Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. This method is one of the most important strategies for LinkedIn marketing. In fact, building in public is a great way to attract beta clients and customers.

Social Media 158

Social Media SEO Cost Per Click Media 158

Contently

JUNE 16, 2022

Purdue Pharma went to great lengths to disburse false information, including a multi-facted marketing campaign designed to alter the medical community’s opinions about the risks. Why Content Marketers Should Beware of Medical Misinformation. The result of this misinformation?

Paid Search Agency 183

Paid Search Agency Ethics Case Studies Guidelines 183

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Creating a content calendar that outlines the mix of formats, themes and publishing schedule.

Social Media 112

Social Media Marketing Attribution Automation Personalization 112

Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. Customers are the star, not your brand.

SEO 316

SEO SME Lead Ranking Content Marketing 316

SendX

FEBRUARY 11, 2021

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. It can take ages to gather such a list. But it doesn’t have to.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Then, process it using data analytics. Remember, though, that you don’t have to pitch to them.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Onalytica B2B

NOVEMBER 15, 2018

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. Anyone this far right on the model will be actively out there creating their own content and formulating their own opinions. They’re quite similar, no? Connectors. Participators.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Marketing Insider Group

SEPTEMBER 16, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 190

Relevance Research Opinions Content 190

Animalz blog

JANUARY 23, 2023

And because we think it’s an advantage, we’re incorporating it — in thoughtful, measured ways — into the work we do for ourselves and for customers also interested in experimenting. Here’s why and how you should integrate AI writing tools into your content marketing. But that is, in our opinion, a losing proposition.

Tools 125

Tools Content Marketing Content Work Management 125

B2B Marketing Directions

OCTOBER 28, 2018

Earlier this month, the Content Marketing Institute and MarketingProfs published the findings of their latest B2B content marketing survey. For the past several years, the CMI/MarketingProfs survey report has highlighted important differences between "most successful" and "least successful" content marketers.

Trust Marketing 40

Trust Marketing Vendors Case Studies Customer Surveys 40

Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Scoop.it

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. When a customer needs a specific problem solved, providers want to be the first name they think of Googling. Only with a strategy to build the brand across all channels can marketers create brand authority.

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

Sprout Social

APRIL 29, 2024

A positive online reputation builds trust and credibility with your audience and helps you stand out from competitors. In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. What is a reputation management service?

Work Management 87

Work Management Marketing Management Service Brand Identity 87

Marketing Insider Group

JANUARY 21, 2020

I’ve already explained why I predict 2020 will be the year of the customer. The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Knowing and understanding your customers is critical to the success of this strategy.

Marketing Strategy 305

Marketing Strategy Marketing & Strategy Ad Building Planning 305

Martech

OCTOBER 15, 2021

Marketers have to work closely with their company’s legal advisors in order to maintain trust with customers when so many people are concerned with the way their data is being used by brands. The game ultimately is about fostering the relationship between your brand and your customers that is built on trust,” Debar said.

Ethics 102

Ethics Work Management Marketing Management Paid Search Agency 102

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing AI 88

Marketing AI Ethics Work Management Marketing Management 88

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 353

Resource Management Demand Generation Agencies CMS Development Work Management 353

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Work Management 111

Work Management B2B Marketing Marketing Management Paid Search Agency 111

Scoop.it

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. While it’s an extremely valuable marketing tool, it’s time-consuming, to say the least. Build trust in customer relationships. But here’s the deal with content creation. Let’s take a look.

Curation 87

Curation Work Management Marketing Management Service 87

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased. Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

B2B Marketing Directions

NOVEMBER 29, 2020

Earlier this month, TrustRadius published the findings of its fifth annual B2B buying disconnect research. One was a survey of 907 individuals who are involved in making business technology purchases for their organization, and the second was a survey of 227 individuals who work for technology vendors in a sales or marketing capacity.

