Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. Many senior executives have a simplistic and mistaken view of PR. PR doesn’t work that way. What Does PR Do? highlight to tweet).

PR 146

PR Public Relations Paid Search Agency Press 146

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 42

Press Traffic Marketing Websites Public Relations 42

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Links from press release pickups have little impact on SEO, but nevertheless get the attention of search engines. Sites like Inc., Here’s a great example.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle. Ways to Get Free Press. Write A Press Release.

Press 88

Press Tips Business B2B Thought Leadership 88

Stevens & Tate

MAY 24, 2021

As such, people sometimes confuse inbound marketing strategies with public relations (PR) strategies. The following is a breakdown of the differences between inbound marketing and PR and how they can work together. The ultimate goal of inbound marketing is to attract and convert more leads in order to generate more customers.

Public Relations 63

Public Relations Inbound Marketing PR Marketing & Strategy 63

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. An insensitive comment on camera can spark a customer boycott. Here are four lessons I’ve learned from working with the press: 1. Some Reporters Have Personal Agendas.

Media 147

Media PR Press Advertising Agencies 147

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Forecasting 331

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 331

ClearVoice

AUGUST 13, 2020

All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. Many PR agencies were lightning fast to switch to new models of conducting their endless business, but not everything pans out.

PR 100

PR Paid Search Agency Advertising Agencies Budget Programs 100

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. PR credibility vs social media credibility. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

SmartBug Media

SEPTEMBER 23, 2019

Some say PR has 10 times the impact of traditional advertising because positive media coverage is considered to be an independent, third-party endorsement for your company. Here are four PR strategies you can start today to improve your brand recognition: 1. Who do you think the people were pulling for in that epic battle?

PR 61

PR Public Relations Brand Identity Branding 61

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. But sometimes, despite your best efforts, your business might attract negative attention.

Work Management 52

Work Management Marketing Management Branding Budget Programs 52

Martech

JUNE 22, 2023

One is PR Assistant which helps draft press releases and personalize pitches to journalists. Sinch ’s Customer Communications Cloud, has launched Smart Conversations, an AI capability that analyzes intent in incoming messages on any channel supported by the company’s Conversation API.

API 97

API Gartner Paid Search Agency PR 97

Stevens & Tate

JUNE 28, 2021

Public relations (PR) traditionally consisted of press releases and news conferences, and very little else. However, these days, PR has taken on greater importance, especially when it comes to your marketing strategy. What’s The Difference Between Digital PR And Digitial Marketing?

Public Relations 69

Public Relations Brand Identity Branding PR 69

Marketing Insider Group

MARCH 29, 2023

This helps to build connection and trust — and ultimately, loyal customer relationships. Quick Takeaways Empathetic marketing shows customers you understand and care about their needs. Customers care about more than just purchase transactions. Instead, what we see and feel is the meaning and mission behind what brands do.

Storytelling 231

Storytelling Brand Identity Branding Paid Search Agency 231

Zoominfo

NOVEMBER 20, 2023

The data underlying customer outreach needs to be incredibly accurate, enriched, and deep. For marketers, generative AI can analyze complex datasets and extract insights that teams can act on to inform their marketing strategy, engage new customers, and create messaging relevant to each of their key personas.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

What Works - What Doesn't

NOVEMBER 8, 2021

That means reaching out to IT vendors for their take on industry trends or customer references. In the several years I’ve been away from the reporting game, it seems someone removed many of the “press contact” links on vendor home pages. That is, when I can find a human being to email.

Contacts 65

Contacts Media Press PR 65

Schubert B2B

JULY 20, 2018

Getting trade publications to publish or post your company’s news can be a challenge. A good way to find this out is to ask your sales team about the challenges your customers discuss with them and how your solutions can make their working lives a lot easier. But what if you don’t have any news to share at all? Plan Ahead.

