KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

Anyword

MARCH 30, 2022

What Is SEO, and Why Is it Important? SEO means “serious enough to outsource”. SEO (which actually stands for “search engine optimization”) is essential to use in any marketing channel that relies on keywords to match user queries to content. Even highly visual channels like YouTube and Instagram rely on keywords to some extent.

Copywriting 52

Copywriting SEO Marketing AI Tips 52

Moz

MAY 17, 2020

Posted by ChristopherHofman Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. How high do you think their CTR is?

Case Studies 73

Case Studies Case Study Studies SEO 73

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In addition, we will focus on integration opportunities and the advantages of combining a company’s efforts at SEO and PPC. What is SEO? Benefits of SEO. Hold those horses!

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Sprout Social

MARCH 16, 2022

Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads. Cut out the manual calculation that goes into CTR. Stand-out YouTube video metrics. Playlist: can link to a public YouTube playlist.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

flux.la

FEBRUARY 1, 2020

Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. I’ve included everything which I believe is important in the world of SEO. I’m also including Youtube videos from many SEO experts that explain each concept in depth.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Optinmonster

MARCH 21, 2024

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. A high CTR indicates that your ads are relevant and engaging to your audience.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Outbrain

JUNE 18, 2018

Before you start diving into your content or producing anything new, you need to make sure SEO is built into your company’s existing frameworks for content creation. If not, set up basic or intermediate SEO training for the stakeholders involved. For inspiration, check out the latest SEO training released by HubSpot Academy.

CTR 50

CTR Features Organization SERP 50

Sprout Social

SEPTEMBER 17, 2019

Keywords are most commonly used in SEO, where website owners optimize their content using a specific target keyword. While keyword research is a necessary part of every SEO strategy, it has many other uses besides SEO. For instance, if you’re a digital marketer, your topics will include things like: SEO. The basics.

Keywords 102

Keywords Research SEO Lead Scoring 102

Anyword

APRIL 27, 2022

A capable AI writer will automatically adjust to whichever platform requires new material: Social media like Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn. Text can be formatted according to use case, including product descriptions, landing pages, and SEO meta descriptions. Here are our findings: Celebrities .

CTR 52

CTR Copywriting Tools SMS 52

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. YouTube Channel Do’s. YouTube Channel Don’ts.

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

Scoop.it

MARCH 2, 2023

Moreover, 70% of viewers purchased from a brand after watching their YouTube video as Google tells us. Click-through-rates (CTR) Click-through rates (CTR) are the percentage of visitors that clicked on your CTA (call-to-action). Videos are undoubtedly one of the best marketing assets you can produce.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. SEO copywriting is all about striking the right conversation with the customers. How do you Write Good SEO Content.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

KoMarketing Associates

FEBRUARY 5, 2019

Understanding SERPs is a critical component of the SEO professional’s role. By analyzing search results, SEOs will better understand the key components of a result listing and be able to determine the specific requirements to rank. And, more importantly, how we can use these findings to guide strategic SEO campaigns.

SERP 120

SERP Features Top of Funnel Display 120

Moz

MAY 10, 2020

So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. To start, the blogging team partnered with the SEO team. However, I've learned over the past year that there are ways to remain creative even within a grander, primarily SEO-driven strategy.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. ❌ Avoid neglecting search engine optimization (SEO) in your headlines and descriptions.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Martech Advisor

DECEMBER 19, 2019

Here is a compilation of five actionable SEO tips to adapt to these changes in 2020. Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. High search CTR and dwell time are essential for rankings.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

ClearVoice

MAY 10, 2022

It’s worth your time to understand how meta descriptions work and learn to write strong copy that will help improve your SEO rankings and encourage clicks. One of the most common SEO mistakes is writing duplicate meta descriptions for multiple pages on your website. Let’s dive in. Focus on the reader.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Ledger Bennett

AUGUST 15, 2019

There’s a new trend emerging in the past year in the SEO industry and per usual Google is at the heart of it. This new trend has forced the SEO industry to work even harder to compete for fewer clicks. Optimize your presence on ALL Google Properties (Youtube, Google Maps, Images, AMP, Knowledge Graph, etc.).

