tactics fresh and ready to continue moving your clients’ publicity forward for the rest of the year. Press Releases. Trade Shows.

Public Relations 66

Public Relations B2B Trade Show Work Management 66

KEO Marketing

NOVEMBER 18, 2015

Once upon a time, public relations was about getting coverage. You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. Nowadays, brands aren’t the only ones who publish content. Their audiences publish it, too. The reason?

Public Relations 48

Public Relations Social Media Media PR 48

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Slate, and Thrive Global regularly publish syndicated content. B2B leaders can also publish part of their posts on LinkedIn, with a link to the full post on their website.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Bluetext

DECEMBER 11, 2018

For our final post to end the year and look forward to 2019, let’s turn to the marketing component that is perhaps undergoing the most significant transition: Public Relations. That’s no longer the case, as publications that a generation ago would readily cover almost any technology pitch have seen their print ads shrink.

Public Relations 25

Public Relations Trends Paid Search Agency Advertising Agencies 25

Marketing Insider Group

MARCH 9, 2023

” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. You can find a list of academic journals at Jstor.org.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

KoMarketing Associates

FEBRUARY 11, 2021

This is followed by social goals and objectives (57%), customer feedback (52%) and trending topics and interests (45%). and public relations (3.1) The Importance of Social Media Marketing. In terms of tactics that are growing in importance among marketers, previous research suggests that social is at the top of the list.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Involve everyone.

Public Relations 48

Public Relations Tips B2B RSS 48

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition.

PR 89

PR Public Relations Brand Identity Branding 89

Litmus

MARCH 11, 2024

In scenarios where the impact is large, you may want to get your public relations, legal, customer support, and social media teams involved. Protect your emails Originally published on September 20, 2018, by Chad S. Question 5: Does the mistake warrant wider damage control?

Email Marketing 109

Email Marketing Work Management Marketing Management Paid Search Agency 109

Top Rank Marketing

NOVEMBER 10, 2023

In October When it comes to marketing job growth, jobs in the advertising and public relations sectors grew by some 2.3 percent during October, according to newly-published U.S. Rival IQ Google Ads Editor version 2.5 Rival IQ Google Ads Editor version 2.5 The Drum Ad, PR Jobs Increased 2.3%

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Thinkers360

MARCH 31, 2024

Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt. You can also view each thought leader’s content by going to their profile on Thinkers360, scrolling down to the “Publication” section, and then expanding to see all their content, awards, and recognition.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Marketing Insider Group

JANUARY 13, 2021

Using content marketing to manage your online reputation includes SEO, social media, and customer-focused content. Online reputation management (ORM) is a combination of marketing, public relations, social media management, SEO, and other strategies to promote, monitor, protect, and defend your online image.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Thinkers360

MARCH 22, 2024

You can also view each thought leader’s content by going to their profile on Thinkers360, scrolling down to the “Publication” section, and then expanding to see all their content, awards, and recognition. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

ClearVoice

APRIL 5, 2023

Investing in public relations campaigns or social media has gained steam Some marketers may feel that investing in public relations and social media marketing is more effective than SEO for several reasons: 1. Brand Awareness: Public relations and social media marketing can be effective in building brand awareness.

SEO 105

SEO Public Relations SERP Paid Search Agency 105

Thinkers360

MARCH 15, 2024

Dang Leadership Arthur Diniz CEO at Crescimentum Contact Arthur Diniz Leadership Waldin Duran Regional Sales Manager Peru at Accor Contact Waldin Duran Washington Filho Agenda Tellme School Contact Washington Filho Carlos Garcia Digital Strategy Manager at Betr Media S.A.S International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Oktopost

MARCH 8, 2023

One of the ways Lauren suggests marketers can build an outstanding relationship is by creating custom pitches for each journalist. Remember, you’re pitching to a person, not a publication. Lauren’s commentary has been published in outlets including BuzzFeed , USA Today , The Wall Street Journal , and Forbes.

