How Frequently Should I Publish on Social Media? A HubSpot Experiment

Hubspot

I analyzed HubSpot customer data for one week during the month of June -- comprised of a total of roughly 10K different accounts on each different platform, as well as 15K posts to Linkedin company pages, 25K posts to Facebook business Pages, and nearly 60K posts on Twitter.

HubSpot Spreads Its Wings

Customer Experience Matrix

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems.

What is Hubspot? Marketing Automation Software Series

Reachforce

Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . As a result, the world is quickly becoming a place where the only way to reach new customers is to do it on their terms, by creating marketing people love.

A Tale of Two Sittings: Best of Times with HubSpot and Teradata

Customer Experience Matrix

To avoid misunderstanding, let me stress that Teradata does let users integrate the omni-channel and digital products if they want to and that digital includes text messages, mobile apps, social media monitoring and publishing, and Web landing pages as well as email.

13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report

The Forward Observer

Get lucky with HubSpot's State of Inbound Report. For the past seven years, marketing automation software company HubSpot has published findings from its annual survey on marketers' challenges, priorities, tactics and results in its "State of Inbound" report.

Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

Hubspot

I didn't think about influencer marketing again until I joined HubSpot. When I started experimenting with influencer marketing strategies for the HubSpot Sales Blog seven months ago, I was operating under a few key assumptions: If one influencer is good, 23 is better.

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

Marketing Insider Group

But how often should you publish new content for your business? How many pieces of content do you need to publish to meet your traffic and lead gen goals? I always start by saying that publishers publish every day. CNN doesn’t wake up one morning, decide that there’s not too much going on in Europe, and not publish news articles about Europe that day. They publish articles every single day about every topic they cover.

The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

To create this guide, we analyzed documentation from Marketo, Oracle Eloqua, HubSpot, Act-On, Salesforce Pardot, and Infusionsoft. HubSpot Integrations. They can be pre-built and available “out of the box,” or they can be built as custom integrations unique to an organization’s specific needs. HubSpot Integrations. Marketo Customer Data Integrations Marketo has the following integrations for customer data applications: Address Verification.

We Analyzed HubSpot's 39 Most-Shared Posts in 2017. Here's What We Found.

Hubspot

Couple this new zeal for writing a data-backed piece with our goal of getting published on the HubSpot Marketing Blog, and here we are: analyzing the 39 most-shared HubSpot Blog posts over the last year, and sharing what we found.

Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. That was the advice from Joe Pulizzi (founder of Junta42 and co-author of Get Content Get Customers ) at a Content Strategy New England meetup last year.

The 28 Best Web Design Tools

Webbiquity

A company’s website is its face to the world, first impression for many prospective customers, online storefront or office, key brand communication vehicle, and digital sales engineer—all rolled into one. ” — HubSpot. Showcase reviews: HubSpot, Likeable Media, Siasat.

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Content Marketing Strategy: Five Essential Elements Based on 24 Stats

Webbiquity

80 percent of consumers prefer custom, original content over canned solutions. B2B Marketers who spent at least 39 percent of their budgets on custom content in 2017 saw the most success. ( HubSpot ).

Stats 256

Publishers: Are You Exhausting Your Email List?

Hubspot

The emphasis that publishers are placing on their email lists is stronger than ever. HubSpot’s Publishing Benchmarks Report shows that 64.6% The media leader is sending tailored, targeted messages to each of its customer segments. Conduct customer development.

6 Ways Marketing Content Can Support a Customer Service Team

Hubspot

"Hold on, let me just confirm the solution for you," the service rep responds as she scrambles to look up the answer to a customer's question. What if I told you the same alignment could benefit Marketing and Customer Success, too? Want to help them serve your customers better?

How Publishers Can Use Digital to Push Print Sales

Hubspot

Publishing revenues may be moving online , but that doesn't mean print is dead. Instead of aiming to reach a mass market audience, however, publishers need to double down on initiatives that introduce new and loved media products to the market.

5 Charts That Summarize The State of The Publishing Industry

Hubspot

The state of digital publishing is in flux. Publishers are optimistic and resilient. HubSpot’s Digital Publishing Benchmark report explores these questions in-depth. 1) Over the Past 6 Months, the Amount of Email Publishers Have Sent Has Increased.

It’s the Little Things: How HubSpot Writes Microcopy

Hubspot

As it turns out, writing microcopy takes more than just good writing skills -- it requires a deep understanding of your target customer and a knack for translating product-speak into language that appeases and delights them. Becoming the Voice of HubSpot. HubSpot''s," said Beth.

How Are Digital Publishers Approaching Monetization: 4 Key Takeaways

Hubspot

When it comes to the digital publishing landscape, experimentation is the new norm. Seeking to counteract declining ad revenues, publishers are facing more questions than answers. HubSpot’s Digital Publishing Benchmarks Report tackles these, and many other questions, head-on.

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today.

The 16 Best Sites for Free Stock Photos and Videos

Webbiquity

No worries—there are numerous free and low-cost photo editing tools available that enable you to add layers, apply effects, overlay text, and make other enhancements to customize images. 12) HubSpot Free Stock Photos. HubSpot’s library of 500+ free stock photos. HubSpot.

