Hubspot

FEBRUARY 27, 2019

YouTube is the second largest search engine in the world , so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags. What are tags for YouTube? Why Are YouTube Tags Important?

Tagging 96

Tagging Youtube Cost Per Click CTR 96

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Here is a compilation of five actionable SEO tips to adapt to these changes in 2020. Prioritize Mobile Experience in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Anyword

MARCH 30, 2022

What Is SEO, and Why Is it Important? SEO means “serious enough to outsource”. SEO (which actually stands for “search engine optimization”) is essential to use in any marketing channel that relies on keywords to match user queries to content. Even highly visual channels like YouTube and Instagram rely on keywords to some extent.

Copywriting 52

Copywriting SEO Marketing AI Tips 52

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. version of Google.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Moz

MAY 17, 2020

Posted by ChristopherHofman Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. The Google challenge.

Case Studies 73

Case Studies Case Study Studies SEO 73

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In addition, we will focus on integration opportunities and the advantages of combining a company’s efforts at SEO and PPC. What is SEO? Benefits of SEO. Hold those horses!

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

flux.la

FEBRUARY 1, 2020

Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. I’ve included everything which I believe is important in the world of SEO. I’m also including Youtube videos from many SEO experts that explain each concept in depth.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Sprout Social

SEPTEMBER 17, 2019

For example, someone needs help baking a cake so they search on Google for “cake baking tips”. Keywords are most commonly used in SEO, where website owners optimize their content using a specific target keyword. While keyword research is a necessary part of every SEO strategy, it has many other uses besides SEO.

Keywords 102

Keywords Research SEO Lead Scoring 102

Sprout Social

MARCH 16, 2022

Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads. Cut out the manual calculation that goes into CTR. Stand-out YouTube video metrics. Playlist: can link to a public YouTube playlist.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Outbrain

JUNE 18, 2018

Google is forever optimizing its search algorithm. To help users find the right results in just a few seconds, Google is now placing a heavier emphasis on featured snippets, which are the new hottest piece of digital real estate—and you need to know how to get your brand to appear in them. DIY questions. How to [achieve goal].

CTR 50

CTR Features Organization SERP 50

KoMarketing Associates

FEBRUARY 5, 2019

On the most basic level, it’s the results that are showing up on Google. Understanding SERPs is a critical component of the SEO professional’s role. By analyzing search results, SEOs will better understand the key components of a result listing and be able to determine the specific requirements to rank. Search Result Titles.

SERP 120

SERP Features Top of Funnel Display 120

ClearVoice

MAY 10, 2022

It’s worth your time to understand how meta descriptions work and learn to write strong copy that will help improve your SEO rankings and encourage clicks. Google displays up to 160 characters of your meta description, so make every word count. Let’s dive in. What is a meta description? Write a compelling CTA.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Anyword

APRIL 27, 2022

A capable AI writer will automatically adjust to whichever platform requires new material: Social media like Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn. Ad platforms such as Google, Taboola, and Outbrain. Curiosity (average CTR of 11%) Attention (average CTR of 8.8%) Nostalgia (average CTR of 10.6%).

CTR 52

CTR Copywriting Tools SMS 52

Scoop.it

MARCH 2, 2023

Improve search ranking Content is the fuel that drives you to the top rankings on search engines like Google. Moreover, 70% of viewers purchased from a brand after watching their YouTube video as Google tells us. Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. SEO copywriting is all about striking the right conversation with the customers. How do you Write Good SEO Content.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. YouTube Channel Do’s. YouTube Channel Don’ts.

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

Moz

MAY 10, 2020

Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. To start, the blogging team partnered with the SEO team.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Ledger Bennett

AUGUST 15, 2019

There’s a new trend emerging in the past year in the SEO industry and per usual Google is at the heart of it. Google was playing the long game to keep users somewhere on their entities, finding the information they needed without clicking into anyone’s website. This intriguing trend has our team wondering what’s next?

