Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.

Social Media 88

Social Media Media Content Storytelling 88

Martech

APRIL 26, 2024

This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. User-generated content curation: Curating and enhancing user-generated content in games.

Marketing AI 106

Marketing AI Storytelling Content Budget Programs 106

Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. One has to wonder how much earned media it’s generating now. According to Coca-Cola, the corporate website is dead.

Storytelling 164

Storytelling Marketing Websites Social Media Blogger 164

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 93

Social Media Social Marketing Marketing & Strategy Marketing Strategy 93

Contently

MAY 13, 2024

This has long been positioned as a win-win: Customers get ads for things they’re actually interested in, and brands get access to a more highly curated, more engaged cohort of customers. The thought is that users who’ve previously searched for a product or service are more likely to convert.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Thinkers360

JUNE 2, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 43 Louisa Houghton Virgin Media O2 Contact Louisa Houghton Score: 31.47

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. Don’t just curate sales enablement content. Social media content. All these insights are valuable in preparing, creating and curating the right information for your sales reps from the start, and all the way to the close, of the buying cycle.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Digilant

SEPTEMBER 28, 2023

No advertising channel in the history of our industry has ever grown as quickly as retail media. Global revenue from retail media spending is expected to reach $125.7 By 2028, retail media spend will surpass TV spending and account for more than 15 percent of total ad spend. What Is Retail Media? billion in 2023.

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Martech

MARCH 22, 2024

Brandwatch for consumer research on social media and influencer insights. Trendup AI for finding trending topics on social media. Producing varied character descriptions for storytelling. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.” Keywordinsights.ai

Marketing AI 95

Marketing AI Content Marketing Enterprise Management Planning 95

Content Standard

DECEMBER 27, 2018

There are very few industries these days that change as quickly as social media. This past year has been an exceptionally tumultuous one for social media networks, even for an ever-changing industry. We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation.

Social Media 111

Social Media Social Marketing Media Planning 111

Content Standard

FEBRUARY 20, 2024

” According to Webster’s, our cultural obsession with discerning the ‘real’ from the ‘fake’ is surging—when it comes to everything from media and politics to individuals, organizations, and products. Verifiable, credible information is the bedrock of trust, regardless of its storyteller.

Storytelling 86

Storytelling Transparency Trust Marketing Opinions 86

Thinkers360

FEBRUARY 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today ! 8 DV Abhang,C.P.M.,CPSM Score: 34.09

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. By 2015, Variety had been sold to Jay Penske and Penske Media. Can you tell us more about those?

Storytelling 57

Storytelling CMO Advertising Agencies Custom Publishing 57

Sprout Social

MAY 14, 2020

Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Your social media engagement can always be improved upon, there is no maximum engagement level that one can reach. What is social media engagement? What is social media engagement?

Social Media 141

Social Media Media Click Rate Ideal Customer Profiles 141

Brandpoint

MARCH 14, 2024

Explore the different ways PR professionals leverage branded content campaigns to drive brand awareness metrics, boost website traffic, and amplify their presence across paid, owned and earned media channels. Discover how branded content can transform your PR and marketing initiatives and provide multiple benefits for your brand.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. Use Instagram Shopping.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

EveryoneSocial

APRIL 8, 2020

They should be creating and sharing about their experiences, showcasing their expertise, and their general thoughts via social media. . Let’s be real though, not every employee is a social media or content expert — but that doesn’t mean they do not have important things to say or share. . Behind the Scenes.

Social Media 107

Social Media Media Paid Search Agency Case Study 107

Salesforce Marketing Cloud

AUGUST 29, 2023

Show what you stand for : It’s not enough to just create some social media posts or email campaigns about corporate goals like sustainability or equality. If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. But, all of that data can sit in silos.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Buffer

MARCH 5, 2021

By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. But how exactly can you create this remarkable customer experience on social media? Why does customer experience on social media matter?

