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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

Average Engagement Rate (AER) The Average Engagement Rate (AER) helps businesses understand how well their content is resonating with their audience. Conversion Rate Think of your Conversion Rate as the finish line in a race. For B2B companies, the Conversion Rate is key. Measuring CPC is as easy as pie.

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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. Engagement Rate: Likes, shares, comments – these are the bread and butter of video engagement. A high CTR means people are taking action. Increase brand awareness?

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes.

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5 Fast Hacks To Increase Your Twitter Click Through Rate

Webbiquity

Through a few tactical tweaks to your tweets, you can achieve a higher click through rate and more traffic to your digital properties. Here are five simple ways to improve your tweets for a higher CTR. The latter, since it contains an actual word, is appealing and is more likely to earn those coveted clicks from your audience.

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

50 ways to send better emails How do you get readers to click and read your emails? If someone’s been eyeing an item or left your website without checking out, it can send a follow up email. For one, start with compelling opt-in forms or landing pages that have clear messaging, appealing design, and a user-friendly interface.

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13 Most Used CTAs To Maximize Conversions for E-Commerce Stores

Huptech Web

The Average Conversion Rate of a Page is 2.4% conversion rate isn’t satisfying for you. Most Common Types of CTAs That Help in Reaching Your Goals But What Metrics Should I Keep In Mind When Tracking These Call-to-Action Buttons? Make Proper Use of these CTAs to Increase Lead Conversion Rates And much more!

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Email Marketing Analytics: How Data Can Increase Your ROI

Optinmonster

That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. But before we teach you which KPIs to track in email marketing, we need to clarify the difference between KPIs and metrics. For your last campaign, you see that the email had an open rate of 17%.