SEO 40

SEO Trends Paid Search Agency CPL 40

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

EMagine B2B Blog

DECEMBER 10, 2018

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

Paid Content 67

Paid Content PPC Organization SEO 67

EMagine B2B Blog

DECEMBER 10, 2018

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

Paid Content 66

Paid Content PPC Organization SEO 66

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Vidyard

OCTOBER 27, 2019

Video SEO 7. When it comes to sharing video content, the most popular channels are website, social media, and YouTube, according to the 2019 Video in Business Benchmark Report. You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. video SEO)? Contents 1.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

Video SEO 8. Get the Report Video SEO You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. video SEO)? As always, Google was looking ahead when they bought YouTube all the way back in 2006. What is Video Marketing? Video for Demand Gen 9.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. It’s key to gaining your audience’s interest and for SEO. Exciting stuff.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

SmartBug Media

MARCH 19, 2021

21 SEO Tips, Tactics, and Trends for Website Content in 2021. Google Ads. The Google Ads and Commerce blog shares insightful news, information and tips to help you make the most of Google Ads and other commerce-related products. Audio ads on YouTube expand reach and grow brand awareness. AdEspresso by Hootsuite.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Moz

MARCH 2, 2020

Instead of signaling via SEO, CTR, USPs, and GMB, let’s relax with clients by relating successful local search marketing practices to experiences people at any level of technical proficiency already understand. Reading the Q&A questions of customers on their Google Business Profile. Keter Salon of Berkeley, Calif.

Ideal Customer Profiles 65

Ideal Customer Profiles SEO Paid Search Agency Advertising Agencies 65

Lake One

AUGUST 13, 2020

Out of all the digital ad formats, video has the highest CTR. They go on to note that for a 15-second non-skippable YouTube video, the ad completion rate is 92%. Looking to get a little SEO juice behind your content? Another benefit of video marketing is the lift it can give to your SEO (search engine optimization) efforts.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google. Google Drive. SlideShare.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

LeadSquared

NOVEMBER 27, 2013

To be, or not to be on Google Plus, that is no longer the question. Google Plus is important to Google, and what is important to Google must be important to you (unless, of course, you are a badass, and organic search rankings are too cute for you). It is way past the time to ‘Wait and See’ how Google Plus works.

Google 52

Google Lead Scoring Lead Ranking Correlation 52

LeadSquared

NOVEMBER 22, 2019

Do you analyze cross-platform attribution for leads influenced by Google on LinkedIn and vice-versa? What is the ideal conversion rate for Google Ads search campaigns in B2B marketing? To achieve that, you must check everything – your traffic, CTR, impression share and the landing page. Let us answer them one at a time.

PPC 52

PPC Lead Ranking Planning CTR 52

Scoop.it

JUNE 23, 2020

The easiest way to get started is by creating video versions of your existing blog posts and uploading them to both your website and YouTube. Recent updates to Google’s algorithm have made it clear that preference will be given to content which focuses on the user and search intent. Content creation driven by user and search intent.

Trends 92

Trends Content Marketing Content Curation 92

Sharpspring

FEBRUARY 13, 2020

The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. Leverage SEO for Mobile. However, mobile SEO is very different than for desktop. According to Google, 94% of mobile users search for location-based information. The next logical step is to register with Google My Business.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

SocialPilot

FEBRUARY 9, 2024

He posts on SMM and SEO frequently. He posts mostly on Youtube paid ads and relevant business strategies. Paid search marketing Brad Geddes Brad is the co-founder of Adalysis, a PPC recommendation software for Google Ads and Microsoft Ads. Bred has also written the book called ‘Advanced Google Adwords’.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Go Beyond SEO

AUGUST 16, 2018

In the new Google Adwords interface, there is now a Landing Pages report providing a “mobile-friendly click rate” and “valid AMP (Accelerated Mobile Pages) click rate” to give advertisers more insight on how their landing pages perform on mobile devices. Click-through rate (CTR): The percentage of people who clicked on your ad.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Sharpspring

FEBRUARY 13, 2020

The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. Leverage SEO for Mobile. However, mobile SEO is very different than for desktop. According to Google, 94% of mobile users search for location-based information. The next logical step is to register with Google My Business.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52