PR 69

PR Paid Search Agency Companies Public Relations 69

Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Create a content plan.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

ClearVoice

APRIL 15, 2021

As the name suggests, a PR executive has relationships with members of the media and continuously pitch their clients to be included in various publications, news shows, podcasts and more. Additional earned media definitions, according to PR professionals. “It’s You have not paid to be mentioned. What earned media is not.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Buffer

FEBRUARY 21, 2023

View this post on Instagram A post shared by Diversability® (@diversability) In the past three years that we’ve published the list, we’ve received almost 1,000 nominations, and we’ve been able to share the work of 91 truly impressive disability advocates.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Content Standard

JANUARY 11, 2017

Your brand voice is more than just a press release. Sure, plenty of corporate communications and PR professionals understand that brand voice matters. But plenty of these same professionals continue relying on traditional forms of digital outreach, such as putting out press releases or placing thought leadership pieces.

PR 40

PR Brand Identity Branding Press 40

Adobe Experience Cloud Blog

NOVEMBER 29, 2013

You tell people that PR stands for “Public Relations,” but they have no idea what you do. So you make an awkward joke about having a “BS” in PR. You’re obsessed with Brian Solis’ insights about Diedre Breakenridge’s book, “PR 2.0.” Author: Megan Ziman 1.

PR 48

PR Work Management Thought Leadership Press 48

Marketing Insider Group

NOVEMBER 20, 2019

Four years ago, I suggested that businesses should remember why they exist: “ to solve a customer problem , and that the solution to that problem was born of insights gleaned from talking to potential customers.”. How can you become aware of those customers’ problems if your company’s culture isn’t on the same wavelength?

Paid Search Agency 257

Paid Search Agency Companies Demographics Marketing & Strategy 257

Optinmonster

MAY 16, 2023

Building Online Reputation Off-page SEO involves managing your online reputation by monitoring and responding to customer reviews, feedback, and mentions. Guest Posting Guest posting is a popular off-page SEO technique for writing and publishing content on someone else’s website or blog.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

Launch Marketing

SEPTEMBER 9, 2020

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. Many people often confuse PR and marketing. A major part of your start-up company’s PR strategy is relationships. What is Public Relations? Public Relations Strategy.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. A surprising number of founders found their early customers by putting out compelling content online and first building a following. For your first set of customers, trust is the key. How to find and win your first 10 customers 1. Do any fit your ideal customer profile?

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Conductor

DECEMBER 9, 2019

It can involve anything from creating high-quality content that establishes your brand as a trustworthy source of useful information, to engaging directly with customers on social media to solve problems or address complaints. These include: Publishing high-quality content that’s created with searchers in mind. Use schema markup.

Work Management 93

Work Management SEO SERP PR 93

KoMarketing Associates

DECEMBER 16, 2014

Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. Chart: What Content Sources Do Customers Trust? What do you think is generally higher quality?

B2B Marketing 120

B2B Marketing Advertorials Content Marketing B2B 120

Optinmonster

MAY 11, 2023

This means you can drive a lot more potential customers to your website without spending any money. You can make direct contact with your customers and leads any time you want. Your small business can provide the answer and gain a customer. Unlike your social media audience, your email list belongs to you.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Adobe Experience Cloud Blog

SEPTEMBER 10, 2014

If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets. Choosing the right PR firm, however, can be a challenge. Well done – that’s definitely the hard part! But now it’s time to execute on that strategy.

PR 48

PR Demand Generation Agencies Advertising Agencies Paid Search Agency 48

NuSpark Consulting

JUNE 13, 2014

Lead generation and PR: Why it matters. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. While it is true that PR plays an essential role in lead generation, not all strategies are created equal. Thought leaders get more press.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Paul Gillin

JANUARY 24, 2013

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks.

Press 50

Press Peer-to-peer Amazon BtoB 50

SmartBrief - Marketing

AUGUST 14, 2023

In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe. I realized early in my career that PR firms would become obsolete. Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52