Martech

SEPTEMBER 1, 2023

AI is here to stay, poised to transform how your company operates and engages with customers. But as much as generative AI has captured the imagination, AI’s potential for transforming the customer experience across almost every industry and customer touchpoint is what will ultimately ignite excitement. It holds true here.

Marketing AI 125

Marketing AI Ethics Planning Touchpoints 125

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot. Popular AI tools for reporting and analytics: Funnel.io

Marketing AI 92

Marketing AI Content Marketing Enterprise Management Planning 92

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 129

Digital Asset Management Paid Content Work Management Marketing Management 129

chiefmartech

SEPTEMBER 20, 2022

The thousands of specialist apps on the martech landscape, the thousands of firms blending software and services, and more customers building customizations to their martech stack are all doing so around major platforms such as Salesforce, Dynamics, and HubSpot. Disclosure: I manage HubSpot’s platform partnerships.).

Work Management 118

Work Management Marketing Management Marketing Automation Services Advertising Agencies 118

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 51% of companies that have invested in content marketing publish content daily ( The Manifest ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Marketing Insider Group

MARCH 30, 2021

All four brands mentioned above understand the importance of customer-centricity. They know how to keep their focus on the customer and follow sound product marketing principles for success. In other words, product marketers are responsible for getting people to purchase products and become loyal customers. Source: HubSpot.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Only B2B

NOVEMBER 30, 2020

This is a conventional method of seeking the customers or say potential leads by randomly shooting the content. Content marketing is the strategic process of absolute planning and distributing relevant, valuable content of reaching a vast audience. Bill realized that SAP is losing customer engagement and yes!

Paid Content 127

Paid Content Paid Search Agency Content Marketing Planning 127

Hubspot

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? Marketers should examine every article, email, ad, and social media post scheduled to be published to ensure that the tone of each asset is empathetic and respectful.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Marketing Insider Group

MARCH 30, 2020

While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success. How do you show your customers that you care about their needs? Quick Takeaways: Providing actionable content to B2B customers is the key to winning their business.

B2B Sales 286

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 286

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. The costs of creating, broadcasting, and distributing your ads can limit your campaign’s duration and frequency, affecting its overall impact.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Anyword

JANUARY 21, 2022

Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. Content marketing is a strategy that helps businesses connect with their audience through content creation, distribution and promotion. One of top ways to promote your business is through content marketing.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Zoominfo

NOVEMBER 20, 2023

The data underlying customer outreach needs to be incredibly accurate, enriched, and deep. For marketers, generative AI can analyze complex datasets and extract insights that teams can act on to inform their marketing strategy, engage new customers, and create messaging relevant to each of their key personas.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. P is for Publish. The ability to publish videos from an online video platform is very important. When looking at the “publishing” category, consider your publishing requirements.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

SmartBug Media

DECEMBER 5, 2023

You have limited insight into how the distributor is marketing your product, how it speaks to prospective customers, and what other competitors’ incentives may be. Understand Your Target Audience Have you gone through an extensive process of interviewing existing customers or even dream customers to identify who your target audience is?

Advertising Channels 64

Advertising Channels Lead Scoring Lead Ranking Marketing Budget 64

ClearVoice

FEBRUARY 2, 2024

It’s the behind-the-scenes engine that powers everything from content creation to management and distribution. Publishing and distribution strategy: How and where content is published. It can support planning, creation, distribution, and analytics. We recommend HubSpot. It’s grunt work.

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Martech

MAY 3, 2022

“The drive to deliver better digital customer experiences and streamline digital business operations accelerated the demand for martech and inspired a new wave of startups in the space,” they write. Barriers to entry topple for products like SaaS software, which require no manufacture, warehousing or physical distribution.

Marketing Management 105

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 105

Marketing Insider Group

NOVEMBER 9, 2020

The objective of marketing is to attract, engage, convert, and retain customers. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. These focuses are in alignment with how customer needs change and other disruptions.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Hubspot

JULY 5, 2021

While hosting these types of videos on YouTube made sense because they were for entertainment purposes, your business needs a platform with more features so you can create videos for marketing campaigns, sales pitches, and customer service knowledge base articles. You can also see if a prospect has watched the video in HubSpot's tool.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

The Lead Agency

APRIL 13, 2023

For example, professional services firms like EY, KPMG and PWC regularly publish whitepapers on emerging technologies, positioning themselves as an authority in the field and instilling confidence in their solutions. A study by Aberdeen Group revealed that customised content increases customer engagement by 38%.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

Contently

APRIL 13, 2017

Per Hubspot, companies that publish content 16 times per month generate 4.5x more leads than those who publish less than four times per month, and 93 percent of B2B marketers say that content marketing generates more leads than traditional marketing strategies. Say that I publish this post and 5,000 people read it.

