EveryoneSocial

OCTOBER 19, 2022

We’ve all heard the Steve Jobs quote that “The most powerful person in the world is the storyteller.”. Jobs was speaking to product marketing, but as Maasa Walker exemplifies in this episode of Social At Scale recruiters and employer brand strategists also set themselves apart with storytelling. Watch the Full Episode.

Personalization 98

Personalization Brand Identity Branding Storytelling 98

Bluetext

MARCH 19, 2024

From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring. By curating compelling content, you enhance brand visibility and attract targeted audiences within the professional realm.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. Staying up-to-date: Being successful in the marketing field requires staying up-to-date on the latest marketing trends and developments. Video Source: The Drum. Quick Takeaways. Find Your Niche.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. Don’t just curate sales enablement content. All these insights are valuable in preparing, creating and curating the right information for your sales reps from the start, and all the way to the close, of the buying cycle.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Salesforce Marketing Cloud

AUGUST 29, 2023

If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. Tired of spending hours digging through customer data, so you can look into trends and plan ahead? Use great storytelling to create emotional connections Can we ask you a Question…?

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Sprout Social

AUGUST 3, 2023

And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out.

Social Media 90

Social Media Media Content Storytelling 90

Valasys

JULY 31, 2023

It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels. It starts with content ideation, where AI algorithms can analyze data and trends to generate topic ideas that align with the target audience’s interests.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Sprout Social

FEBRUARY 15, 2024

There are several metrics you can track, including: Likes Comments Shares Video views Click-through rate (CTR) Followers Time on page Conversion rate Video completion rate Track the metrics over time to spot trends or anomalies. However, it’s not enough to include just any video and image from your library.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SocialPilot

JANUARY 21, 2024

The Power of Videos Step aside, static images; make way for dynamic videos! Videos have the power to immerse viewers in an experience, and for hotels, they bring the ambiance, services, and local attractions to life. Post high-quality photos and videos of your rooms, amenities, and unique features.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. We have food, which is curated by First We Feast. We have music, which is curated by Pigeons and Planes.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Content Standard

DECEMBER 27, 2018

.” While this seemed like it would be tough for businesses, Facebook made clear that posts that had higher conversion between people would get priority in news feeds and gave suggestions on the type of content that gets more interaction, including live videos. Marketers have been saying it for years: video is where it’s at.

Social Media 111

Social Media Social Marketing Media Planning 111

ClearVoice

MAY 15, 2020

When it comes to consuming online video content, our world’s appetite is ravenous. Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Sprout Social

JUNE 7, 2023

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Content Marketing Institute

MARCH 30, 2018

Instead, get inspired by the deeper meaning uncovered (true to form for the CEO of the Non-Obvious Company) in this crisis and other trends. Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future.

Curation 109

Curation Content Marketing Proposals Dwell 109

RebelMouse

APRIL 18, 2018

The Precarious Pivot to Video. Like many things on the internet, the value of social video has taken a few sharp turns in recent years. At the end of 2016, the digital publishing climate seemed to be weathering an all-in video strategy storm. all in on social video, the value of the visual format is not completely dead.

Video Marketing 42

Video Marketing Marketing & Strategy Industry CMS Television marketing 42

Buffer

MARCH 5, 2021

We spark conversations through quizzes, videos, contests & giveaways. We spark conversations through quizzes, videos, contests & giveaways. I also take this opportunity to plan and execute at least one TikTok video for the week for the company account. How do you stay up to date on social media trends?

Social Media 91

Social Media Paid Search Agency Ideal Customer Profiles Media 91

Martech Advisor

DECEMBER 19, 2019

Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article. Create Weekly Themed Content.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Digilant

SEPTEMBER 28, 2023

Retail media’s growth aligns with multiple trends that have been underway for more than a decade, but it was accelerated in the COVID-19 pandemic alongside the significant surge in e-commerce spending. Importantly, it presents benefits to marketers in the face of the following larger industry trends: 1.

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. I have already published some of my favorite slideshares and best videos from brands as examples. I have already published some of my favorite slideshares and best videos from brands as examples.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Content Standard

FEBRUARY 27, 2016

FOMO is driving new trends in marketing, and brands that successfully tap into that FOMO feeling in non-tacky ways could more effectively influence user behavior. ” Somehow I entirely missed the video, its thousand memes, and the fact that the entire Internet world was talking about it. FOMO Explained. ” The song?

Trends 42

Trends Storytelling Trigger Marketing Social Media 42

Mailmunch

JULY 9, 2021

They are then sent out in emails attached with relevant videos, images, and other resources. For this reason, many organizations would curate the newsletter from their best article of the week, month, or quarter. A poorly curated newsletter will not only be ignored, but it can also increase your unsubscribe rate.