Purchase 98

Purchase B2B Vendors Case Studies 98

Navigate the Channel

NOVEMBER 28, 2023

Your potential customers might not even know you exist. Google’s algorithm rewards websites that regularly publish fresh, high-quality content by boosting their visibility in search engine results pages (SERPs). Building Trust Through Consistency Consistency in delivering valuable content is key to building trust.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Trade Press Services

OCTOBER 2, 2023

No matter what industry you are in, third-party validation and customer reviews are essential for building credibility and driving sales. B2C companies rely on customer reviews to establish brand reputation and social proof about their products and services. After all, a business is unlikely to publish negative reviews on its website.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

ClearVoice

OCTOBER 12, 2021

Whether you’re a freelancer, a content marketing agency, or an in-house marketing professional hired to manage a brand’s content, you need to make the most of your existing strengths in content marketing creation, but you also need to shore up your weaknesses and develop your lesser skill sets. Your Treatment Plan.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

Scoop.it

AUGUST 3, 2021

By sharing, commenting, or referencing existing content from relevant and popular sources, small businesses have an opportunity of building trust with their audience and generating a greater level of credibility. This calls for a fundamental understanding of who you’re marketing to and what they find most engaging. Image: Brafton ).

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SmartBrief - Marketing

JUNE 7, 2023

For content marketers, these statistics might be alarming. How can marketers capitalize on this interest in reading, and then get readers to follow through and engage with content? The editor is using their experience and knowledge of the market to offer notes that will make the book more commercially viable.

Content Marketing 52

Content Marketing Trends Advertising Agencies Paid Search Agency 52

B2B Marketing Directions

FEBRUARY 28, 2021

Many marketing industry pundits contend that millennial buyers have distinctive characteristics that require a different approach to marketing and sales. A research report published last November by The B2B Institute and GWI provides a detailed and nuanced view of millennial attitudes and behaviors.

B2B Marketing 96

B2B Marketing Planning Peer-to-peer B2B 96

nDash

AUGUST 18, 2020

While it may be an excellent stance, there could be other valid opinions. Customers are often the best source of information, and many like to talk on online forums. From their response, you can write blog pieces and articles that address customers’ concerns. Read what their competitors put on their websites.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

Heinz Marketing

MAY 29, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. What are some successful strategies for engaging with buyers and building trust and empathy? Our ability to kind of manage systems, backend processes, diligence. Spencer: Sure.

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

Contently

NOVEMBER 17, 2017

As you know by now if you’ve followed my social media channels, I’ve been exploring the concept of empathic marketing over the past few weeks. I’ve dug into existing psychological and marketing research that relates to empathy, in an effort to understand and synthesize this concept for other marketers.

Work Management 154

Work Management Top of Funnel Marketing Management Validation 154

Heinz Marketing

MAY 26, 2020

By Pei-Ming Tokuda , Marketing Intern at Heinz Marketing. At first you may feel inclined to use them all, but each platform can cater to different types of marketing strategies. For a B2C company, it can be used to show your products and encourage your customers to do the same as a form of advertising.

Social Media 129

Social Media Social Marketing Media Paid Search Agency 129

Belkins

SEPTEMBER 23, 2019

After this, you can build your high-pressure sales tactics on them, achieving optimal results for your market and industry. There is a reason why location-based services are trending in B2B marketing. The better your communication is, the easier it is for you to connect with your customers and convince them to refer you.

Sales Management 40

Sales Management Work Management Marketing Management Vendors 40

Conversica

OCTOBER 4, 2018

Communication styles are important—one must be able to convey enthusiasm and have some level of persuasiveness that motivates potential buyers to take the necessary steps to become customers. Are you thinking of your next question, rebuttal, or pitch angle when the customer is introducing themselves or talking about their problem?

Marketing AI 108

Marketing AI Terms and Conditions Work Management Marketing Management 108

PureB2B

SEPTEMBER 5, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 62

Relevance Research Content Opinions 62