How Frequently Should I Publish on Social Media? A HubSpot Experiment

Hubspot

I analyzed HubSpot customer data for one week during the month of June -- comprised of a total of roughly 10K different accounts on each different platform, as well as 15K posts to Linkedin company pages, 25K posts to Facebook business Pages, and nearly 60K posts on Twitter.

Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

Hubspot

I didn't think about influencer marketing again until I joined HubSpot. When I started experimenting with influencer marketing strategies for the HubSpot Sales Blog seven months ago, I was operating under a few key assumptions: If one influencer is good, 23 is better.

A Tale of Two Sittings: Best of Times with HubSpot and Teradata

Customer Experience Matrix

To avoid misunderstanding, let me stress that Teradata does let users integrate the omni-channel and digital products if they want to and that digital includes text messages, mobile apps, social media monitoring and publishing, and Web landing pages as well as email.

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”

Lead Forensics vs Hubspot vs Leadfeeder

Leadfeeder

An in-depth comparison of how Leadfeeder compares to two other platforms, Lead Forensics and Hubspot for tracking what companies are visiting your website. In particular, two competing platforms we discuss with customers often are Lead Forensics and Hubspot. The chart below gives a quick comparison of Hubspot, Lead Forensics, and Leadfeeder. Leadfeeder Lead Forensics Hubspot Sales. Both Hubspot and Leadfeeder bill month-to-month.

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Publishers: Are You Exhausting Your Email List?

Hubspot

The emphasis that publishers are placing on their email lists is stronger than ever. HubSpot’s Publishing Benchmarks Report shows that 64.6% The media leader is sending tailored, targeted messages to each of its customer segments. Conduct customer development.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Compounding posts may not necessarily be blockbusters when they’re first published, but their structure and substance are so relevant that they continue to deliver value and grow traffic organically -- no additional marketing needed. An Analysis of HubSpot’s Compounding Posts.

When's the Best Time to Publish Blog Posts? Figure It Out With a Custom Google Analytics Report

Hubspot

It’s even more amazing once you realize how easy it is to create a custom report in Google Analytics that answers this question in a few quick minutes. Setting up the custom Google Analytics report to get you this added insight is as easy as 1-2-3!

We Analyzed HubSpot's 39 Most-Shared Posts in 2017. Here's What We Found.

Hubspot

Couple this new zeal for writing a data-backed piece with our goal of getting published on the HubSpot Marketing Blog, and here we are: analyzing the 39 most-shared HubSpot Blog posts over the last year, and sharing what we found.

What is Hubspot? Marketing Automation Software Series

Reachforce

Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . As a result, the world is quickly becoming a place where the only way to reach new customers is to do it on their terms, by creating marketing people love.

How Are Digital Publishers Approaching Monetization: 4 Key Takeaways

Hubspot

When it comes to the digital publishing landscape, experimentation is the new norm. Seeking to counteract declining ad revenues, publishers are facing more questions than answers. HubSpot’s Digital Publishing Benchmarks Report tackles these, and many other questions, head-on.

10 Places You Can't Afford to Publish Mediocre Marketing Copy

Hubspot

The same goes for social media updates, too -- if you're publishing a blog post to your Facebook Page, you better believe a compelling meta description is of the utmost importance. The Content Marketing Deluge ," from HubSpot partner Velocity Partners.

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. How often do they publish content?

It’s the Little Things: How HubSpot Writes Microcopy

Hubspot

As it turns out, writing microcopy takes more than just good writing skills -- it requires a deep understanding of your target customer and a knack for translating product-speak into language that appeases and delights them. Becoming the Voice of HubSpot. HubSpot''s," said Beth.

What Is CRM (Customer Relationship Management) Software?

Hubspot

CRM stands for 'customer relationship management.' And if you decide your business could use a CRM system of its own, get HubSpot's free CRM software here. Most CRMs will have features for keeping track of prospect and customer names, emails, and phone numbers.

5 Charts That Summarize The State of The Publishing Industry

Hubspot

The state of digital publishing is in flux. Publishers are optimistic and resilient. HubSpot’s Digital Publishing Benchmark report explores these questions in-depth. 1) Over the Past 6 Months, the Amount of Email Publishers Have Sent Has Increased.

How Publishers Can Use Digital to Push Print Sales

Hubspot

Publishing revenues may be moving online , but that doesn't mean print is dead. Instead of aiming to reach a mass market audience, however, publishers need to double down on initiatives that introduce new and loved media products to the market.

The 23 Best Content Ideation Tools

Webbiquity

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. product and customer intelligence, risks and threats, and competitors. HubSpot.

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HubSpot Spreads Its Wings

Customer Experience Matrix

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems.