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Content Standard

FEBRUARY 27, 2016

FOMO is driving new trends in marketing, and brands that successfully tap into that FOMO feeling in non-tacky ways could more effectively influence user behavior. ” Somehow I entirely missed the video, its thousand memes, and the fact that the entire Internet world was talking about it. FOMO Explained. ” The song?

Trends 40

Trends Storytelling Trigger Marketing Social Networks 40

Sprout Social

MAY 14, 2020

When looking at engagement numbers between months or even years, this birds’ eye view is great at identifying a trend. In The Sprout Social Index, Edition XVI: Above & Beyond , we identified what types of content that brands want from social, including 68% wanting images, 50% wanting video and 30% wanting text-based posts.

Social Media 144

Social Media Media Click Rate Ideal Customer Profiles 144

Martech Advisor

MARCH 31, 2020

Let's look at the brands that made marketing news and the reports and studies that caught emerging trends for 2020 and beyond. AnyClip , the video data and technology company, is offering its video on demand (VOD) platform, Luminous Watch's beta version for free. WHO Turns to Social Media. Bellwethr surveyed 400 U.S.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Bluetext

MARCH 15, 2023

Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. Some snippets of that work are embedded below, and a great out-takes video as well. How has curation become a larger part of creative direction? Curation is equally as important as creation for a multitude of reasons.

Creativity 31

Creativity Marketing AI Curation Paid Search Agency 31

Content Standard

APRIL 12, 2019

Each iteration disrupted entire industries (bye bye, Blockbuster) and created new ones (hello, Hulu and Amazon Prime Video). Instead, they rely on the intuition of a few marketing leaders and the industry experience of talented storytellers. Spotting Trends and Storytelling Opportunities. Like Amtrak, U.S.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

sagefrog

NOVEMBER 14, 2023

A carefully curated palette should not only align with industry expectations but also distinguish your brand from the competition and tie your visual identity together under a common theme. Market Research: Gain insights into market trends and emerging needs within your target industries.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Marketing Insider Group

JANUARY 11, 2023

B2B marketing trends continue to rapidly evolve as content marketing becomes more important than ever. Here’s our expert opinion on which B2B marketing trends your company should explore in 2023. 7 B2B Marketing Trends. Here’s 7 B2B marketing trends we’re expecting to see in 2023. Video Source: Honda.

Marketing AI 253

Marketing AI Trends B2B Marketing B2B 253

Sprout Social

NOVEMBER 1, 2016

Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore. Here’s a fun example from Norwegian Cruise Line, which took a popular trend ( emojis ) and incorporated them into its recurring #EmojiTipTuesday series on its Instagram profile: Make paradise sweeter, one cupcake at a time.

Social Media 92

Social Media Class Word of Mouth Media 92

ClearVoice

FEBRUARY 16, 2020

So we’ve curated a 2020 roundup of some of the best programs out there for all price levels, from renowned academic programs to free online courses. If you prefer a quick rundown of new trends and innovations, you might want to go for a one-off individual course or a free online course that you can peruse at your own pace.

Course 101

Course Training Work Management Planning 101

Sprout Social

DECEMBER 10, 2018

Check out how Beardbrand curates their Instagram content for their homepage. Experiment with evergreen and trending hashtags. A combination of trending and evergreen tags might very well give you the best of both worlds when it comes to Instagram reach. Publish video content to IGTV. Show off your static Stories.

Effectiveness 101

Effectiveness Tagging Advertising Funnels Custom Publishing 101

Content4Demand

FEBRUARY 28, 2020

He urged marketers to see positive reviews as a starting point and go beyond them to create videos, webinars and social content featuring those customers. The idea of storytelling in marketing isn’t new,” Fanzo said. Tell a credible story. The idea of telling stories in a way that connects is.”

B2B Thought Leadership 53

B2B Thought Leadership B2B Marketing Effectiveness Thought Leadership 53

Single Grain

JULY 22, 2021

Knowing the latest Instagram trends is a great way to make the most out of your business' Instagram presence and give your potential customers what they want this year and beyond. Here are the top 14 Instagram trends that you should implement into your Instagram marketing strategy. Trend #4: Live Streaming Keeps Growing in Popularity.

Paid Content 131

Paid Content Trends Paid Search Agency Verticals 131

Content Standard

APRIL 26, 2019

The platform is instead putting a lot of effort into curating groups, so now’s the time to start building that private social media community your brand has been cooking up. Remember when your kid sister was posting weird videos of herself lip-syncing to her favorite songs? ” The One to Watch: TikTok. Musical.ly

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Contently

OCTOBER 15, 2020

Here are the five biggest trends you need to know. But according to Google Trends, that’s not the case. ” Interactive content encompasses a variety of formats like videos, calculators, quizzes, and even games. And if that goes well, then they can graduate to our next trend.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199