SEO 40

SEO Trends Paid Search Agency CPL 40

Vidyard

OCTOBER 27, 2019

Video SEO 7. When it comes to sharing video content, the most popular channels are website, social media, and YouTube, according to the 2019 Video in Business Benchmark Report. You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. video SEO)? Contents 1.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

EMagine B2B Blog

DECEMBER 10, 2018

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

Paid Content 67

Paid Content PPC Organization SEO 67

EMagine B2B Blog

DECEMBER 10, 2018

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

Paid Content 66

Paid Content PPC Organization SEO 66

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Vidyard

OCTOBER 27, 2019

Video SEO 8. Get the Report Video SEO You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. video SEO)? As always, Google was looking ahead when they bought YouTube all the way back in 2006. But, that doesn’t mean you should ignore YouTube.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Outgrow

DECEMBER 17, 2020

So, we dug deeper to check if the industry-wide CTR figures were holding up. Surprisingly, the average click-through-rate (CTR) remained steady or improved in some cases. The overall CTR average settled at 1.02% and industries like beauty (26%) and fashion (12.3%) saw an increase in CTR.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Convince & Convert

APRIL 9, 2014

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Google+ and YouTube Work Hand in Hand The world’s biggest search engine owns the world’s second biggest search engine (YouTube), and YouTube is now integrated with Google+ through the comments system.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. It’s key to gaining your audience’s interest and for SEO. Exciting stuff.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Lake One

AUGUST 13, 2020

Out of all the digital ad formats, video has the highest CTR. They go on to note that for a 15-second non-skippable YouTube video, the ad completion rate is 92%. Looking to get a little SEO juice behind your content? Another benefit of video marketing is the lift it can give to your SEO (search engine optimization) efforts.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Moz

MARCH 2, 2020

Instead of signaling via SEO, CTR, USPs, and GMB, let’s relax with clients by relating successful local search marketing practices to experiences people at any level of technical proficiency already understand. Keter Salon of Berkeley, Calif. really listens to customers and it shows in its reviews.

Ideal Customer Profiles 65

Ideal Customer Profiles SEO Paid Search Agency Advertising Agencies 65

ConvertKit

JANUARY 27, 2021

This means that with a 30% average CTR on the #1 search result, these two posts bring in 60 landing page views a month. Provide free lessons, contests, and vlogs on YouTube. YouTube’s longer format than, say, an Instagram video means you have more space to get creative. 6 – Content marketing + SEO. 4 – Forums.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

SmartBug Media

MARCH 19, 2021

21 SEO Tips, Tactics, and Trends for Website Content in 2021. Audio ads on YouTube expand reach and grow brand awareness. Must-read articles: 4 Best YouTube Retargeting Strategies that Work in 2021. Resources for Search Marketing and Search Engine Optimization (SEO). How to optimize SEO with user-generated content.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. You can use Search Console to analyze content performance (clicks, impressions, CTR, position) and uncover the types of content that generate the best results. SlideShare.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Directive Agency

JULY 31, 2023

With these, you can see up to a 10x higher CTR than ads that aren’t 1 to 1. Sumo Logic is a great example of this, as they’ve created a lot of content around the terms their buyers need to know that was primed for search engine optimization (SEO) content strategy. This video content on YouTube has 1.3 This resulted in 4.3

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

LeadSquared

NOVEMBER 22, 2019

To achieve that, you must check everything – your traffic, CTR, impression share and the landing page. It does not exclusively depend on the top of page bid option in Google Ads, you may also want to consider quality score, CTR and conversion rate. Fastest is PPC, but SEO is the most long-lasting. It is worth a shot!

PPC 52

PPC Lead Ranking Planning CTR 52

Sharpspring

FEBRUARY 13, 2020

The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. Leverage SEO for Mobile. However, mobile SEO is very different than for desktop. Consider that: 50% of millennials would stop what they’re doing to watch a video from a favorite YouTube personality. Think with Google).

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63