The 24 Best Online Writing Tools and Apps

Webbiquity

Windows Live Writer (WLW) by Microsoft is an application for composing and managing blog posts, enabling you to write your posts offline and publish them later. Showcase reviews: HubSpot, TNW News, Quick Sprout. Showcase reviews: Hubspot, SiteTuners. Showcase reviews: HubSpot.

Getting Exceptional Growth: Meet the New HubSpot Marketing Platform

Hubspot

Years ago, when Brian and I started HubSpot, we were on a singular mission. We built into the platform everything you needed to attract, convert, close, and delight customers -- in one integrated place. To that end, here''s what we''ve added into the HubSpot Marketing Platform.

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

If we publish your question, we''ll even throw in a sweet penname to keep this whole thing anonymous. Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ).

The One Marketing Automation Guide You’ll Ever Need?

The Point

Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy.

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

Marketing Insider Group

But how often should you publish new content for your business? How many pieces of content do you need to publish to meet your traffic and lead gen goals? I always start by saying that publishers publish every day. CNN doesn’t wake up one morning, decide that there’s not too much going on in Europe, and not publish news articles about Europe that day. They publish articles every single day about every topic they cover.

Companies That Auto-Publish to Social Media Generate 50% More Leads [New Data]

Hubspot

And it's auto-publishing your blog content to social media. A recent analysis of leads generated by HubSpot's customers indicates that companies that automatically publish their blog posts to social media get 50% more leads than companies that don't.

From the Desk of Patty McCord: Why I’m Joining HubSpot’s Advisory Board

Hubspot

One of those companies is HubSpot, and I’m excited to announce that I’m joining HubSpot’s Advisory Board this month. Why I''m Joining HubSpot''s Advisory Board. Why HubSpot? HubSpot’s culture is centered upon radical transparency and autonomy.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising.

Announcing HubSpot 3: The Future of Marketing Software

Hubspot

In the first five years of HubSpot, we did just that. When we started HubSpot, there were four or five tools that most companies used to manage their online marketing. Today, I am really happy to introduce you to HubSpot 3.

The 14 Best Content Planning and Research Tools

Webbiquity

Pricing: $9 to $24 per month, plus custom pricing for enterprises. Pricing: free to $59 per month, plus custom pricing for enterprises. Showcase reviews: HubSpot, SnapApp. HubSpot.

Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week

Hubspot

Poring over the content we put out this past week at HubSpot, one word really stuck out to me. So, without further ado, here''s a collection of new HubSpot content that we hope you will find helpful. SEO: Past, Present, and Future from HubSpot All-in-one Marketing Software.

SEO 16

How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]

Hubspot

More than that, the number of videos brands publish on Facebook has increased by 3.6x HubSpot and Wistia have teamed together to bring you an interactive guide. Did you know that the use of video content for B2B marketers jumped from 8% to 58% in 2014 alone?

7 Places You Need to Publish Content on Your Website (Beyond Your Blog)

Hubspot

Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. Aren't there other parts of your website to which you can publish the valuable content you've become so great at creating -- and maybe drive even more traffic, leads, and customers for your business? Simply draft an abstract or select a poignant excerpt from the content to publish as a sort of preview.

Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week

Hubspot

We''ve compiled the key takeaways from five posts we published during the last several days. To help you out, we''ve laid out the eight essential CTAs you should be implementing on your site for visitors, leads, customers, and promoters.

Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. That was the advice from Joe Pulizzi (founder of Junta42 and co-author of Get Content Get Customers ) at a Content Strategy New England meetup last year.

Four Expert Local SEO Guides

Webbiquity

Although the beauty of the Internet for enterprises and publishers is its global reach (for example, one out every eight visitors to this blog is from the U.K., The Ultimate List: 50 Local Business Directories by HubSpot.

SEO 49

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Publishers get moderation and analytics plus a way to monetize comments on their content. ” — HubSpot. Showcase reviews: HubSpot. HubSpot. 43: The 10 Best Customer Service and Customer Engagement Platforms. #44:

Tools 32

The 28 Best Web Design Tools

Webbiquity

A company’s website is its face to the world, first impression for many prospective customers, online storefront or office, key brand communication vehicle, and digital sales engineer—all rolled into one. ” — HubSpot. Showcase reviews: HubSpot, Likeable Media, Siasat.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Your customers’ words are more powerful than your own.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Even if it’s “only&# a customer complaint, you don’t want it sitting out there unanswered for long. Certainly, not every comment requires an immediate reply, but when a customer or prospect has a question or issue, response time matters. A customer shares an idea for an enhancement. A highly favorable product review is published in an online journal.