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The 15 Best Screencasting and Online Presentation Tools

Webbiquity

Today’s tools are both easier to work with and much more powerful, with most offering features like the ability to add titles, custom cursors, text, visual elements, animations, and music. Showcase reviews: BuzzBlogger, HubSpot (Animated). ” — HubSpot (Animated).

When's the Best Time to Publish Blog Posts? Figure It Out With a Custom Google Analytics Report

Hubspot

It’s even more amazing once you realize how easy it is to create a custom report in Google Analytics that answers this question in a few quick minutes. Setting up the custom Google Analytics report to get you this added insight is as easy as 1-2-3!

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Publishers get moderation and analytics plus a way to monetize comments on their content. ” — HubSpot. Showcase reviews: HubSpot. HubSpot. 43: The 10 Best Customer Service and Customer Engagement Platforms. #44:

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Getting Exceptional Growth: Meet the New HubSpot Marketing Platform

Hubspot

Years ago, when Brian and I started HubSpot, we were on a singular mission. We built into the platform everything you needed to attract, convert, close, and delight customers -- in one integrated place. To that end, here''s what we''ve added into the HubSpot Marketing Platform.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Compounding posts may not necessarily be blockbusters when they’re first published, but their structure and substance are so relevant that they continue to deliver value and grow traffic organically -- no additional marketing needed. An Analysis of HubSpot’s Compounding Posts.

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

Now, I've held off from publishing these for a long time because I think great hiring is a key ingredient in my secret sauce, but the desire to do great inbound marketing by sharing tips with the community and demonstrating thought leadership has finally won out, so have at 'em.

The Social Media Publishing Schedule Every Marketer Needs [Template]

Hubspot

Here at HubSpot, we've created a templated schedule that we fill in at the same day and time every single week for the following week's social media content. How to Use Your Social Media Publishing Schedule. That means you're not just publishing, say, links to blog posts you've written.

10 Places You Can't Afford to Publish Mediocre Marketing Copy

Hubspot

The same goes for social media updates, too -- if you're publishing a blog post to your Facebook Page, you better believe a compelling meta description is of the utmost importance. The Content Marketing Deluge ," from HubSpot partner Velocity Partners.

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. How often do they publish content?

The One Marketing Automation Guide You’ll Ever Need?

The Point

Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy.

The 23 Best Content Ideation Tools

Webbiquity

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. product and customer intelligence, risks and threats, and competitors. HubSpot.

Tools 207

The 24 Best Online Writing Tools and Apps

Webbiquity

Windows Live Writer (WLW) by Microsoft is an application for composing and managing blog posts, enabling you to write your posts offline and publish them later. Showcase reviews: HubSpot, TNW News, Quick Sprout. Showcase reviews: Hubspot, SiteTuners. Showcase reviews: HubSpot.

Announcing HubSpot 3: The Future of Marketing Software

Hubspot

In the first five years of HubSpot, we did just that. When we started HubSpot, there were four or five tools that most companies used to manage their online marketing. Today, I am really happy to introduce you to HubSpot 3.

HubSpot's Deathbed Advice to Inbound Marketers

Hubspot

Start thinking like a publisher. You need to get good at converting your traffic into leads & customers. Stop thinking like an advertiser; start thinking like a publisher. Connect with HubSpot

From the Desk of Patty McCord: Why I’m Joining HubSpot’s Advisory Board

Hubspot

One of those companies is HubSpot, and I’m excited to announce that I’m joining HubSpot’s Advisory Board this month. Why I''m Joining HubSpot''s Advisory Board. Why HubSpot? HubSpot’s culture is centered upon radical transparency and autonomy.

Marketing Hall of Shame: HubSpot's Worst Marketing Mistakes, Revisited

Hubspot

As a little marketing therapy on this fine Monday morning, last week the HubSpot marketing team sat down and relived some of HubSpot's most mortifying marketing mistakes, and of course thought it'd only be prudent to publish them for everyone to peruse through at their leisure.

Companies That Auto-Publish to Social Media Generate 50% More Leads [New Data]

Hubspot

And it's auto-publishing your blog content to social media. A recent analysis of leads generated by HubSpot's customers indicates that companies that automatically publish their blog posts to social media get 50% more leads than companies that don't.

The 14 Best Content Planning and Research Tools

Webbiquity

Pricing: $9 to $24 per month, plus custom pricing for enterprises. Pricing: free to $59 per month, plus custom pricing for enterprises. Showcase reviews: HubSpot, SnapApp. HubSpot.

Content Marketing Best Practices from Joe Pulizzi

Avitage

Hubspot Inbound Now Video Interview also a Case Study In Creating Like a Publisher Whether you are new to content marketing or an advanced practitioner you can learn something from the recent Hubspot Inbound Now interview with Joe Pulizzi of Junta42 and founder of the Content Marketing Institute. With content marketing, we first have to think about the needs and the pain points of our customers and create content that answers those questions.

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

If we publish your question, we''ll even throw in a sweet penname to keep this whole thing anonymous. Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about.