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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Click-Through Rate (CTR): If your video includes a call-to-action (CTA), this is your gold mine. A high CTR means people are taking action. Whether it’s visiting your website or buying a product, CTR moves your audience from viewers to doers. Your content should be designed with these goals in mind, from start to finish.

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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

Cost-Per-Click Cost-Per-Click (CPC) helps you keep track of your ad spend. This could mean posting at times when your audience is most active or using relevant hashtags to get your content in front of more eyes. Click-through Rate Click-through Rate (CTR) tells us if our content is hitting the mark. Measuring CTR is simple.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes.

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

If someone’s been eyeing an item or left your website without checking out, it can send a follow up email. For one, start with compelling opt-in forms or landing pages that have clear messaging, appealing design, and a user-friendly interface. What tools should you use to build and grow your email list?

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13 Most Used CTAs To Maximize Conversions for E-Commerce Stores

Huptech Web

Most Common Types of CTAs That Help in Reaching Your Goals But What Metrics Should I Keep In Mind When Tracking These Call-to-Action Buttons? They have the power to; Enhance your website conversions, Boost click-through rates (CTR), and Provide valuable insights into the effectiveness of your customer conversion strategies.

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[Announcement] Track and Increase Your ROI with Revenue Attribution

Optinmonster

A smart entrepreneur knows that each penny needs to be carefully tracked, because numbers say more than anything else in business. We’ll share more exciting news with you in the near future, so make sure to keep an eye out for our next announcement. Numbers dictate decisions. A/B testing will improve as well.

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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. That’s all terrific. But how do you know whether it’s, you know, working?