Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Prioritize Mobile Experience in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

SmartBug Media

JULY 16, 2021

As a side note, you’ll probably already have your title by the time you’re optimizing your video for click-through rate (CTR), but that doesn’t mean you can’t optimize. Look at your existing videos—what’s performing better from a CTR perspective? Open the YouTube video. Make a hypothesis, test it, and implement it accordingly.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Directive Agency

APRIL 15, 2022

Finally, competition with other websites, such as competitor websites, can often be one-sided due to domain authorities and as age of websites is factored into Google’s rankings, new websites and startups can often find themselves struggling to establish their websites in the SERP (search engine results page). What is PPC? Benefits of PPC.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Velocity Partners

MARCH 13, 2024

Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. Some other trends: LinkedIn is testing a feature to allow brands to pay to promote their employees’ posts — and the beta test showed a 70% higher CTR and 60% increase in engagement (for thought leader promotions vs traditional static ads).

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

flux.la

FEBRUARY 1, 2020

I’m also including Youtube videos from many SEO experts that explain each concept in depth. The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Scoop.it

JUNE 23, 2020

95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. The easiest way to get started is by creating video versions of your existing blog posts and uploading them to both your website and YouTube. Featured snippets – The fight for position zero.

Trends 93

Trends Content Marketing Content Curation 93

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Moz

JUNE 23, 2020

Often this was at scale from sites that didn't have an API or export feature, or on sites that required some kind of authentication. 9:55am – Stream 1 – How to Be Ahead of the (CTR) Curve. Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

Often this was at scale from sites that didn't have an API or export feature, or on sites that required some kind of authentication. 9:55am – Stream 1 – How to Be Ahead of the (CTR) Curve. Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Moz

MAY 17, 2020

Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. How high do you think their CTR is? and 2.4%, respectively.

Case Studies 73

Case Studies Case Study Studies SEO 73

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. You need to start with the selection of the right video hosting platform such as YouTube, Vimeo, etc. Write Better Headlines.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Moz

MAY 10, 2020

Including feedback from experts can also give you a competitive advantage in the SERPs. Nowadays, Google is increasingly trying to continue a "searcher's journey" through People Also Ask boxes, People Also Search For panels, and Related Search links at the bottom of most SERPs.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

DAGMAR Marketing

NOVEMBER 29, 2019

National brands such as those featured in the benchmark report use LSM strategies to drive better engagement at the local level in the communities in which they operate. This may include social media marketing, review sites, social advertising, and other two-way engagement channels. Why LSM matters. The takeaway? How is this happening?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

SmartBug Media

MARCH 19, 2021

Audio ads on YouTube expand reach and grow brand awareness. Must-read articles: 4 Best YouTube Retargeting Strategies that Work in 2021. Must-read articles: Google Search may be showing featured snippets less often. Must-read articles: Data-backed insights on featured snippet optimization. The Moz Blog.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

The Lead Agency

APRIL 14, 2024

You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Using Premier Pro and Envato Elements, we could turn raw footage into captivating videos, which we then shared across their website, YouTube channel, and social media channels.” You could submit them into awards videos.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Go Beyond SEO

AUGUST 16, 2018

Click-through rate (CTR): The percentage of people who clicked on your ad. CTR is a very important indicator of how well your ads are performing. Average position: Where your ads appeared on the search engine results page (SERP.) It is calculated by dividing clicks by impressions. Google Firebase. Google Play. Salesforce.

PPC 92

PPC Lead Ranking Adwords Advertising Agencies 92

Go Beyond SEO

AUGUST 16, 2018

Click-through rate (CTR): The percentage of people who clicked on your ad. CTR is a very important indicator of how well your ads are performing. Average position: Where your ads appeared on the search engine results page (SERP.) It is calculated by dividing clicks by impressions. Google Firebase. Google Play. Salesforce.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Go Beyond SEO

AUGUST 16, 2018

Click-through rate (CTR): The percentage of people who clicked on your ad. CTR is a very important indicator of how well your ads are performing. Average position: Where your ads appeared on the search engine results page (SERP.) It is calculated by dividing clicks by impressions. Google Firebase. Google Play. Salesforce.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

Single Grain

DECEMBER 19, 2023

In this post, I will present a list of awesome paid, freemium (meaning that you need to pay only if you wish to use extra features) and free SEO tools to improve your Google ranking. Top Features: K eyword Ideas – Generate lots of low-competition keywords for your website.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Content Standard

MAY 22, 2024

Understanding SGE SGE leverages generative artificial intelligence (GenAI) to analyze search queries and provide AI-generated answers and source recommendations directly on search engine results pages (SERPs). In fact, according to DEPT , 71% of SGE snippets contain a YouTube video as part of its cited source material.

Marketing AI 85

Marketing AI Long Tail Marketing Multi-Channel SERP 85

Single Grain

FEBRUARY 15, 2022

Step 4: Embed a YouTube Video Where Appropriate . Having a video embedded in a blog post increases dwell time, so we chose a relevant video from Mailshake’s , Time Doctor's and Moosend's YouTube channels. ClickFlow pulls this data directly from Google’s SERPs, so adding them to your blog post increases searcher intent.