PR 117

PR Media Transparency Startups 117

Contently

FEBRUARY 21, 2023

NLP for Market Research and Competitor Analysis We know how valuable customer research can be in driving your content strategy. The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Thinkers360

MARCH 8, 2024

Contact Rhett Power Entrepreneurship, Management, Startups Matthew Rosenquist Eclipz Contact Matthew Rosenquist Cybersecurity, Privacy, Security Ahmad M.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. antitrust case trial against Google. million users and some 1.8

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. As a top public relations agency, Bluetext PR specialists have broken down the key elements of press release strategies that drive results. Ready to power up your PR strategy?

Press 42

Press Traffic Marketing Websites Public Relations 42

Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Sprout Social

FEBRUARY 8, 2021

A post performance report allows social marketers to present isolated metrics for published content, showing everything from impressions to reach to post link clicks. For example, content teams can determine which pieces of content inspire engagements while sales teams can identify which posts bring potential customers to the website.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Zoominfo

NOVEMBER 20, 2023

The data underlying customer outreach needs to be incredibly accurate, enriched, and deep. For marketers, generative AI can analyze complex datasets and extract insights that teams can act on to inform their marketing strategy, engage new customers, and create messaging relevant to each of their key personas.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Biznology

APRIL 18, 2017

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. He drives the right behaviors at all levels by bringing focus to the customer and their story.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Biznology

JUNE 12, 2018

And: publishing our your own business and personal photos and videos with comprehensive tagging is online reputation management. We build a custom technological framework for the unique search profile discovered in the analysis stage. If SHTF SNAFU FUBAR Then ORM. Like this post? Sign up for our emails here.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Thinkers360

APRIL 20, 2024

23 Simon Kriss Customer Experience Innovation Institute Contact Simon Kriss Score: 35.33 You can also view each thought leader’s content by going to their profile on Thinkers360, scrolling down to the “Publication” section, and then expanding to see all their content, awards, and recognition. Salih, DBA Score: 35.33

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Champion Communications

JULY 24, 2023

In fact, since January, nearly half a million articles have been dedicated to Barbie, with a staggering 86,000 published in July alone. Surprisingly, only 1.4% Check out our recent rebranding case study with SoftwareOne here.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Hubspot

AUGUST 29, 2019

With sections on social media management, crisis communications, media relations, marketing, and more, PR Daily serves up a diverse range of topics for PR and comms pros. How publishers navigate ‘b t briefs’ from agencies. Three posts to check out: The Communications Professional’s Customer Behavior Playbook. Spin Sucks.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. As the primary interface with customers, investors, consumers, and the general public, PR requires an investment of management time to function well.

PR 148

PR Public Relations Paid Search Agency Press 148

Brandpoint

NOVEMBER 2, 2022

Public relations professionals have been using the term “stakeholders” long before I started in 1996, but I remember learning how that term transcends clients, customers, consumers and stockholders to include everyone involved in an organization — directly or indirectly.

Brand Identity 62

Brand Identity Branding Media Business 62

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 4 Ways Branding Contributes to the Customer Experience.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Contently

JULY 10, 2019

Traditional” public relations deals with crafting press releases and pitching contacts at media outlets about prominent updates with the company, like new products, a significant anniversary, an impressive acquisition, etc. You have much more flexibility in publishing and promoting engaging content. Cue data storytelling.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Thinkers360

FEBRUARY 16, 2024

40 Peggy Smedley Specialty Publishing Media Contact Peggy Smedley Score: 32.98 You can also view each thought leader’s content by going to their profile on Thinkers360, scrolling down to the “Publication” section, and then expanding to see all their content, awards, and recognition. Contact Norman Katz Score: 34.70 Score: 34.09

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 1, 2024

You can also view each thought leader’s content by going to their profile on Thinkers360, scrolling down to the “Publication” section, and then expanding to see all their content, awards, and recognition. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking.

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129