Remove landing-page websites
article thumbnail

How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . Including these can increase CTR by up to 50%, according to Google. .

article thumbnail

15 Content Marketing Metrics To Measure Content Marketing ROI

Optinmonster

You’ll also need to include the cost of any special tools or software required for either content creation or content distribution. For instance, if a business is focused on increasing website traffic, organic search traffic is a key metric to monitor. Backlinks Count the number of links from other websites pointing to yours.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PPC for Manufacturers: Use it to Boost Sales & ROI

Go Beyond SEO

Thankfully, there is a powerful tool that can help you achieve these goals – PPC for manufacturers AKA Pay-Per-Click. PPC for Manufacturers Key Takeaways: PPC advertising is a powerful tool for manufacturers to boost sales and ROI. In today’s highly competitive manufacturing industry, staying ahead of the game is vital.

PPC 78
article thumbnail

Optimize Your PPC Marketing Strategy for B2B Success

Launch Marketing

Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns? Google offers tools like their Keyword Planner where you can test your selected keywords and discover new ones that you may have missed.

article thumbnail

How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

However, building a strong list takes a smart strategy, the right tools and good execution. What tools should you use to build and grow your email list? Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. Table of contents What is an email list?

article thumbnail

How to Perform an In-Depth Content Gap Analysis

Marketing Insider Group

Competitor analysis involves identifying what topics and which types of content are missing from your website. Finding holes in your strategy and filling them with quality content will strengthen your SEO, build your website authority, and attract new leads and customers to your business. Quick Takeaways. Source: CoSchedule.

Analysis 321
article thumbnail

14 TikTok tools to amplify your social video strategy

Sprout Social

That’s why we compiled a list of TikTok tools you can use to create videos and measure their impact on your business goals. Save time with our powerful TikTok management tool. All-in-one TikTok management tool. But the platform may not have all the tools you need to manage a scalable video campaign or strategy.