Traffic 98

Traffic Organization CTR Cold Calling 98

Moz

OCTOBER 21, 2019

Posted by SamuelMangialavori It's undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. PAA can occupy different positions on the SERP.

SERP 10

SERP Trigger Marketing Keywords FAQ 10

Marketing Insider Group

FEBRUARY 5, 2024

Orbit Media) Blog posts featuring videos see a fourfold increase in engagement metrics. Ahrefs) Voice Search Stats Over 40% of voice search results come from featured snippets. Gitnux) YouTube mobile video consumption grows by 100% every year. HubSpot) B2B blog posts are generally 12% longer than non-B2B posts. billion by 2027.

Paid Content 207

Paid Content Stats Marketing Budget Webinar Metrics 207

Single Grain

JUNE 26, 2020

Take Advantage of YouTube SEO. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing?

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

JUNE 19, 2023

They offer many products, such as Gmail and YouTube, making this a flexible advertising platform. These ads show up on Google and their other platforms, like YouTube. And with video ads, you can engage viewers browsing through YouTube videos. Brands can advertise on more than Google Search.

Paid Search Agency 52

Paid Search Agency Google Ads Advertising Agencies 52

The ABM Agency

JANUARY 8, 2021

Text ads increase click-through rates (CTR) and website quality scores and decrease your cost-per-action. . Social media ads provide enhanced targeting features that help deliver your content to a relevant audience. The better your quality score, the higher your content will rank on SERPs. How B2B Paid Search Works With B2B SEO.

Paid Content 52

Paid Content PPC Paid Search Agency Cost Per Click 52

Single Grain

AUGUST 24, 2021

Long-tail keywords to target featured snippets. Therefore, you should have a robust tracking platform that automatically tracks the rankings of the target keywords in your target locations: Several good Enterprise SEO platforms offer rank tracking features to automatically track your rankings and send alerts directly to your email.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

Unbounce

MAY 24, 2021

Paid search enables you to boost your advertisement to the top (or bottom) of search engine results pages (SERPs) to position your business as a leading solution to their problem. . Just think about it: You’re on Youtube, and you’re about to click that next video when you see an image display ad with the exact message you’re looking for.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Single Grain

AUGUST 3, 2023

Creatives can vary by ad, but usually include a combination of copy, visuals and the products featured. You should devote your display ad dollars to more than social media apps: 59% of Gen Zs use their mobile phone to access entertainment , with YouTube (and not TikTok!) Google Shopping ads can generate an average CTR of 0.86.

Display 52

Display Advertisements Advertising Trends 52

Single Grain

DECEMBER 22, 2023

This approach makes it super easy to efficiently scale your SEO efforts across your extensive product range, so that you can be sure that each item is optimally positioned in in the SERPs through automated, data-driven strategies. Aim for continuous improvement in search engine result page (SERP) positions for these keywords.

eCommerce 52

eCommerce SEO Long Tail Marketing CMS Development 52

Single Grain

SEPTEMBER 30, 2019

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. Display Network : Google sites like YouTube, Blogger and Gmail, plus thousands of partnering websites across the Internet.

Paid Search Agency 110

Paid Search Agency Ads Google Examples 110

Single Grain

JANUARY 23, 2023

This is because: The click-through rate (CTR) of the first position in Google is 39.6% – close to half of all the clicks on page one! The top PPC ranking factors are: ad copy relevance to the search query ad clickthrough rate ad quality score ad bid amount However, having a higher bid amount will not ensure a top SERP position.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Single Grain

MAY 11, 2023

Video ads , such as those on YouTube or TV, can also be used to instruct customers on how to use your products or services to meet their needs, such as product guides or how-to lessons. You can also create custom audiences using your own data and leverage LinkedIn’s lookalike audience feature.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

EveryoneSocial

JUNE 8, 2021

Facebook even has a feature that displays a business’ average response time. Click-through rate (CTR). A high CTR means that people find your ad to be interesting and relevant. A high CTR means that people find your ad to be interesting and relevant. That means your CTR is 3%. Average response time.

Paid Content 106

Paid Content Social Media Cost Per Click Social Marketing 106

Marketing Insider Group

SEPTEMBER 14, 2020

Half of the clicks on SERPs go to the top 3 results. Google utilizes 810 rare SERP features. Of the unique features, 161 are found on more than 0.2% On average, Google image results have a CTR of 0.21%, however it varies extensively by industry. Key channels that target older online users are Facebook and YouTube.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Hubspot

JUNE 18, 2012

An ad position of 1 is the highest on page one of the SERPs. Don’t be worried if your CTR is not high at first; the average click-through rate is around 2%, but can change depending on the industry and company. The features in Ad Extensions can be placed under your ad if they are relevant to your business. Ad Extensions.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28