Lead Gen 147

Lead Gen Lead Scoring Lead Ranking ROI 147

chiefmartech

OCTOBER 22, 2023

If we draw a graph of martech companies by their scale — measured by revenue and/or install base — it would be a quintessential “long tail” distribution, like the illustration above. There are a small number of very large companies at the head of the tail, such as Adobe, HubSpot (disclosure: where I work), Oracle, and Salesforce.

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

Brandpoint

APRIL 13, 2023

Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. Start by brainstorming a frequent or common customer or client question to address. It’s (obviously) best to ask almost immediately after a particularly positive customer experience.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Convince & Convert

AUGUST 13, 2015

It also involves folding SEO into your content, as well as getting the most out of social media, automation, and distribution. If you’re still not able to generate an adequate amount of content, there are ways to successfully use and share content that is already published by other sources. Distribute Content to the Right Audience.

Marketing Management 160

Marketing Management Content Marketing Marketing Automation Services Distribution 160

Contently

APRIL 19, 2021

Thanks to a catchy custom song, users are provided a lighthearted, engaging way to bring awareness to a critical COVID-19 initiative. Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. So what do HubSpot and TikTok have in common? They both utilize chunking.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Content Marketing Institute

JANUARY 25, 2019

I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 3 New Content Distribution Tech Trends to Embrace Now [Tools].

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Parse.ly

OCTOBER 7, 2020

When we refer to content we’re talking about blog posts, news articles, whitepapers, ebooks, videos, podcasts, and any other form of communication that you post to your website and distribute around the web. It’s how forward-thinking companies are providing real value to their customers and building loyalty and brand authority.

CMS Development 116

CMS Development Advertising Agencies Privacy Content 116

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Sprout Social

APRIL 6, 2023

You can use it to plan every stage of the content production and distribution process. Let’s say you run a podcast and want to publish two episodes in the coming month. With a content calendar, you will be able to set schedules to finish each of these tasks in order to publish the episode on the desired date.

Content 81

Content Work Management Ad Frequency Marketing Management 81

Hubspot

APRIL 6, 2021

Big brands know how to portray their brand consistently and at every customer touchpoint. The same reasoning applies to content marketing — your content needs to carry a unique and identifiable voice, style, and pitch across all distribution channels. Track the performance of your content campaigns using HubSpot's analytics software.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. According to the 2017 HubSpot State of Inbound, ‘developing content’ is still a key marketing challenge. 4 Content Considerations from the HubSpot State of Inbound.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.

Template 73

Template Video Marketing Work Management FAQ 73

ClickZ

JANUARY 22, 2020

The current marketing landscape can often defined as an unpredictable sector, where the customer is ever evolving. Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Search Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

nDash

JULY 26, 2022

While companies that have a blog to publish company news as an afterthought often fail to see significant results. Everyone is experimenting to find the right mix of channels, content, and distribution to fit their audience and achieve their specific goals. Content Marketing Strategies & Their Importance.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

chiefmartech

DECEMBER 1, 2020

Distribution chains. Markets, competitors, and customer expectations can change swiftly. Companies get value by participating in relevant networks, as a source of customers, knowledge, and talent. You can download our full paper , including many terrific interviews from WPP executives. This is part 3. Value chains.

Digital Asset Management 95

Digital Asset Management Trends Work Management Marketing Management 95

Hubspot

FEBRUARY 23, 2021

Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays. You need to be an SEO expert to get your articles ranking on page one of Google, and you need a distribution strategy to promote your content across all the channels your audience likes to consume content on," says Toner.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Scoop.it

DECEMBER 28, 2023

Cater to Your Entire Spectrum of Buyer Personas When investing in ecommerce content production, one of the main things you must understand is that every post you publish must answer your readers’ questions. And that’s crucial, considering that brand trust lifts conversion rates by 59% and customer loyalty by 67%.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107