Social Media 91

Social Media Paid Search Agency Ideal Customer Profiles Media 91

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Complex Networks consists of multiple brands: Complex Media, First We Feast, Sole Collector, and Pigeons & Planes.

Storytelling 42

Storytelling Paid Content Advertising Agencies Mobile Advertising 42

Convince & Convert

JUNE 19, 2014

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. As noted in my book, The Power of Visual Storytelling , humans process visuals 60,000 times faster than text alone.

Trends 151

Trends Google Storytelling Curation 151

Heinz Marketing

APRIL 27, 2022

In a world of digital media where you can search anyone on the internet within the matter of a few seconds, it’s crucial to have a developed profile that truly embodies how you want to be seen. Storytelling – The way you communicate your personal brand can make or break if the perception was executed properly.

Personalization 113

Personalization Brand Identity Branding Peer-to-peer 113

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. ” But making social media work is work, and measuring whether it’s happening requires at least a little analysis. Social media managers have much to gain from reporting, even in organizations where it isn’t expected. The social metrics you’ll report on.

Social Media 117

Social Media Media Enterprise Management Thought Leadership 117

Valasys

JULY 31, 2023

It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels. Next, the automation process involves content creation, where AI-powered tools can generate text, images, videos, and other media elements based on predefined templates and parameters.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Content Standard

DECEMBER 19, 2023

The innovative ways SGEs generate answers, curate content, and deliver personalized results are redefining the criteria for high-performing content in search. Adapting to Social Channels as the New Search Engines Social media platforms are evolving beyond their roots as quick news and connection hubs.

Terms and Conditions 80

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 80

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. Types of audience engagement There are several different ways audiences can engage with your brand on social media.

Webinar Metrics 98

Webinar Metrics Tips Marketing AI Social Media 98

ClearVoice

NOVEMBER 4, 2022

We’ve curated a list of our favorite marketing blogs and newsletters – resources you can go back to again and again for up-to-date information to implement in your business right away and get results. A post to check out: A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Martech

NOVEMBER 13, 2023

“One of the responsibilities we have in being a licensing layer for the internet is that we have to connect, protect and celebrate both the storyteller — the buyer — and the creator on the other side,” Goodin explained. This seems to be a much more complex and fluid situation. “The whole gamut,” Ertsgaard said.

User-Generated Content 77

User-Generated Content Paid Search Agency Advertising Agencies Generation 77

Convince & Convert

MARCH 5, 2015

The campaign is running across the company’s social media channels, including Facebook, Twitter, Instagram, and Tumblr with a series of curated images and quotes showcasing personalized Chuck Taylor All Stars. Asking fans for a description and sharing their words in quote form with each image also adds to the storytelling experience.

Communities 136

Communities Creativity Storytelling Case Study 136

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Focus on Social Media. Social Media simplifies addressing concerns, suggestions and feedback. Find Your Niche. Set Competitive Pricing. Trade Associations and Conferences.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Vidyard

JULY 25, 2018

Between shooting selfie videos for LinkedIn, crafting Instagram stories, and replying to Tweets, it’s easy to get overwhelmed building a social media presence. It all depends on how much content you can create or curate. Use that to shape your social media storytelling. Happy social media-ing!

Social Media 94

Social Media Ad Building Brand Identity Branding 94

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts. We really have no choice.”

Distribution 110

Distribution Social Media Paid Content Advertising Channels 110

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Zoominfo

DECEMBER 18, 2019

The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand. Storytelling is a critical way to evoke emotions in your audience and encourage them to build a connection with what you’re offering. When you build a brand, you need to get granular.

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. Your videos must be interactive, transparent, innovative and topical, and the best types of social media video content blend all of these elements. Here are nine examples of social media video ideas done right to inspire your marketing efforts.

Social Media 102

Social Media Video Marketing Media Viral Marketing 102

Avitage

MARCH 7, 2012

Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become (..)

Social Media 120

Social Media Microsite Planning Social Marketing 120